I am literally crying while watching these commercials. Not laughing, but tears of joy because of nostalgia. Saturday afternoon Soul Train, the Soul Train line while my brothers and I were doing our household chores. Then the commercial breaks came and THESE commercials were the ones that we watched. Beautiful Black people who had dignity, high self esteem, who knew their self worth. This WAS the generation that kept it real but most importantly we were our brothers (and sisters) keeper. You had to be there to know..
@June Bug I remembered we could borrowed flour to make bread from our neighbors. We could correct s child behavior without being cursed out by the child's parents.
I don't think you can fully understand the significance of these commercials unless you were there. These commercials were the culmination of a "black is beautiful" movement that began with the civil rights act of 1965 culminating into the days of civil unrest in many major cities across the USA. Somewhere around 1970 we began to eschew Euro-American colonist culture, and began to embrace our natural blackness. It was an incredible time to be young and black. I loved these commercials as a young man and now at 64 I still do.
@@Riogi I just recognized one lady who I’ve seen in TV shows back then and in the ‘90s. I just don’t remember her name. She played Will Smith’s mother on Fresh Prince of Bel-Air. 18:13 Just Googled it and found her name (Vernee Watson) she is 71 years old and currently acting on a sitcom since 2019.
Yes she’s on “Bob ♥️ Abishola” about a white man and Nigerian woman dating. I believe it was renewed again for another season and will begin again soon this year.
If you were born after the 70's or mid 80's you can't really get the nostalgia of these commercials and how good a Saturday afternoon was of watching the morning cartoons and soul train at 12:00.
I was 10 years old in 1971. We did not have many products for our natural hair, (especially in Seattle), I felt a sense of pride when I saw and eventually was able to purchase these products. Loving myself and our people is a revolutionary act.
LOL !!!! OK i turned 10 in 72 and i love all this period i havent left this time period if u ask my friend s and family the 70's and 80's was cold bomb my kids have been raised on all music etc,,,,, i came up on would nt have it no other way !!!! black is beautiful !!!!!!!!!!
@@NOTRUMPZONE Make sure you utter this sentiment when you’re laid up in the hospital and hospice at eol as these 80s, 90s, and 2000 ‘idiots’ will be looking after your @ss. And another thing, guess who raised them?,
@@__maroon__ lmao. I'm guessing my comment hit DANGEROUSLY close to YOUR home. If it didn't, you wouldn't have responded so defensively & aggressively. You know what they say, "A HIT DOG WILL HOLLER." Will you be needing first aid for your wounds? You big mad, huh? GOOD. I put that emotion there. Now, if we're done with your temper tantrums, I'd like to continue enjoying my Sunday afternoon. Toodles. Oh, don't bother responding. I've already taken the liberty of muting you 😝
Bet they didn’t know back then that in 2021 these commercials would be filling so many black people with so much pride and comforting others with memories, and even inspiring some….My Beautiful black people… stay beautiful.
I remember when I was a little child that watching this commercial I wanted My hair and skin complexion to pop just like there’s were. I thought it was the most beautiful thing I’ve ever seen… And still do to this day.
@@charlenefulton1452 crooklyn sucked. The demon king is from NYC he knows best. ruclips.net/video/A1D5B_qFv1I/видео.html Go adore him. G_D sent him to earth. Plus he is... Well skin like copper and hair like wool. He is the thief in the night. Its time now . amen.
Probably. However, keep in mind that whites don't really have to relate. They know that American and European societies will accept their standard of beauty. Don't get me wrong. These are some handsome people in this video. The women are gorgeous and the men are sharp. Unfortunately, this is not what I see today. I was very young in the 1970's, but I liked the way black people used to wear their hair.
Back in the '70s my mother worked for Johnsons' Productions in the factory on 87th street in Chicago. They paid, fed, and treated the employees very well. You could even get your hair done for free in the company salon because they wanted their employees to look goodt! Plus, they gave their employees boxes of their products for their families. Thank you, Mr. Johnson!
@@seann54 Lol! Yes they did for most part. You want a different look, put on a wig or hair piece and done. Yes some didn’t wear wigs but just as many did. I was one of them.
We absolutely were. We were also lucky to be born such an era with LESS CRIME. Kids were respectful to their elders. No school shootings. Women didn't walk around half naked looking like street walkers like they do today. Programs on television were innocent where the entire family could sit around the television set & watch TOGETHER. Our kids weren't on drugs and walking the streets high & half out of their minds. No drive by shootings. Yes, I must agree with you that we were indeed very blessed to be born in those days. This newer generation will never know a portion of the innocence that existed from that time. We actually slept with our doors unlocked. I weep for you young people today.....
@@NOTRUMPZONE no need to weep tho. It sucks, yes, but we jus reacting to stuff that really is not our fault. Most of us get it tho. Like me. 🙂 that’s why I joined this channel mehn.
I remember feeling this when watching Crooklyn with Zelda Harris’ character watching the AfroSheen commercial with a woman I literally thought was Lauryn Hill 😂😂. But I remember being enamored with that commercial. First one I was shown. Will always love Spike for that scene.
I owned a salon from 1966 well into the 90s. I remember when these products were on the market. My salon was a salon that was sponsored by ultrasheen relaxers and products, I guess I should say Johnsons Products. Mr Johnson even came down to see me back in the day with his wife Eunice. We had the ad on the window and we did those relaxers all day long, on Saturday we would be booked. Roller sets afro blow outs, press & curls. Boy it was so much fun. We made sick money!!!!
@Ron Williams Ultra Sheen wasn't owned by John Johnson and his wife. It was owned by George Johnson and his wife Joan. Both are Chicago-based but 2 different companies. Johnson Products Company (Ultra Sheen and Afro Sheen) was owned by George Johnson. Johnson Publishing Company (Ebony, Jet, Fashion Fair) was owned by John Johnson.
