Great insights as always. IMHO I think they are up-styling the Y63 to appeal to the affluent middle east rather than Oz which is a small market by comparison. Plus there are greater margins in a luxury spec. Falling sales in China might be due to broader issues - the collapsing middle class was looking good for a while but is now going backwards. Plus its hard to compete with locals subsidised by the state using IP they didn't pay for. Personally I think Nissans have been uglier than a bucket full of arseholes for over a decade and get worse with each iteration. Maybe that has something to do with it. I think Honda automotive will be the next to go.
Nissan was peak in the 90's and early 2000's. Only the R35 GTR i my view held up for the sports name Nissan was known for. Even in your regular sedans and pickups, Nissan lost its way and barely offers variety today compared to that time.
Nissan might look like it was doing well on the surface in the 1990s, but behind the scenes they were already in deep trouble. Their plans starting from the mid-80s onward was to outdo and outsell Toyota by the time we reached the 1990s, in the end they never managed to achieve their goals, but they did manage to lose a lot of money, enough to cripple their company so badly that they've never really fully recovered since then.
I will be sad. I'm old so remember Datsun first coming to the UK. It was and wasn't a shake up. The first Datsuns we got were styled differently but based on British rip off's. The 120Y you mentioned had basically a mini engine. We had several minis and a 120Y, over the years. Then they found their own feet but still copying British cars. The first Z car. Jensen interceptor lookalike. Agree GTR was a great, especially for tech geeks. I have owned several Nissans, good and bad. Two GQ Patrols. Basic great off road vehicles. Tough as. Simple to work on. Then Nissan changed. They went modern for the time. The 3L engine was a dog. I bought a Navara. Big mistake. Engine was crap. Gearing was rubbish. Independent suspension was weak as. Just kept breaking. Never bought another Nissan again. Went Toyota. Still Toyota. And now I wouldn't want any new car. I was a massive petrol head. From race cars to road cars. I could have done your job. Couldn't tell them apart now and they drive you. I loved driving, but not anymore. The cars have no feel. Everything is assisted in some way. No soul. Speed limits are dire. Traffic cameras oppressive. Police and their quotas. Then the price of cars to meet emissions. EV rubbish. Nearly all the old main brands are dying. Most people don't want to pay tens of thousands for a car. Or can't. So buy cheap as they can. Chinese and Indian brands. Cheap labour. Foreign tech turned around and copied initially. Now developing their own. No importing parts, they make their own. They are taking over. 5 years time hopefully the EV crap will have gone. How many overpriced, non practical fire bombs can you build before people wake up. Insurance companies please shut them down. What next. Something better, can't be worse. Won't worry me. Either not driving or dead.
Great insights as always. IMHO I think they are up-styling the Y63 to appeal to the affluent middle east rather than Oz which is a small market by comparison. Plus there are greater margins in a luxury spec. Falling sales in China might be due to broader issues - the collapsing middle class was looking good for a while but is now going backwards. Plus its hard to compete with locals subsidised by the state using IP they didn't pay for. Personally I think Nissans have been uglier than a bucket full of arseholes for over a decade and get worse with each iteration. Maybe that has something to do with it. I think Honda automotive will be the next to go.
Nissan was peak in the 90's and early 2000's. Only the R35 GTR i my view held up for the sports name Nissan was known for. Even in your regular sedans and pickups, Nissan lost its way and barely offers variety today compared to that time.
Nissan might look like it was doing well on the surface in the 1990s, but behind the scenes they were already in deep trouble. Their plans starting from the mid-80s onward was to outdo and outsell Toyota by the time we reached the 1990s, in the end they never managed to achieve their goals, but they did manage to lose a lot of money, enough to cripple their company so badly that they've never really fully recovered since then.
Mitshubitshi has already exited china too
I will be sad. I'm old so remember Datsun first coming to the UK. It was and wasn't a shake up. The first Datsuns we got were styled differently but based on British rip off's. The 120Y you mentioned had basically a mini engine. We had several minis and a 120Y, over the years. Then they found their own feet but still copying British cars. The first Z car. Jensen interceptor lookalike. Agree GTR was a great, especially for tech geeks. I have owned several Nissans, good and bad. Two GQ Patrols. Basic great off road vehicles. Tough as. Simple to work on. Then Nissan changed. They went modern for the time. The 3L engine was a dog. I bought a Navara. Big mistake. Engine was crap. Gearing was rubbish. Independent suspension was weak as. Just kept breaking. Never bought another Nissan again. Went Toyota. Still Toyota. And now I wouldn't want any new car. I was a massive petrol head. From race cars to road cars. I could have done your job. Couldn't tell them apart now and they drive you. I loved driving, but not anymore. The cars have no feel. Everything is assisted in some way. No soul. Speed limits are dire. Traffic cameras oppressive. Police and their quotas. Then the price of cars to meet emissions. EV rubbish. Nearly all the old main brands are dying. Most people don't want to pay tens of thousands for a car. Or can't. So buy cheap as they can. Chinese and Indian brands. Cheap labour. Foreign tech turned around and copied initially. Now developing their own. No importing parts, they make their own. They are taking over. 5 years time hopefully the EV crap will have gone. How many overpriced, non practical fire bombs can you build before people wake up. Insurance companies please shut them down. What next. Something better, can't be worse. Won't worry me. Either not driving or dead.
Nissan company was bankruptcy because of it CEO from Lebanese and it was selling to Mitsubishi heavy industry company limited