Ideal Customer Profile (3 Things You Need to Know About Creating a GREAT ICP)
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- Опубликовано: 15 сен 2024
- SaaS Companies that have an Ideal Customer Profile have a 68% higher win rate. Early-Stage Companies that have an Ideal Customer Profile are more likely to hit true Product Market Fit and Accelerate Growth.
Here’s the big question though… What makes for a really great Ideal Customer Profile that actually positively impacts your growth trajectory? In today’s Unstoppable Sunday episode, I’m going to dig into the 3 principles you absolutely need to know on building a GREAT Ideal Customer Profile.
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I've been watching your videos for the past week, and I'm blown away by all the information on SaaS, product growth, ICP, and more. Your insights are incredible.
Great to hear!
We need a video to find important problems every time with actuel step and everything ! Thank you
Thanks!!! great video like always!!!
You bet!
In addition, it's crucial to continuously validate and update your ICP as your product evolves and the market shifts to ensure that your sales efforts remain laser-focused and efficient.
Great vid mate
Glad you enjoyed!
Great video tk! When you develop the icp do you focus on users or buyers (or both)? As you know in B2B SaaS they can be very different for larger organisations.
Hey TK - curious on your opinion on how to go about an ICP refresh? My company has had an ICP from before I joined and now we are looking at re-proving the ICP and potentially expanding this. Is there specific data you look at for a quick gut check?
For companies with revenue data, I usually do a 29-point analysis on that to help build an ICP. We do this inside the GTM Program: tkkader.com/gtm.
YES!
Awesome!
yes!
🙏🏼
I've been burned at the cross by fellow Massage Therapists because I asked the group a question that would have led to the answer of THEM creating the undervalue of their own abilities. I thought It was funny that its probably the reason the average Massage Therapist makes $70k/year. They aren't client-facing and that's where I differentiate. I am using the details to know what MTs aren't doing and what it causes as a result.
Hey TK. Is the 68% win rate stat from your own experience, or where can we find this data?
What if you focus on a single ICP and have, say, $1M in ARR? Do you continue to exploit that ICP, or can you add ICPs? If the latter, is there a rule of thumb as to the number of additional ICPs?
is it just me or does this video feel ai generated
It's just you.