Allie X on Creating Her Artist Package & Staying Independent | New Music Business w/ Ari Herstand

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Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.
We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.
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Quick links:
2:45 - Moving back to Canada and changing schedule
9:30 - Allie X's work schedule now
11:18 - What Allie X's team looks like
13:00 - Unique business model and the profit share
25:19 - Getting into a publishing deal after moving to Los Angeles
29:49 - Finding the Allie X aesthetic and visual brand
35:30 - Finding the right people to work with and how to reach out to them
38:25 - What does an Allie X promo strategy look like?
47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants
57:00 - What it means to Allie X to make it in the new music business
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Connect with Ari’s Take:
Website: aristake.com
Academy: aristakeacadem...
Instagram: / aristake_
Twitter: / aristake
RUclips: / aristake1
Facebook: / aristake
Connect with Ari Herstand:
Website: ariherstand.com
Instagram: / ariherstand
Twitter: / ariherstand
RUclips: / ariherstand
Facebook: / ariherstand
Connect with Allie X:
Facebook: / alliexxxxandra
Instagram: / alliex
Twitter: / alliex
Website: alliex.com/
Spotify: open.spotify.c...

[@melissakey2483]

I really like how honest and straightforward she is.

[@skyrocketautomotive]

Found Allie's music for the first time last night and it instantly spoke to me, hearing the story abiut staying independent is SO inspiring too!

[@mattjabrooks]

Allie X is amazing. Fantastic music and live there is nobody like her.

[@cameronrath942]

Such a good one Allie X is so inspiring.

[@Phoebe_Love]

Awesome interview guys! Thanks for sharing 😊❤

[@elliot8159]

i literally love her

[@ArisTake]

Us too! Amazing insight. Hope you liked the interview. - Alexis

[@jvictor001]

I love Allie. She's so inspiring 💚💚💚

[@elijahtrenton8351]

I needed this!

[@marleneestorino8664]

Fantastic interview!!!

[@ArisTake]

Glad you enjoyed it! New episodes out every Wednesday!

[@terriermonisgod]

ari is such a babe! and interesting to hear the technicalities of allies work

[@IgnacioVogel]

Love you Allie 💜

[@ArisTake]

She's such an inspiration!

[@IgnacioVogel]

@@ArisTake Thanks for this episode!!!

[@Zan0011]

Awesome Interview!

[@joseegabrielle4614]

This is so helpful Ari and Allie X. I am Canadian and my daughter who is a singer/song writer lives in LA was just approached by Nick Gartfield 's team in the UK and we were wondering if they were good so now we know :) . In case you want to check her music, here is her Spotify link: open.spotify.com/artist/1LFfKkCrn95l1ZuxCNa3yN?si=YAvGGiKgRDqaC9gVrKhU6A

[@ArisTake]

Very cool!

[@mattjabrooks]

Your daughter’s music sounds GREAT!

[@alquinn8576]

good interview--the Nick Gatfield thing is an interesting. CollXtion I is my fav pop EP.

[@catcowmedia9032]

The best there ever was. A Canadian Pop Chameleon 🤍X🖤

[@thestar8404]

💚

[@elroyme2154]

Sir, you're so beautiful, I can't stop looking at you omg. and yes STAN ALLIE X.

[@ArisTake]

Thanks Elroy! Glad you liked the episode - Alexis

[@DelilahZoe]

Polygram and Polydor

[@joaojimenez2093]

[@alquinn8576]

i'm suspicous Allie isn't a real Canadian: the way she pronounces "process" is American. on the other hand, she has absolutely no tan from LA so maybe she is a canuck

[@Tacosauce-vu6ue]

😂