Dear all - there is a big mistake in the latest video on Nifty Non-Cyclical Index Please read this post .. ruclips.net/user/postUgkxMrQl1_LinHTDxFpSGcanePvisciBQPQW And then read the solution on this post .. ruclips.net/user/postUgkx2mDyYiaq2yxEO5iLcwIshi99sythZHhg Apologies for any inconvenience caused .
I find your videos over the years, well researched and balanced.... Fits my form of investing..... Thank you for the same..... This video too as usual has been enlightening.
Hello sir, I want to genuinely say thank you to you for all the effort you make in creating such data rich informative videos consistently 🙏 You are the best among all the other finance influencers on social media 👍
Absolutely loved the football reference Shankar sir, especially Jose's 1st press conference in England where he proclaimed that he is the Special One. I was looking at the cyclical table of NCCI and Nifty 50 and was wondering if splitting the Rs 1 lakh into 2 equal parts each and bulk investing in both indices at start of the year could be another way to earn good + stable returns
Sir..thanks you for your wonderful video.Could you apprise where we can find the historical performance for any indices like nifty 50 and nifty non consumer etc
Sir i watched your videos it is more informative and in depth knowledge than usual finance influencers and you provide genuine knowledge with data . A little suggestion sir that if you would make videos in hindi larger audiemce will watch you .
Thank you Saurabh, I am glad you liked my work. With re: the language of delivery, I chose English because of the chances of success it offered. Look at it this way -- for every 1 Indian channel in English, there are 10 Hindi channels. So Hindi is more competitive. Secondly, the top two channels in finance segment are Rachana Ranada and Pranjal Kamra. Rachana is an English channel which told me that there are enough people watching a top English channel as there are with a top Hindi channel. Today you have come on my channel because my decision to back English worked for me. It's possible that had I chosen Hindi, the channel might not have succeeded. Decision making is not as easy as it seems .. one has to look at multiple angles esp. when someone does this fulltime. If I start a Hindi channel in the future, that will also be a clearly thought out path.
Sir your content is top notch, i have been following many yt channels related to investing but yours one is just beast, Thanks you sir for building such great content❤
Thanks for the video. I learnt about value and momentum investing by watching your video. Now NCCI is another new thing to invest in. Thank you so much for bringing quality content.
Boom! Glad you are finding my work useful. I tend to come across these concept while researching & then by mixing & matching with what we already know, some interesting setups come up. Thanks for supporting me!
Sir, I attempted to compute the NCCI PRI returns for calendar years. However, I'm having difficulty reconciling the numbers in the Excel file you provided. For instance, the index value on January 2nd, 2023, is 10,514.36, and on January 1st, 2024, it's 13,635.31, indicating a return of 29.68%.But it was 7.8% as per your workings. Could you kindly share the source of the NCCI index returns?
since you mentioned tickertape. Mr.Shankar nath can you help us understand , how does the indicator in tickertape work? Any particular query or formula to list all the stocks based on query. The indicators are quite helpful, but not sure how to filter all stocks under the category. For eg, not over bought , overpriced .
Ok, but can you provide equivalent screener query that is a near or close resultant of the Tickertape indicator . I mean it helps in decoding on what technicals it works and will help the common people in understand. We will bookmark the query and refer it over the time. Just a kind request . BTW thanks for responding since youtubers are too busy to respond.
@@FifthArima I'll try but request your patience as I'll have to learn a completely new platform here I've been a creator and a viewer .. so I know the phrase "too buzy to respond" is not warranted. Come to think of it, it's the viewer/commenter who is being extremely selfish. Why, you might ask? The creator GAVE a piece of content (selfless) while the commenter is ASKING for more (selfish). Can you see what I'm coming at? It's easy to draw inferences based on little knowledge or skewed expectation but the moment one actively participates in the other side -- viewpoints start changing Sharing from my schedule. Everyday I receive over 20 suggestions a day, 8 critical evaluation (also called by the sender as "feedback"), 2 abusive messages and 5 "review my portfolio" emails. Potentially I am looking at 35 people who are at the cusp of saying "this guy is too buzy to respond" or similar (more aggressive) phrases Why am I saying all this? It's because the best of creators & viewers are a hopeful lot. Like I'm hopeful that I'll come across someone who is not in ASK-mode but can share something nice & useful (maybe a story from his life, a connection, a book etc.). I'm happy to say there are 14-15 individuals who started off as viewers and now I enjoy connecting with them. A few of them have become a sounding board for ideas, we meet over coffee & pleasantly, we don't talk investing much. The goal of these discussions is almost always on how one can lead a better, a more purposeful life. Long message .. oops! If you have reached till here, then well done! If not, then also well done! :)
@@shankarnath I can be very patient :) even wait for months because I see the benefit and I know I’m asking the right person(Rajnikanth of equity analysis ). Don’t mistake sir, I wasn’t being aggressive when I mentioned youtuber are busy to respond . I understand it’s tough to plan , shoot , make videos , following up,etc . I was thankful that you took time to respond . I’ve been following you , since ET money videos of yours . You are such a buddy to the investor community giving such valuable insights . I repeat I can be patient for the content .
