Thanks for another good discussion. I agree with Seth's assessments on Nike and the fact that CMOs have such a challenge with CEOs and CFOs that have been marketed to and thus believe that they are expert marketers. No doubt smart and talented thus their roles as CEOs, CFOs, etc. I still wonder why there is such tolerance in the C suite and Board Rooms for as described in a prior episode, "Non Believers" to have such veto power on Marketing. I wonder what this dynamic looks like in 20 years? Look forward to the next CMO Confidential.
While I enthusiastically agree with Seth that a lot of market chaos comes from c-suite ignorance, plenty of the chaos is described by the name “market”ing - marketing is at the coal face of markets which means ever changing products, innovation, methods, processes, competition - so, of course, processing all of that in an environment that thinks discipline and organization is the baseline is going to feel like chaos.
And while I am all in on bashing c-suite ignorance of marketing, it is arrogant for Seth to say that “Donahoe doesn’t understand brands” - Empirically, I agree, but Seth needs to explain this because CMOs need to own training the c-suite to understand marketing, and branding so they can make informed long and short term economic choices.
Thanks for another good discussion. I agree with Seth's assessments on Nike and the fact that CMOs have such a challenge with CEOs and CFOs that have been marketed to and thus believe that they are expert marketers. No doubt smart and talented thus their roles as CEOs, CFOs, etc. I still wonder why there is such tolerance in the C suite and Board Rooms for as described in a prior episode, "Non Believers" to have such veto power on Marketing. I wonder what this dynamic looks like in 20 years? Look forward to the next CMO Confidential.
While I enthusiastically agree with Seth that a lot of market chaos comes from c-suite ignorance, plenty of the chaos is described by the name “market”ing - marketing is at the coal face of markets which means ever changing products, innovation, methods, processes, competition - so, of course, processing all of that in an environment that thinks discipline and organization is the baseline is going to feel like chaos.
And while I am all in on bashing c-suite ignorance of marketing, it is arrogant for Seth to say that “Donahoe doesn’t understand brands” - Empirically, I agree, but Seth needs to explain this because CMOs need to own training the c-suite to understand marketing, and branding so they can make informed long and short term economic choices.