RANT: CN Merges with Warner Bros Animation

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  • Опубликовано: 7 фев 2025
  • Time for another rant- Warner Bros. Discovery has made a tectonic move for its animation division; Cartoon Network will now fully merge into Warner Bros Animation Group.
    Huh, you made it down here to the description. I hope this means you found the video full of awesomeness, and are planning on subscribing. Either way, thanks for watching!

Комментарии • 111

  • @SaiyanFighter1999
    @SaiyanFighter1999 2 года назад +57

    Remember when Cartoon Network lost the rights to the Pokemon anime to Disney I think that was one of the biggest L's for the network in history

    • @DxBlack
      @DxBlack 2 года назад +17

      Not that huge an L since it was mostly known for broadcasting on terrestrial TV at that point anyway. Same with Yu-Gi-Oh.
      What really was the biggest L was and always will be: CN Real.

    • @kootunesscrewy
      @kootunesscrewy 2 года назад

      Tbh, Pokémon actually went downhill after the "Diamond and Pearl" era in my opinion.
      Pokémon still had great characters, but the show started to lacked its fun battles and comedy after a while.

    • @Matto7634
      @Matto7634 Год назад

      Remember Star Wars the clone wars on Cartoon Network?

  • @brandonjuarez7541
    @brandonjuarez7541 2 года назад +21

    It’s a shame of what happened to Cartoon Network in the past 5 years. I grew up with this channel and loved many of the shows during the 2000s and 2010s. But yeah, there is barely any content now and this seems to be the best choice to somewhat improve the channel.
    Also great to see you again with new content. Nice shout out to Toonami, as I found anime from that block.

    • @thewhitewolf58
      @thewhitewolf58 2 года назад +2

      They had a nice age with the weird era of adventure time, regular show ect but then died.

    • @brandonjuarez7541
      @brandonjuarez7541 2 года назад +5

      @@thewhitewolf58 The early 2010s was one of the best eras for new shows. Adventure Time, Regular Show and Amazing World of Gumball were the best. The celebration for the 20th birthday with all the bumpers made were some of the most creative I’ve seen.

    • @thewhitewolf58
      @thewhitewolf58 2 года назад +2

      @@brandonjuarez7541 regular show was so creative that it rivals anime at times.

    • @brandonjuarez7541
      @brandonjuarez7541 2 года назад +1

      @@thewhitewolf58 It’s funny that one of the episodes of Regular Show parodies anime in a fantastic way.

    • @thewhitewolf58
      @thewhitewolf58 2 года назад +1

      @@brandonjuarez7541 to be honest i dont think you can write regular show or anime without being high or drunk. You need those creative juices flowing.

  • @FamiliarlyFrigid
    @FamiliarlyFrigid 2 года назад +13

    What makes me upset about the merger is how many good shows suffered because of CN's decline. Infinity Train, Mao Mao, Victor & Valentino, Summer Camp Island, they all deserved better than the way they were treated, and it's disappointing.

  • @JacobPeacock-vu9xp
    @JacobPeacock-vu9xp 7 месяцев назад +5

    Is he dead or is this channel dead? Why do we always ask that if a channel or the person who makes it dead

  • @1685Violin
    @1685Violin 2 года назад +16

    2:00 Most of the negative reactions I've seen towards the merger came from viewers of Vailskibum who don't even do more research or even have thought of any more possibilities besides greed.
    They are also upset on the state of the Western animation industry in the last year, especially on Netflix and HBO Max. Do I need to point out that the world economy is now in a recession, had already been declining quickly for over a year prior to the recession being declared, and many industries - not just animation - are declining because of this?

    • @sadlobster1
      @sadlobster1 2 года назад

      Maybe so but the fact is "by the numbers" people like Zaslav are too afraid to take any chances on anything new in terms of media.
      One can only tolerate so many Scooby reboots, Looney Tunes reboots and anything under the DC name for so long. There comes a time where a studio SHOULD experiment on things and allow originality to take the stage.
      It worked before with Adventure Time, Regular Show, Steven Universe and at the moment, Craig of the Creek...why stop there.
      The OTHER big issue is the fact people like Zaslav and Chapek act like animation is meant ONLY for kids to watch (as in real little kids.) Yet they have completely forgotten about the audiences people like Hanna-Barbara, Disney and others have helped create; people that knew animation appeals to EVERYONE.
      Saying that only ONE age group follows a show is about as dumb as live-action reality shows

