How To Use LinkedIn To Market Your Business - LinkedIn Marketing Tips

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  • Опубликовано: 11 янв 2025

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  • @ProfessorHeatherAustin
    @ProfessorHeatherAustin  5 лет назад +1

    Do you own your own business or have you ever wanted to? 🧐 Learn how LinkedIn can help you skyrocket your success! Remember to hit the THUMBS UP 👍 button and SUBSCRIBE for more videos like this.

  • @AdrianaGirdler
    @AdrianaGirdler 5 лет назад +3

    Heather, I love the tips you provided in this video. I usually re-purpose content from other social media platforms for LinkedIn as well as share articles that I find helpful or interesting and have definitely seen an increase in engagement with this. I loved the idea of searching for new people by filtering your search. Cheers!

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Adriana, it sounds like you're definitely using some of the more valuable tools on LinkedIn. So awesome!

    • @FearlessDreams
      @FearlessDreams 4 года назад

      Providing value always brings more eyeballs. I am happy to see that more and more people use this approach.

  • @vero.valencia
    @vero.valencia 5 лет назад +3

    I looove the easy, simple and excellent way you explained everything. Great job!!!!

  • @agestateagents5254
    @agestateagents5254 4 года назад +1

    Some great tips. Thank you for sharing.

  • @EdgarValdmanis
    @EdgarValdmanis 5 лет назад +1

    These are truly the basics for LinkedIn success. Many people want to skip the basics and just get the recipe for the "secret sauce". However you cannot understand the recipe unless you have the basics covered. Excellent video!

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Thanks Edgar! I agree. Getting the basics in place first and then working from there goes a long way. Thanks for watching.

  • @JackaRooAusTx
    @JackaRooAusTx 2 года назад

    This is a very useful video he gets beyond the basics to really be able do use LinkedIn effectively

  • @dtxvonte
    @dtxvonte 5 лет назад +3

    Happy I came across this channel, gives a lot of value on how to market yourself as well as business

  • @abstractitinstitute3416
    @abstractitinstitute3416 3 года назад

    Thank you so much share your great idea about LinkedIn Business Marketing Tips.

  • @Manishdna
    @Manishdna 3 года назад +1

    Thank you so much! Great tips!!!

  • @lifegenius763
    @lifegenius763 4 года назад +1

    Thanks Heather. Gr8 video. Just subscribed.

  • @alialvi8909
    @alialvi8909 3 года назад +1

    Thank you for the great informative video.

  • @kellychen4897
    @kellychen4897 2 года назад

    Great tips!Very useful!

  • @necgginc2595
    @necgginc2595 4 года назад

    very clear and concise explanation. thank you

  • @Lokandev33
    @Lokandev33 4 года назад +1

    Thanks for vidio

  • @christineowen6598
    @christineowen6598 3 года назад

    Thank you Heather! really informative :) helped a lot!

  • @nityadevisinna3439
    @nityadevisinna3439 2 года назад +1

    My name is Nitya. Thanks a million! This video has helped me so much for my MBA test in marketing topic. Greeting from Malaysia.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  2 года назад

      Awesome to hear Nitya! Thanks so much for watching. What was your favorite tip?

  • @RosatiSamuel
    @RosatiSamuel 4 года назад

    Plus the smiling and the hospitality in the face, the video is awesome and educative. Thank you so much.

  • @apostleofmedia
    @apostleofmedia 4 года назад +1

    Thanks so much. This Video really got my Business Page, Prodiggyblog started!
    I also recommended to everyone in my team.

  • @JoeLewis0317
    @JoeLewis0317 3 года назад

    Thank you for the helpful advice!

  • @kiddamakallan
    @kiddamakallan 3 года назад +1

    This was very insightful and I hope to use the tips to promote my business and connect with the right audience.
    Thanks for sharing

  • @buckybarnes3803
    @buckybarnes3803 5 лет назад +1

    what do you think about when linkedin asks you to update your profile in other languages? i havent done so because i didnt think it mattered, but i'm always asked when i do an update on my profile. thanks.

