Zero-Click Searches in 2024: Unpacking Google’s Search Behavior in the US and EU

Join us for an insightful webinar on the latest findings from the 2024 Zero-Click Search Study, presented by industry expert Rand Fishkin. This study, conducted in partnership with Datos and SparkToro, reveals that only 374 clicks out of every 1,000 Google searches in the EU lead to the open web, compared to 360 in the US.
During this session, we will delve into the key aspects of Google search behavior, including:
- The percentage of searches that end without a click.
- The impact of the EU’s regulations on Google’s traffic self-preferencing.
- The influence of AI Overviews on search patterns.
- The competition between Google and LLM-powered tools like ChatGPT and Microsoft’s Bing.
- The changing landscape of search behavior on mobile vs. desktop devices.
Discover how these findings can impact your digital strategy and gain valuable insights into the future of search. Don't miss this opportunity to understand the dynamics of zero-click searches and their implications for web publishers, marketers, and regulators. Register now to secure your spot!