Your passion for audio production is clearly genuine, intense and contagious. I'm amazed at how generous you are with your knowledge. I'm grateful. Thank you.
This video is 100% SPOT ON. Reverbs can make your mixes sound huge, but you have to learn about frequency excitement and learn how to BLEND reverbs together without them sounding muddy or boxy. Great video, David.
Dude that snare tail trick is the one thing you are giving that everyone is sleeping on (because you treat the wet signal like a sample itself). Awesome shit, really cool vibe u de man D!
You're right man... I just tried this thing out on a heavy dubstep track and the low end is freaking huge... I A/B'd it to my other setup with Ozone's dynamics and low end focus module... no comparison. This thing is amazing... wow
If you use a single reverb and put different Ms delays on each instrument send before the reverb you can create the impression of different musicians playing in the same room.
I use to do that too, in dense mixes I now use several versions of the same reverb and use the pre delay on the verb. It seems to more accurately do the real time difference of players in the room. Less muddy, basically.
Afaik, old school demands for ambient is to be homogenously consistent not only throughout the mix but with the whole album. Although, I totally get your point of unlimited creativity.
@@christopherpederson1021 it's not common sense, else David wouldn't make a video about it. A lot of tutorials on youtube show they EQ the reverb after and not before. If you knew this then you must be some kind of prodigy.
@@christopherpederson1021 I prefer to EQ before the reverb as well, but it's a slightly different effect IME, at least on some plugins. EQing before, you enhance or reduce how much the reverb gets excited by the different frequencies ranges of the send, EQing after you reduce or increase the output of the frequency ranges of a reverb that has been already excited by the dry send. Applying EQ before the reverb I think you actually increase or reduce the decay time of the frequency ranges that you boost and cut.
@@christopherpederson1021 common sense would be to put the EQ after the reverb. If the EQ is creating or adding any unwanted frequencies, you get one last opportunity to shape things to taste.
invisible reverb experiment: take a dry vocal, add a hall reverb, turn the dry/wet down just until you can’t hear it, then disable the reverb. usually you’ll find that you somehow can hear the thing you thought you couldn’t hear, once it’s gone.
Yep, sometimes you can barely hear the actual reverb but if you disable it, all of a sudden the sound is "flat". This effect is usually mostly noticeable with vocals, I find.
6:23 So I have a question about this. I understand the concept of using an AutoPanner on FX (I typically do it on delays); however, what I'm confused about is why you used Tremolotar for it instead of PanMan. PanMan is the autopanner and Tremolo is the volume automation. I mainly hear the LFO on the volume when the effect is being showcased. If anyone could explain what I'm missing here, I'd really appreciate it! Thanks! P.S. Great video, had to update my template based on some of these tips!
If there is a predelay, it means that the reverb needs more time to return to the listener. That results in the sound source appearing closer and the space wider because the sound reflects later. If there is no or short predelay, it appears like the source is further away and the direct sound takes a similar way like the reflected sound. No?
Hello There, hanks for this great video, I just have one question .... Do you put stereo or mono reverbs on a snare, toms, hi hats etc ... ( drum parts ) ?
Vocal efx have thei own summing aux that then goes to the 2bus, efx and parallel for other things are bussed to their relative instrument's summing aux. Parallel vox goes in the dry vox summing aux. Mixbus is the master. Same thing
Hey David, thanks for the great Video! I have a question. An Engineer told me to increase the pre-delay if I want an element to be more upfront because the closer the element is to my ears, the longer the pre-delay has to be so that the “reflections” travels to the walls and then back to my ears. But i’m a bit confused about that explanation. What are your thoughts on that? Or is it the other way around? The shorter the pre-delay, the closer the element is to my ears?
Watch my recent videos on reverb tricks. No you're right, thhe longer the predelay the further away an element will sound, but it's not that straight forward and easy. There are many variables to take into consideration, one, the relative levels (dry/wet), 2 the eq of the source and the reverb. If you only have one reverb on an otherwise totally dry track, increasing the predelay will separate the verb from the dry avoinding the verb to wash-out the dry track. That's why your friend said that but at the same time is also where he fell: if your track is dry adding a reverb and upping the predelay will not make it sound MORE upfront that it already is. It will simply AVOID the reverb to swallow it and make it sound far.
