Why Apple Is No Longer a Tech Company (And Doesn't Want To Be)
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- Опубликовано: 9 май 2019
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In recent history, Apple was primarily a tech company, appealing only to people interested in hardware and software. But today, Apple’s products and services are bought by everyone and everywhere for various different reasons. How did is happen? How did Apple achieve its digital transformation?
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#TimCook
⚠ 📣 *MAJOR ANNOUNCEMENT:* Business Casual is suing RUclips. We have just published a feature-length documentary about our case. It is being censored. If you are a fellow creator, you need to watch this. ➡ ruclips.net/video/4IaOeVgZ-wc/видео.html
Can recommend anyone reading this to watch it
I highly recommend checking out UEGs coverage of this before watching BCs super long video.
I think these large companies are becoming the standard oil of this century.
Yup
At least it's not destroying our environment..
oof yeah it is. These tech companies create a lot of waste creating the phones. They also create a lot of waste by pushing users to upgrade. Users that upgrade do not use their old phone which they throw away. Electronic waste is becoming a large problem.
@LagiNaLangAko23 yes
Not even close. There was only 1 Standard Oil (still exists ie the 7 sisters ). These tech companies are sure oligarchs though
being a service company and tech company are still the same thing. I think you ment to say apple is no longer a hardware company
Ahmed Khan well not really. A service company can provide cleaning, repair, customer service and isn’t a tech company
But it is a tech company Alair. Which the title says it isnt. Amazon is a tech company.
.com
@@jen_nice2059 yes it is possible to have a service company that isnt a tech company. Apple is moving towards a tech service company. so I suggested the change in the title.
@@jen_nice2059 What would you call IBM then? Just because you don't produce tangible products doesn't mean you're not a tech company. Apple just focuses more on intangible technologies as a feature of their products. Ahmed is 100% correct.
I agree with Ahmed this video is just so naive. Apple has always been a service company. Even if they don't sell hardware though they are still a technology company.
This video has bad logic.
Steve jobs once said, if you want to innovate dont look at the mainstream but at the fringe, Tim is doing the opposite
Times have change buddy. Steve Jobs is not good for the future. Watch ''Why apple is better off without Steve Jobs'' by frontpagetech on RUclips
Coz he doesn’t want to innovate. When did he say Apple will innovate?
Who says they want to innovate? They want to make money now. And it's about time I say!
@@AlanTheBeast100 when you do things just for money you are condemned to do the same things over and over again with small to no changes that is repetitive and depressing or do you rather live the same live over and over with no changea
@@EdperezDesign98
Did you hear the "whoosh" sound...?
Apple became a different company after Steve Jobs died.
Apple was always single trick pony. The Steve jobs cult also died with Steve jobs.
Similar to how Elon cult exists today. Diversification was evident.
@@gabbar51ngh No
The balls of the company died with them.
@@gabbar51ngh Elon doesn't really have a cult. He's just more approachable than ever.
Waters wet.
When you repeatedly fail to compete, change the game.
fail ??Apple failed and still top market cap company ???
How is Apple being the most valuable public co (other than Saudi Aramco) failing to compete?
They have a forever position of revenue
Apple never *was* a tech company. They have always been a fashion boutique.
Lol🤣🤣🤣🤣🤣🤣🤣
Lifestyle company.
tru
@I know Cause I'm BatMan. Ipod was a lifestyle product
Joel Hewitt Somebody Finally Understands Apple!!!...
Can't be truer than that
"...But Tim Cook is doing his best to fix this... "
And now? 7/28/20... What is Apple doing? To Americans?
You know whats insane, I paused the video to do some chores and when I comeback (Im in mobile) the only comment from the preview is yours and when I hit play it was exactly on the part he says: "But Tim Cook is doing his best to fix this..."
Pretty trippy honestly xD
Apple is terrible now
Agreed, apple is more of a social brand and not an innovative tech company
It is, but for some morons if Apple doesn't come with a never seen before phone, then it's not innovation. Thing is, who is? Apple already gave us the smartphone as we know it, and Im pretty sure they could be ahead of competition. Question is, do they want to? Apple is always in control of their actions, gotta give it to them, they're smart AF. Every year since Jobs' death I keep hearing "this is it, Apple truly sucks now, they'll die", and all they do is keeping growing stronger and without being in the need of innovating, so you tell me
@@disco.lemonade You can't be complacent forever. In the future new disruptive products will appear and Apple will miss out on them like Microsoft missed out on the mobile market
Please name another “social brand” company that designs its own custom SOCs or owns its own OS.
