Vieve’s Jamie Genevieve, On Creating A Strong Brand & How YouTube Launched Her Career

This week, the third instalment of our new beauty miniseries - in collaboration with Space NK - sees Lisa Potter-Dixon chat to Jamie Genevieve, founder of Vieve. From how to create a strong brand aesthetic to the importance of working on a make-up counter and how RUclips helped launch her career, she also discusses why continuous learning is key, as well as her much-loved products and full success story.
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[@karlaschmid8757]

Beauty, intelligence, wisdom and humility - she is the total package.

[@kimberleestern]

How has it been 3.5 years? Vieve is one of my favorite brands. I never start the day without Skin Nova

[@444kaymck]

Love Jamie, so down to earth and humble. Vieve is such a fabulous brand , the whole aesthetic of it and the products are appealing to all ages. I’ve worn mascara since I was 14 …..40 years later and I can honestly say modern mascara is the best I’ve ever used !

[@jenrobertson9453]

Jamie is my spirit animal ✨ Proud of you gal ❤️

[@jenniferlerma8435]

Jamie is the Queen 🙌🏽 and so humble

[@sheerluxe]

We love Jamie !

[@andreahutton7309]

So proud of Jamie ❤ I’ve watched her, Jack and now Romy for many years and she’s done so so well 🎉🎉🎉

[@Life.W.Walkinshaw]

was just thinking this. I may not have started back from her day one but I've been following a year before the very first weekly vlog. and its been so wonderful to watch the growth of a family and brand and so much more and i'm excited to see where they & she goes from here for many years as well :)

[@Lori_Alexandra_mua]

Absolutely LOVED this !!! I can honestly say I don’t who or anything about any of the founders of other brands , Jamie thank you for sharing your journey : your life , bts . Encouragement and transparency! Beautiful interview Lisa ! Xxx

[@sheerluxe]

Thank you so much for listening

[@VioletSun77]

Love this! Thank You❤❤❤

[@sallyannryder3162]

What a wonderful interview. I have ever come across Jamie before (living under a rock) thank you for introducing me to Jamie and her brand she is a inspiration xx

[@sheerluxe]

Our pleasure!

[@angelacox-martin2789]

I LOVE Jamie and I'm not even that interested in makeup but she's a natural, and I can't get enough of her vlogs and travels x

[@natashaingram2416]

Absolutely loved this!!!! ❤

[@kellystevens-comstock2841]

Oooh Our Jamie!!! ❤

[@petraneate4660]

Love Jamie xxx

[@thetravellingwitch8047]

Stupenda ragazza❣️

[@sparklestarkle]

Not me crying because Jamie is such a wonderful person ❤

[@sheerluxe]

She is so wonderful!

[@brendthetrend]

Love this chat girls soo interesting both fab;))

[@sheerluxe]

Thank you!

[@hello_hello0613]

What a shame they didn't manage to properly edit out the "is Scotland part of the UK" question? Life exists beyond London 🙄🥱