@@mixbustv Hi David... great video... but I have to give the engineer credit here. In a real world MORE predelay means that you're CLOSER to the source. I think there's a misunderstanding here. Of course simply adding more predelay to the same setting and level results in hearing MORE the verb tail giving the impression that the source is farther. To have the perception of a CLOSER source : - you have to add MORE predelay (the reverb comes LATER than the source), - lower the reverb gain (the source/verb ratio follows the rule -6db doubling the distance) - lowpass filter or eq the reverb (high frequencies have less energy than low frequency).
@@deadbongo At first glance, I thought to myself what is this thing .... But I understand the usefulness now. I had always thought about the ( often same ) position of a spectator in a room, but indeed....interesting. Saved tip.
Great stuff!!! Could you mute the beat you have on the background when playing clips from projects tho? It's a bit distracting and it shadows your moves.... Apart from that, love your channel! Keep it up!
Don't know, random tracks. I'm sick of fighting youtube for copyrights, even when I do OWN copyrights. They literally dispute my videos where I use Bella's songs. These bitches.. is MY freaking song.. 🤦♀️
It's not really certain instruments, it's certain elements in the context of a mix. A mono verb could be cool on everything or nothing, it all depends on the context and what other things are in it.
Should this be done with linear phase eq or the kirchhoff eq's new features for taking some lows out? Worried about the parallel phase issues. I use a bitcrusher to remove high frequencies in parallel.
David, a question for you: if Dolby Atmos becomes the norm, do you think the "loudness war" (if that phrase means a thing now) it's gonna be finally over, couse Dolby Atmos mixes must be at - 18 Lufs at max? I'm asking this 'couse you said a lot of times that you dont master for streaming services levels, and atmos could be a huge game changer.
Hornet already makes a plug-in that let you do 2bus processing, at NAMM Neve presented the first Atmos capabile ANALOG mixing console (a new module on the Genesys). Loudness ain't going nowhere
@@mixbustv I agree. It's time for everyone to migrate somewhere else that isn't making money for free off the sweat and ideas of people that do this for the love (and for next to nothing). Fuck RUclips.
Have you tried auto aligning your reverbs back to the vocal? A lot of the time it creates a big difference in depth, it’s a trick I picked up from a homie a while back, phase aligning reverbs is gamechanging
Why would you do that? I mean aside experimentation, you completely defeat the purpose of using a reverb. Reverb is a time based effect, you're removing the time difference and by doing that, and leaving the process to an automated processor, you might actually causing a problem that was never there in the first place. Auto-alignment just gives you a louder sum, with multi mic'd sources like guitars, drums etc.. and the loudest (more "in phase") sound is not necessarily the BEST sound, just the loudest. That's exactly why we place mics at different distances
@@mixbustv I would do that because it sounds good, no other reason! When I say “auto align” I mean the plug-in by sound radix, just for clarification. It gives you a few different sample delay placements that it thinks are the best that you can choose from after it analyses the source and the verb, so it’s not like you’re conformed to what it gives you initially, and you can easily A/B and see if it’s adding something desired or not and just turn it off it doesn’t sound right for the song. Yes reverb is a time based effect but the nudging that the auto align is doing is very small and doesn’t change really anything about the reverbs characteristic. It’s just helping to allow the vocal and the vocal reverb to play nice and be in phase with eachother which in my uses is mostly a beneficial sound, keeps transients intact away from smearing, more defined low mids/bottom end of the vocal etc. Its minor, but it makes a large difference over entire vocal groups, I would give it a shot!
@@mixbustv you’re right, you don’t “need” anything. My philosophy is if it sounds good it is good, doesn’t really matter beyond that and you can’t really say it’s needed or not if you haven’t tired it, heard it, and knows what it sounds like in context
@@leirumanuel Ya te entiendo... bueno, para mi, prefiero la gente que habla directa... en vez de bobadas, sabes lo que quiero decir? A mi me gusta como dice las cosas David, no sé... esta bien para mi ..... lo siento por ti :(
why so evil looking tattoos, hairstyles and your t-shirt saying - we kill people. What makes you so attracted to the Evil. I think you are a nice looking, knowledgeable and generous guy.
Thank you! Well I wanna believe I am (knowledgeable and generous), don't judge a book by its cover because usually everyone has their reasons and we don't know people's story.