    • @1685Violin
      @1685Violin 2 года назад +2

      @@sadlobster1 _The OTHER big issue is the fact people like Zaslav and Chapek act like animation is meant ONLY for kids to watch (as in real little kids.)_
      I wish the Athemocracy would investigate this further about why they said that, It seems that many, including Vailskibum, have taken those quotes out of context and those are not meant to disparage adult fans of animation. Just note what the Oscars said about animation being for kids is irrelevant because no ones cares about the Oscars anymore and it only became relevant because of what Will Smith did.
      That being said, this made me realize that there seems to be a bad trend in the animation industry and it seems to be caused partly by audience demographics changing. When I was reading the Wiki article of _Winx Club_ , an Italian animated series, it cited a quote from an interview (which is cited in the article under footnote six) by the creator of _Winx Club_ on why the eighth season had to be retooled and didn't have a choice. Quote:
      _In the last ten years, the animation audience has skewed younger. Nowadays, it's very difficult to get a 10-year-old to watch cartoons ... when your target is 4-to-8, your story cannot have the same level of complexity as the beginning seasons of Winx, where we had a lot of layers ... The fans of the previous Winx Club say on social media that the new seasons are childish, but they don't know that _*_we had to do that_* (emphasis mine)
      When I first read that, I thought to myself "what is causing this issue among 10 year-olds since the 2010s?" Is he implying that the attention spans among pre-adolescents have declined?

    • @sadlobster1
      @sadlobster1 2 года назад

      @@1685Violin Here's another question, has anyone ever ASKED these kids what they want; in terms of cartoons...because I HIGHLY doubt they want TTG to take up half the schedule or want to see more Looney Tunes reboots

  • @alleosussquirt8041
    @alleosussquirt8041 2 года назад +12

    Look CN hasn't been CN for the longest time, it's been fetishistically obsessed with the powerpuff girls and teen titans go to no end, and as subsequent result has just been destroying itself constantly. The last show I truly cared to watch on it was OK KO, a show that respected CN's history, only to be ironically spat on BY CN more or less.

    • @freewillygoss
      @freewillygoss 2 года назад +4

      OK KO was the final straw for me. Such a shame it got next to no promotion and the finale was just thrown on tv at a random time

    • @DxBlack
      @DxBlack 2 года назад +3

      OK KO was also mishandled by it's own animation staff, which is the core reason why CN dropped interest to begin with.

  • @LikaLaruku
    @LikaLaruku 2 года назад +11

    Hard facts. I probably stopped watching Cartoon Network 10 years ago.
    I remember when they got rid of Toonami in the early 2000s because the anime licensing was a financial sinkhole due to nobody buying DVDs from them, & people weren't watching because they were showing the same four 13 episode series over & over & over against for years. Yet people demanded it back & they caved.

    • @DxBlack
      @DxBlack 2 года назад +2

      Don't forget intentionally diving Anime into post 2am slots and talking shi7 about them and viewers, all the while no one was watching their late-slot junk either.

    • @athemocracy
      @athemocracy  2 года назад +5

      Exactly. The vocal minority does not and will not go back to Cartoon Network. Sadly Toonami is limping along too. It hasn't been axed yet (again).

  • @TheIkranRider
    @TheIkranRider 2 года назад +7

    I'm not really on a stage of grief but more like acceptance because I knew it was going to happen over 10 years ago; like you said ever since they split the demographic, and since they started airing Teen Titans Go predominantly since 2013, you make a good point. They've grown greedy, greenlit, and they rely too much on WB and thus they decide to merge and that's not often a good sign.
    Other franchises like Mortal Kombat or the matrix, they've been assimilated too. And I don't use their streaming services like WBD, but yeah I hope this would give blind people and kids the realization that their childhood is fake, and has no heart at all.
    I'm sick of those giving CN a chance even though they just delay the inevitable...
    I've jumped ship years ago and I hope you would make great content in the future. Preferably FoxBox?

  • @kabesilvermaine4768
    @kabesilvermaine4768 2 года назад +10

    Oh when I heard the news I was like oh shit Athrmocracy gonna do an I told you so video and you did not disappoint.

