Isaac John’s Honest Thoughts on Closing The YKTR Office, Working With Mates & How To WIN In Fashion!

In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR.
After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the host of popular podcasts like The Ice Project and YKTR Sports.
In this episode, Ice opens up about his incredible business journey over the last 7 years. You'll hear about the dramatic $100,000 gamble that changed his life and how he managed to build YKTR from scratch. Isaac shares the ups and downs of his entrepreneurial journey, revealing the biggest mistakes he made and how he overcame massive failures to find success.
Ice also gives us a behind-the-scenes look at the rebranding of YKTR, explaining what sparked the change and how the brand has evolved over the years. He shares his secrets to staying motivated, the strategies he uses to keep pushing forward, and the lessons he's learned about business and life.
In this episode:
- From NRL to Entrepreneur: How Isaac transitioned from playing rugby to creating YKTR, a multi-million dollar clothing brand.
- The $100,000 Gamble: The risky bet Isaac took that dramatically changed his life and propelled his business forward.
- Building YKTR: The steps Isaac took to build YKTR from scratch, transforming it into a successful brand.
- Dealing with Burnout: Isaac shares his experiences with burnout and how he managed to overcome it.
- Rebranding YKTR: The reasons behind YKTR’s rebranding and the process of evolving the brand over time.
- Biggest Business Mistakes: Isaac reveals his biggest business mistakes and how he learned from them.
- Mentorship: The importance of mentors in Isaac’s journey and how they contributed to his success.
Ego and Growth: How Isaac dealt with his ego and the personal growth that came from it.
- Mental Health in Business: Isaac discusses the challenges of maintaining mental health while running a business.
- Personal and Business Balance: Tips from Isaac on finding balance between personal life and business.
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[@CarrollD32]

What a ride. Glad he’s come through the most hectic part. Excited to see what the next chapter looks like for YKTR

[@daveauscards]

Allways respected ice ,never thought twice about helping people. Shit got bit messy but happy to see the bro happy.

[@smac1954]

Ice journey over the yktr years to now has been a great watch....hope nuthin but the best for him

[@chriswrench1258]

The kybalion is a great book

[@aftrmth_active]

iice is the OG🙌🏼

[@victoriousapparelco]

🔥🔥🔥

[@stay_illin7031]

Awesome watch

[@MichaelAkavi]

That was such a fulfilling episode from both of use.related to use on so many different subjects talked about.awesome episode boys ❤🙌🙌
What was that book called again ice? That sounds like a awesome read

[@lifemoneyandlove]

Really appreciate the kind words brother. The book is called: The Kybalion
Cheers bro 🙏

[@CelineDel]

What's business without some ups and downs anyway !

[@Abc1231x1]

Money changes you n people lesson learnt

[@zane_low]

🔥

[@Jake.Cairns842]

Neck hair goes crazy

[@lifemoneyandlove]

I'm a hairy Irish boy... gotta stay warm in the cold winters somehow!

[@Drak-sw8dj]

Connects to his chest hair 😂😂

[@lifemoneyandlove]

@@Drak-sw8dj it connects a lot further than that, let me tell you!

[@stuardkunjip9681]

Why does the host try too hard to swear after every 2 sentence 🤦🏾‍♂️

[@lifemoneyandlove]

That's just how we talk in the West. If anything I'm trying to swear less 😂

[@deeboh131]

Ice still salty over Scope....and that attitude is why you never made it as a NRL player.!

[@gregdogg10]

Haha what did u do ?

[@deeboh131]

@@gregdogg10 collect Centrelink, what do you do?

[@Nofatchickz44]

Scope lives rent free in ices head, he and lukey are doing so much better with levels actually every one who left yktr are doing better

[@gregdogg10]

@@deeboh131 just comment on RUclips

[@nudgewink965]

Think all of them would admit to playing more than working.

[@fasting14_]

Why is the audio so shit

[@lifemoneyandlove]

The mics are super directional so the volume only goes lower if he was to pop his head to the side of it for a second.

[@endub2207]

It’s just your audio broski 😂

[@lifemoneyandlove]

@@endub2207 haha thanks for the insight bro

[@endub2207]

@@lifemoneyandlove I was talking to the other guy bro! Haha your audio sounded just fine from my phone man 👌🏻

[@Ben-fg2hu]

ego

[@user-vy7wk2fw3z]

Ice brother, the universe is bringing u towards me. Im in Qld brother, i msgd u on yktr about my new product.
Trust the universe cuz, i have the answer to all our dreams. I am stuck with it n cant take it any further. I need ur experience to guide it forward & help me entertain these rugby league, rugby & Afl kids.
Im gonna find yr yktr email & touch base with u. No funny shit here brother only mauri ora❤

[@Drak-sw8dj]

Desperate lad, be yourself get off your knees.

[@npd6225]

@@Drak-sw8djHard. Ice isn’t reaching down…. He’s looking for eye level opportunities. 😂