The real dangers of fake reviews: How a billion-dollar industry is reshaping e-commerce

Phony stars and false testimonials are rampant online. But is this really a problem, how did we get here, and what responsibility to e-commerce platforms have in addressing the problem? Assistant professor Shreyas Sekar explores what the future of reviews looks like, and why platforms like Amazon should probably take the issue of fake reviews more seriously.
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The Rotman School of Management (www.rotman.utoronto.ca) is the most globally recognized business school in Canada. It is part of the University of Toronto, Canada’s top research university, and is located in downtown Toronto, the country's financial, commercial and cultural capital. The School takes full advantage of its strategic location by drawing on a rich pool of business and political leaders as teachers, mentors and speakers.
Rotman offers a Full-Time MBA program, and several programs for working professionals, including the Morning and Evening MBA and the Master of Finance, as well as pre-experience programs such as the Master of Management Analytics, the Master of Financial Risk Management, and the Graduate Diploma in Professional Accounting. For mid- to senior-career professionals, Rotman offers the One-Year Executive MBA, the Global Executive MBA and the Global EMBA for Healthcare and the Life Sciences.
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