ATLEIN: NEW SUPER COOL BRAND ALERT! By Loic Prigent

Activez les sous-titres! Filmed before the Covid-19 pandemy in Europe.
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ATLEIN est la marque d'Antonin Tron et de toute sa famille. Une vision unique de la mode, une volonté farouche de faire à sa façon, à son rythme, à son goût. Pas de courses à l'expansion, recherche de matières non vierges ou upcyclées, collections au cordeau. Voici, au fil de son défilé de février 2020 et avant les mesures sanitaires en France, le portrait d'une marque qui dessine à elle seule, les nouveaux contours plus éthiques d'une mode indépendante. La partie essayage a été filmée avec Julien Da Costa. Nous avons ensuite été mis en quarantaine et c'est Milan Tintané Ducharme qui a pris le relai et filmé le défilé. Il a également fait le montage de cette vidéo.
La collection est celle de l'automne hiver 2020-21.
Filmed with Julien Da Costa and Milan Tintané
Sound Clément Duché and Hyacinthe Lapin
Edited by the great Milan Tintané
Produit par Natacha Morice pour DERALF (Divertissant Et Révoltant A La Fois)
Contact : [e-mail]
Music : Audionetwork!
MOOORE :
LUDOVIC DE SAINT SERNIN : • LUDOVIC DE SAINT SERNI...
TELFAR : • TELFAR: A CULT BAG AND...
BALENCIAGA : • BALENCIAGA: THE CATAST...
MORE MOI HERE :
INSTAGRAMMM 〉 / loicprigent
Please leave a comment and subscribe for more videos like this!
Bises!
Loic
#ATLEIN #ANTONINTRON #FASHION

[@fitzgeraldgatsby4885]

Sir, I cannot thank you enough for all of this material, this is....free education ❤.
I feel like i'm in a fashion masterclass whenever I tune in to your videos..
I am always learning something new.

[@nicolemartin7934]

Me too!

[@LoicPrigent]

I'm so happy you feel this way!

[@janusconner3710]

IKR?!

[@SwityShinde]

Couldn't agree more!

[@mariefiole7770]

Y u

[@banana-maru2688]

I love the panic moments at backstage it’s very fashion!

[@LoicPrigent]

I live for a shoe panic

[@pyrpaint]

On aime, j'aime, avoir accès aux coulisses grâce à votre travail ! Merci

[@community6454]

Hi

[@BPA370]

I’m redheadsyugirrdzeryyr

[@louelagoneo]

Loic is saving the fashion month! And I'm here for it!

[@envogue1]

Brilliant video, thank you. This designer is so future, considerate, eco and of course handsome and seems a calm lovely man. Just what fashion needs right now. Merci.😉❤🖤

[@GK-dy3ck]

This is so fantastic! I've been anxiously watching this brand from day one and I am so happy to know a little more about the structure and thought behind the it. This is so REAL and modern, so quiet and yet you can sense absolute power and confidence in every look! I am so happy it is noticed and appreciated because it doesn't get nearly as much hype as other brands. Thank you for supporting them and I hope you'll do more with them and those sort of brands. It's always fascinating to watch the Chanel action backstage, but while I appreciate it...I also recognize that it's quickly becoming irrelevant. So many of the new brands just reiterate the 90s aesthetic without any thought or reflection on the modern values! Is it really enough to put average women's clothes on a man to make it relevant to a modern customer? Atlein is an example of how fashion can remain relevant in the future.

[@LoicPrigent]

He's fascinating!

[@george607]

Your commentary is just pure Gold! Thank you!

[@semikaren]

Love this designers thinking, aesthetics and conscious awareness and actions to reuse, recycle, to protect the environment. Bravo! Another good video Loic😉💋

[@gracecarter3959]

Whats your opinion on this track: ruclips.net/video/mOR2AxhziAw/видео.html

[@alicebilton7255]

@@gracecarter3959 FIRE

[@amalk1986ify]

J'aime beaucoup le fait que les robes soient "mettables", les tissus ont l'air super confortables et le rendu est classe. Ça donne bien envie 🧡

[@karenokeane6461]

Magnifique, comme TOUJOURS!!! PLUS! PLUS!! Je vous ADORE, Loic!!

