Thanks! It's worthwhile testing some ads for older books, but from my experience your ACOS should be directly profitable for older books else it's not really worth it. Newer books can rank well with the help of ads, whereas older books tend to either rank well at the beginning or slide down the rankings. It seems quite hard to bring them back to the top.
Can you break that down a little more clearly for me and will do my best to answer :). Basically you need to get enough sales from keywords to start ranking and from my experience within the first 2 months of a book launch. Then when that happens and you start ranking for that keyword, if there's traffic to that search term you'll see organic sales. If that doesn't answer the question let me know 🙏
Totally depends on the book and the niche. A bit more of a broader book I might have 10-15 keywords on exact and phrase and a few on broad... If it's a bit more of a targeted book in a specific area then I might only have 5 keywords on exact and phrase and a couple of broad :)
@@selfpublishingempire Thanks for your quick reply - I'm setting up a couple of Ads today so definitely going to follow your advice, and we'll see what happens. (Also love your tip on adding the acos on each ad - great idea!)
I use publisher rocket and book bolt sometimes for keyword research. They tend to be good for ideas. Best way if you have the time is using Amazon search bar, and then making sure there's not like 10,000+ results and then making sure the books on the first page are selling (under 100,000 BSR)
1 questing while selecting color options on kdp do you do premium color or standard color? What are the margins like on premium color and what’s the difference?
Standard colour is much more affordable, so it's likely (unless your publishing say a photography book), you want to be using standard colour. Premium is better quality, but it will price you out of the market in most cases.
thanks for the video. do i understand correctly. you don't use the keywords you used in the description when uploading but look for words you want to get high in the ranging. once you have achieved some sales and the book is on page 1 then you stop advertising.
you can use the keywords in the description if you like, as long as they are searchable keyword strings. And once they're ranking I'll keep the ads going for a bit longer, turn them down, and then if they're not directly profitable turn them off.
I hope you enjoyed the video. Do you have any extra tips that I've missed out?
learnt a lot from this video.. You are the Best KDP video creator out there..
That's so great to hear, really appreciate it 🙂
Awesome info. Thanks!
Glad it was helpful!
Would suggest doing a campaign on older books?
Thank you for sharing your experience and knowledge with us.
Thanks! It's worthwhile testing some ads for older books, but from my experience your ACOS should be directly profitable for older books else it's not really worth it. Newer books can rank well with the help of ads, whereas older books tend to either rank well at the beginning or slide down the rankings. It seems quite hard to bring them back to the top.
@@selfpublishingempire Thank you for the advice and quick reply.
Great vid boss the part I wish I could quantify is the boost organic sales get from ads even when they seem like they not doing much directly ?🤔
Can you break that down a little more clearly for me and will do my best to answer :). Basically you need to get enough sales from keywords to start ranking and from my experience within the first 2 months of a book launch. Then when that happens and you start ranking for that keyword, if there's traffic to that search term you'll see organic sales. If that doesn't answer the question let me know 🙏
Brilliant, thank you! Do you really use so few keywords or was this simply an example of the process for this video? 😻
Totally depends on the book and the niche. A bit more of a broader book I might have 10-15 keywords on exact and phrase and a few on broad... If it's a bit more of a targeted book in a specific area then I might only have 5 keywords on exact and phrase and a couple of broad :)
@@selfpublishingempire Thanks for your quick reply - I'm setting up a couple of Ads today so definitely going to follow your advice, and we'll see what happens. (Also love your tip on adding the acos on each ad - great idea!)
Do you use any keyword research tool for getting keywords or stick with only Amazon suggestions?
I use publisher rocket and book bolt sometimes for keyword research. They tend to be good for ideas. Best way if you have the time is using Amazon search bar, and then making sure there's not like 10,000+ results and then making sure the books on the first page are selling (under 100,000 BSR)
1 questing while selecting color options on kdp do you do premium color or standard color? What are the margins like on premium color and what’s the difference?
Standard colour is much more affordable, so it's likely (unless your publishing say a photography book), you want to be using standard colour. Premium is better quality, but it will price you out of the market in most cases.
@@selfpublishingempire standard colour should be at least 72 pages, so should we choose a premium colour for kid story book under 72 pages?
I don't think I'd publish a book below 72 pages personally, but if you can publish less than 72 with premium then yeah that's what you'd need to do.
How many keywords do you usually put on 1 campaign?
Completely depends on the book, the niche etc. but generally go for the search terms you want to rank for.
thanks for the video. do i understand correctly. you don't use the keywords you used in the description when uploading but look for words you want to get high in the ranging. once you have achieved some sales and the book is on page 1 then you stop advertising.
you can use the keywords in the description if you like, as long as they are searchable keyword strings. And once they're ranking I'll keep the ads going for a bit longer, turn them down, and then if they're not directly profitable turn them off.
@@selfpublishingempire thank you! then i am on the right way.