  • @shivprabhanjansingharya7491
    @shivprabhanjansingharya7491 4 года назад

    Thanks for your information Heather

  • @DanielMillerBroker
    @DanielMillerBroker 4 года назад +2

    This is a great video to learn some basics about Linkedin

  • @pelhamh
    @pelhamh 6 месяцев назад

    Hi Heather - well done! Have you done any RUclips videos explaining how current LinkedIn Profile owners can create a LinkedIn company page and keep them totally separate?

  • @julienovack1198
    @julienovack1198 4 года назад +2

    great video! thanks

  • @YourBestDesignedCareer
    @YourBestDesignedCareer 5 лет назад +1

    LinkedIn is such an incredible platform to use not only for job searchers but for B2B opportunities. Solid advice Heather!

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      I totally agree! LinkedIn is by far my favorite social platform. Thanks for watching.

    • @FearlessDreams
      @FearlessDreams 4 года назад

      I agree. It's massively underrated and the quality of the people is reaaally good.

  • @FarahHalim
    @FarahHalim 4 года назад

    Very helpful tips and easily explained. Thanks

  • @francischeong1835
    @francischeong1835 3 года назад

    Hey Heather, thank you so much for sharing such great detail on using Linkedin to promote my biz. Greetings from Kuala Lumpur, Malaysia.

  • @valerier.5378
    @valerier.5378 3 года назад

    Thank you for sharing this!

  • @jennifercampoy4093
    @jennifercampoy4093 4 года назад +1

    Thank you, Heather, for this! :) Keep them coming.

  • @KabirKhan-vk3tr
    @KabirKhan-vk3tr 3 года назад

    Love you Great content

  • @windaastuti6238
    @windaastuti6238 4 года назад +1

    Thank you very much, this so helpfull

  • @GirishVenkatachalam
    @GirishVenkatachalam 2 года назад +1

    Nice tips

  • @mouayyad3361
    @mouayyad3361 5 лет назад +1

    Thanks for your support! Very helpful.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Mouayyad Qtaishat you’re very welcome. What was your favorite part of the video?

    • @mouayyad3361
      @mouayyad3361 5 лет назад +1

      @@ProfessorHeatherAustin Publishing Articles

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Mouayyad Qtaishat fantastic! Have you published any articles yet?

  • @LifeCoachJesse
    @LifeCoachJesse 5 лет назад +7

    Thank you!! Nice to meet you. I appreciate your good energy. Building my life coaching business.

  • @yugalparmarofficial
    @yugalparmarofficial 4 года назад +1

    Amazing 👍 great channel and videos

  • @Shabbydenise
    @Shabbydenise 4 года назад +1

    Thank you so much! This information is what I have been looking for.

  • @MassInfinity
    @MassInfinity 4 года назад +1

    Thank you, Heather! I am grateful for this clear and actionable information. I have a lot of work to do to begin using LinkedIn to effectively promote by business, but at least now I have a framework to follow.

  • @JenniferBrick
    @JenniferBrick 5 лет назад +1

    Another amazing video Heather! Tip 5 is amazing, and so underinvested in by all user types.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Jennifer Brick thanks Jennifer! How do you use LinkedIn to grow your business?

    • @kingofgame424
      @kingofgame424 4 года назад

      hii ruclips.net/video/IHl-dTRhJNU/видео.html

  • @rickphillips2753
    @rickphillips2753 4 года назад

    Great information and to the point

  • @voltairepabustan
    @voltairepabustan 4 года назад

    Thank you for sharing!

  • @dan_rad
    @dan_rad 5 лет назад +4

    When you mention sharing RUclips content on LinkedIn, it's worth noting that LinkedIn will (supposedly) favour content that is created natively. Therefore, it may be worth re-uploading your content directly to LinkedIn to improve your visibility.