Hi Shankar, the concept looks very interesting.. thanks for sharing... Can you please help with the symbol to be used on Kite or Tradingview to look at the past returns of this Index? As the HDFC mutual fund for this index is fairly new, tracking that for historical results is not possible
I had seen your post/video on SWSOLAR but I am unable to find it now. I am not very sure now. Could you please share the link of the post/video, if it exists? Thanks!
@@shankarnath Oh! Thanks for your prompt response. I must have read it anywhere else, as a turnaround story. I was desperately searching it in all your posts/videos. 🙂
Good information. However is there really an index called 'Nifty Non-Cyclincal Consumer Index'? I can't find it in NSE Website or in any other websites though there is an HDFC mututal fund with the theme. Can you please help on this?
Interesting content as always Shankar! It would be even more interesting to back test this approach using a long recession period like maybe, the great recession of US data to see how it performs during relatively longer Bear Markets, any thoughts?
Amazing video again! As an investor with long term view, if I want to keep investing in HDFC/ Groww scheme through SIP, would it be a good approach? Tactical lumpsum investments can be made during the years the non-cyclical index is not performing well.
Most welcome. The SIP performance of the NCCI is not very different from the lumpsum performance. To verify, please do extract the necessary data from niftyindices.com/reports/historical-data and review.
Pls try from a different browser; ruclips.net/user/redirect?event=video_description&redir_token=QUFFLUhqbmExTjBLeWJfRVhoa3Q0alVyUUk4S1BZVkpYZ3xBQ3Jtc0tsNEg1cUFPaVRmTE9tQzYtSGl2SlRnUjNpSmR1eE1wbk9jQ3pLaXBqcEYyUjk0YVl2SlFuR3plOG41ODZTQ0lEbU1JWGd2Y2ZGRFY0XzRJcm1RVEtXNXNSdUJNMm5oNEozZ3pNZGdadnZFUFZNWlJjVQ&q=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fd%2F1DicL4_l1QRDXDjE3D1XjYlSa3Zri8Q_W42l9l_V5DaE%2Fedit%3Fusp%3Dsharing&v=ZXMtesuvUZQ
This fund is definitely going in my portfolio but I have question, should we wait for Groww's NCCI or invest in HDFC considering that HDFC funds perform way better than Gorww funds?
I hope the following happens: 1. Pochettino stays 2. War in Ukraine stops so that Mr. Abramovich buys out Todd Boehly 3. Jackson is replaced by a 25-26 year old burly CF (a 75% Drogba or Costa will do just fine) 4. Irrespective of point 2, a statue of him should be installed outside the Bridge
Yes, I have something like that in the works, will try to release on the next 2 weeks. It will be a basic video on where to park money at uncertain times
Hello, it seems to be an actively managed fund although it is strange that the scheme name matched the index name. You might want to recheck my view & find more specifics here: www.hdfcfund.com/digitalfactsheets/2024-january/innerpages/Non-Cyclical%20Consumer%20Fund.html and files.hdfcfund.com/s3fs-public/Others/2023-06/NFO%20Presentation%20-%20HDFC%20Non-Cyclical%20Consumer%20Fund_0.pdf
Hi Mr. Shankar. You posted a video in hospital sector. Could you do a follow up to discuss the outlook on this sector following the recent CGHS rates issue raised by the Supreme Court. Thanks in advance.
