support code bra | lululemon | FURTHER ultramarathon | innovation

support code bra - coming fall 2024
Groundbreaking comfort and support, built to break records.
What they asked for:
“I want to stop putting athletic tape on my chest so I don’t get chafing.”
“I would love a sports bra with pockets.”
“Lightweight, minimal construction.”
“Can’t restrict my movement.”
“Need it to work for my body from mile 1 to 100.”
What we made:
- Custom tuned fit for each athlete
- Engineered for high support
- Minimalist, chafe-resistant construction for a barely-there feel
- Discreet x-frame pocket was born out of the necessity to hold essentials securely-even water bottles-so they don’t shift mid-stride
- Memory foam cushioning on straps and underarms for maximum comfort
- Slim, sculpted V back straps reduce muscle fatigue and maintain running posture
- Second-skin feel designed to wear for hours on end