[@EnriqueLemercier]

On aime toujours autant tes vidéos Loïc ! Bravo pour ce beau travail !

[@sarahouhayanagde1072]

a lot of creativity he has a lot of talent a simplicity that gives style

[@catnipcake6987]

My introduction to this designer ...I liked the show!! Thank you Loic P for taking us always backstage too!! The best

[@melhawk1352]

Oh the suspense! The 'boots scene' had me on the edge of my seat.

[@camillequentin_paris]

Une très jolie découverte aujourd’hui grâce à toi Loïc ! ✨
Cette marque est fantastique et marche dans les pas d’une vraie révolution écologique ! On ne peut qu’approuver ! ♻️👍🏻

[@phynocomph1517]

So good and powerful to see a young designer shinning! Just watched your video on Ludovic de Saint Sernin's first show and both are so emocional and new! The new fashion is amazing!

[@LoicPrigent]

It is!

[@priscillachicn1635]

Ok, Athlein mon nouveau coup de cœur. Merci Loïc Prigent de partager avec nous ces créateurs de génie, conscient et leur processus de création.

[@drillyvulture]

Thank you for supporting independent houses by giving them a voice with your films! ❤❤❤

[@nadiajalleb807]

Belle découverte ! Merci 🙏

[@nubbyrose87]

Otters are adorable💕

[@vanessagonzalez6495]

Súper refreshing to see this brand ! In love with how fashion is growing with teams who are aware of the environment. Love from Dallas , Texas 💕💕

[@LoicPrigent]

Bisous à Dallas!

[@sebastienguerin2793]

Merci Loïc, encore une chouette vidéo.

[@damienbouhours9752]

Merci Loic pour me faire découvrir cette marque et son charmant créateur. J'adore leur concept d'upcycling. J'ai hâte de voir d'autres jeunes marques grâce à toi !

[@juankristof]

Loic Prigent je te suis depuis Abidjan...et je t'adore ....i love loic

[@Toodle.Pipp001]

Loic and team, you never disappoint ❤️. Merci for an up close view of the future of fashion. Great to see where it's going, what was radical ten, twenty years ago is now an expected normal. Good luck to this house, congratulations to Mama!

[@LoicPrigent]

Viva la mama!

[@Toodle.Pipp001]

Mama always knows best! 💖

[@larissan.5382]

Loïc Prigents work =dream work.

[@Sandraaaaaaaz]

Ultra féminin et émotion intelligente, great

[@marthenri]

I love the alliteration: Alein, Alone, Athletic, Alone, Atlantic. So good!

[@marthenri]

Ooh, what was Madame Tron cooking?

[@Isaline]

Très belle découverte ! J’adore le fait que ce soit une entreprise familiale 🌞 Petit + pour le twill contrex tu m’as trop fait rire ahaha 🥰

[@LoicPrigent]

Dès que je peux faire des blagues de matières, je suis content!

[@al6369]

I love the designers attitude. Fashion of the future.

[@julienzeus2534]

Quel plaisir de se réveiller avec une vidéo de Loic !

[@photokunstler]

Otters are the best! also Atlein! lol Another great vid. This was a new one for me, I had heard of the name before but it’s much nicer to see the heart of the house.

[@edaneaglam9349]

Un reportage passionnant qui montre que la mode peut avoir un visage idéal aussi pour notre planète et encore une fois être issue d'un atelier plus petit mais efficace 😊👌

[@ammargrkovic7870]

FAB as always,love your comments Loic

[@t_h_e_v5000]

J'adore son approche d'une entreprise locale, plutot petite, matieres eco-responsables... et je me souviens de la 1ere fois qu'il etait reviewe par Vogue Runway, c'est super de voir qu'ils le soutiennent toujours :)

[@janusconner3710]

Giant sea otters of south america, the ones native to my florida home, et al, j'adore!!!😍😍😍

[@darkofranjkovic5193]

J'❤️
Eco Conscious
Party Girl
Paranoiac
New Glamour
Post Post Post Coquetterie
Woke Capitalist
The New Fashion 🤣🤣🤣
We ❤️ U Loic!!!
LEGEND 🔝 🔝 🔝

[@LoicPrigent]

Best comment ever!