@@shankarnath sir in your video in 2008 ncci annual return is shown as 4.6 percent but if i download index data it is coming out as -45 percent. Please help
Hello Ashwin ji, I haven't tried that simulation but you can try it out. The required data is available in the worksheet itself and a little Excel will offer the output. Pls share the results in the comments here for the benefit of all, thx
Dear all - there is a big mistake in the latest video on Nifty Non-Cyclical Index
Please read this post .. ruclips.net/user/postUgkxMrQl1_LinHTDxFpSGcanePvisciBQPQW
And then read the solution on this post .. ruclips.net/user/postUgkx2mDyYiaq2yxEO5iLcwIshi99sythZHhg
Apologies for any inconvenience caused
.
My respect for you has increased even more Mr. Shankar Nath. Fellow Chelsea fan ❤
Thank you!
I find your videos over the years, well researched and balanced.... Fits my form of investing..... Thank you for the same..... This video too as usual has been enlightening.
I appreciate that! 🙌 Thank you!
You are a born teacher. Thorough and extreme clarity. Easy to understand and as everyone said no gimmicks. Thank you
Most welcome. I'm glad you like my work! 🙌
The best knowledgeable person I have ever seen
Thanks a lot sir
So nice of you. I'm glad you like my work! 🙌
no gimmicks.
Shankar Nath, you have great Data tracking & analysis. Thanks for sharing.
Glad you like my work & studies. Thanks!
Hello sir,
I want to genuinely say thank you to you for all the effort you make in creating such data rich informative videos consistently 🙏
You are the best among all the other finance influencers on social media 👍
Thank you so much Prakruthi ji. I'm happy you like my videos & its helping you in your financial journey 🙌
I loved the football references ❤❤😊😊
Great to know! ⚽
Again, Thank you Sir for your energy putting into these kind of very useful videos.
Most welcome. Thank you very much.
Lucid, easy to understand and well researched... as always...
Thank you very much
Excellent presentation Shankar ji… Thanks for sharing
Most welcome. Glad you liked it
Sir, start a mutual fund and we will join , so every body can benefit your strategies with out fail.
I'm Following /watching all your videos last 6 months or so. The content presented is really good.Continue the good work
Thank you for the encouragement
Consider the fund's expense ratio in relation to its performance.
Nice one.... thank you for this insightful presentation.... best wishes
My pleasure!
Hi Shankar .
The research is very thorough as always , which requires huge amount of energy and time . Thankyou for your efforts .
Thank you so much Harshit. I'm happy you like my work. Yes, every video is about 40 hours of work (research, script, record, edit and post release)
excellent analysis , delivered without gimmickry
Thank you very much!
Keep an eye on the expense ratios of the funds you choose.
Correct, defence wins a team trophies (always).
Consider the investment objective and strategy of the fund.
Look for funds that have a low standard deviation to minimize volatility.
Look for funds that have a low expense ratio and high assets under management.
Shankar ji, nice video, loved it. I really feel you produce lots of very informative videos. Thank you Shankar ji.
So nice of you. It's my pleasure & I'm glad you like my work!
Absolutely loved the football reference Shankar sir, especially Jose's 1st press conference in England where he proclaimed that he is the Special One.
I was looking at the cyclical table of NCCI and Nifty 50 and was wondering if splitting the Rs 1 lakh into 2 equal parts each and bulk investing in both indices at start of the year could be another way to earn good + stable returns
Pls try splitting it and check the results for yourself. The data can be used from the worksheet itself
Amazing inputs as always sir 🎉
Glad you like them!
Look for funds that have a low expense ratio relative to their performance.
I watch only football World Cup. But Shankar’s football references increase my interest in the game as he links them to finance concepts 👌
This fella is awesome. 😊 #WithDueRespect to Shankar sir .😊
Thank you very much
Look for funds that have a low tracking error to closely match their benchmark.
Sir..thanks you for your wonderful video.Could you apprise where we can find the historical performance for any indices like nifty 50 and nifty non consumer etc
Most welcome. Pls use niftyindices.com .. URL: niftyindices.com/reports/historical-data
Sir i watched your videos it is more informative and in depth knowledge than usual finance influencers and you provide genuine knowledge with data .
A little suggestion sir that if you would make videos in hindi larger audiemce will watch you .
Thank you Saurabh, I am glad you liked my work.