@@DieselPurge Yes, "we" are watered down. I remember 10yrs ago BW were wearing mohawks, everyone seemed to think it was cute, but that style meant, that BW were open to everything in the Mainstream (smoking,drinking,tattoos,Lbgtq,cursing,promiscuous) ect. That hair style meant BW dont follow rules, And black people dont have to move to the suburbs to become watered down. They found a way, to white-wash people in all black neighborhoods.
I used to use afro sheen hair grease and cherry scent spray🍒 and that's how old I am.🤗🤗Sulfur 8 is the truth for hair growth. I still use it to this day. I wish these black owned businesses have commercial similar to these.
Back in that time majority of those products were black owned I don’t know what made them sell them to the WHITE FOLK and after that they changed the ingredients trying to JACK UP our hair on purpose
I remember some of these commercials. And as someone below said, we had so much pride then. I miss that. 😔 I miss the sense of "community" that I experienced growing up. Kids today do not understand this concept. I hope they get the chance to one day.
@@YBSolow I'm sorry that happened to u dear😥! Ur hair can grow back! I lost my edges & nape due to chemicals(relaxers&hair dye); It's all back 3yrs later🤗!
@1:40 is when they started promoting relaxers. I also noticed that when relaxers became popular that it was only the women who were shown with straight hair while the men still had afros.
Men started wearing perms in the mid 70s when the superfly look was catching on you had a lot of brothers with the billy dee williams look all the way through the 80s and then the Jeri curl came in
I remember these commercials so well. Saturday morning was cartoons and cereal, then clean the house and watch Soul Train, which aired all these commercials, then one of my older siblings would go to the record store and buy the latest 45's. Wow, these commercials make me remember how much I miss those simple things.
All I can say is, I don't remember people talking about their edges, being a product junkie, or trying 99 products for their 4c hair. I wore a relaxer for years, never had any issues. I personally started going back to these old products for my hair and while it's not the exact same, my hair is a whole lot healthier.
Natural hair is a full time job to me. Well for it to look good. My hair doesn't hold twists and braid outs well and spritzing it wet every morning and using more product gets tiring. I press my hair every now and again to take a break.
My father wore a large afro throughout the 70's and I remember him using these afro sheen products. To this day, when I watch old reruns of soul train, I'm expecting to see afro sheen commercials. Such memories.
I got a big afro. People ask me if when I'm going to cut it, braid it, or dred it. I look at them thinking about all of the people with multi colored hair, 20 piercings, and body tattoos who aren't asked to do anything. Its a shame to be criticize for your own natural hair while everything else gets a pass.
I want to go through this whole comment section and thumbs up every single comment because of the truth and memories that everyone is portraying. It will take all day. Love my Beautiful Melanted People!!!
One quote that stands out is the lady always saying “it keeps my hair from going back”… going back to what? NAPPY?!? As much as it’s nice to reminisce, it was products like this that gave way to the phobia about black hair - the “Good and Bad” hair among black folks.
I totally disagree. This product celebrated Blackness. This wasn't hair straightener. Hell, I was jealous of anyway that sported a heavy natural. I sure couldn't. My hair was like Jimmie Walker. lol.
he was the only good thing in the whole video,, just because you wear your hair natural doesnt mean you leave house looking like one of buckwheat's relatives
@@thomasdelvin3683 yeah it's that Baller hair before they had the Ballers. I felt for the Basketball players mother's. My baby done gone off to college and can't comb his hair
I was seven yrs old in 1971; and these commercials brings back nostalgia for me. I use to want my hair to look as pretty as my beautiful people back during those days. We need more nostalgic memories like these! Keep them coming…..please!!
CLASS! No sagging, no face tats, no ripped clothes. Even if you were Poor, you looked Rich. Now the Rich Black Entertainers look like "Homeless People."
I love the way you think! I never thought I'd see the day when our black youngins' would look like this... I was born in 1955 but I still know what looks cool or just plain embarrassing.. Extra long weaves, dragon claws,and super thick long eyelashes...smh..
@@perri_6 no, but I know that she is a successful accountant (retired), with three very successful kids. I think one of them is a lawyer and another is an engineer. She’s living a wonderful life, and is a very sweet person. And a great vegan/vegetarian cook!
I was a kid when these commercials came out. It’s a shame that these products aren’t around anymore because they really did work ! I used it through the 80’s. I think our hair was in better shape and condition than it is now.
Ive seen Afrosheen Products in Hong Kong China in 2017, and In Japan but, Pro-line/Jheri Curl Products Started by Mr. Comer Cottrell was sold for 80m in 2007
I loved black hair then. I hate how black hair looks today, all this crazy braiding hair with a million colors, 30 inch weaves. you can do what you want with your hair.... but how about a simple afro, basic clean braids; nice press & curl or relaxer, a nice weave no longer than 16 inches at the most, the weave should be bleneded with your own hair and not glued to your face. Im old school and thats how we used to do it back in the day !
@@ronwilliams717 some people still do it! Some of my friends do that as well! Some colors but they’re never crazy, it’s usually only black or brown or maybe a slight red. I only have two molds afro and neat braids. It’s just fits me better
I was born in ‘95. By the time my generation came along they stressed the need for perms and weaves; the type of hair black women needed to be deemed more desirable and professional according to society. I think that’s why I appreciate the R&B singers of the late 90s and early 00, Jill Scott, Floetry, etc. They showed their beauty through being more natural and minimalistic.
I remember, Afro Sheen, Jerry curl, Jet, Ebony, Dippity do, dred locks, rake combs, Nu Way products, Up Town Festival, etc. I was born in 1961, in Dallas, Texas, and the 1960's and 1970's were full of new stuff. Some kinda cheesy, and some really worked well. The age of Aquarius....Ah yea!!!
@@bumblebeebumblebeebumblebe7747 We can't go back, but, we still have our memories. Glad to see someone is still living the dream. Thank you, Brother Bee!!! May Peace be with you always. Brother James OSB.