[@leonardniamh]

Love love it
Optimistic and cool

[@annedesrues-vinet3547]

Mais quelle belle découverte! Dommage que je n'aie pas les moyens de les soutenir en m'offrant une de ses pièces!
Longue vue à ATLEIN, la mode a besoin de cette belle éthique ♥

[@danielduff2737]

I love you Loic!! I wish you uploaded more 😩

[@Minoutdu78]

Antonin Tron est super cool

[@LoicPrigent]

Mega!

[@lylianacer855]

Excellent comme toujours vous nous plongez dans les coulisses , on est au cœur du processus de création et d'organisation on sent la sensibilité du créateur ... génial !!! Et j'adore le Twill de contrex 😉♥️♥️♥️ gros bisous d'une grande fan d'Alger 😍 😍😍😘😘😘

[@LoicPrigent]

Bon anniversaire Lylia!

[@lylianacer855]

@@LoicPrigent merci beaucoup vous me l'avez souhaité deux fois I'm so lucky 😘😘😘

[@wendymagermans975]

Quel superbe reportage, encore fois. J'ai adoré en apprendre plus sur ce créateur ! Merci.

[@aldogoegan3091]

Fascinating

[@saralaloudj5691]

Tu as un talent incroyable et merci pour le contenu si qualitatif que tu offres sur RUclips !

[@LoicPrigent]

Merci Sara!

[@TheCocomitchell]

Thank you for profiling this amazing young man and his vision. BRAVO

[@helenagp1948]

Les commentaires sont toujours fabuleux. Toujours intéressant et brillant. Je regarde pleins de vidéos sur RUclips surtout des usa et ces vidéos sont de loin les meilleures. Merci

[@LoicPrigent]

Merci Helena!

[@a.senayzenebe481]

Un beau reportage, comme d'habitude! Une marque a soutenir, une "designer" avec quasi zero pretention (le kiffe!)! I'm watching from Ethiopia (always) and just love how you make me dream Loic!

[@opws6330]

great video again ! merci

[@stylingwithvictoria-person9726]

Loic, thank you very much for this and all the other videos, As usual so informative, interesting, trendy and well executed! you are unique in what you do.

[@LoicPrigent]

Thank you so much Victoria!

[@snowdropx7619]

Thank you for this and for the subtitles. I love your videos :)

[@elaishurtis3488]

Merciii Loïc j’ai découvert une nouvelle marque grâce à vous 😘❤️

[@sophiebroderick8456]

j'adore les matières utilisées !!

[@MsLadyisatramp]

Excellent! Very dense with information. Love this designer.

[@evanh9301]

Loic you are the best

[@MSBOBET1]

Toujours intéressant et beau mais tellement court 💕

[@Patricklimgenco]

I love your fashion reports just as much as I love otters 🦦 🥰

[@mathildecornu5887]

Superbe découverte ✨ et supers videos comme d’hab !

[@VonSamen]

I barely speak a word of french but, I dont know why, have the feeling to understand every word in your videos 😂
Keep up the good work!

[@mariahmedeiros2341]

I love Loic’s narration haha The video is really good!

[@williamzhang4330]

Otters are cool !!!

[@hallambrique]

Le « rolala » de loic quand il apprend que le bf ne veut pas se faire filmer mdrrr

[@maxime_perez]

Ta chaîne est juste superbe ! Merci bcp !

[@leonpapadopoulos9798]

Loved every moment, thankyou Loic, luv, luv, luv X

[@gastaoguedesfontes6669]

Can't wait for you to film freely again !

