Broad Match Keywords have a SUPERPOWER

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Broad Match keywords are making a comeback because they have a superpower... Should you give them another chance or are they still trash?
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[@darrentaylordigital]

Will you trial broad match? I'm trying it now with very mixed results. 40% working 60% not... Worth a test though

[@warmfrontukgrants5314]

I will try it but BRING BACK BMM!

[@darrentaylordigital]

@@warmfrontukgrants5314 couldn't agree more!

[@NeptuneDesign]

Hey there my friend. I thought should just let you know that at about 2:36 onwards the video sound is out of sync.

[@darrentaylordigital]

Thanks for the heads up! editing nightmare!

[@NeptuneDesign]

@@darrentaylordigital yeah man. There's times I'm done editing and I forget to include the most important part of the video IN THE VIDEO 🤣🤣

[@billeebrady6108]

Doesnt Google reward you for having highly relevant ads, so high CTR, which results in cheaper clicks, etc. So if we used broad match the CTR would go down which would raise the costs?
Whenever i use broad match the search terms are all over the place.
Would definitely need a huge ongoing negative KW List, no doubt.

[@darrentaylordigital]

I've got a video dropping tomorrow on why this isn't quite right. Things have changed, stay tuned!

[@DaveFogel]

I think its worth testing since they pretty much match whatever they want to exact or phrase these days. I use both.

[@darrentaylordigital]

Yup, I think keyword matchtypes and manual CPC will be gone by 2024

[@DaveFogel]

@@darrentaylordigital I think you are probably right. I also think PMax is garbage so that has me pretty concerned.

[@lanerudolph194]

Adding 100s of NKW per week is so tiresome. Is that Google's plan? Not only that, but we only get to see 20% to 40% of our search terms. We can't even see all the words we need to negate. So frustrating.

[@rebecca-glutarama]

I've just finished SEM Academy (brilliant BTW) I'm testing the exact opposite at the moment as I had been using BM for all my campaigns but have just niched down my KWs and made them all EM and Phrase. However the test campaign has lost all traction. Its not the increased NKW list as that has been implemented across all campaigns that are still on BM. Does a change to KW like this need time for the dust to settle before it starts gaining momentum?

[@darrentaylordigital]

Glad you enjoyed the training! Love to hear from students! Changes need time, probably 14 data at minimum, but you may also have cut your volume removing broad match. Depends on your industry niche. If you're in a low search volume industry, sometimes removing broad can cause a campaign to stall

[@anthonykol]

Nice content! But I'm thinking whats the point later when I have enough data, taking well performed search terms and add them as phrase or exact?

[@warmfrontukgrants5314]

Ill give broad match a whirl but would it not be better practice to increase the bid of PM & EM rather than pay for unnecessary clicks. BMM was a lot better is my opinion and we who are paying should have full control of our campaigns. My conversions have gone down the nick since the close variant shite was brought in.

[@darrentaylordigital]

BMM was my fave matchtype. But nobody would use BM if it still existed. Google are basically doing experiments on our budget for data to improve automation. It sucks but I've seen a few campaigns with my own eyes working on BM for the first time in, well, ever...

[@geodigitalmarketing9747]

I was adding negative KW on hourly basis. BM is no no..

[@darrentaylordigital]

Yup it can be terrible. In fact it's only been effective in a minority of campaigns. However, because of the effectiveness in those campaigns, I'm willing to test in certain accounts going forward

[@kregdurant3750]

yeah i'm already adding TONS of negative KW from my Exact and Phrase campaigns, Like 100s per week. I don't even want to KNOW what it would be like with BM

[@RonyMattar]

Thank you for the video! So if I add phrase match keywords I would be targeting more niche audience?

[@darrentaylordigital]

That's right. Phrase is more niche than broad!

[@Expressresolutions]

I’m using broad march and it’s brining me searching that don’t make sense. I am looking for sellers, but it seems to be finding me buyers in real estate.
I buy properties that people want to sell fast.

[@markpommett5712]

Still need a negative keyword list

[@darrentaylordigital]

Definitely need one! A big one for broad match!