Outsourcing Content Marketing with Laura Smous (Verblio Review)

I did not write anything below the subhead in this blog post about content marketing agency (www.ericschwar...) outsourcing.
The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies (/why-b2b-content-marketing-is-important/) outsource to. If you’re wondering whether or not Verblio is legit, this podcast and the post below are a live test of their service.
Verblio VP Product Marketing Laura Smous
If you’re looking for ways to scale your editorial marketing practice to meet your clients’ needs, outsourcing to quality freelance writers is probably an ongoing pain point for you.
I like writing. But there’s only one of me. So I can’t realistically deliver the editorial packages my clients need without help. I use most of the online writer marketplaces fairly regularly. I’ve written about WriterAccess (www.ericschwar...) and ContentGrow (www.ericschwar...) in other posts. But Verblio was a new one I hadn’t tried.
So after several months of testing the service, I invited Verblio’s VP of Product Marketing Laura Smous (www.ericschwar...) , to be a guest on the Earned Media Podcast. I pulled a transcript of our interview and outsourced this blog post through their service with one caveat. Laura connected me with one of their customer success reps to ensure one of their best writers got this job.
Unlike the other online writer marketplaces, you can’t select the writer you want to use on Verblio. Instead, you post the job with a brief, and someone writes the article on spec. And you don’t have to buy it if you don’t like it. So if you want to get a sense of their top level of service, listen to my interview with Laura and come back and read this post by Jason Joseph.
Depending on your sector and objectives, Verblio may or may not be suitable for you. But the entirely unedited post - with uncorrected mistakes - from Verblio started here and was delivered with the headline…
A Complete Guide to Using Verblio for Content Marketing
A content marketing strategy uses content creation to provide the audience with value. Organizations use emails, blogs, and videos to share content with customers and establish credibility. According to the Content Marketing Institute, the content marketing market will have a year-to-year growth rate of 15.73% between 2021 and 2025.
However, creating content is one of the challenges most businesses face. As such, companies rely on third-party companies for content creation. One of the marketplaces that clients can use is Verblio. Here is everything you need to know about Verblio from the VP, Laura Smous.
What is Verblio?
Verblio is a content creation marketplace that connects clients with experienced freelance writers. Content marketing is a cost-effective way to get leads and grow your business. On Verblio, you can connect to the right type of content and get what you need. The platform helps agencies to create high-performing content. Customers can order product descriptions, website content, and press releases. Even though the content marketing space is competitive, Verblio remains among the leading. But what differentiates Verblio from the other marketplace sites?
Why Choose Verblio?
Wide Variety of Writers
You may think there are numerous options, but choosing the right platform will help your organization’s success. Verblio is always looking for ways to improve. The writers play a vital part in the Verblio marketplace. It seeks to create a suitable platform for writers and customers. Even though AI is fast gaining popularity in content creation, it will not replace human writers. Verblio strives to balance AI and human writers to offer customers a better experience. Verblio has a team of writers who are qualified in different industries. So no matter what industry, you’ll get a professional writer to work on your content.
Quality Content
Quality has always been part and parcel of the content creation marketplace. Verblio has its foundation in journalism, and providing quality content is not a problem. It focuses on providing customers with content that ranks highly on search engines and generates leads. Most people use the platform as a customer acquisition tool. Paid advertising is costly compared to using content marketing to get new customers.
Verblio Strategy
On Verblio, customers get a variety of submissions and only choose the one they like. So a customer has a wide variety of choices and only purchases content that fits their organization. Once the system learns what you like, it will match you to a suitable writer, which is faster. Since writers don’t get paid unless a customer purchases their work, writers are motivated to choose...