  • @fyrewatermelons
    @fyrewatermelons 2 года назад +12

    It would be sad but understandable if WB decides to rebrand CN as KidsWB. I believe as fans of the CN brand, we earned the right to be sad seeing the network being treated this way. It's upsetting seeing all the potential that it had squashed from the AT&T era to this new era with WB Discovery.

    • @fyrewatermelons
      @fyrewatermelons 2 года назад +2

      Also, thanks for fixing the audio.

    • @athemocracy
      @athemocracy  2 года назад +4

      I agree, but CN should've been rebranded as Kids WB almost 20 years ago now, as the channel's personality changed rather swiftly in the early to mid 2000s.

    • @sadlobster1
      @sadlobster1 2 года назад +1

      @@athemocracy I sincerely doubt there will be a reband

  • @lunarose3100
    @lunarose3100 2 года назад +3

    I am glad the merger was nothing more then misinformation and that CN will continue to do what it does (hopefully with loads of new content)

    • @1685Violin
      @1685Violin 2 года назад +1

      Blame Vailskibum and his viewers for this.

  • @anonluxor470
    @anonluxor470 2 года назад +4

    I'm more worried about what's going to happen to adult swim

  • @trevonpernell0814
    @trevonpernell0814 2 года назад +3

    Most of the time I watched Cartoon Network it was either reruns (Tom & Jerry), licensed shows (The Super Hero Squad), and WB Animation shows (The Loney Tunes Show).

    • @Launchpad05
      @Launchpad05 2 года назад

      I'd be happy if they aired more classic cartoons.

    • @trevonpernell0814
      @trevonpernell0814 2 года назад

      @@Launchpad05 Boomerang is for that.

    • @Launchpad05
      @Launchpad05 2 года назад

      @@trevonpernell0814 If more people had Boomerang, that would be great. Also, airing the DCAU show, or classic Cartoons Cartoons couldn't hurt, either.

    • @trevonpernell0814
      @trevonpernell0814 2 года назад

      ​​@Launchpad05 If you ask me, the CN channel should be split into 3 blocks with 8 hours of programming each day. A Boomerang block from 6 AM to 2 PM, then Cartoon Network from 2 PM to 7 PM, and Adult Swim/Toonami from 7 PM to 6 AM. Do away with Cartoonito as well.

  • @myronlim6732
    @myronlim6732 2 года назад +4

    Talk about CN during the Jim Samples era.

    • @daymonharris8696
      @daymonharris8696 2 года назад

      That is a video id love to see. Best years of CN honestly

    • @athemocracy
      @athemocracy  2 года назад +1

      They take so much time to research and produce. I do want to finish what I started, but if I come back fully I have several Attack the Block episode scripts to produce.

  • @TheStarBot
    @TheStarBot 2 года назад +11

    Nickelodeon and Disney also dose LGBT pride stuff? And they are successful? I’m not entirely sure why you brought that up

    • @YoMamaBih
      @YoMamaBih 2 года назад +2

      They shouldn't, but why so offended

    • @DxBlack
      @DxBlack 2 года назад

      Those two stations can survive in their own sh|t...CN following them with a leg missing was a stupid move. Parents and viewers have been leaving all 3 of the stations for their direct politicalisation of cartoons into dangerous territories like gender reassignment and sexuality: 30 million parents put on the child lock and you have a problem...for Disney, it's far less a problem because of their coffers, for Nick it's far less an issue for similar (on top of a more degenerate viewership to begin with...see: The Loud House incest fandom...), and then you have CN with open wounds crawling in the same muck think they're do just fine...💀.

    • @athemocracy
      @athemocracy  2 года назад +5

      I bring it up because Cartoon Network's target audience are from ages 4-16. Exposing the younger side of that demographic scale to sexuality is extremely controversial, leaving many parents to pull kids away from Cartoon Network (and cable entirely).
      Cartoon Network Studios was quite literally splitting its audience.