With re: the language of delivery, I chose English because of the chances of success it offered. Look at it this way -- for every 1 Indian channel in English, there are 10 Hindi channels. So Hindi is more competitive. Secondly, the top two channels in finance segment are Rachana Ranada and Pranjal Kamra. Rachana is an English channel which told me that there are enough people watching a top English channel as there are with a top Hindi channel.
Today you have come on my channel because my decision to back English worked for me. It's possible that had I chosen Hindi, the channel might not have succeeded. Decision making is not as easy as it seems .. one has to look at multiple angles esp. when someone does this fulltime. If I start a Hindi channel in the future, that will also be a clearly thought out path.
Loved ur football references, would like to see more💙
Great to hear!
Consider the fund's dividend yield, if applicable.
Consider funds that have a strong focus on sustainable energy and green technology.
Look for funds that have a low minimum investment requirement.
Sir your content is top notch, i have been following many yt channels related to investing but yours one is just beast, Thanks you sir for building such great content❤
So nice of you. You are most welcome, Rohan 🙌
Very nicely explained sir
Thanks for liking 🙌
Consider funds that have a strong focus on consumer goods and services.
Consider funds that have a strong focus on emerging market debt.
Consider funds that have a strong focus on international markets.
Evaluate the fund's historical performance in relation to its category average
Look for funds with low turnover rates to minimize transaction costs.
Review the fund's prospectus for detailed information
Excellenza❤❤❤❤❤
Thanks!
Check the fund's holdings to ensure they align with your investment goals.
Look for funds that have a low beta and high alpha.
Thanks for the video. I learnt about value and momentum investing by watching your video. Now NCCI is another new thing to invest in. Thank you so much for bringing quality content.
Boom! Glad you are finding my work useful. I tend to come across these concept while researching & then by mixing & matching with what we already know, some interesting setups come up. Thanks for supporting me!
We all needs to appreciate it!
As always a Gem!
Thanks!
Sir, I attempted to compute the NCCI PRI returns for calendar years. However, I'm having difficulty reconciling the numbers in the Excel file you provided. For instance, the index value on January 2nd, 2023, is 10,514.36, and on January 1st, 2024, it's 13,635.31, indicating a return of 29.68%.But it was 7.8% as per your workings. Could you kindly share the source of the NCCI index returns?
I used niftyindices.com. Also, please read the pinned comment
Consider funds that have a strong focus on environmental, social, and governance factors.
Consider the fund's management team and their experience.
Another great video 👌. Thank you !
My pleasure! Glad you liked it 🙌
Really good analysis 👍
Glad you liked it 🙌
Consider funds that have a strong focus on socially responsible investing.
since you mentioned tickertape. Mr.Shankar nath can you help us understand , how does the indicator in tickertape work? Any particular query or formula to list all the stocks based on query. The indicators are quite helpful, but not sure how to filter all stocks under the category. For eg, not over bought , overpriced .
I am very sorry, I don't use tickertape much so I'm not well-versed with the query builder there. I'm more of a screener.in user
Ok, but can you provide equivalent screener query that is a near or close resultant of the Tickertape indicator . I mean it helps in decoding on what technicals it works and will help the common people in understand. We will bookmark the query and refer it over the time. Just a kind request . BTW thanks for responding since youtubers are too busy to respond.
@@FifthArima I'll try but request your patience as I'll have to learn a completely new platform here
I've been a creator and a viewer .. so I know the phrase "too buzy to respond" is not warranted. Come to think of it, it's the viewer/commenter who is being extremely selfish. Why, you might ask? The creator GAVE a piece of content (selfless) while the commenter is ASKING for more (selfish). Can you see what I'm coming at? It's easy to draw inferences based on little knowledge or skewed expectation but the moment one actively participates in the other side -- viewpoints start changing
Sharing from my schedule. Everyday I receive over 20 suggestions a day, 8 critical evaluation (also called by the sender as "feedback"), 2 abusive messages and 5 "review my portfolio" emails. Potentially I am looking at 35 people who are at the cusp of saying "this guy is too buzy to respond" or similar (more aggressive) phrases
Why am I saying all this? It's because the best of creators & viewers are a hopeful lot. Like I'm hopeful that I'll come across someone who is not in ASK-mode but can share something nice & useful (maybe a story from his life, a connection, a book etc.). I'm happy to say there are 14-15 individuals who started off as viewers and now I enjoy connecting with them. A few of them have become a sounding board for ideas, we meet over coffee & pleasantly, we don't talk investing much. The goal of these discussions is almost always on how one can lead a better, a more purposeful life.
