As a massive Bond fan, I honestly think that, frustratingly enough, James Bond has no commercial tactic to satisfy mass consumption. The age of Bond video-games is long gone. Aside from expensive clothing, adult props and tie-in watches, there is very little merchandising for Bond movies. Most of it consists of multi-scale model cars with a varying price range. What keeps the Bond brand alive in commercial terms are companies putting on all the work with comic book runs, the sequence of continuation novels, and 3rd-party entities manufacturing medium-budget 1/6 figures or separate pieces to build them.
LOVE THIS! It's so cool to see your vocation as an advertiser and your passion for James Bond collide. You and Remmert bring such a lot of insight into this.
What a fun discussion!! Thanks for posting it. I find myself in the exciting position of still searching for older items because I've started the collecting late in life and I don't already have many items. So anything new is cool, but I'm not waiting for it, I've got plenty of other things to look for. But toys!!! It is hard to find Bond toys vs per say Star Wars or Marvel toys. I agree, give us more Bond action figures.
Great coffee chat, gents. Cool topic and interesting points of view. Have high expectations on merch for the Goldfinger Anniversary later in the year. Until then, anticipating who will be the 7th 007 (I don't count D. Niven) and if the 26th Bond film will be 2026 🤔
001st🍸 Eon need a movie!...to market. Everything else relies on that, otherwise its all Marketing based purely on nostalgia only, thats is ok but there comes a point when something new is necessary. We're at that point imo.
An intriguing question of how to market to a larger community. I think part of the problem is really ingrained into the demographics involved. As kids we had interest in the films and there were toys and diving gear and all sorts of products while the adults had the colognes, shoes, pajamas, underwear and such. In these last 10 or so years the movies don't seem to hold any interest for kids or even very young adults. We need to plant that seed corn. I believe one of the ways to do that is not make the films so dark and convoluted. Inject that old fashioned sense of humor and the sense of awe in the travels, and the story.
Goldingfinger was released 17th September 1964. So perhaps you are just a little early to the punch and theyll celebrate closer to the anniversary date.
The PR has seemed to be the same since the beginning, and definitely during the Craig era. Moreover, Craig always acted as if he was doing the world a favor being in the movies.
It’s hard to bend the knee to every fan whim when it comes to Bond fans. I was there in the early 2000’s when Brosnan was let go and Craig was brought in. I remember the plethora of storylines surrounding that film and not in a good way. How could let Brosnan go? Why go with this rugby player looking actor that barely anyone knows about? Why would you ever consider essentially rebooting a film franchise at the 21’st film? And no gadgets or Q or Moneypenny? No gun barrel opening??? INSTANT FAILURE!!!!! And well……Casino Royale turned out just fine. I think the main issue is that Bond movies are no longer the only game in town when it comes to not only spy films, but action films in general. You now have the likes of John Wick. Mission Impossible, among others who do what Bond does and just as well and just as big. I think the strategy for the time being is to have a pent up demand for Bond again so that it won’t matter what is out at the cinema when Bond 26 arrives, it will steal the show.
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Thanks for having me on this video David!
With pleasure!
As a massive Bond fan, I honestly think that, frustratingly enough, James Bond has no commercial tactic to satisfy mass consumption.
The age of Bond video-games is long gone.
Aside from expensive clothing, adult props and tie-in watches, there is very little merchandising for Bond movies. Most of it consists of multi-scale model cars with a varying price range.
What keeps the Bond brand alive in commercial terms are companies putting on all the work with comic book runs, the sequence of continuation novels, and 3rd-party entities manufacturing medium-budget 1/6 figures or separate pieces to build them.
LOVE THIS! It's so cool to see your vocation as an advertiser and your passion for James Bond collide. You and Remmert bring such a lot of insight into this.
Thanks so much!!
What a fun discussion!! Thanks for posting it. I find myself in the exciting position of still searching for older items because I've started the collecting late in life and I don't already have many items. So anything new is cool, but I'm not waiting for it, I've got plenty of other things to look for. But toys!!! It is hard to find Bond toys vs per say Star Wars or Marvel toys. I agree, give us more Bond action figures.
Great coffee chat, gents. Cool topic and interesting points of view. Have high expectations on merch for the Goldfinger Anniversary later in the year. Until then, anticipating who will be the 7th 007 (I don't count D. Niven) and if the 26th Bond film will be 2026 🤔
As a digital marketer, this is my jam!!! Great topic, David 🤌
Mine too!
Excellent discussion. What brand would Bond have for the coffee for his cafetiere?
001st🍸 Eon need a movie!...to market. Everything else relies on that, otherwise its all Marketing based purely on nostalgia only, thats is ok but there comes a point when something new is necessary.
We're at that point imo.
An intriguing question of how to market to a larger community. I think part of the problem is really ingrained into the demographics involved. As kids we had interest in the films and there were toys and diving gear and all sorts of products while the adults had the colognes, shoes, pajamas, underwear and such. In these last 10 or so years the movies don't seem to hold any interest for kids or even very young adults. We need to plant that seed corn. I believe one of the ways to do that is not make the films so dark and convoluted. Inject that old fashioned sense of humor and the sense of awe in the travels, and the story.
Goldingfinger was released 17th September 1964. So perhaps you are just a little early to the punch and theyll celebrate closer to the anniversary date.
The PR has seemed to be the same since the beginning, and definitely during the Craig era. Moreover, Craig always acted as if he was doing the world a favor being in the movies.
Watch check now
It’s hard to bend the knee to every fan whim when it comes to Bond fans. I was there in the early 2000’s when Brosnan was let go and Craig was brought in. I remember the plethora of storylines surrounding that film and not in a good way. How could let Brosnan go? Why go with this rugby player looking actor that barely anyone knows about? Why would you ever consider essentially rebooting a film franchise at the 21’st film? And no gadgets or Q or Moneypenny? No gun barrel opening??? INSTANT FAILURE!!!!! And well……Casino Royale turned out just fine. I think the main issue is that Bond movies are no longer the only game in town when it comes to not only spy films, but action films in general. You now have the likes of John Wick. Mission Impossible, among others who do what Bond does and just as well and just as big. I think the strategy for the time being is to have a pent up demand for Bond again so that it won’t matter what is out at the cinema when Bond 26 arrives, it will steal the show.