New Product Development Lecture - Topic 11 of The Basics of Marketing

New product development and product innovation are two of the most fun topics in marketing. Here we go through some of the ideas and theories behind new product development and innovation.
#newproductdevelopment #innovationmanagement #marketinglecture
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[@Chrisb8s]

Mark. I am a very old marketing major. My favorite recent new product story is Stanley cups. The ceo of Stanley is as the same guy that re invigorated crocs. He went to Stanley a company that made products for workers and created a social media storm for special cups. I don’t have one but just love the marketing story. Now that new product (that wasn’t really needed or wanted) made the company a huge success by finding new customers through social media and influencers

[@ProfessorWolters]

Yep. The crash will be spectacular too. Knowing how to manage that kind of growth is amazing but figuring out how to maintain it and managing the leveling off is another good story to learn from

[@SERGEYTIMOFEYOVICH]

Another great vid. Thanks.

[@ProfessorWolters]

Cheers!

[@dariusdarkshadow1288]

Came for Alex Jones lookalike, stayed for interesting information