@@mixbustv Ok, I respect you because I, everyday, learn somethin from you. I wished if someday, I could see you, meet you, take your autograph, click selfies with you but, to be honest, I was kinda got afraid after watching this t-shirt. I know sometimes life becomes very rude to us and we have horrible experiences but now you are an inspiration to thousands of people, you are loved by the people from all around the world. If I said something wrong, please forgive me sir. But sometimes as a student you not only just take knowledge from your teachers but also wanna be sure that everything goes well in your teachers life.
I don't like the way you title these. kinda click baitey. kinda negative. you're a good teacher tho. like the main reason i don't like when creators name their videos like this is because if I happen to find useful information in here which i'm sure i will, i have a number of producers i mentor and will more than likely send them the video. but it's a turn off when i send a video and it says "THIS IS WHY YOUR REVERB SUCKS" it feels like im attacking them by sending a video and they think i'm trying to tell them something by sending a video saying you suck at this lol
Then open a youtube channel and see how it goes if you don't make the algorhythm happy. At least my content is solid, many JUST have a cool title. You want your content to be seen? This is how youtube works
@@tulihenki4209 I've seen youtubers other than David mention that they need to do the clickbaity titles and thumbnails to get enough views. I'm sure it's more annoying for David than it is for us, but right now it is what it is.
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
Your passion for audio production is clearly genuine, intense and contagious. I'm amazed at how generous you are with your knowledge. I'm grateful. Thank you.
This video is 100% SPOT ON. Reverbs can make your mixes sound huge, but you have to learn about frequency excitement and learn how to BLEND reverbs together without them sounding muddy or boxy. Great video, David.
"With effects , threre's no rules !!!" Lovely !!!!
Dude that snare tail trick is the one thing you are giving that everyone is sleeping on (because you treat the wet signal like a sample itself). Awesome shit, really cool vibe u de man D!
The majority of this video can be summarized in "don't be lazy, use your creativity to make your reverbs more unique." Great advice David!
It's great to have all these techniques together in one video. I think it makes it easier to remember them. Thanks.
Wow this video open my mind about the use of reverbs
Thanks, watched this, before I completely renewed all the reverbs in my mix.
Was cruising RUclips for orchestral reverb tips, dos and don'ts and found you, stayed for great tips regardless of genre ❤
Man you really make some of the best mixing tutorials, period.
This was completely fantastic. So many great ideas and suggestions I hadn't thought of! Thanks David!
Lowpass reverbs is really cool thing to do, I find it more natural and gone at background in tasty way, try to lowpass at 4k with gentle slope.
Also you can tame that 200-300hz a bit to more clear sound.
Good for dark music
@@4am446 yup
thank you very much for your precious advices Dave !
Great and very useful video . I will try this
You're right man... I just tried this thing out on a heavy dubstep track and the low end is freaking huge... I A/B'd it to my other setup with Ozone's dynamics and low end focus module... no comparison. This thing is amazing... wow
If you use a single reverb and put different Ms delays on each instrument send before the reverb you can create the impression of different musicians playing in the same room.
I use to do that too, in dense mixes I now use several versions of the same reverb and use the pre delay on the verb. It seems to more accurately do the real time difference of players in the room. Less muddy, basically.
Thanks!
Thank you Mark!
Thank you David! Will donate soon. So many great free infos.
very interesting, thanks for sharing your knowledge
Afaik, old school demands for ambient is to be homogenously consistent not only throughout the mix but with the whole album. Although, I totally get your point of unlimited creativity.
Very useful 🤟🏻
This is amazing. I never thought of EQ before the reverb, only after. I think this actually sounds better and more natural.
It just seems like common sense. Why would you put eq after reverb?
@@christopherpederson1021 it's not common sense, else David wouldn't make a video about it. A lot of tutorials on youtube show they EQ the reverb after and not before. If you knew this then you must be some kind of prodigy.
@@christopherpederson1021 I prefer to EQ before the reverb as well, but it's a slightly different effect IME, at least on some plugins.
EQing before, you enhance or reduce how much the reverb gets excited by the different frequencies ranges of the send, EQing after you reduce or increase the output of the frequency ranges of a reverb that has been already excited by the dry send.