@REDLIONTV Conversate with Joe I agree. Dallas in the 1960's was naturally integrated, sometimes unfairly segregated, but mostly about the neighborhoods. You could live in an area that was impartial to say the least. I remember big blue. DTS and that spells BUS!!! Lol. Remember the 10,11, and 12 O'clock lineup at Field and Main??? Now it's all DART. Have a good night. Brother James Kendall Moore OSB (OFS OSC.)
Nowadays beauty standards have some black people want to be like white people and some white people want to be like black people and it never ends sadly
I look at those blown out fros and all I see is Halos around those beautiful black faces. Its crazy it made me think of those old angel pictures with the halos in back of then. BEAUTIFUL 💛💛💛💛
“Beautiful people use Afro Sheen.” 🎶 This was a little bit before my time, but I remember the song from Crooklyn. ☺️ I love the recurring theme of black pride and black beauty.❤️
Lots of things. Don’t forget Blackpeople weren’t “allowed” in the US workforce until the 70s. Federal laws had to be passed for us to be hired and to be able to work. Once finally hired to work at the bank/ school/ corporation, we weren’t - and to this day... AREN’T - permitted to walk up in there with no “Afros” and “cornrows” and “plaits and braids,” so the relaxer became the thing if you wanted a job and if you wanted to “rise” in the world and be the first generation to make a living, buy a home, send kids to college... your head had to be relaxed and your whole image changed from all this “I’m Blackkkkkkand I’m Proud” stuff from the 60s/ 70s Also .. let’s march on to the school to prison pipeline of the crack 80s which attacked our families in unprecedented ways. Dad AND mom were on it/ in prison/ selling/ kids selling... Kids raised themselves and started to look like it and those kids are now parents who were never properly parented as the community shifted and housing was lost, manufacturing jobs were gone forever, literally no jobs in the hood... So much happened since then that affected not just was in our heads but what was on top of it. A lot. But don’t lose hope ...still we rise
Nostalgia is a wonderful thing especially when it shows how Beautiful Black People Are…Peace my beautiful Black Sister’s and Brother’s 🙋🏽♀️🙏🏽✌🏾 Did anyone else notice Sheryl Lee Ralph or Altovoise Davis in any of the commercials🤔😉
Frederick Douglas needs to revisit this generation of teens and stop them before they leave the house asking "Are you gonna go out into the world with your hair looking like that?" Please pick it out!!!
Remember watching these commercials while watching Soul Train. The Reel Black channel is a curator of everything African American on RUclips. Thank you for your great work.
Im 35 I feel like I was suppose to be in my prime in my 70s .. I love the 70s era and the dignity our people had... People tell me all the time I've got a old soul.. plus the 70s was the era of real and real love and authenticity people don't move like that anymore.. and I hate it.
I love these ads! The pride they express is amazing. I also laughed so hard when the guy takes his kangol off to show his braided style, and gives his head that extra prideful shake and says "Nothing I can't get with afro sheen!" It's hilarious, in a good way. I grew up in Chicago in the seventies, and I never saw any of these ads. Thank you Reelblack!
Guaranteed feel good moments. Saturday mornings, cartoons, and soul train. Sending out messages of pride and beauty to our people. Nostalgia at its best.
My mom used to work for the other Black hair care company, Soft Sheen, in the 80s. Both Johnson Products and Soft Sheen were Black owned and both based in Chicago. I actually used to work with a Johnson (granddaughter) at a bank here in Chicago in the early 2000s.
@@ElizabethzW. It has nothing to do with it. She is just butthurt because you brought up blonde hair, contacts and being a self hater....which struck a nerve with her...lol I'm sure your comment just described her to a tee.
Facts!!!! I use to relax my hair and now that I think about it there was some self hate. I now wear my hair natural for 8 years going on 9, natural all day❤❤❤
@Elegant Empress unless you been to every place in America, you cannot say that,you better do some research,hell you dont see black celebrity woman do it?
Excuse me miss, what's your name, where you from when can I come, can i take you out tonight???, To the movies to the park, I'll have you home before it's dark, Can I take you out tonight??
Miss this type of pride we had for ourselves. Black folks have always been some unique individuals...always had style..music...fashion....we defined style, trendsetting, and are still shaping the world today in a lot of aspects.
@Ｍｅｌａｎａｔｅｄ🟤ｇｅｍ oh, I interpreted your comment as saying ‘they didn’t sound the same in the 1400s as they do now’. Now I understand it as ‘different men have different voices, one man’s voice doesn’t describe every man today’. That’s a good point.
I have an Afro now and wish these products where still here! I also notice how healthy our people hair was and thick without all those extra chemicals. I love my people
These advertisements are amazing. I was a child in the 70s and was born in the UK and I don't ever remember there being advertisements on TV for black hair products even though these hair products were available. These are wonderful little dramas, I also love the 70s theme tunes to some of them. I love vintage adverts, thanks so much!
I remember every one of these commercials. They was so cool. They represent an era of increased black excellence and pride. To me, these commercials have more style and pride than the crap shown to us now.
Wow a time when we love our natural hair. Now look at us. We are the originals of everything on this planet . My queens never needed fake body parts to be a lady look at us now so far from home smh let's wake up family
I VIVIDLY remember these commercials. I truly miss the 70s. I was a little girl in 1971 and these commercials bring back so many wonderful memories. I wish I had a time machine so I could re-live this decade again. AWESOME childhood memories. ❤❤❤❤❤❤❤❤❤❤
Thank you for bringing back these commercials. I was born in 1981 so I didn’t get to witness these incredible times when blacks were united, cherished one another and was represented properly by “US”. My parents had afros in their photo albums and I loved going threw the photos trying to picture myself being back in those days 😂
In Ethiopia there's is something we refer to as 'KemeKem Gofere' it translates to An Afro that has been blown out and trimmed carefully... traditionally most tribes use butter to style and condition their hair to have that smooth and glistening look( I suggest you look up Meklit haderos KemeKem it's a jazz cover of a traditional Ethiopian song talking about beautiful Afros)
I am literally crying while watching these commercials. Not laughing, but tears of joy because of nostalgia. Saturday afternoon Soul Train, the Soul Train line while my brothers and I were doing our household chores. Then the commercial breaks came and THESE commercials were the ones that we watched. Beautiful Black people who had dignity, high self esteem, who knew their self worth. This WAS the generation that kept it real but most importantly we were our brothers (and sisters) keeper. You had to be there to know..
