6 Principals Of Influence

This book will make you a better strategist,
Influenced by Robert Kini. Key takeaway,
6 principles of persuasion to influence customers to buy.
1. Reciprocity - People want to give when they receive. So give value upfront
2. Consistency - We want to be true to our word, so ask for small commitments,
3. Social proof - Others experience impacts our decisions, so show the successes of your customers.
4. Liking - People we like influence us more, so show up as your real personality.
5. Scarcity - We fear missing out, so limit how much you give.
6. Authority - We respect and follow leaders, so have convictions in your opinion
Use these principles to pursuade to customer to buy
#shorts #brandstrategy #brandingprinciples #customerbehaviours
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