    • @careergodfather
      @careergodfather 5 лет назад +1

      Just ran into this issue. So true!

    • @TrentKennelly
      @TrentKennelly 4 года назад

      Alternatively, you could provide the link in a comment. It does an end run around the algorithm.

  • @ChristopherTVwithyou
    @ChristopherTVwithyou 4 года назад +2

    Awesome job, Heather! Love your content, a fan from Malaysia!

  • @hvmamarketing
    @hvmamarketing 5 лет назад +1

    Thanks for the insights! Recommendations are a great tool for marketing on LinkedIn

  • @chandrakantgurav3853
    @chandrakantgurav3853 4 года назад +2

    Thank you so much

  • @allenbernard8266
    @allenbernard8266 4 года назад +1

    Thanks Heather! Great stuff.

  • @DevjeetMandalMechmatrix
    @DevjeetMandalMechmatrix 4 года назад +1

    Very nicely explained. Your video stood out over others 👍🏼

  • @Re.genesis
    @Re.genesis 4 года назад +1

    Heather. Great Video. I paid over $2000 to learn all this. Excellent share..

    • @philipanderson7343
      @philipanderson7343 4 года назад

      MODUS Are you interested in getting a loan from us. If yes please kindly email us on philipanderson900000@gmail.com or text us on +1-213-419-2313. Thank you.

  • @yournewfarther
    @yournewfarther 5 лет назад +1

    I'm wondering can I use this tactic for a business company profile on linkedin instead of a personal linkedin account

  • @pintujoydhar5582
    @pintujoydhar5582 4 года назад +1

    Thanks dear.

  • @stanleywilson3555
    @stanleywilson3555 4 года назад

    This was extremely helpful. ty

  • @danwohlslagel1277
    @danwohlslagel1277 4 года назад +2

    AMAZING content- Thank You!

  • @lizthelinkedinboss5105
    @lizthelinkedinboss5105 5 лет назад +5

    Great Tips, love the targeting of clients sections!

  • @SelfLeadershipGlobal
    @SelfLeadershipGlobal 5 лет назад +3

    These are great tips, and I appreciate that you walked us through the process (as opposed to just talking about it)! Thank you!

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Self Leadership Global so glad you enjoyed the walk through. Thanks for watching.

  • @danteinciongjr.6755
    @danteinciongjr.6755 4 года назад

    Thanks for sharing!

  • @kortcousin
    @kortcousin 5 лет назад +3

    This is really good content! I am not really familiar with the way LinkedIn works, but this teaching definitely broadened my understanding.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад +1

      Kortia Cousin fantastic! Thank you for sharing. I’m thrilled this video helped you understand LinkedIn better.

  • @laughteryogawitharchanarao652
    @laughteryogawitharchanarao652 4 года назад +1

    Thank you Heather Austin for making this. Appreciate your time and efforts.

  • @mznain
    @mznain 4 года назад +1

    good presentation

  • @theranasaini
    @theranasaini 5 лет назад

    Great post, Heather. We also use LinkedIn to generate leads that create more business opportunities and more sales.

  • @marionyoung5375
    @marionyoung5375 4 года назад

    This was helpful - thank you!

  • @adfilluz
    @adfilluz 4 года назад

    Thank you, I appreciate your advice. Also, I kinda like the way you speak, really suits this type of content. 😁

  • @ingircommv1994
    @ingircommv1994 4 года назад

    Hi, could share your link to "how to create a business page"?

  • @vlognadiramjad3660
    @vlognadiramjad3660 4 года назад +1

    You r look presentation your energy. I am from pakistan. I like your video that help me my digital marketing paper.thanks

  • @KenPharoah
    @KenPharoah 5 лет назад +2

    Im an artist and been hearing about linkin a couple of times this week. I made one before but that was for job searching. Now i want to see if it’s possible to gain an audience

    • @weightlosssupport36
      @weightlosssupport36 5 лет назад +1

      Hey Ken. It is absolutely possible. Now is the time to be on Linkedin.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад +1

      Ken, I totally agree with the LinkedIn Coach. You need to be on LinkedIn now. Have you optimized your profile to show your skills and talents as an artist?