✊🏾Right on!
I truly miss these day. Now day it is about individualism.
@June Bug I remembered we could borrowed flour to make bread from our neighbors. We could correct s child behavior without being cursed out by the child's parents.
Great times❤️
Those were the days we had so much to look forward too. Everything was JOY, PEACE and LOVE.
I don't think you can fully understand the significance of these commercials unless you were there. These commercials were the culmination of a "black is beautiful" movement that began with the civil rights act of 1965 culminating into the days of civil unrest in many major cities across the USA. Somewhere around 1970 we began to eschew Euro-American colonist culture, and began to embrace our natural blackness. It was an incredible time to be young and black. I loved these commercials as a young man and now at 64 I still do.
No way you're 64! You look great!
You look good for 64!
Amen 🙏
@@HoneySwtDrms thank you.
@@FieryPhoenixxx thank you.
Them afros are on hit we had so much Pride back then and self-love was a natural thing we have to get back to that it is so important family.
Now women prefer other peoples hair 🙄 "wigs", Brazilian hair! Black women have lost confidence its sad 😥 😞 😔
I agree with you. The individuals in the commercials look so beautiful and natural. I wonder what became of them.
@@Riogi I’ve seen a few of them on soap operas.
@@Riogi I just recognized one lady who I’ve seen in TV shows back then and in the ‘90s. I just don’t remember her name. She played Will Smith’s mother on Fresh Prince of Bel-Air. 18:13
Just Googled it and found her name (Vernee Watson) she is 71 years old and currently acting on a sitcom since 2019.
Yes she’s on “Bob ♥️ Abishola” about a white man and Nigerian woman dating. I believe it was renewed again for another season and will begin again soon this year.
Black people are so beautiful and diverse, don't ever let anyone tell you anything different, we all that and 10 bags of chips.
the cameo by frederick douglas just to clown on that young man's hair was 🤣🤣🤣
Cringey😬
That is Stanley Clay who played the young politician battling Alderman Fred Davis in "Good Times" in the episode The Politicians.
He should have gave Fredrick some to take back with him.
We need Fredrick back. Today. I see guys with hair that look just like dude's. Lol
@@karenscales5077 They would only say that Fredrick was hating...
If you were born after the 70's or mid 80's you can't really get the nostalgia of these commercials and how good a Saturday afternoon was of watching the morning cartoons and soul train at 12:00.
Exactly
Don Cornelius 👑
FACTS
Right on my brother/sister. Right on.
True 70's baby. Such good times❤👸🏾
What about '68?
These commercials make me feel nostalgic even though I wasn’t around when these commercials came out. Love it 🤎🤎🤎
I feel the same way. I wasn't around during this time yet feel nostalgic just the same. :).
Me too!❤️❤️❤️
I miss these days so much
I WAS around and I have NEVER seen any of these commercials.
so u can imagine how we all feel that did grow up on the best of the best !
I was 10 years old in 1971. We did not have many products for our natural hair, (especially in Seattle), I felt a sense of pride when I saw and eventually was able to purchase these products. Loving myself and our people is a revolutionary act.
I was 9 in 71'. These were absolutely positively Black exclusively
I was 10 at the time also, and I could use on of those blowout kits right about now
Iam 60 years old also born 61 keep on rockin y'all, God is good.
LOL !!!! OK i turned 10 in 72 and i love all this period i havent left this time period if u ask my friend s and family the 70's and 80's was cold bomb my kids have been raised on all music etc,,,,, i came up on would nt have it no other way !!!! black is beautiful !!!!!!!!!!
I was 2 years old and still have some recollection of these commercials
the acting... the beauty... the melanin .. the memories... the tears :(
And the natural softness
Im waiting for History to repeat itself so we can go back to this natural state, can You dig it?
Right on! Delete this new generation of idiots born in the 80s, 90s and 2ks. Take us all the way BLACK when things were innocent and simpler
I can dig it! I love looking at old photos of my father with his afro. :).
@@NOTRUMPZONE Make sure you utter this sentiment when you’re laid up in the hospital and hospice at eol as these 80s, 90s, and 2000 ‘idiots’ will be looking after your @ss. And another thing, guess who raised them?,
@@__maroon__ lmao. I'm guessing my comment hit DANGEROUSLY close to YOUR home. If it didn't, you wouldn't have responded so defensively & aggressively. You know what they say, "A HIT DOG WILL HOLLER." Will you be needing first aid for your wounds? You big mad, huh? GOOD. I put that emotion there. Now, if we're done with your temper tantrums, I'd like to continue enjoying my Sunday afternoon. Toodles. Oh, don't bother responding. I've already taken the liberty of muting you 😝
@@NOTRUMPZONE Sounds like you’re the one with the tantrum. I merely stated facts.
Bet they didn’t know back then that in 2021 these commercials would be filling so many black people with so much pride and comforting others with memories, and even inspiring some….My Beautiful black people… stay beautiful.
I remember when I was a little child that watching this commercial I wanted My hair and skin complexion to pop just like there’s were. I thought it was the most beautiful thing I’ve ever seen… And still do to this day.
Singing "Beautiful People Use Afro Sheen"😁😁😁💃💃💃😃😃😃
Lol me too! Had me thinking about Crooklyn 😁
Watu wazuri...
@@charlenefulton1452 crooklyn sucked. The demon king is from NYC he knows best. ruclips.net/video/A1D5B_qFv1I/видео.html
Go adore him. G_D sent him to earth. Plus he is... Well skin like copper and hair like wool. He is the thief in the night.