Miguel Pereira that’s why they’re becoming a service company. Also, they have been developing innovating things, for example the Apple glasses
They were.
Who says apple is a tech company
Infact when they sell fashion accessories
*Me into Tim Cook's ear...Hail Hydra!*
*Captain America wants to know Tim COOk‘s location*
This is even better with me watching marvels agents of shield and me watching someone also whisper hail hydra
it was Job's philosophy for Apple to eventually grow out of being a "tech" company, that's why they don't really behave like one, and should be treated differently
3:13 Lol I found Felix again! You're making it harder to find and the anime fan in me loves it.
The problem with going heavily to towards services is that its a lot harder to differentiate from competitors and maintaining the Apple glossy sheen is more complex when you're not wowing people with physical items that do amazing things in incredibly elegant ways.
In short, services are just boring commodities. Apple may be setting itself up for a long death via increased short to medium term revenues here.
Hey. I truly like your vidéos but (In my opinion) the background music is slightly too loud or maybe too orchestral (A lil bit too much random epic movie ost). If would be great If the whole thing were more conversational.
Anyway, it's still great content.
At least it is not radio music
Don't you dare to even think of taking our epic music from us! We shall prevail!
I like the fancy e on the word videos.
I agree. Great content, but the music adds nothing. If the whole thing was done to silence it would be absolutely fine.
Thanks for the news l was frustrated that apple sales were declining and now apple is finally planing to actually combat constantly declining sales and get into a new business like amazon or Disney.
Your videos are exceptional. Very well done.
Editing Work Done In This Channel Videos Is Way Above And Great
Steve Jobs right now :
"Look how they massacred my boy"
A. F. Alhaz by bringing an irrelevant PC maker to the pinnacle of Silicon Valley?
Ricky hey we will never know.
Massacred? How?
@@malditapeppas509 Yes he did March 2007 look it up, nice try tho.
Pretty sure Steve would be proud
Hi, this is a great video like always, very learnfull, I am Dutch and the video you made about the VOC has infromation i even didn't know. keep you great work up! and maybe a idea for a company the DAF paccar company a Dutch truck manufacturer with a intersting history
It's good to hear that Apple knows itslef well at its current success and take actions accordingly for the future.
great work!
Very informative. Thanks
Fantastic video !
Greatly excited for Exploring
Tim Cook is just a follower, no ideas of his own. He is the reason for Apple being horrible.
Apple make more profit under tim cook
@@ilhamsuhendi90 at the expense of losing Apple's magic
@@ilhamsuhendi90 money isn't anything. Suggest you Google "MacBook keyboard issues". As an avid lifelong Apple fan, he has, other than Airpods and new Mac mini, decimated the company and his lefty BS is just girly sugar coating to attract an effeminate demographic yet their prices are astronomical. Damn, you can't even buy a MacBook for under $1000/£1000!
Steve Jobs did not invent the original functional designs for iPod, the iPhone, the iMac, or the iPad.
The iMac/Macintosh was stolen from IBM, an Apple employee invented the iPhone, which Steve Jobs originally hated and thought the idea was stupid. The iPod was stolen from Kane Kramer. And the iPad was originally a FingerWorks design. Steve Jobs did not invent, program, or design a single thing Apple released. He was just a great spokesperson.
Like Steve just copy Sony and Samsung
Actually if you check their Market Cap
MSFT is the largest Publicly traded company
Are you sure about that?
Awesome video!
The cat trap in Job's eyes. Nice one.
They released apple one(all apple services) recently, just as you predicted
Would you please share the whole voiceover in written format too. I want to write a article . I need this help.
your video editing is very cool, keep it up, also if you can share how you edit your videos like this one it will be great :)
Excellent story, thank you.
Apple the largest publicly traded company in the world
Microsoft (Satya Nadella) : Hold my 🍺!!
Now apple is worth 1.2trilliom dollars
@@adithyabhat4770 cause of isheep
Now there at 2 Trillion
@Angry Suhaib Samsung isn’t a trillion dollar company yet but they still are huge with a $487 billion dollar market cap making them the 14th largest company in the world.
which program do you use for your videos?
Good call. They did just what you said recently.
Does anyone have details on the no late fees? Still with like 20% interest per month though?