    • @TheStarBot
      @TheStarBot 2 года назад +6

      @@athemocracy I’m sorry bro, but I’m going to have to disagree, as this sounds like some many already debunked conservative talking points
      You also really haven’t explained why it’s wrong with Cartoon Network doing it, but Nick and Disney also doing it and still being successful, by that logic, you should be seeing Nick and Disney “ splitting their audience“ yet, you don’t see that

    • @elh7179
      @elh7179 2 года назад

      @@athemocracy glad your back well do nickelodeon paramount video

  • @MrCraftTheHero
    @MrCraftTheHero Год назад +1

    if i was president of cartoon network
    bring back the old tv rating from 2010, bring back the 2010 announcers, cancel ttg, greenlight GKND, make a tt season 6
    blocks: put toonami on cartoon network saturdays 7 - 11 with tom 3 and the 2004 era. Make a saturday mornings block with anime from 7 - 11, make a wednesday night block with comedy, make a block called cn city from 1 - 6 by airing the classics, make a friday night action block with the action shows, bring back dc nation on monday, tuesday, and sunday, move the live action shows to tbs, bring back mad, release all of the announced shows in one day with a marathon, bring back sym bionic titan and generator rex
    NORMAL DAY SCHEDULE
    6: thundercats 80s
    6:30 flinstones
    7: redakai
    7:30 chaotic
    8: ben 10 2005
    8:30 knd
    9: unicorns warriors eternal
    9:30 craig of the creek
    10:30 craig of the creel
    11: teen titans
    11:30 camp lazlo
    12: bakugan battle brawlers
    12:30 code lyoko
    1: hero 108
    1:30 regular show
    1:45 regular show
    2: mad
    2:15 mad
    2:30 gknd
    3: adventure time
    3:15 adventure time
    3:30 billy and mandy
    4: johnny bravo
    4:30 ppg
    5: MAD
    5:30 MAD
    6: the looney tunes show
    6:30 new looney tunes
    7: uncle grandpa
    7:30 we bare bears
    8: we baby bears
    8:30 hot wheels battle force 5
    9: sym bionic titan
    9:30 generator rex

    • @MrCraftTheHero
      @MrCraftTheHero Год назад

      monday and tuesday schedule
      6: looney tunes
      6:30 tom and jerry
      7: ben 10 alien force
      7:30 secret saturdays
      8: mike lu and og
      8:30 mike lu and og
      9: redakai
      9:30 beyblade metal fury
      10: pokemon black and white rival destinies
      10:30 generator rex
      11: batman caped crusador (NEW)
      11:30 batman caped crusador (NEW)
      12: my adventures with superman (NEW)
      12:30 Young justice (NEW)
      1: Edd ed n eddy
      1:30 gumball
      2: gumball
      2:30 gumball
      3: swat kats reboot
      3:30 camp lazlo
      4: gknd
      4:30 total drama revival
      5: batman caped crusador
      5:30 batman caped crusador
      6: my adventures with superman
      6:30 my adventurws with superman
      7: teen titans (NEW)
      7:30 MAD
      8: adventure time
      8:30 regular show
      9: MAD
      9:30 MAD

    • @MrCraftTheHero
      @MrCraftTheHero Год назад

      wednesday
      6 - 11 the looney tunes show
      11:30 mad
      12: mad
      12:30 regular show
      1: adventure time
      1:30 green lantern the animated series
      2 - 5 gumball
      5:30 generator rex
      6 - total drama revival (NEW)
      6:30 craig of the creek (NEW)
      7: Ivandoe (NEW)
      7:30 gross girls (NEW)
      8: MAD (NEW)
      8:30 johnny test
      9: regular show
      9:30 adventure time

  • @animeruler9511
    @animeruler9511 2 года назад +4

    Like I said before, the channel will be around, but it'll be a completely different channel then the one we grew up with, it's just like WWE after Vince McMahon left, yes WWE is not going anywhere but without Vince, it's just not the same.

    • @cjqcresent292
      @cjqcresent292 2 года назад

      The thing about WWE and Vince, is that the show wasn't feeling the same (for over 10yrs) even when Vince was still there. He was destroying his own wrestling roster by being creatively bankrupt with illogical booking.

    • @Launchpad05
      @Launchpad05 2 года назад +2

      It'll just be A zombie corpse that airs nothing but 'Teen Titans Go', which is already on it's way to becoming A corpse.

  • @michaelgoode2706
    @michaelgoode2706 5 месяцев назад

    Can you do hit HIT entertainment cancel movies based on a show what can you do that please

  • @EthanArtsAndStudios
    @EthanArtsAndStudios 2 года назад +1

    Oh wow, looks like Cartoon Network Studios they're joining with Warner Bros. Animation Group (since Warner Bros. Discovery owns both Cartoon Network Studios and Warner Bros. Animation Group). But that's kind of cringy, just like how Disney merged Marvel and 20th Century Fox (now 20th Century Studios, even movie and TV franchises like The Simpsons, Bob's Burgers, and R-rated movies like Deadpool, and Kingsman) with their brand back in 2009 and 2019 respectively.