[@alicebilton7255]

"What do you think of this song:
ruclips.net/video/mOR2AxhziAw/видео.html"

[@thompsonsmith7653]

@@alicebilton7255 Honestly impressed

[@dalcloud8873]

Vrai bon, vrai bon!!!!!

[@rachelstewart1809]

Always entertained by your wry humor...thanks🌠😽✨💛

[@DAVID-ui4cv]

Super great thank you merciiiii Loic!

[@michaeldonohue167]

'An athletic guy alone in the Atlantic.' Too funny!

[@sheryllbluey]

always here for HARDCORE fashion videos 💛

[@LoicPrigent]

Yessss!

[@surajaku]

Im inlove w his idea

[@ole340]

Super philosophie, bravo Atlein !

[@ummulchair2522]

I love Fashion Drama 💕

[@nicolemartin7934]

Thanku! I’m so inspired by this designer. Especially his use of recycled materials and even using past season garments. ♥️💪🏾🙏🏾I love otters ..
also , Loic I suppose most are “woke capitalists” ..😅

[@heloise9564]

quelle belle découverte, merci! Les loutres 😍

[@LoicPrigent]

Les loutres c'est la perfection

[@beverleydryland1146]

Otters are too cool !!

[@stijnverlinden5553]

Antonin est un des Parisiens les plus gentils que j'ai déjà rencontré ☺

[@belatrix7729]

Je kiffffff ton French accent Loïc 💋❤️ Love You

[@aurorasage7305]

Thank you again for your deliverance of up to date inside information :-)

[@sophiebroderick8456]

loic prigent, boulot réussi comme d'habitude

[@johnA012]

PSA adaptations and yes, otters are 'too cool for school'

[@ramonpabillon895]

I wish I could build my own brand too. 😊

[@big5038]

Really appreciated the otter squeak at 08:35 😌👌

[@adrivrl]

my take on this video : antonin, very serious talking about otters, was super sexy 🤷‍♂️

[@proluca]

I love Otters!

[@deepanshiparashar11]

Wonder if anyone scouts in India, there's a young shoe designer called Peachblood on scene coming up, can't wait for what's next in fashion for india.

[@leoporfis]

all countries that aren't the world fashion hubs have amazing designers just waiting for an opportunity to show their amazing work

[@lalc2883]

There's a Vogue India. They should help their designers.
Every Vogue should do more for their local talents without having to wait for US Vogue to come over.

[@cleomommessin6828]

Antoninnnnnnnnnnnn on le love!!!

[@JulianeGabriel]

What a cool label! Thank you for this beautiful film. German 'allein' writes with 2l but I love your whole game around that brand name that I will never forget! :-)

[@LoicPrigent]

Thank you for the tip! :)))

[@JulianeGabriel]

@@LoicPrigent Cheers to your love for detail and your sense of humour! It's what makes all the difference.

[@Fashionlifestyle_Official]

Thank you for sharing!Hope everybody here becomes successful on RUclips.

[@callmecori]

Absolutely HERE FOR THIS! Bringing the essence of fashion reconstruction back to light. ethically and simply. ECO ECO ECO !! Merci Loic Prigent !! xx

[@bouatogola6618]

I love your accent 😍

[@iambrian769]

From the Caribbean 🇻🇨....iLike.

[@bryanmcb19]

Love your videos bruh 👌🏿

[@blahblahblah8011]

otters??! atlein has my vote! merci, loic

[@noorimeldaelle3403]

Bon après-midi Loic comment vas-tu?. J'espère que vous êtes en bonne sante. J'aime les vêtements Atlein. Tres unique 😍

[@guyporter6105]

I would want to wear all these

[@thoma4305]

Always waiting fo your videos! lol😝😊

[@kroskel]

I love it ! Thanks for the report :-)

[@titaniumexpose6365]

Very inspiring!. I’m also trying to build a family fashion brand ☺️💕

[@yesse8692]

On adore 🥰 😘😘👏🏼👏🏼