Its time now . amen.
The dislikes are people who don't have crowns to use Afro Sheen.
The dislikes are whites that can't relate.
Blonde weave wearers
You’d be surprised, some of the dislikes come from within. I love my Afro and thank God for it❤️
I was born in 76 so i didn’t get to see these! Love it!
Probably. However, keep in mind that whites don't really have to relate. They know that American and European societies will accept their standard of beauty. Don't get me wrong. These are some handsome people in this video. The women are gorgeous and the men are sharp. Unfortunately, this is not what I see today. I was very young in the 1970's, but I liked the way black people used to wear their hair.
Without watching this I would’ve never thought these commercials existed. I’m legit in awe
It was a great time to grow up in. These commercials bring back some wonderful memories.
Me too
Yes they did.. The Black ice skater lady was also an actor on an episode of "Good Times" Tv show
70s and 80s black folks commercials are Epic 💯
Back in the '70s my mother worked for Johnsons' Productions in the factory on 87th street in Chicago. They paid, fed, and treated the employees very well. You could even get your hair done for free in the company salon because they wanted their employees to look goodt! Plus, they gave their employees boxes of their products for their families. Thank you, Mr. Johnson!
Now that's how you do business with your employees
Makes you wonder what happened to america...
Now that sounds.....DY-NO-MITE!!!!
No weaves, no wigs all natural. How beautiful
yeah, because you guys are getting wild with the man weaves.
Their was wigs and some weave
There were definitely wigs and hair pieces.
@@reneepowell332 Yeah but they didn’t wear it every day.
@@seann54 Lol! Yes they did for most part. You want a different look, put on a wig or hair piece and done. Yes some didn’t wear wigs but just as many did. I was one of them.
You guys were so lucky imo to grow with these commercials…
Yes, we were and had these products. I am happy more that we have black owned and operated businesses.
We absolutely were. We were also lucky to be born such an era with LESS CRIME. Kids were respectful to their elders. No school shootings. Women didn't walk around half naked looking like street walkers like they do today. Programs on television were innocent where the entire family could sit around the television set & watch TOGETHER. Our kids weren't on drugs and walking the streets high & half out of their minds. No drive by shootings. Yes, I must agree with you that we were indeed very blessed to be born in those days. This newer generation will never know a portion of the innocence that existed from that time. We actually slept with our doors unlocked. I weep for you young people today.....
@@NOTRUMPZONE no need to weep tho. It sucks, yes, but we jus reacting to stuff that really is not our fault. Most of us get it tho. Like me. 🙂 that’s why I joined this channel mehn.
I remember feeling this when watching Crooklyn with Zelda Harris’ character watching the AfroSheen commercial with a woman I literally thought was Lauryn Hill 😂😂. But I remember being enamored with that commercial. First one I was shown. Will always love Spike for that scene.
Maybe you can help bring back such days.
I owned a salon from 1966 well into the 90s. I remember when these products were on the market. My salon was a salon that was sponsored by ultrasheen relaxers and products, I guess I should say Johnsons Products. Mr Johnson even came down to see me back in the day with his wife Eunice. We had the ad on the window and we did those relaxers all day long, on Saturday we would be booked. Roller sets afro blow outs, press & curls. Boy it was so much fun. We made sick money!!!!
What happened to it? Where was it located at?
@@a.b.s_productions we were off Adams in la
@Ron Williams Ultra Sheen wasn't owned by John Johnson and his wife. It was owned by George Johnson and his wife Joan. Both are Chicago-based but 2 different companies. Johnson Products Company (Ultra Sheen and Afro Sheen) was owned by George Johnson. Johnson Publishing Company (Ebony, Jet, Fashion Fair) was owned by John Johnson.
@@aishajefferson5420 you r right. I just know they stopped by to see our salon because of ultra sheen and the ads. We were so popular then.
The 1970s were Afrocentric for our people, I'm glad I grew up in the 70s
The 80s were nice as well.
The 70s were great, graduated in 79, hell yeah!!!!!!!
We were "blacker" and better off back then.
@@nuwberian732 You notice that too, we were blacker and now it seems like we are getting watered down.
@@DieselPurge Yes, "we" are watered down. I remember 10yrs ago BW were wearing mohawks, everyone seemed to think it was cute, but that style meant, that BW were open to everything in the Mainstream (smoking,drinking,tattoos,Lbgtq,cursing,promiscuous) ect. That hair style meant BW dont follow rules, And black people dont have to move to the suburbs to become watered down. They found a way, to white-wash people in all black neighborhoods.
I used to use afro sheen hair grease and cherry scent spray🍒 and that's how old I am.🤗🤗Sulfur 8 is the truth for hair growth. I still use it to this day. I wish these black owned businesses have commercial similar to these.
Rows, Fros anything goes with Sulfur 8. 😂
Back in that time majority of those products were black owned I don’t know what made them sell them to the WHITE FOLK and after that they changed the ingredients trying to JACK UP our hair on purpose
@@tevinthelifestyleguy2570 money. Something all colors can get behind.
Where can you buy afro sheen tiday
@@tevinthelifestyleguy2570 yes because sulfur 8 is trash only thing that didn't change was pine tar grease it's still black owned.
Brings back child hood memories on Saturday’s watching soul train!
Exactly!!
Man I loved watching cartoons on Saturdays and It’s Soulllll Train lol
@@crayton2004 some of my best memories I have as a kid’
@@crayton2004 "i said dont ask no questions, just give up the money".
ruclips.net/video/n7rjEEk7q9M/видео.html
“Changing your hairstyle is as easy as changing your mind”
And thats how the enemies creeped in with all the NON Afrocentic crap.
I remember some of these commercials. And as someone below said, we had so much pride then. I miss that. 😔 I miss the sense of "community" that I experienced growing up. Kids today do not understand this concept. I hope they get the chance to one day.
Starting to grow out my hair seeing this made me smile
Right🤗! Have fun w growing ur curls!