Applying EQ before the reverb I think you actually increase or reduce the decay time of the frequency ranges that you boost and cut.
@@christopherpederson1021 common sense would be to put the EQ after the reverb. If the EQ is creating or adding any unwanted frequencies, you get one last opportunity to shape things to taste.
@@HollerAtcherBoi I always considered reverb the final icing on the cake as far as recording, but everyone does it differently I guess
invisible reverb experiment: take a dry vocal, add a hall reverb, turn the dry/wet down just until you can’t hear it, then disable the reverb. usually you’ll find that you somehow can hear the thing you thought you couldn’t hear, once it’s gone.
Yep, sometimes you can barely hear the actual reverb but if you disable it, all of a sudden the sound is "flat". This effect is usually mostly noticeable with vocals, I find.
Oh you mean every reverb video I made? 😄 ruclips.net/video/DPx8ONWZQqY/видео.html
When you think David cannot make a better video… he does it AGAIN ! ✔️
My favourite is Fl studio Convolver
It does more
I am just mixing 'Im allright' these days! Was glad to hear it and will use these tips for sure! ✌🏻Thanks
awesome. thanks again as usual!
U R THE BEST
🙏🙏
Really good video, thank you
Good one! Like Dave Pensado always says, don't be afraid to put effects on your effects!
Dropping nuggets left and right.
Thanks for the tips!
Lots of value right here👍
Thanks again for more, very useful, information.
A question I have for the singer...does he know if the season's right for change?
6:23
So I have a question about this. I understand the concept of using an AutoPanner on FX (I typically do it on delays); however, what I'm confused about is why you used Tremolotar for it instead of PanMan. PanMan is the autopanner and Tremolo is the volume automation. I mainly hear the LFO on the volume when the effect is being showcased. If anyone could explain what I'm missing here, I'd really appreciate it!
Thanks!
P.S. Great video, had to update my template based on some of these tips!
Because tremolator has panning function and I don't have panman, and I usually want some sort of volume changes when I do something like this.
@@mixbustv Okay awesome thank you so much! I'll have to play with tremolator more
Could Ti Chi help with some things you mention? Like eq for example.
Always fire tutorials ❤👌
If there is a predelay, it means that the reverb needs more time to return to the listener. That results in the sound source appearing closer and the space wider because the sound reflects later. If there is no or short predelay, it appears like the source is further away and the direct sound takes a similar way like the reflected sound. No?
Watch my previous reverb videos
Awesome video as always David
I would love to know the reverb they used on Steve Perry’s vocals of Journey on the Infinity album especially the song Faithfully
isnt that the dolby compressor trick? air band compressor
It's gonna be either 224XL or 480L. It also might have been an EMT or real chamber but most likely one if the two Lexi
@@mixbustv Oh ok thank you my brotha
0:35 What outboard hardware do I need to change my shirt instantaneously like that, or are there plugins that do the same thing?
What are the general uses of mono reverbs ? To pan them ? Great tips David, thanks again
Sure, pan 'em, or leave em mono. Mono verbs=depth, stereo=width.
@@mixbustv thanks a lot !
good good stuff David.
Thanks David!
Amazing video! I love reverb tricks always looking for new tricks. And you got the best tricks in your pocket my friend!
Hello There, hanks for this great video, I just have one question .... Do you put stereo or mono reverbs on a snare, toms, hi hats etc ... ( drum parts ) ?
Yes
@@mixbustv Sorry for the new question, is your answer "YES" for mono or "YES" for stereo or both ?
Do the fx and/or parallel buses go to the master stereo out directly, or mix bus> stereo master?
Vocal efx have thei own summing aux that then goes to the 2bus, efx and parallel for other things are bussed to their relative instrument's summing aux. Parallel vox goes in the dry vox summing aux. Mixbus is the master. Same thing
Great video. Perfect timing 😉
He started out doing something I've done before...
Then he turned around and did something different 🤯
THANKS A LOT!!!!!!
God how I need this video... well done as always David!
Reverb and Delay Calculator: nickfever.com/music/delay-calculator
Yea can we see one on delay
Hey David, thanks for the great Video! I have a question. An Engineer told me to increase the pre-delay if I want an element to be more upfront because the closer the element is to my ears, the longer the pre-delay has to be so that the “reflections” travels to the walls and then back to my ears. But i’m a bit confused about that explanation. What are your thoughts on that? Or is it the other way around? The shorter the pre-delay, the closer the element is to my ears?
