The Romance of Offset - Mark Simonson

Recorded during TypeCon2014: Capitolized in Washington, DC
Letterpress is all the rage today among those exploring pre-digital graphic techniques, but it was the discovery of offset lithography that fueled my imagination as a young designer starting out in the seventies. I will talk about my early experiences experimenting with and exploring the world of paste up, photostats, Zip-a-tone, and Letraset, and what has been lost in the move from mechanical to digital design and production techniques, and how it might be recaptured.