A Talk About Massimo Osti With Nick Sullivan

'I thought the world of fashion was just the fashion shows, the big names, then in the magazines I discovered Massimo and the parallel world of utilitarian clothing that was developing in Italy'.
Nick Sullivan, creative director of Esquire magazine, interviewed in his studio in New York recalls Massimo Osti's work as a moment of radical change in modern menswear, thanks to maniacal research into fabrics, authenticity in designs and the creation of 'uniforms studied in every detail with a long history behind them'.

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I remember the first time I saw someone wearing an S.I over shirt style jacket at a club I used to go late 90’s early 2000. It was a beautiful bright blue colour that just stood out from what everyone else was wearing. Immediately, I started searching for Stone Island garms because I wanted what he was wearing. That was the start of my Stone Island obsession. I couldn’t afford lots of it, but I saved my money for the Harvey Nic’s January sales for my jackets and would buy the odd jumper, shirts, jeans and t’s outside of the sales. The jackets made you feel proper special when you put them on, it was just so different from all the other Italian brands. Nothing came close to their colours, crazy materials and designs. I didn’t want to look like anyone else, but I still wanted Italian clothing that made me feel good and look different. I really got good use out of my clothes back then. I wish I’d kept all of my S.I stuff now. All made in Italy too