    • @KenPharoah
      @KenPharoah 5 лет назад

      @@ProfessorHeatherAustin not yet but thank you for reminding me, im such a procrastinator.

  • @nurealam1206
    @nurealam1206 5 лет назад +1

    Many Many Thanks for another great video n hope to carry on like this for teaching us. May you live long.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Noor Alam thank you my friend! So glad you enjoyed it. Cheers! Hope you are well.

  • @JaneStoller
    @JaneStoller 5 лет назад +1

    Love your tutorial. Very easy to follow!

  • @joaopauloribeiro6950
    @joaopauloribeiro6950 5 лет назад +2

    Hi, I`m from Portugal and find your channel. Thanks for the content.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Hello! Glad you enjoyed the video. Thanks for watching.

    • @No_Thrills
      @No_Thrills 4 года назад +1

      Hi Joao, don't say "find" your channel, you must say "found" your channel.

  • @picklepirate
    @picklepirate 4 года назад +4

    Can we have a video made as someone that's not an entrepreneur, but rather for someone that is a social media strategist for their company? Thanks!

    • @gabriellagrey4163
      @gabriellagrey4163 3 года назад

      Hey Haylie,
      you probably won't see this but if you do; did you find any good resources for that?! I'm a social media strategist and am needing some resources!! Thanks!

    • @picklepirate
      @picklepirate 3 года назад +1

      @@gabriellagrey4163 Thank you! I have not found resources. I'm meeting with other people in our company to see how they come up with content. But, I'm still on the hunt. Though, it's incredibly refreshing to hear the a social media strategist themselves can get stuck. Social media is hard. It has to be relevant, interesting, and aligned with the company.

  • @ToneB
    @ToneB 5 лет назад

    Very informative. Thanks :-)

  • @KatyDCoach
    @KatyDCoach 5 лет назад +1

    Great video and wonderful and true tips for all those who want to get biz thru linkedIn

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      KatyDBusinessCoach hi there! Thanks for watching. I’m glad you enjoyed the tips. Do you have an optimized LinkedIn profile?

  • @myprocesses4578
    @myprocesses4578 4 года назад +1

    Awesome video I am just about to level up my LinkedIN for next year. Thank you for the awesome tips. Do you have maybe more content on the pod you mentioned as tip 7? I'd love to learn more.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  4 года назад +1

      More to come!

    • @myprocesses4578
      @myprocesses4578 4 года назад

      @@ProfessorHeatherAustin aaaand i subscribed. Have a look on my channel, i share tips on outsourcing, maybe you will find something useful there.

  • @nurealam1206
    @nurealam1206 5 лет назад +2

    Yes, I'm neither good nor bad. Okay keep on going.

  • @srgkul
    @srgkul 5 лет назад +1

    Great video! Many thanks! Greetings from Russia!

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Hello from Russia! Thanks for watching. Do you have your own business?

    • @srgkul
      @srgkul 5 лет назад

      @@ProfessorHeatherAustin I'm just learning English

  • @sergeantfighter6369
    @sergeantfighter6369 5 лет назад +1

    Awesome content! Thank you

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад +1

      You're very welcome! Thanks for watching. Which tip was your favorite?

    • @kingofgame424
      @kingofgame424 4 года назад +1

      welcom ruclips.net/video/IHl-dTRhJNU/видео.html

    • @sergeantfighter6369
      @sergeantfighter6369 4 года назад

      @@ProfessorHeatherAustin Optimizing your LinkedIn profile...good stuff. I will send you a request via linked in. Thank you, tell you more on Linkedin...thank you so much :)

  • @garymahon2361
    @garymahon2361 4 года назад +1

    Hi Professor, I am in Costa Rica , but when I want to connect in a US State, there are hardly any connect buttons. Why?