Watch my recent videos on reverb tricks. No you're right, thhe longer the predelay the further away an element will sound, but it's not that straight forward and easy. There are many variables to take into consideration, one, the relative levels (dry/wet), 2 the eq of the source and the reverb. If you only have one reverb on an otherwise totally dry track, increasing the predelay will separate the verb from the dry avoinding the verb to wash-out the dry track. That's why your friend said that but at the same time is also where he fell: if your track is dry adding a reverb and upping the predelay will not make it sound MORE upfront that it already is. It will simply AVOID the reverb to swallow it and make it sound far.
@@mixbustv Thanks so much! I’m always learning a lot on your channel! Now it’s much clearer for me❤️
@@mixbustv Hi David... great video... but I have to give the engineer credit here. In a real world MORE predelay means that you're CLOSER to the source.
I think there's a misunderstanding here. Of course simply adding more predelay to the same setting and level results in hearing MORE the verb tail giving the impression that the source is farther.
To have the perception of a CLOSER source :
- you have to add MORE predelay (the reverb comes LATER than the source),
- lower the reverb gain (the source/verb ratio follows the rule -6db doubling the distance)
- lowpass filter or eq the reverb (high frequencies have less energy than low frequency).
@@deadbongo
At first glance, I thought to myself what is this thing .... But I understand the usefulness now. I had always thought about the ( often same ) position of a spectator in a room, but indeed....interesting. Saved tip.
Great stuff!!! Could you mute the beat you have on the background when playing clips from projects tho? It's a bit distracting and it shadows your moves.... Apart from that, love your channel! Keep it up!
Wait.....I remember this Vocal.....where is this from...Cambridge?? Got a Feeling I´ve mixed this too
Don't know, random tracks. I'm sick of fighting youtube for copyrights, even when I do OWN copyrights. They literally dispute my videos where I use Bella's songs. These bitches.. is MY freaking song.. 🤦♀️
Do youvuse x touch one always or it's just for advertisement !?
I use it every day and love it
Thank you for sharing your knowledge with us ! 🙏
Do you have a tutorial on reverb settings?
Yea, very small amounts.
Hello Daivid,
I would like to know what or is a price for your mixing and mastering courses? If so what are they ?
Please write to bookinghfs@gmail.com for quotes and availability
Hey David. Are there certain instruments that benefit from using a mono reverb over a stereo reverb?
Thanks.
It's not really certain instruments, it's certain elements in the context of a mix. A mono verb could be cool on everything or nothing, it all depends on the context and what other things are in it.
@@mixbustv Let the experiments begin. Thanks David.
You have to test "Blend EQ" by analog obsession it's crazy good and free
Another great tutorial.....you should charge to teach a live class
Should this be done with linear phase eq or the kirchhoff eq's new features for taking some lows out? Worried about the parallel phase issues. I use a bitcrusher to remove high frequencies in parallel.
IMHO no reason to do that, the signal is going to be time delayed by the algorithm anyway, it's not like a parallel track.
@@kelainefes Interesting I’ll look into that
great video
David, a question for you: if Dolby Atmos becomes the norm, do you think the "loudness war" (if that phrase means a thing now) it's gonna be finally over, couse Dolby Atmos mixes must be at - 18 Lufs at max? I'm asking this 'couse you said a lot of times that you dont master for streaming services levels, and atmos could be a huge game changer.
Hornet already makes a plug-in that let you do 2bus processing, at NAMM Neve presented the first Atmos capabile ANALOG mixing console (a new module on the Genesys). Loudness ain't going nowhere
Why did YT unsubscribe me? I've been subbed for years, even participated in 2 of the remix challenges. Weird.
Because YT is shit and they fuck things up for creators all the time
@@mixbustv I agree. It's time for everyone to migrate somewhere else that isn't making money for free off the sweat and ideas of people that do this for the love (and for next to nothing). Fuck RUclips.
