The Next Story of Naadam: The Democratization of Cashmere
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- Опубликовано: 8 фев 2025
- Visit us @ naadam.co
Naadam is democratizing cashmere. By sourcing cashmere directly from Mongolian herders and cutting out the middlemen, they are able to pay Mongolian herders 50% more, while also passing savings along to the consumer, and they are committed to ensuring sustainable practices along the way. Now, at the request of customers’, Naadam has taken those savings even further by introducing a 100% cashmere sweater for $75.
To learn more about our mission and to support the world's fairest and most sustainable cashmere, visit naadam.co
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I must say, this was a fantastic advertisement. Watched & enjoyed more of this than the actual video I was waiting for. Well done.
Airforce proud?! What are you doing here????? Hahahaha love the vids man.
I only skipped to come hear and be able to go back.
That's what I was going to post, you beat me to it. Also, holy cow its AFP!
Same!!
Same!!!
One of the few ads that I didn't skip! Hope everything in this video is true. Would love to see more companies like this in the future :D
Same.
I did technically skip the ad but only because I was looking up their products in the middle of the ad, and by the time I switched back to the RUclips app, the app reset, which is why I deliberately searched for this ad to finish watching it.
I was in a rabbit hole about natural disasters and now I’m in a rabbit hole about sustainable cashmere. That’s a good commercial!
@@emilyburgio3564 I feel that
Same. This is how you do ads
Never did I think I would not only not skip an ad, but go to the search bar to find it so I can watch it again! Well done!
Loved the ad, because it actually humanizes the laborers. It was fun and witty. Next time I buy a sweater, it will be one of yours.
It's just an ad ... advertisement ... that means most likely very little truth. Cute but maybe total BS.
It actually uses them for dual purpose. Do the labor and be actors in our sob story commercials.
This should win an advertisement award. Not looking for a sweater at the moment due to low funds, but I 100% would buy it. Not only that, but the ad got me attached to the company itself
This is a really well put-together ad. I teach a college class on rhetoric and I'm using it as an example of persuasion techniques.
It’s cringey and pretentious.
Loved this ad. Watched it twice. I did notice, "We eliminated the middle man" (everybody hates the middle man, everybody needs them). Then we find out they *are* the new middle man. The claim is still morally true in that they shortened the supply chain, replacing one or more middlemen with a (hopefully) more efficient chain.
It’s an example of vertical integration as practiced by Andrew Carnegie
Simple. Probably one of, if not THE best ad I've ever seen. It's brilliant, for so many reasons. A creative genius behind this!
This was the most interest ad I've seen in years.
L❤VED the ad. I came here because of an article written about how your company got started. *"35-year-old risked his parents' house on a $2.5 million loan to start a fashion brand-now it brings in $100 million a year"* (Published Thu, Mar 7 2024) The only thing this ad and that article left out was how the company got its name. The link in the article brought me here. Thank goodness. I *now* know how to pronounce the company's name!🤣And congratulations on your success!🍷PS: To think, this ad was made way back in 2019 and I'm just finding out about your company 5 yrs later in (March) 2024😱🥶😞🤣I gotta buy me a sweater to test out how good it is!❤
Exactly how I got here today. Read the article about how the company was started, clicked on the link to watch the ad. Need I say I watched to the end and loved it! Congratulations to you guys.
The only ad that I watched the whole thing. wow
the only ad that I watched the whole thing and for 5 times... lol
ikr
Hahaha me too, love it! Free markets such a beautiful thing 👽❤️👽
Best "add" I've seen for a company in a VERY long time. Keep up the great work Naadam.
Ad
@@justgivemethetruth I'd try to blame the coffee but the truth is I'm a poor proof reader.
@@Aegisltdwell, the overall tone of this company and their advert is so positive that even the comment section is staying kind and respectful. What's happening to us? Is this kind of world actually possible?
usually I skip all the ads but it actually watched the whole thing lol
same
We found it again, so kids can see it to:)))
I hate to have to tell you this but you've got it backwards. You should skip the ads that you DO like and let the ads you DO NOT like play all the way through.
By skipping the ads you hate you make them NOT have to pay. This ad is clever and that's why you should skip it when you see it.
@@MrManerd Don't make no sense
@@savithrivenugopal Here's the facts. RUclips charges the advertiser the most for advertisements that people DON'T skip. The longer the unskipped ad, the more the advertiser has to pay RUclips (who in turn pays the content creator you came to watch). So by skipping the ads you don't like you are effectively rewarding the advertiser who deliberately made a bad ad by saving them money. By playing through the ads you DO like you are punishing the advertiser that made the good ad by making them have to pay the full amount.
Knowing this, then a better practice would be: when you see a bad advertisement, mute the tab that it's playing on, open a new tab, and then copy and past the address from the muted tab into the new tab. This way, you get to watch the content you came for and the content creator gets paid and you still punish the makers of the bad advertisement.
The only RUclips ad that made me watched the whole thing. Brilliant marketing team!
This was posted over two years ago and it was the first time I've come across it. I watched the entire thing in awe and look to implement the same type of story line in my youtube videos...loved it!