  • @meikireid1660
    @meikireid1660 2 года назад +4

    Hey athemocracy are you going to continue Attack the Block just wanted to hear your thoughts on DC Nation

    • @athemocracy
      @athemocracy  2 года назад +2

      That's one of the scripts i've worked on but haven't produced into episodes. Soon, probably!

  • @CNFan2024
    @CNFan2024 2 года назад +4

    Make a Christina Miller Cartoon Network video history

  • @desireesmith3925
    @desireesmith3925 2 года назад +2

    Well, Cartoon Network Studios isn't dead. It would still exist, so did Hanna Barbera Studios Europe.

  • @theBlueShred
    @theBlueShred 2 года назад +1

    I wish Cartoon Network would bring back ACTN. I'd love to tune in to watch anime on Cartoon Network at midnight everynight.

  • @kootunesscrewy
    @kootunesscrewy 2 года назад +3

    6:58 I don't get it. They did well with DVDs and comics, but unfortunately failed with toys, stickers and t-shirts (except for The Powerpuff Girls and Ben 10). Cartoon Network feels like DiC, Saban and PBS Kids when it comes to merchandise. Most of their shows were internationally popular, but they didn't get the traction as other companies like Warner Bros, Nickelodeon or Disney.

    • @1685Violin
      @1685Violin 2 года назад

      He was talking about merchandise of cartoons made by WB Animation, not Cartoon Network.

  • @michaelwhelen5843
    @michaelwhelen5843 2 года назад +1

    I just want to know where the new Batman show will end up. Apparently they are shopping it to other outlets.

  • @thepatrickjrart
    @thepatrickjrart 2 года назад +5

    Cartoon Brew is not a reliable source.

  • @usernamegenerico
    @usernamegenerico 2 года назад +2

    Sorry for asking about this, but what's the song at the start? Is it from Gran Turismo? It's on the tip of my tongue but I don't remember. Thank you!

    • @athemocracy
      @athemocracy  2 года назад +1

      Gran Turismo 3 or 4. I saved it under "background track 3" but it's definitely from GT3 or 4

    • @usernamegenerico
      @usernamegenerico 2 года назад +1

      Thanks. I found it. It's the Japanese Subaru dealership music from Gran Turismo 1.

  • @TajmirTheRandomFan
    @TajmirTheRandomFan 2 года назад +6

    Luckily CN Studios isn't dead because they're working together, it still exist. Hanna Barbera Europe remains.
    They're still making new original series.

    • @sadlobster1
      @sadlobster1 2 года назад +1

      The question is WHEN will these shows be put on the air

  • @DJ____7235
    @DJ____7235 2 года назад +6

    This guy gonna cause another pandemic with all this spitting

    • @Launchpad05
      @Launchpad05 2 года назад

      Or if we don't get rid of The Democrats, and Xi Jingping.

  • @FanSeitz
    @FanSeitz 2 года назад +4

    9:54-10:26 Just saying that in today's environment will get you cancelled, but it's true you are splitting your audience and alienating a portion of them. Every major animation network has been guilty of this since 2020 and it even spread to Toonami, so don't be surprised when you lose viewership because of it.

    • @athemocracy
      @athemocracy  2 года назад +3

      I expect people to disagree, and I've already shaved off most of my subscribers by not uploading for two years.

    • @TobeyFairre7861
      @TobeyFairre7861 2 года назад +1

      Athemocracy is right about it though

    • @FanSeitz
      @FanSeitz 2 года назад

      @@TobeyFairre7861 He completely is.

    • @sadlobster1
      @sadlobster1 2 года назад

      You are so right about the alienating viewers part

  • @patrickdag4601
    @patrickdag4601 2 года назад +2

    Hey bro nice to see you back making videos. What's your view If WB had accepted that merger proposal from FOX back in 2014? Do you think CN would be in a better place?