Have you tried auto aligning your reverbs back to the vocal? A lot of the time it creates a big difference in depth, it’s a trick I picked up from a homie a while back, phase aligning reverbs is gamechanging
Why would you do that? I mean aside experimentation, you completely defeat the purpose of using a reverb. Reverb is a time based effect, you're removing the time difference and by doing that, and leaving the process to an automated processor, you might actually causing a problem that was never there in the first place. Auto-alignment just gives you a louder sum, with multi mic'd sources like guitars, drums etc.. and the loudest (more "in phase") sound is not necessarily the BEST sound, just the loudest. That's exactly why we place mics at different distances
@@mixbustv I would do that because it sounds good, no other reason! When I say “auto align” I mean the plug-in by sound radix, just for clarification. It gives you a few different sample delay placements that it thinks are the best that you can choose from after it analyses the source and the verb, so it’s not like you’re conformed to what it gives you initially, and you can easily A/B and see if it’s adding something desired or not and just turn it off it doesn’t sound right for the song. Yes reverb is a time based effect but the nudging that the auto align is doing is very small and doesn’t change really anything about the reverbs characteristic. It’s just helping to allow the vocal and the vocal reverb to play nice and be in phase with eachother which in my uses is mostly a beneficial sound, keeps transients intact away from smearing, more defined low mids/bottom end of the vocal etc. Its minor, but it makes a large difference over entire vocal groups, I would give it a shot!
Mine was a rhetorical question. You simply don't need any additional plugin, you just need to adjust the pre-delay to do something like that.
@@mixbustv you’re right, you don’t “need” anything. My philosophy is if it sounds good it is good, doesn’t really matter beyond that and you can’t really say it’s needed or not if you haven’t tired it, heard it, and knows what it sounds like in context
It's digitally aligned if pre delay is set to zero.
Only useful stuff 👌
First year in music producing I made all these mistakes :D
The name of that reveeeb?
D-Verb, a Pro Tools stock plugin.
Ducking reverb, still haven't mastered that.
este video me dejó muy triste😂
Jaja a mi también...
Si el menda te dice que tus Reverbs apestan no creo que tenga ganas nunca de pedirle que me masterice un tema. Es cuestión de clase y de educación!
@@leirumanuel Uff he entendido mal, pensé que estabas hablando con ironía... o creo que David es excelente ingeniero del master.... (y la mezcla...)
@@TheOnlineBusker Si que lo es. Es muy bueno pero hay que tener tacto no?
@@leirumanuel Ya te entiendo... bueno, para mi, prefiero la gente que habla directa... en vez de bobadas, sabes lo que quiero decir? A mi me gusta como dice las cosas David, no sé... esta bien para mi ..... lo siento por ti :(
👍🔥🔥🔥
why so evil looking tattoos, hairstyles and your t-shirt saying - we kill people. What makes you so attracted to the Evil. I think you are a nice looking, knowledgeable and generous guy.
Thank you! Well I wanna believe I am (knowledgeable and generous), don't judge a book by its cover because usually everyone has their reasons and we don't know people's story.
@@mixbustv Ok, I respect you because I, everyday, learn somethin from you. I wished if someday, I could see you, meet you, take your autograph, click selfies with you but, to be honest, I was kinda got afraid after watching this t-shirt. I know sometimes life becomes very rude to us and we have horrible experiences but now you are an inspiration to thousands of people, you are loved by the people from all around the world. If I said something wrong, please forgive me sir. But sometimes as a student you not only just take knowledge from your teachers but also wanna be sure that everything goes well in your teachers life.
lmao
I don't like the way you title these. kinda click baitey. kinda negative. you're a good teacher tho. like the main reason i don't like when creators name their videos like this is because if I happen to find useful information in here which i'm sure i will, i have a number of producers i mentor and will more than likely send them the video. but it's a turn off when i send a video and it says "THIS IS WHY YOUR REVERB SUCKS" it feels like im attacking them by sending a video and they think i'm trying to tell them something by sending a video saying you suck at this lol
Then open a youtube channel and see how it goes if you don't make the algorhythm happy. At least my content is solid, many JUST have a cool title. You want your content to be seen? This is how youtube works
@@mixbustv Damn. I didnt even know that you sort of have to clickbait. Anyway great video as always. :)
@@tulihenki4209 I've seen youtubers other than David mention that they need to do the clickbaity titles and thumbnails to get enough views.
I'm sure it's more annoying for David than it is for us, but right now it is what it is.