Great video. The background music was out of place though
Honestly, I’m still holding on to my iPhone 5. And why would they do that? If you tell me in 20 years that they’re services division is a big fail, I’d believe you.[
Very interesting
Please make a full documentary on Dassault
how do you make this image 3D effect?? i wonder that every time i watch your videos
An year later response, but I think he mix parallax effect with blur to make this effect.
This could be due to the falling in the sales, and rise in the costs. Probably Apple is looking for many diverse revenue streams.
I definitely do not get free music and audiobooks with my Prime subscription in Canada. Is that what it is elsewhere?
Do a video on Acer and hp
Ohhh that's some interesting stuff you got there :)
Nice video, very nice
I loved the video
He just kept cutting to awkward shots of Tim Cook whenever he didn't know what else to show.
Finally a video
Xiaomi as well has been trying to do the same in China for years
bro ur the best
That's intense!
The way things are going subscribing to either Amazon, google, apple will provide everything for you. Devises, entertainment, groceries, furniture (e.g. affiliated with ikea), petrol (e.g. affiliated with bp), power, banking, etc. Even affiliated with building/plumbing/ electrical companies to fix anything. Hell even health and education. Would you pay say $700 a month to amazon and all of that is provided?
Will you provide Chinese subtitles for all of your videos ?
Great info, please change the background music.
Apple should’ve pioneered music streaming just like they pioneered the iTunes Store and giving the ability to buy music at a flat rate. They missed it big time. Spotify wouldn’t be this big if that happened. And they could’ve easily transcended into video streaming even.
The music labels would not allow Apple a license to stream for years. It's not that they missed anything. Spotify had a streaming monopoly for years because they offered equity to the music labels. But that doesn't matter. Apple now has 80 million subs in music, in fact they have more subscribers for their services than any company on earth at over 700 million. They also offer a $30 a month package of all their 6 main services that no one else can come close to matching. Their video streaming service is $5 per month for all original shows, no catalogs of old boring stuff.
The fact that Spotify is "big" is irrelevant. Spotify loses money almost always. They've never had a profitable full year. Apple is cash flow positive on all services except for perhaps video, which is quite new. In 2021 they made 68.4 billion in service sales with a very high gross margin of above 70%.
I think its for the best. I could make a phone using parts from Ebay. It does not take a total tech nerd to know how to make a smart phone now. I think the next frontier is going to be in agriculture. The new techniques are incredible.
Why buy one when you can build your own for free. (But you still need to buy the parts)
Wait really?
Where is this guy from. His accent reminds me of the guy who kills 3 people for Arya from GOT in season 2.
Software service based company like Amazon is also a type of Tech company. The title is misleading.
Mantap gan, suka banget videonya!
Not a tech company? That’s idiotic. Web services are categorized as tech including those streaming service...
You have a point there.
I cant find you on skill share
I dont see Apple on top in the future!
They are already not on the top
ms is on the top
They could lease assets to Disney. Be like IBM, a resource giant. The current strategy sounds like something MCI tried to be, and went bankrupt.
I wonder when people will realise that paying 1000 dollars for a phone is ridiculous.
Apple prime? That’s interesting. They want you to stay in the Apple echo system.
Only if apple is willing to sell their MacOS like Windows, they can generate more funds via software
interesting argument man
you make video too much good , I wish from god your channel become more than 10 million subscribed channel , thank you so much bro for your video
Apple is still a tech company and will be one for the foreseeable future. Just because they are expanding into other areas does not 'not' make them a tech company.
I know, this is crazy lol. They literally sell hardware and not your data. Services only enhance the hardware ecosystem…duh
@@synerg1st they sell hardware and software.
@@exterminator4808 I was actually going to correct myself and say that but I lost the comment lol
"We see our future as a *media* and *services* company" is business-speak for "We are completely out of ideas, so we're clumsily chasing Netflix and Amazon way too late and without their ability to innovate." Steve Job's megalomania doomed Apple, because he eliminated anyone he suspected was competent to replace him.
*Whoever thought Apple was going to remain on top as a hardware company doesn't understand the law of Demand and Supply.*
*Apple products are good but their high prices mean that more people will be buying alternative products that are cheaper than the expensive ones. No matter how dedicated their fans remain, the world is filled with majority poor or mid class people and not wealthy people. A $1000 product is the equivalent of 3 months salary of so many people around this world.*
*And Apple's biggest international market which is China, are having tonnes of fast rising alternative companies to turn to, whose products are cheaper too.*
*So applied move to switch to service provision is not only taking advantage of the future but also saving itself from an inevitable crash. It's a brilliant move.*
Yeah right. However Apple's reputation remains and won't be beaten in quite a while. Some huawei models may even be better than apple's, but they dont quite have the reputation due to western conspiracies.
