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The Texaco Star Theater starring Milton Berle - Opening & Closing
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- Опубликовано: 18 авг 2024
- [From "Kovacs Corner" on RUclips.com] - Texaco Star Theater is an American comedy-variety show, broadcast on radio from 1938 to 1949 and telecast from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave Milton Berle the nickname "Mr. Television".
When the television version launched on June 8, 1948, Texaco also made sure its employees were featured prominently throughout the hour, usually appearing as smiling "guardian angels" performing good deeds of one or another kind, and a quartet of Texaco singers opened each week's show with the following theme song:
OPENING
"Oh, we're the men of Texaco
We work from Maine to Mexico
There's nothing like this Texaco of ours!
Our show is very powerful
We'll wow you with an hour full
Of howls from a shower full of stars.
We're the merry Texaco men
Tonight we may be showmen
Tomorrow we'll be servicing your cars!
I wipe the pipe
I pump the gas
I rub the hub
I scrub the glass
I touch the clutch
I mop the top
I poke the choke
I sell the pop
I clear the gear
I bop the knock
I jack the back
I set the clock
So join the ranks of those who know
And fill your tanks with Texaco
Sky Chief, fill up with Sky Chief,
And you will smile at the pile of new miles you will add
Fire Chief, fill up with Fire Chief
You'll find that Texaco's the finest friend your car has ever had
...And now, ladies and gentlemen... America's number one television star... MILTON BERLE!..."
CLOSING
The curtain is descending and
We thank you for attending
But before we reach the ending may we add:
Remember to be loyal
To our gasoline and oil
When they save you time and toil you'll be glad
Now the clock is striking nine off
But just before we sign off
CLOSING ANNOUNCE
The best friend your car has ever had!
They didn't settle on Berle-who hosted a freshly revived radio version in spring 1948-as the permanent host right away; he hosted the first television Texaco Star Theater in June 1948 but was originally part of a rotation of hosts (Berle himself had only a four-week contract). Comedian Jack Carter was host for August. Berle was named the permanent host that fall.
He was a smash once the new full season began, Texaco Star Theater hitting ratings as high as 80 and owning Tuesday night for NBC from 8--9 p.m. ET. And, as the show landed a pair of Emmy Awards in that first year (the show itself, for Best Kinescope Show; and, Berle as Most Outstanding Kinescoped Personality), Uncle Miltie (he first called himself by that name ad-libbing at the end of a 1949 broadcast) joked, preened, pratfell, danced, costumed, and clowned his way to stardom, with Americans discovering television as a technological marvel and entertainment medium seeming to bring the country to a dead stop every Tuesday night, just to see what the madcap Berle might pull next.
With Berle at the helm, Texaco Star Theater was largely credited with driving American television set sales heavily; the number of TV sets sold during Berle's run on the show was said to have grown from 500,000, his first year on the tube, to over 30 million when the show ended in 1956. Texaco Star Theater was also the highest rated television show of the 1950--1951 television season, the first season in which the Nielsen ratings were used.
Uncle Miltie was far from alone in keeping the show alive and kicking. His support players included Fatso Marco (1948--1952), Ruth Gilbert as "Max", Milton's love-starved secretary (1952--1955), Bobby Sherwood (1952--1953), Arnold Stang (1953--1955), Jack Collins (1953--1955), and Milton Frome (1953--1955). The show's music was provided by Alan Roth (1948--1955) and Victor Young (1955--1956).
As phenomenally popular as Texaco Star Theater was, it was hardly an undisturbed appeal. "Berle presented himself as one part buffoon and one part consummate, professional entertainer-a kind of veteran of the Borscht Belt trenches," the Museum of Broadcast Communications would observe decades after the show left the air. "Yet even within his shows' sanctioned exhibitionism, some of Berle's behavior could cross the line from affability to effrontery. At its worst, the underlying tone of the Berle programs can appear to be one of contempt should the audience not respond approvingly. In some cases, this led to a surprising degree of self-consciousness about TV itself-Texaco's original commercial spokesman, Sid Stone, would sometimes hawk his products until driven from the stage by a cop. But the uneven balance of excess and decorum proved wildly successful."
I was just commenting to my family that it's unlikely that any footage of Uncle Miltie and the Texaco Star Theater exists. Then I found this video. What a treat!
Refreshing
What a different world
I watched Uncle Milti every Tuesday night from time I was a small boy until I was almost an adult. 25 years of making people laugh!! In today’s funny men or women are lucky if they survive after a single show! A long time in show biz now is 6 months too a year?? I know one thing Uncle Milti is worth so much money it would shock us. But his greatest riches were from the laughs he got and leaving his fans happy if for only a little while. Milton,Dean,Jack Benny,Sid Ceaser,all of these old jokesters of a innocent era in our country? I loved Milton from an era that we sleep with the door open. You could walk down the street without having to worry if you your wife even your children wouldn’t be mugged,or robbed,even a hateful remark given too them. We allowed our American brothers and sisters to go too far? These were the most wonderful times of my life. We didn’t have anything,,,but thought we had everything?? God Bless our Country.
Berle would say "Don't laugh lady..." to his Mom, who was at all his shows
That is so awesome. As long before my time but very cool. The first theme song that color on for people
would rather those men work on my can than anyone else
i mean texaco did advertise that "You can trust your car to the man who wears the star"
una joya! programa pionero de la tv estadounidense con el legendario milton merle!
Berle. Milton Berle.
@@luisreyes1963 si, sorry x la equivocación.
Thank you! You'll here this intro song on ALL IN THE FAMILY episode "MIKE FACES LIFE"
I believe at the end that was Berle and that night's guest Rudy Vallee mugging Berle 's singers .
Judge Judy brought me here!
good old uncle milty.......god he was so funny.....Texaco players great
Wow Just wow!
Uncle Miltie, the face that sold a million TVs. 😆
I always wondered if the last Texaco gas station singing attendant was Regis Philbin. It looks like him and sings like him.
Well, he would've been 16/17 when this aired, so it's unlikely.
Gotta say, the resemblance IS uncanny...
I believe Danny thomas and Ace (David) Azar are two of them. My relatives now dead. Owned the 'Tropics' Nightclub in Macon, Ga. Singer Ace and brother Johnny Azar. Danny's marriage reception was at my grandfather's house Joseph Azar. Danny later had his own shows and Ace frequently appeared.
SUBSCRIBED!
Was the full name of a regular, first name Arnold on the Texaco Star Theater M C: Milton Bearle?
Ah for the days when gas stations provided actual services.
And when you could draw a huge audience dressed in drag....
🤣🤣