    • @athemocracy
      @athemocracy  2 года назад +3

      Interestingly, because both would be in distress before the end of the 2010s, I believe it [a Fox-WB merger] would likely be owned by someone else by this point. Quite difficult to tell what animation from both corporations would be like, but:
      Adult Swim likely wouldn't drop Seth McFarlane's shows (Fam. Guy, Cleveland Show)
      FX, FXX, Adult Swim and TBS would be competing for the same eyes, so something would be changed
      Fox would have more leverage for sports (since they would own TNT)
      I imagine Cartoon Network would stay on the same course.

    • @patrickdag4601
      @patrickdag4601 2 года назад +1

      @@athemocracy you don't think we see an X-MEN, Ice Age, RIO, or even like a Bart Simpsons series on CN? I feel like that could be enough to still be relevant post 2014.
      And I'm not sure if Fox would be able to own Turner Sports. I mean ESPN couldn't absorb Fox sports three years ago. I personally feel like CNN, HLN, TNT, TBS TRUTV, Turner Classic Movies gets Spun off. And then FOX takes CN, Boomerang, HBO, DC, Adult Swim. But hey if they could take turner sports then maybe that means more college sports on different channels then haha

    • @athemocracy
      @athemocracy  2 года назад

      @@patrickdag4601 Possibly anything but XMen.
      CN hasn't been as movie focused as it was 10 years ago; movies definitely wouldn't boost ratings either.

    • @patrickdag4601
      @patrickdag4601 2 года назад +1

      @@athemocracy I mean I know there have been XMEN Animated Series that have come out. I think that could be good for the network. Cause there was an XMEN show on Nicktoons Back in 2009.

  • @ToonRandomYT
    @ToonRandomYT 5 месяцев назад

    Please respect my opinion, I kinda like CN Real and the live action shows on Cartoon Network

  • @MTGDuelist8870
    @MTGDuelist8870 Месяц назад

    oh hey would ya look at that, cartoon network got shutdown after the merger with WB, who could've possibly guessed that this zombie of a network which ruined all of their shows was gonna die?. oh wait i did, anyways good riddance too a garbage studio who's legacy is not worth remembering.

  • @goldengamer-b2z
    @goldengamer-b2z 2 года назад +1

    Oh i guess you are back

  • @abman136
    @abman136 4 месяца назад

    Come back please

  • @watchforever1724
    @watchforever1724 2 года назад

    Kinda sadly for what’s going on with Cartoon Network Studios at the moment

  • @jeanblack1250
    @jeanblack1250 2 года назад

    Amazing video

  • @joshua15117
    @joshua15117 2 месяца назад

    COME BACK

  • @shaamex2
    @shaamex2 2 года назад +1

    i still like alan ituiel.

  • @shaamex2
    @shaamex2 2 года назад

    alan ituriel voices Blackhat and Granujo.

  • @toxicpug-ocd-no-just-no
    @toxicpug-ocd-no-just-no 2 года назад

    i hope we geta atb ep soon

    • @athemocracy
      @athemocracy  2 года назад

      I'm in school and working, so probably not until December.

  • @johndex
    @johndex 2 года назад

    Thanks you

  • @2023PerfectDark
    @2023PerfectDark 2 года назад +6

    Hopefully this makes CN great again

    • @DxBlack
      @DxBlack 2 года назад

      Warner Bros has nothing on their minds other than milking their already dry, beaten to death IPs like Loony Toons and whatever Hero junk they have their hands on at the moment. Doubtful they'll actually do anything unique and good for quite a while, unless they've been sitting on something...

    • @FanSeitz
      @FanSeitz 2 года назад +4

      It's hasn't been great since after CN City, it was good up until Ed Edd n Eddy ended in 2009, then it was ok until Regular Show ended in 2017, then it was on life support with DCSHG 2019 then they ended it, and now it's the TTGO network just like how Nick is the Spongebob network.

    • @athemocracy
      @athemocracy  2 года назад +2

      The key question is- what is Cartoon Network right now?

    • @sover__
      @sover__ 2 года назад +1

      @@FanSeitz This right here🡹 TRUTH

    • @sadlobster1
      @sadlobster1 2 года назад

      @@athemocracy Originally, it prided itself as "the best place for cartoons" because it had material that appealed to EVERYONE.
      But then, studios everywhere got spear-headed by people who assumed only kids watched cartoons. I'd like to know what loser made this baseless claim and what proof they have to back it up