I usually enjoy your analysis but this time you're WAY off. Apple has been a service company since 2007, when Steve Jobs announced they were dropping the world "Computer" from the brand name, changing from "Apple Computer" to "Apple Inc." You entirely fail to mention the myriad of ENORMOUS services in existence since those days more than a decade before the transition you cite. Apple iTunes, App Store, iMessage, and iPhoto (now Apple Photos) are all MASSIVE service businesses. In fact, behind iPhoto was a once-giant printing bureau established by Steve Jobs in 2002 that Tim Cook recently phased out in 2018. Or the iAd in-app advertising service Tim Cook phased out in 2016. There is also the $2 billion a year anti-virus anti-malware security patch software update service. Also the Apple Card is FAR from out of nowhere. It has been on the table ever since the rollout of Apple Stores in 2001 and was supposed to debut twice now, once at the height of iTunes success and again with the original launch of Apple Pay in 2014. The issue was always finding a banking partner that would allow Apple to comply with regulators but that would allow them to innovate because of the internal assertion that if Apple was going to have a credit card, it should be distinctly Apple and carry with it unique and distinctive innovations that differentiate it from any other card in the market. Apple TV+ sounds like a new service but it really an adjunct to iTunes which grew into a movie and television service much like early NETFLIX and Amazon Prime Video. Apple TV+ in actuality reflects Apple's long delayed entry into content CREATION, making them a production studio and content creator, which is its first major move AWAY from pure services into producing original content. That's PRODUCT. They tried to stay purely in services for as long as possible because that's the heart of Apple's cash flow. The notion by you, Bloomberg, and others that Apple is somehow reinventing itself as a service company ignores the last 20 years of Apple's focus on services. The much talked-about "Apple ecosystem" is a result of that service layer across all devices. That so-called reinvention was back in 2007 not 2019. The only change that happened at the March 2019 press event was it marked the first time they did not unveil any new hardware but that does not mean Apple is going to suddenly stop making hardware. In fact, it was largely the result of internal setbacks, in particular, the cancellation of the failed AirPower wireless charging pad and related products.
Always a hater who needs a spotlight. Make your own vid2ros then if you don't like mine
@@MyFriendlyPup I'm a longtime subscriber. I've never complained once about your videos. Always thumbed up the videos and even gave a Like to this one. And just because I disagree with you doesn't mean I'm a hater and doesn't mean I need to make a competing video. And I could care less about the spotlight too. Just speaking my mind and being honest with you with viewer feedback, which is the whole purpose of the comments section. Don't be so thin-skinned. You put a video out into the world, it will be scrutinized. That's how it works.
@@MyFriendlyPup Very mature response....not.
@@robertholtz Hey, not sure why @MyFriendlyPup responding as if he's me, but here's not, so ignore his attitude. Here's my response: overall, I agree with your assessment that Apple has had plenty of services over the past way before Tim Cook took over. There's a big difference, however, between a company offering services and a company being a service company. During the years you talk about, Apple's business model has remained the same: sell hardware and make some money on the side from services enhancing the functionality of said hardware. Ultimately, I don't think that the reinvention happened in 2007 or in 2019: the reinvention is a gradual process. Over the past ~10 years, first under Jobs and increasingly now under Cook, Apple is increasing its service offering. The big difference now is that Apple will (or at least should) centralize/bundle services and transform their hardware sales into a rentable service, thus completing the decade-long transformation into a service company. At the end of the day, you're right that Apple has had services for a long time; I think, however, that you underestimate just how strong their push away from hardware will be. You're right that they won't stop making hardware, but the huge difference is that they'll rent it instead of selling it. This hasn't happened yet, but I think the writing is on the wall. On a side note, thanks for being a long-time subscriber and for engaging with my content in this way, I appreciate it a lot!