Long message .. oops! If you have reached till here, then well done! If not, then also well done! :)
@@shankarnath I can be very patient :) even wait for months because I see the benefit and I know I’m asking the right person(Rajnikanth of equity analysis ). Don’t mistake sir, I wasn’t being aggressive when I mentioned youtuber are busy to respond . I understand it’s tough to plan , shoot , make videos , following up,etc . I was thankful that you took time to respond .
I’ve been following you , since ET money videos of yours . You are such a buddy to the investor community giving such valuable insights .
I repeat I can be patient for the content .
Consider the fund's historical returns during market downturns.
Hi Shankar, the concept looks very interesting.. thanks for sharing... Can you please help with the symbol to be used on Kite or Tradingview to look at the past returns of this Index? As the HDFC mutual fund for this index is fairly new, tracking that for historical results is not possible
Thanks. I extract index values from niftyindices.com .. pls try that
Keep an eye on the fund's volatility and how it aligns with your goals.
Evaluate the fund's historical performance compared to its category peers.
Was there any ETF for NCCI Index or any Index fund for NCCI since 2014? how can a person buy in the present date
1. I couldn't find any ETF
2. As informed in the video, Groww is coming up with an NFO on this soon. Pls do a Google search for specifics
I had seen your post/video on SWSOLAR but I am unable to find it now. I am not very sure now.
Could you please share the link of the post/video, if it exists?
Thanks!
I've never made a video on SWSolar
@@shankarnath Oh! Thanks for your prompt response. I must have read it anywhere else, as a turnaround story. I was desperately searching it in all your posts/videos. 🙂
:) .. I haven't really featured any specific stock on my channel
Don't forget to review the fund's past performance and track record.
Good information. However is there really an index called 'Nifty Non-Cyclincal Consumer Index'? I can't find it in NSE Website or in any other websites though there is an HDFC mututal fund with the theme. Can you please help on this?
Pls click on www.niftyindices.com/indices/equity/thematic-indices/nifty-non-cyclical-consumer
@@shankarnathThank you
Mutual fund ki learning ke liye best video hai
Interesting content as always Shankar! It would be even more interesting to back test this approach using a long recession period like maybe, the great recession of US data to see how it performs during relatively longer Bear Markets, any thoughts?
Thanks for the suggestion
@@shankarnath Thanks to you for bringing such valuable content 🤝
@@elitepunch1498 Most welcome!
Great , well researched 😊.
Thanks a lot!
Great to know that you are a Chelsea fan😊
Cheers 🙌
Amazing video again!
As an investor with long term view, if I want to keep investing in HDFC/ Groww scheme through SIP, would it be a good approach? Tactical lumpsum investments can be made during the years the non-cyclical index is not performing well.
Most welcome. The SIP performance of the NCCI is not very different from the lumpsum performance. To verify, please do extract the necessary data from niftyindices.com/reports/historical-data and review.
Always good content... Thank you sir
So nice of you. My pleasure!
Evaluate the fund's historical performance during periods of market growth.
Great one sir
Thank you!
It seems to be really helpful
Evaluate the fund's risk profile and compare it to your risk tolerance
I think you can easily start a Smallcase of your own
I plan to but only after I have the necessary infrastructure & licenses. Thx for the vote of confidence
As usual Amazing video mate. ❤
Thanks!
Evaluate the fund's historical performance during periods of economic expansion.
Excellent information video 📸
Glad you liked it. Thanks 🙌
I really appreciate it
Evaluate the fund's risk-adjusted returns to assess its performance.
Sir not able to view the Google sheet which is attached with this video.