Enjoy your journey!
Lost my hair going through court and jail for a crime that was never committed 😒 but brother, grow it while you can lol IT IS worth it.
@@YBSolow oh yeah I’m blessed to even have a head full of hair at 29
@@YBSolow I'm sorry that happened to u dear😥! Ur hair can grow back! I lost my edges & nape due to chemicals(relaxers&hair dye); It's all back 3yrs later🤗!
@1:40 is when they started promoting relaxers. I also noticed that when relaxers became popular that it was only the women who were shown with straight hair while the men still had afros.
Men started wearing perms in the mid 70s when the superfly look was catching on you had a lot of brothers with the billy dee williams look all the way through the 80s and then the Jeri curl came in
Yes, I noticed that too.
What do you think a blow out kit is?
Damn black people look so good in their natural hair!!! Black people really had a regal and royal aura back in those days. Amazing!!! 🤩
Now we all wigged out and fat it’s sad
You should've seen us at the DISCO...AND AT CHURCH !!!
I remember these commercials so well. Saturday morning was cartoons and cereal, then clean the house and watch Soul Train, which aired all these commercials, then one of my older siblings would go to the record store and buy the latest 45's. Wow, these commercials make me remember how much I miss those simple things.
These are some of the most beautiful Americans ever!
All I can say is, I don't remember people talking about their edges, being a product junkie, or trying 99 products for their 4c hair. I wore a relaxer for years, never had any issues. I personally started going back to these old products for my hair and while it's not the exact same, my hair is a whole lot healthier.
Ultra sheen isnt manufactured the same way, no telling what chemicals are in that stuff. 95% petrolatum now. It's not the same baby
May be people didn't talk about it but I remember seeing people with bald edges. Relaxers were damaging back then too
We didn't have as many products for us then as we have now. Kinda hard to be a product junkie back then.
Natural hair is a full time job to me.
Well for it to look good. My hair doesn't hold twists and braid outs well and spritzing it wet every morning and using more product gets tiring.
I press my hair every now and again to take a break.
@@tobekai The only way was when the product came in different colors. Like blue magic, or was it green magic???
Wow! Every Saturday afternoon we would gather around the TV to watch Soul Train and these commercials were part of the experience.
Hey...That was Altovise, Sammy Davis Jr.'s wife, that was tap dancing
on one of the Afro Sheen commercials...amazing!
Yep, i recognized her too.
Thank you...I knew her face, but couldn't place her.
So many talented Black actresses, models, artists & dancers of the past & present.🤗
My father wore a large afro throughout the 70's and I remember him using these afro sheen products. To this day, when I watch old reruns of soul train, I'm expecting to see afro sheen commercials. Such memories.
I got a big afro. People ask me if when I'm going to cut it, braid it, or dred it. I look at them thinking about all of the people with multi colored hair, 20 piercings, and body tattoos who aren't asked to do anything. Its a shame to be criticize for your own natural hair while everything else gets a pass.
“That ain’t no natural…that’s a MESS”
Bro I threw my phone 😭😭😭😭😭😭😭😭😭😭😭😭😭😭
I thought I was the only one that thought it was funny.
😂😂😂
That's freeform
I want to go through this whole comment section and thumbs up every single comment because of the truth and memories that everyone is portraying. It will take all day. Love my Beautiful Melanted People!!!
I get SO HAPPY at looking at these vintage commercials for NATURAL Black Beauty products. Elegant, cool, groovy and healthy. 💯🥰💅🏾👩🏽🦱
I like the commercial for timeshares in the poconos better.
These are better. Amen ruclips.net/video/n7rjEEk7q9M/видео.html
Memories of a more hopeful time... ❤️❤️
I like the one where Fredrick Douglass comes back from the dead just to heckle a kid's hairstyle.
My man was pulling the ladies by asking them about their hair 😂
One quote that stands out is the lady always saying “it keeps my hair from going back”… going back to what? NAPPY?!? As much as it’s nice to reminisce, it was products like this that gave way to the phobia about black hair - the “Good and Bad” hair among black folks.
I totally disagree. This product celebrated Blackness. This wasn't hair straightener. Hell, I was jealous of anyway that sported a heavy natural. I sure couldn't. My hair was like Jimmie Walker. lol.
@silent night truth spoken.
Going back meant shrinkage honey!
RIGHT.
These were "gateway products", lol. They made whites lots of $. No wonder the world HATES locs: no way to monetize the process!!
3:00 I know they didn't drag Frederick Douglass into this! :) man, this and Blue Magic!
I couldn't believe when I saw Mr. Douglas
he was the only good thing in the whole video,, just because you wear your hair natural doesnt mean you leave house looking like one of buckwheat's relatives
@@thomasdelvin3683 yeah it's that Baller hair before they had the Ballers. I felt for the Basketball players mother's. My baby done gone off to college and can't comb his hair
I miss them days + Soul Train ❤️🖤💚✌🏾✊🏾
I was seven yrs old in 1971; and these commercials brings back nostalgia for me. I use to want my hair to look as pretty as my beautiful people back during those days. We need more nostalgic memories like these! Keep them coming…..please!!
Me too! Was 7
CLASS! No sagging, no face tats, no ripped clothes.
Even if you were Poor, you looked Rich.
Now the Rich Black Entertainers look like "Homeless People."
🤣🤣🤣💯
Exactly 💯
Wow that’s so true✊🏾
No blonde tacky looking weaves either..
I love the way you think! I never thought I'd see the day when our black youngins' would look like this...
I was born in 1955 but I still know what looks cool or just plain embarrassing.. Extra long weaves, dragon claws,and super thick long eyelashes...smh..
I know the lady in this thumbnail! She’s still just as beautiful ❤️
Do you know the gentleman at 0:43?! ❤️❤️❤️
Wow 🤗‼️
@@perri_6 no, but I know that she is a successful accountant (retired), with three very successful kids. I think one of them is a lawyer and another is an engineer.