    • @TrentKennelly
      @TrentKennelly 4 года назад +1

      Hi, Gary! Looks like you didn't get a response, so I'll jump in here. LinkedIn actually won't let you connect with people if your "degrees of separation" are too great. If you have a connection, that's a 1st degree. If you see someone who's listed as a 2nd degree, then you aren't connected with them, but someone you're connected with is connected to that person. And it just extends from there. You can connect with 2nd's and, in some situations, 3rd's, but nothing past that. Based on what you're saying, I'm thinking you're not on LinkedIn premium and you don't have many/any connections in the US. Hope that helps!

    • @garymahon2361
      @garymahon2361 4 года назад

      @@TrentKennelly - Thanks Trent , appreciate this!

  • @maryalicegoldsmithcoaching
    @maryalicegoldsmithcoaching 5 лет назад +1

    Awesome tips - thank you! I need to make some changes for sure.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Hi there Mayralice! Thanks for watching. Do you have a LinkedIn biz page yet?

    • @maryalicegoldsmithcoaching
      @maryalicegoldsmithcoaching 5 лет назад

      @@ProfessorHeatherAustin yes ma'am, although I am not super active - it comes and goes in waves.

  • @bsimpsonfitness
    @bsimpsonfitness 4 года назад

    Do you recommend setting up a business page or a linked in personal page?

  • @mr.sultan5237
    @mr.sultan5237 4 года назад +1

    Hey there, thanks for such an informative video! I have a question though, so basically I am a software developer and I want to build a LinkedIn profile in which it maximizes my chance for job opportunities, but at the same time I want to start a side hustle in the same niche. I want to use LinkedIn to promote my (affiliate) links. So I will be targeting two types of audiences, employers and potential clients. How do you suggest I go about it? Thanks again for your awesome video!

    • @TrentKennelly
      @TrentKennelly 4 года назад +1

      Hi! Doesn't look like you really got an answer here, so I'll jump in. LinkedIn isn't really optimized all that well for affiliate marketing. I don't think you're going to find a lot of success doing that here. And, as you seem rightly concerned about, there's a brand confusion problem that comes with it. I might suggest considering building out other social profiles to have more affiliate marketing success. Hope this helps!

  • @sandrasolomon-7647
    @sandrasolomon-7647 5 лет назад +2

    What is the purpose of Linkedin business page ? Is that like FB you can run ads on business page but not your personal page ? Thanks.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Yep! That’s exactly right. Do you have a biz page yet on LinkedIn?

    • @philipanderson7343
      @philipanderson7343 4 года назад

      Sandra Solomon-何欣卓 Are you interested in getting a loan from us. If yes please kindly email us on philipanderson900000@gmail.com or text us on +1-213-419-2313. Thank you.

  • @shahriarminaee1372
    @shahriarminaee1372 3 года назад +1

    You won a new sub, does linkedin work well on dating/ relationship niche? I mean can i get traffic to my website?

  • @sharetripllc
    @sharetripllc Год назад +1

    Thank u

  • @POLOLifestyleTV
    @POLOLifestyleTV 4 года назад +4

    I wanted to get access to your free 5 day course you mentioned, is the link still working ? Because I could not Subscribe.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  4 года назад

      Hey, thanks for watching! Yes the LinkedIn mini course is still available. Here's the link: heatheraustin.online/linkedin-liftoff

  • @JulieDonnelly
    @JulieDonnelly 4 года назад

    I clicked for the 5-Day Free Mini Course and all I came to was the page to buy your full course. Then I saw a link in a comment below that had the same question, but that link also only goes to the $297 course. Is the free mini-course no longer available?

  • @LifeCoachJesse
    @LifeCoachJesse 5 лет назад +1

    How do I create a Pod?