Pls try from a different browser; ruclips.net/user/redirect?event=video_description&redir_token=QUFFLUhqbmExTjBLeWJfRVhoa3Q0alVyUUk4S1BZVkpYZ3xBQ3Jtc0tsNEg1cUFPaVRmTE9tQzYtSGl2SlRnUjNpSmR1eE1wbk9jQ3pLaXBqcEYyUjk0YVl2SlFuR3plOG41ODZTQ0lEbU1JWGd2Y2ZGRFY0XzRJcm1RVEtXNXNSdUJNMm5oNEozZ3pNZGdadnZFUFZNWlJjVQ&q=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fd%2F1DicL4_l1QRDXDjE3D1XjYlSa3Zri8Q_W42l9l_V5DaE%2Fedit%3Fusp%3Dsharing&v=ZXMtesuvUZQ
@@shankarnath Sir, thanks for your prompt response .
Evaluate the fund's historical performance compared to its sector peers.
This fund is definitely going in my portfolio but I have question, should we wait for Groww's NCCI or invest in HDFC considering that HDFC funds perform way better than Gorww funds?
FYI here. Groww MF's NCCI offering is an index fund while HDFC MF's NCCI offering is an active fund. Big difference!
@@shankarnath Oh thanks for heads up I didn't noticed it didn't had Index in name of HDFC's fund 🤦♂️
Grow cycle its good???@@hakim5939
Thank you so much
You're most welcome
Consider the historical performance of the non-cyclical consumer sector.
Totally off topic but do you think Pochettino be given more time?
And when will Nicolas Jackson come good? 😓
I hope the following happens:
1. Pochettino stays
2. War in Ukraine stops so that Mr. Abramovich buys out Todd Boehly
3. Jackson is replaced by a 25-26 year old burly CF (a 75% Drogba or Costa will do just fine)
4. Irrespective of point 2, a statue of him should be installed outside the Bridge
@@shankarnath Amazing vision 😂 I hope it materializes. As always thank you for your immaculate and informative videos. Accept my gratitude sir. 🙏🏻
@@AvikChaudhuri-rp5tt Most welcome!
Great education..
Thank you!
Amazing content..
Thank you 🙌
Sir, can you make a video on the efficiency of the new trend "trading bots" and do they really work ?
Thanks for the suggestion
Sir its a request can you come up with a video on how to invest in mutual funds with comparatively low risk for Beginners w.r.t 2024 scenario.
Yes, I have something like that in the works, will try to release on the next 2 weeks. It will be a basic video on where to park money at uncertain times
Hdfc non cyclical consumer fund.is it index fund or thematic fund or consumption fund.shankar nath ji can you elaborate
Hello, it seems to be an actively managed fund although it is strange that the scheme name matched the index name. You might want to recheck my view & find more specifics here: www.hdfcfund.com/digitalfactsheets/2024-january/innerpages/Non-Cyclical%20Consumer%20Fund.html and files.hdfcfund.com/s3fs-public/Others/2023-06/NFO%20Presentation%20-%20HDFC%20Non-Cyclical%20Consumer%20Fund_0.pdf
@@shankarnath thank you 🙏
You always rocks sir//hanu
Thank you!
Amazing content and presentation skills
Much appreciated!
How to find yearly historical returns for NIFTY100 LOWVOL30. please help me
Kindly extract the data from niftyindices.com/reports/historical-data
Hi Mr. Shankar. You posted a video in hospital sector. Could you do a follow up to discuss the outlook on this sector following the recent CGHS rates issue raised by the Supreme Court. Thanks in advance.
Thanks for the suggestion
Sir i have downloaded the non cyclical stock data from nifty indices on 1 jan 2008 value is 2599 and on 26 dec 1319
What i am missing please help
What is your question? I didnt understand
@@shankarnath sir in your video in 2008 ncci annual return is shown as 4.6 percent but if i download index data it is coming out as -45 percent. Please help
@@bharteshjain2614 You are right. There is some mistake at my end. Checking it .. will issue a correction in a day or two. Sorry about that!
@@shankarnath its ok sir, in the end we all are human and prone to errors, i have learnt a lot from you and i sincerely thank you for this🙏
Consider funds that have a strong focus on blue-chip stocks for stability
Great! Can we have a video on Manufacturing theme Sir?
Thanks for the suggestion
Hi Shankar, Would it make sense to have an equal allocation in both the NIFTY50 and NCC ? Rather than switching between the 2?
Hello Ashwin ji, I haven't tried that simulation but you can try it out. The required data is available in the worksheet itself and a little Excel will offer the output. Pls share the results in the comments here for the benefit of all, thx
@@shankarnath Sure Shankarji, thank you
we all should take benefits of it