She’s living a wonderful life, and is a very sweet person. And a great vegan/vegetarian cook!
@@ricecristi All of that! Wow... maybe I should have gotten a blow out kit! 🤭 Seriously tho', that's great! 👍🏾
I was a kid when these commercials came out. It’s a shame that these products aren’t around anymore because they really did work ! I used it through the 80’s. I think our hair was in better shape and condition than it is now.
You can still buy Afro Sheen products!
Ive seen Afrosheen Products in Hong Kong China in 2017, and In Japan but, Pro-line/Jheri Curl Products Started by Mr. Comer Cottrell was sold for 80m in 2007
I loved black hair then. I hate how black hair looks today, all this crazy braiding hair with a million colors, 30 inch weaves. you can do what you want with your hair.... but how about a simple afro, basic clean braids; nice press & curl or relaxer, a nice weave no longer than 16 inches at the most, the weave should be bleneded with your own hair and not glued to your face. Im old school and thats how we used to do it back in the day !
@@ronwilliams717 how about stop staring down someone’s hair n focus on their character ✊🏽
@@ronwilliams717 some people still do it! Some of my friends do that as well! Some colors but they’re never crazy, it’s usually only black or brown or maybe a slight red. I only have two molds afro and neat braids. It’s just fits me better
I was born in ‘95. By the time my generation came along they stressed the need for perms and weaves; the type of hair black women needed to be deemed more desirable and professional according to society. I think that’s why I appreciate the R&B singers of the late 90s and early 00, Jill Scott, Floetry, etc. They showed their beauty through being more natural and minimalistic.
Frederick Douglass: You call that a natural....THAT'S A MES!! Best line ever!
1970's Chicago...the home of Johnson Products! Beautiful products for a Beautiful People!
Yes! My mother worked at the factory on 87th, and she only has fond memories of how well they treated the employees.
I remember, Afro Sheen, Jerry curl, Jet, Ebony, Dippity do, dred locks, rake combs, Nu Way products, Up Town Festival, etc. I was born in 1961, in Dallas, Texas, and the 1960's and 1970's were full of new stuff. Some kinda cheesy, and some really worked well. The age of Aquarius....Ah yea!!!
Dippity do! Wow forgot about that one. I recall it but you have 6 years on me sir.
Jackie here was Born in Detroit in 1960 and still use afro Sheen Shalom family
@@bumblebeebumblebeebumblebe7747 We can't go back, but, we still have our memories. Glad to see someone is still living the dream. Thank you, Brother Bee!!! May Peace be with you always. Brother James OSB.
My man .
@REDLIONTV Conversate with Joe I agree. Dallas in the 1960's was naturally integrated, sometimes unfairly segregated, but mostly about the neighborhoods. You could live in an area that was impartial to say the least. I remember big blue. DTS and that spells BUS!!! Lol. Remember the 10,11, and 12 O'clock lineup at Field and Main??? Now it's all DART. Have a good night. Brother James Kendall Moore OSB (OFS OSC.)
I miss the song the commercials had lol
The gorgeous slim Black woman at the waterfall was the norm!! We were beautiful, all natural.. petite..slim thick 🥰
Yep
The afros are so gorgeous! We are truly beautiful people!
When Black people really loved themselves. I wish we’d get back to those days!!👍🏽❤️🖤💚
Terri Arheghan 100% agree.
Nowadays beauty standards have some black people want to be like white people and some white people want to be like black people and it never ends sadly
Man, this is gold! I remember these when they came out as a 70s kid! “🎶 BEAUTIFUL PEOPLE USE AFRO SHEEN!🎶” Great post! 🙌🏿
Glad you enjoyed it
I look at those blown out fros and all I see is Halos around those beautiful black faces. Its crazy it made me think of those old angel pictures with the halos in back of then. BEAUTIFUL 💛💛💛💛
Going back to our roots, this is classic.
“Beautiful people use Afro Sheen.” 🎶 This was a little bit before my time, but I remember the song from Crooklyn. ☺️
I love the recurring theme of black pride and black beauty.❤️
The clothes, the style, the pride. What the hell happened?
I know right?!🤣🤣🤣🤣🤣
Lots of things. Don’t forget Blackpeople weren’t “allowed” in the US workforce until the 70s. Federal laws had to be passed for us to be hired and to be able to work. Once finally hired to work at the bank/ school/ corporation, we weren’t - and to this day... AREN’T - permitted to walk up in there with no “Afros” and “cornrows” and “plaits and braids,” so the relaxer became the thing if you wanted a job and if you wanted to “rise” in the world and be the first generation to make a living, buy a home, send kids to college... your head had to be relaxed and your whole image changed from all this “I’m Blackkkkkkand I’m Proud” stuff from the 60s/ 70s
Also .. let’s march on to the school to prison pipeline of the crack 80s which attacked our families in unprecedented ways. Dad AND mom were on it/ in prison/ selling/ kids selling... Kids raised themselves and started to look like it and those kids are now parents who were never properly parented as the community shifted and housing was lost, manufacturing jobs were gone forever, literally no jobs in the hood... So much happened since then that affected not just was in our heads but what was on top of it. A lot.
But don’t lose hope ...still we rise
😭😭😭😭🖤
I LOVE these old commercials...used to see them a lot watching good old SOUL TRAIN.......
Nostalgia is a wonderful thing especially when it shows how Beautiful Black People Are…Peace my beautiful Black Sister’s and Brother’s 🙋🏽♀️🙏🏽✌🏾
Did anyone else notice Sheryl Lee Ralph or Altovoise Davis in any of the commercials🤔😉
They're just so happy in their afro-ness!*sighs* 😍😍😍
Frederick Douglas needs to revisit this generation of teens and stop them before they leave the house asking "Are you gonna go out into the world with your hair looking like that?" Please pick it out!!!
Sorry. Nobody's Ever going back to Soul Glo days.
