Alan Mulally of Ford: Leaders Must Serve, with Courage

Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.
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Chapters
Introduction: A Leap From Airplanes To Autos
• Alan Mulally of Ford: ...
The Branding Of Ford: A Worldwide Venture
• Alan Mulally of Ford: ...
Student Participation: Bailing Out Ford
• Alan Mulally of Ford: ...
The Ford Vision Past And Present
• Alan Mulally of Ford: ...
Production And Investment Vs. Demand
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Student Q & A: Transportation Solutions For The Future
• Alan Mulally of Ford: ...
Student Q & A: Ford's Survival Sets An Example
• Alan Mulally of Ford: ...
The Google Car: Who's In Charge?
• Alan Mulally of Ford: ...
Student Q & A: The Ford Turnaround
• Alan Mulally of Ford: ...
The New Job: Day One And Beyond
• Alan Mulally of Ford: ...
There Are No Mistakes: Testifying Before Congress
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Student Q & A: American Car Manufacturer, A Global Concern?
• Alan Mulally of Ford: ...
Student Q & A: The Return Of The Ford Worker
• Alan Mulally of Ford: ...
Student Q & A: The Ford App?
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Student Q & A: The Right Credit Helps Sell The Car
• Alan Mulally of Ford: ...