@@BusinessCasual Apple is still a tech company, just like the other 3. Just because they've gone on to expand into many areas, their new additions are extensions of their core product(s). Apple is still a computer. Google is still a search engine. Amazon a marketplace. Microsoft an operating system. Their core product did not disappear or have been replaced entirely by something completely different. Apple started transitioning away from personal computer with the iPod, the iPhone soon after, but at the core of those hardware is still the Apple operating system. Google may have dabbled with self driving cars but at the heart of it, the car is still tech-enabled. Amazon maybe venturing into movies and content creation, but they were already the walmart of the Internet so it's still fitting for them to offer shows through their marketplace. Unless they all switched industries entirely, like making ceramic vases, opening up gyms, or something, they're all still tech companies.
Enjoyed the content but the music is a bit much. Just wrong vibe overall imo.
Steve Job: Apple's not a what now?
i think you should write up your sources
They should primarily focus on their Hardware and Hardware, plus iOS. This is where they were supposed to innovative and build future with. Service is just a secondary option and transitioning it with lesser peers on Hardware R&D doesn't go with Apple at it's core instinct.
"There's a sucker born every minute".-Steve Jobs
Bud Wzr it’s not Steve Jobs quote, it’s P. T. Barnum
@@RedJackWZ Yeah, I know.
@@budwzr8199 so then why are you spreading lies?
Monthly fee for iMessages for Android maybe? :o
Do one in Huawei
Why doesn't Apple go into the web services business like AWS? Offer cloud services
That apple credit card thing is terrifying.
Weather your a hardware seller or a software seller your still a tech company. Software and hardware both fall under technology
When is Apple bringing the 64 inch TV?
The prediction was spot on. Apple prime is Apple One
Well Apple music is at war against Spotify.
Apple is not tech company nor services company. It is a fashion company.
Congresspeople: Apple is a monopoly!!!
Cell phone carriers: **looks away**
Scared to ask how much apple prime would cost.
Steve Jobs loved the products his company made.
Tim Cook loves the money his company makes.
Just because they announced a few services doesn’t mean they will be entirely focused on services. They will not stop their hardware sales
All it needs is 5% interest rates and go bust
Can you do a video about the Thai company LEO
Apple died with the death of steve jobs.
Amit Shaw ----- Stupid meme. Apple has tripled in size since Steve passed. Steve built Apple to survive and thrive long after his death. Tim Cook was his first big hire when he returned to Apple in 1997. The same small group of people for the most part as when Steve was around are running the company.
@@bruxi78230 tripled? that was because of it becoming more of a brand company
it's like buying gucci, you buy a cloth with a name sawed in it.
you buy a phone with major parts of it's hardware is made by other cheaper companies, the OS looks smooth but that's about it, iphone 8, X, 11 are literally the same with extra cameras added (made by Sony), and just a bigger screen, yet iphone 8's price was $699 and iphone 11's is $899,
Accept it, iphone is buyed to flex, not to use, now let me go buy some food, bye
Apple TV+ is going to be awesome
Apple was tech company till Steve Jobs was alive...now it's living the legacy left by jobs...no innovation
I wish Steve jobs was still alive, apple would be so much more successful right now. I can already imagine the iPhone X being released at $600
True Apple Then Can Beat It's Competition like Huawei, Xiaomi, Realme & Samsung
Although this video is olde, and the content barely matches the title...it is arguably true apple is a Luxury company
A monthly fee to lease hardware (iPad, iPhone and MacBook) and software (iCloud, Apple Music, etc) will be the way forward. Perhaps the slow increase in price will make leasing much more attractive to consumers. Next step unlimited photo storage in iCloud like Google. Once they're in, you have them.
Alex Bright ----- A monthly fee to lease hardware is a huge idea for Apple. I feel like it will arrive at some point in time and that the Apple Card is an example of them dipping their toes into the leasing business. This is an effective way to recycle the huge profits that they make and make it easy for customers to acquire their great hardware. The beauty of doing this is that no other competitor really has the ability to match them.
@@bruxi78230 True. perhaps they will introduce favourable rates when purchasing in the Apple Store to spread they payments over a few years for their credit-card users. That would mean they can sneak the prices up. I suspect they have reached market saturation and the about people are willing to pay. Credit is a great way to get more money per customer. Watch this space.
It was never a tech company... It was a consumer manufacturing Co with 2 products, Laptops and phones. It was wildly popular bcoz many felt they've joined the elite by spending a couple of thousand dollars. Just shows the mentality of the average apple consumer.
When a company is to big for a investor to handle you always have to sell it to someone that can run the growth of the Footmarks.
Apple is diversifying from selling hardwares to selling services to make more money and keep the stock price high.