Get used to seeing coarse haired people!!! We're everywhere!!🖤
@@kristinabuchanan4533 Coarse *yes*... but uncombed...*No*
Remember watching these commercials while watching Soul Train. The Reel Black channel is a curator of everything African American on RUclips. Thank you for your great work.
I absolutely love watching the love and beauty of these commercials.
Im 35 I feel like I was suppose to be in my prime in my 70s .. I love the 70s era and the dignity our people had... People tell me all the time I've got a old soul.. plus the 70s was the era of real and real love and authenticity people don't move like that anymore.. and I hate it.
Me too I'm 32
I'm 34 and I'm with you on this
melissa coleman, there was still real and real love, dignity, and authenticity in the 80s.
BEAUTIFUL MEMORIES OF A TIME WHEN WE LOVED OUR IMAGE
I love these ads! The pride they express is amazing. I also laughed so hard when the guy takes his kangol off to show his braided style, and gives his head that extra prideful shake and says "Nothing I can't get with afro sheen!" It's hilarious, in a good way. I grew up in Chicago in the seventies, and I never saw any of these ads. Thank you Reelblack!
Guaranteed feel good moments. Saturday mornings, cartoons, and soul train. Sending out messages of pride and beauty to our people. Nostalgia at its best.
My mom used to work for the other Black hair care company, Soft Sheen, in the 80s. Both Johnson Products and Soft Sheen were Black owned and both based in Chicago. I actually used to work with a Johnson (granddaughter) at a bank here in Chicago in the early 2000s.
Seems like they only played these commercials during Soul Train when I was growing up
That was right ! you never saw them any other time.
Johnson Products ( Afro Sheen) sponsored Soul Train.
I don’t think I’ve heard “manageable” so many times
Saturday was Soul Train and Afro Sheen !
Black pride, not fake blonde hair, contacts or skin bleaching self haters
Deadbeat fathers in that generation too.
@@ElizabethzW. what do dead beat dads have to do with my comment?....
@@ElizabethzW.
It has nothing to do with it.
She is just butthurt because you brought up blonde hair, contacts and being a self hater....which struck a nerve with her...lol
I'm sure your comment just described her to a tee.
Facts!!!! I use to relax my hair and now that I think about it there was some self hate. I now wear my hair natural for 8 years going on 9, natural all day❤❤❤
@Elegant Empress unless you been to every place in America, you cannot say that,you better do some research,hell you dont see black celebrity woman do it?
As a 90’s kid, this was wonderful to watch ❤️
Excuse me miss, what's your name, where you from when can I come, can i take you out tonight???,
To the movies to the park, I'll have you home before it's dark,
Can I take you out tonight??
Miss this type of pride we had for ourselves. Black folks have always been some unique individuals...always had style..music...fashion....we defined style, trendsetting, and are still shaping the world today in a lot of aspects.
I’m a proud 90s baby but sometimes I wish I was born into a different era…like the 70s
The last time black people were whole fully unified 💯💯
Thank you for showcasing Black Beauty👑👑💖💯
Mens voices don’t even sound the same….Damn shame
Wow...know what? You are right.
The women’s voices sound different too
@Ｍｅｌａｎａｔｅｄ🟤ｇｅｍ 1 was 50 years ago, the other was 600 years ago.
@Ｍｅｌａｎａｔｅｄ🟤ｇｅｍ oh, I interpreted your comment as saying ‘they didn’t sound the same in the 1400s as they do now’. Now I understand it as ‘different men have different voices, one man’s voice doesn’t describe every man today’. That’s a good point.
It would be confusing to our brains if everyone had the same voice
This brings tears to my eyes... what happened to us :'(
I have an Afro now and wish these products where still here! I also notice how healthy our people hair was and thick without all those extra chemicals. I love my people
Dude looks like He could be Michael Vick’s father
Right!
Exactly 👏🏽
Best collection of commercials I've ever seen. Those beautiful women, so graceful and dignified!!
“An outward expression of pride and dignity!!”
Afro sheeen oh wow!!! Brings back memories 😍
These advertisements are amazing. I was a child in the 70s and was born in the UK and I don't ever remember there being advertisements on TV for black hair products even though these hair products were available. These are wonderful little dramas, I also love the 70s theme tunes to some of them. I love vintage adverts, thanks so much!
I remember every one of these commercials. They was so cool. They represent an era of increased black excellence and pride. To me, these commercials have more style and pride than the crap shown to us now.
I LOVE to see my people before crack and gangster rap. I was born in 1982! This is beautiful.
It was like this in the 80s as well. Everyone was not affected by crack and gangsta rap.
Wow a time when we love our natural hair. Now look at us. We are the originals of everything on this planet . My queens never needed fake body parts to be a lady look at us now so far from home smh let's wake up family
Wish we all went back to natural...All this showing if black love between our brothers and sister is sooo refreshing to see
I VIVIDLY remember these commercials. I truly miss the 70s. I was a little girl in 1971 and these commercials bring back so many wonderful memories. I wish I had a time machine so I could re-live this decade again. AWESOME childhood memories. ❤❤❤❤❤❤❤❤❤❤
I'm loving the high frequency of this electromagnetic melanin! Just watching us gives me Life!
Thank you for bringing back these commercials. I was born in 1981 so I didn’t get to witness these incredible times when blacks were united, cherished one another and was represented properly by “US”. My parents had afros in their photo albums and I loved going threw the photos trying to picture myself being back in those days 😂
I was born 2003, this vidéo is beautiful
I remember my mom spraying Stay-Sof-Fro on my hair to comb it. It still hurt but not as bad lol
Damn, that Fredrick Douglas commercial got me looking at my fro in the mirror.😯
In Ethiopia there's is something we refer to as 'KemeKem Gofere' it translates to An Afro that has been blown out and trimmed carefully... traditionally most tribes use butter to style and condition their hair to have that smooth and glistening look( I suggest you look up Meklit haderos KemeKem it's a jazz cover of a traditional Ethiopian song talking about beautiful Afros)