I didn't skip the ad for once, well done!!!
Wow this is the only ad that has ever gotten me to go buy the product they were advertising.
I have it bookmarked. I’m waiting for a few of my sweaters to die, that way I can replace them with one of these.
Hi, how did you like your sweater? I live in Mongolia...thus enjoyi few of these.
@@tomasbravenec742 hi
same hahaha
One of the few ads I've never skipped. NICE! When I have a spare $75 lying around I'll buy one.
Enjoyed your commercial so much I watched it twice. Haven't researched your company or product but your sustainability image is what we need more of. Much success!
I not only watched the entirety of this ad, I searched it up so I can watch it again.
After having read about horrible conditions of factory workers in the textile industry it is refreshing and uplifting to see this video.
And you throw all that stuff away based on one cute ad? OMG.
@@justgivemethetruthI spent the last 45 minutes researching into this company, pulling up business records from Ulaanbaatar, and the claims made in this video are true
@@julius_the_python where can i find that information? just wanna check the company out for myself.
This may possibly be one of my favorite ads on RUclips. I'm getting one of these for my father. Godbless you all.
Seems like 43 people couldn't afford this amazing piece of contribution to mankind ... just saying!
Awesome job, folks! Truly inspiration, zero salesly. It is a total AHA! moment seeing this authority content laid with so much grace. You are my 'go to' whenever I need to make a piece of copy. Thanks so much and congrats also to the narrator. He made an awesome job bringing an amazing script to life
Best ad I've seen in a while. I do love cashmere, but I'm not sure if I'll be buying this so soon. I'm not on a budget that allows me to spend 75$ on a clothing piece right now, no matter how good it is.
One of the best advertisements I ever watched.
I worked for the Cashmere & Camel Hair Manufacturing Institute in Boston decades ago. I am very impressed by your gracious methodology - still curious how 2 guys can break into a pretty competitive and established industry! More videos please!
I have watched this ad sooo many times, and I never tire of it! I am happy for these two entrepreneurs, that their business came about in a holistic way: a beautiful, real friendship. I’m definitely going to buy several sweaters for my family and friends. And, of course one for me to wear when I’m drinking my matcha! 😂
Can I just say…even without even thinking about wanting to purchase a cashmere sweater…your ad has caught my attention for the full entirety of the video. Absolutely brilliant…so catchy and loving the ‘farm to table’ story so to speak…I love it and will purchase a sweater just because of this amusing vid! Well done :)
Saw the ad, immediately bought a sweater for my wife. This ad works.
I don’t even remember what I was going to watch because I got this ad and then I had to find a RUclips channel to watch it again and show it to others and then watch all the other videos on this channel so this is basically the best marketing I’ve seen in my life.
Legit didn't skip this ad - very very well done by your ad agency!!
I watched this a year ago, bought two sweaters for Christmas. Love em. Googled this and watched it again today. I love the business, the product and the marketing too.
It's really the only ad I didn't skip!!! And now I just serached it again!!!
Only ad I haven’t skipped on RUclips in a very long time. Had to come find the original video to say it was a brilliant advertisement. Not buying a sweater right now, but you’re definitely noted for the next time I’m in the market for one. Well done.
I hate to have to tell you this but you've got it backwards. You should skip the ads that you DO like and let the ads you DO NOT like play all the way through.
The reason is that skipping the ads makes them not have to pay as much. Whereas if you let it play all the way through, and give it a click at the end the advertiser has to pay the most to RUclips.
I searched for this ad just to tell y’all that this is a great advertisement!
Yup. Watched this ad multiple times. And now I'm sending it to friends.
Brilliant advertisement
I have to echo the sentiment above - right before a Judge Judy video this advert came on and rather than skip it, I watched the entire thing and then searched your company, so I can watch the ad again and send it to a couple of friends. Very well-made, ppaotoe without being fake or slimy, and I would feel happy to support your company and buy a sweater. Cheers!
This is the best ad I've seen in a long time. What a story. What a company. Looks like it'll be a cashmere Christmas! (if there are any sweaters left)
The only annoying RUclips ad I did not skip. Not only did I not skip, I came to this video to tell what a great ad it is. I am sold. It's in my dream list now. Please make a turtle neck version of the essential sweater.
The ad was so good that I had to stop watching my video to go see more content of yours. I love this video’s style!
This is genius! I think this is the first ad I watched until the end, liked way more than the video I was initially watching, visited the website and actually added the products to my wishlist. Congratulations for the company, creativity and products.
The joy, love & humor of everyone is absolutely palpable! Love the humor! Blessings upon Naadam & all who work together within it (Especially the goats!) !🌟
I usually rather always skip RUclips ads but this one I searched for to add in my favorites. Brilliant ad, and you know what I will be making a purchase too. I always believed any ad will ever be able to make me buy anything that I dont need but you proved me wrong, they work but the ads needs to be as Brilliant as this one.
I have never fully watched through an ad on RUclips that I had the option to skip, your ad department deserves a pat on the back! Great commercial, one of the best I have ever seen. So engaging!