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад +1

      Great question. Invite others in your industry to an email group. Then whenever anyone posts on LinkedIn, you ask your pad to engage with the post.

    • @LifeCoachJesse
      @LifeCoachJesse 5 лет назад

      @@ProfessorHeatherAustin thank you!!!

  • @ericv986
    @ericv986 4 года назад

    Hi, Very Nice video on LinkedIn. One query I have is, if I'm shifting from employee to new startups then should I need to open new account with LinkedIn for startup

  • @abbybatterson6527
    @abbybatterson6527 5 лет назад

    Hi, Heather! Thanks for the great video. Can I ask what program you used to do the walkthrough? Thanks! - Abby

    • @elannaerhardt3758
      @elannaerhardt3758 5 лет назад

      I'm not sure what she used. If you're interested in screencasting, Camtasia is great (a little expensive, unless you'll use it a lot and have good ROI). A free option that requires external tools for editing is Screencast-O-Matic. Though SOM only allows 10 minutes max, and shows their brand on the recording.

    • @kingofgame424
      @kingofgame424 4 года назад

      hlo how r uruclips.net/video/IHl-dTRhJNU/видео.html

  • @joaopauloribeiro6950
    @joaopauloribeiro6950 4 года назад +1

    Thanks for the correction. I have to improve my English.😀

    • @philipanderson7343
      @philipanderson7343 4 года назад

      João Alves Ribeiro Are you interested in getting a loan from us. If yes please kindly email us on philipanderson900000@gmail.com or text us on +1-213-419-2313. Thank you.

  • @elijahabankwah3992
    @elijahabankwah3992 4 года назад +2

    can I put my business logo on the profile page instead of headshot

  • @FVG_alex_garcia
    @FVG_alex_garcia 5 лет назад +3

    God....
    Beautiful, smart and expert in marketing

  • @erikvilla__
    @erikvilla__ 5 лет назад +1

    How is your camera quality getting better?!?

  • @a.n.shellrealty1465
    @a.n.shellrealty1465 4 года назад +3

    #thecareerclub #LinkedIn

  • @TrentKennelly
    @TrentKennelly 4 года назад +1

    Love the skills section! Really huge and overlooked section

  • @888Longball
    @888Longball 29 дней назад

    My client can be found on LinkedIn unless I use ads.

  • @lindaroberts4791
    @lindaroberts4791 3 года назад

    I tried downloading the free 5 day linkedin course but the link did not work.

  • @davidbalan6571
    @davidbalan6571 3 года назад +1

    When my curriculum sports and games and having football shoes at primary 🏫 and secondary 🏫 and academic performance UPSR ( 2004) PMR ( 2007) and SPM( 2009) grades C I will applied for a jobs 2014 & 2015.

  • @davidbalan6571
    @davidbalan6571 3 года назад +1

    When I graduate at Polytechnic Sarawak Diplomma in Mechanical Engineering Manufacturing and Accounting minimum CGPA 3.75 I will applied for a jobs within Internet Mobile phone 2014 & 2015

  • @Red-fg9qr
    @Red-fg9qr 4 года назад

    To create a page, now we must wait 7 days, you will be able to create a page after your profile was created 8 days ago.

  • @rpatel6461
    @rpatel6461 5 лет назад +1

    Today realized professors can be hot too!!

  • @TenTenJ
    @TenTenJ 2 года назад

    why are there no English captions for this video? Korean only????

  • @kazzelina6511
    @kazzelina6511 5 лет назад +1

    But you need a paid Linkedin subscription ($100 month) to take advantage of the suggestions in Step 4 of this video.

    • @ProfessorHeatherAustin
      @ProfessorHeatherAustin  5 лет назад

      Kaz Zelina, hi there! Thanks for watching. Actually you don’t need a paid account. Everything I mention in the video are things I’ve been able to do with a free account.