Can't believe its been 5 yrs since this was put out because I'm watching this as an ad now.
so enjoyed the advert, I freaking shared it on my social media - lol great job - Naadam !!!!
This is the best ad I've ever seen on youtube
A CNBC article brought me here. But I didn't expect the ad would be this fun. Good job!
Not gonna lie; this is probably the best commercial I've seen, and I'm not even ashamed of finishing it
I love these guys, and ordered two sweaters yesterday.
What an excellent ad. I echo the statements here by saying - the next time I order a sweater it's coming from Naadam.
One of the best ads I’ve seen on RUclips, defiantly learned a lot from the editing!
This ad is magic.
This might be one of the best ads I have ever seen
this is my favorite ad ever thank you
Finally! Something I can spend my money on!
Thank you!
this is a good cause and all, but you could also save your money you don't have to spend everything. but still very good cause and everyone who is looking for a sweater should buy on.
@@thewriter8459 you should recalibrate your sarcasm detector.
Same as the rest of these comments - Fantastic advertising! I don't need a cashmere sweater just yet, but when i do i'll be purchasing one from Naadam. Well done marketing team.
One of the best ads I've seen. Plus a really good product.
This is one of the best ads I’ve ever seen to be honest (it’s funny and I like it! Most American commercials are too serious)
I didnt skip this ad because it succeeded in catching my attention.
I was waiting to watch a movie and saw this ad and I must say it’s way better than first thought and you all did nicely it’s like an actual RUclips channel love the advert I might actually buy a sweater
This is the best ad in existence.
I hate commercials. THIS ONE I LOVVVVE! Best one I can ever remember.
I HAD to click over...one of the very ads (like I can count them on two fingers) of the ads I haven't skipped. Humor ✔️ BTS ✔️ showing the personal side of the brand ✔️ FANTASTIC video Naadam!!!
I have nothing more to say, you deserve my subscription. The first of many!
This is awesome, funny and shows the real workers! Love it!
There is so much to like about this ad, I am definitely getting a $75 Mongolian Sweater
This may be an older add, but I saw it mere moments ago and I support adds like this that are wholesome and stay true to a business's intentions. Good on you>
Ok. Seriously. I have watched this more then once on purpose. You guys put serious work into this. It has been many years sense I have seen someone actually make a commercial worth paying attention to. And now I need to look up matcha.
Love this ad. Well done (and I hope the story is authentic)
You can check out business records from Ulaanbaatar Mongolia, and find their specific company, and read about their track record, as any abuses are reported to the government. Everything seems above board!
best commercial i have ever seen. totally entertaining, beautiful & funny. Great job guys!
I just stumbled upon this ad! It is a great piece of work!
This ad is AWESOME!!!!
I love this commercial so much I am going to make a purchase I was waiting for a video and found this so enjoyable I did not "skip ad" as I usually do but searched for the video kudos
My favorite commercial, so enjoyable!
This is the best commercial I have ever seen !
I must say this is my favorite advertisement. I love it!
One of the most hilarious ads I've ever seen. Superbowl commercial worthy. Please take my money.
I didn't want to skip this ad, that good.
One of the greatest ads I’ve ever seen
All 4 times this ad has came up, I’ve watched all four times! Very good ad and I am interested in their products
This is the first and only AD on RUclips which I clicked the like button
Loved the ad and watched the whole thing ... Great work
That is a GREAT commercial, Hats off to you!
The is best commercial I have ever seen! I have been showing it to friends and family. You made it personal and fun. Officially, I will buy all my cashmere (I like to hike) clothing from NAADAM😊
yep. watched the whole video. very nicely done. I wish more people did this kind of thing
Many kudos to the advertising/marketing team who are behind your advertisements! Funny and slightly irreverent, yet tells us about the product.
I enjoyed this advertisement more than the video I went to watch LOL
1st time I ever went to site and bought product after seeing the add. I respect the hell out of these guys' drive vision and honesty
Obviously, they are not honest enough to tell you those factories are actually in China
Excellent AD! Well done.
I want to see more about how the animals are treated and handled.
Thank you for making that comment. I thought the same thing watching this video.
@@lindagunneson4297 me too :( domesticated sheep and goats, USED for profit, are bred (genetically changed) to produce wool and hair that need to be shorn. No matter how nice this video may be, normally, these businesses slaughter or send them to slaughter when they are no longer USEful or profitable.
I have been making video ads for ten years and this one in awesome. I might even buy a sweater.
This is such an amazing ad!! Best marketing I’ve seen in a long long time. I hope its all true.
actually a great ad in a long while. I liked it!!
I always skip ads. Until this came along. ❤️
I laughed out loud, not once, but 3 times. So funny. Love it. Wish I could wear cashmere!!
Well, this is a first. I did click on "Skip Ad". This might be the best ad I have EVER seen. Well done!
Best ad ever, you guys.
I've never watched an Ad all the way through. Well done!! I definitely want to buy your sweaters!
Showed my 16 year old this video. He's super interested in marketing and advertising. I told him.. This is how it's done Son. Pay attention.