Should Car Dealerships be charging over MSRP??!!
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- Опубликовано: 26 сен 2024
- As of this upload: 9,472 subscribers
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With the supply and demand issues the ones charging more should be the manufacturer not the dealership. Any dealer charging over MSRP will never get my business.
Agree, that’s a good way of putting it
Right, the manufacturer should suggest a different retail price.
So they should fire half there employees? That’s what will happen
Exactly! Manufacturer should dictate market value price...not dealerships.
I left a dealership just now because they were selling a 2021 used model, more than the price of a 2022 new model by 5k. I told them I won't pay over msrp for a used vehicle.
When gas stations and grocery stores do it it's called price gouging. When a car dealership does it they call it "market adjustment".
Problem is the MSRP is already high. I bought a 2019 loaded frontier Pro 4 X for 35K out the door. Now the MSRP on same truck is 10K more. So already the prices is insanely more. Over 20 percent more. Now my dealer wants another 3500 dollar addendum on top of the 20 percent. Profit margins on gas/food don't operate like this. They reflect more from the manufacture whereas dealerships tack on huge addendums that are already priced high and reflect inflationary pricing. I buy gas at costco. So I already know Costco only makes about 5 cents a gallon. The increases are based on OPEC and other global conditions. On car sales it because joe blow wants to make his house payment for 3 more months. Don't buy into the hype on this channel. OEMS and dealerships are making record profits now. That is, way over the rate of inflation. OEM's have already accounted for inflation with the huge increases in MSRP. Don't be that guy that drowns by being underwater loosing his shirt in equity. Many CEO's like James Farley of Ford DOES NOT like the practice of addendums. And is threatening to cut allocations to dealers that price gouge. This needs to happen. The dealers are shooting themselves in the foot.
I work hard for my money!!! If a dealership is willing to not charge over MSRP then they pretty much earned my business for life. I'm loyal and if the dealership is loyal to me then I stay loyal to the dealership.
Many fools will be underwater for paying these huge addendums. And like you say, will probably change brands because nothing leaves a sour taste then being ripped off. More dealers still charge addendums but there are still many that understand that repeat business and customer loyalty is thing and will charge MSRP.
“We really don’t get any natural disasters…”. Oh boy this one didn’t age well! Lol. 2 months later hurricane Ida says hello.
Dealers have the right to charge higher prices, and me as the customer have the right to shop elsewhere. Looked at a new car, local dealer marked up $10,000 over MSRP. Meanwhile, dealer 2 1/2 hours away is selling at MSRP. So I went there. Now once this nonsense is over, I will remember the local guy taking advantage of the situation. He will never get my business, now or in the future. But I do defend his right to do it.
Well said
With a $5-$10k up charge and the cost of nationwide transportation about $1k buying from another dealer at MSRP is a no brainer.
I got my car in March, literally right before this whole thing went down. Glad I got it when I did.
Nice!
Same here, got my Trail Boss in March, got it for 7K under MSRP, now there's a $7K to $14K swing in the price, could've paid up to $14K more.
I did as well paid about $9,000 below the 48,000 sticker and am getting 7,500 back on my taxes next year.
Same. Bought my 21 ranger xlt in March for $32k. Same truck on the same lot is $38k right now
Dealers charging over MSRP will loose a lot of their loyal customers. I seen dealers charge 10k-50k over MSRP. Crazy
LOL- its hard when like 80% of dealers are doing it. Tesla hasnt budged
Me: “I don’t want to pay more than MSRP”
Every dealership: “but dat chip shortage bro”
Honest dealerships do not charge over MSRP.
I think daves dealership eventually has chosen to take more money over keeping customers happy. they are currently charging over msrp
This is definitely how business should be done. Don't just worry about making a huge payday today, but look down the line!
Why would they care they would rather make a huge pay day today bankrupt tomorrow and have you bail them out. They could care less about you. They want to stiff you and keep moving.
trust me with all the dealer holdback, incentives, lot packs, financing, extra packages that you buy but dont need etc etc... even at MSRP they are making big $$$$
What I've heard about the chip shortage is that most car manufacturers canceled their orders with chip makers, anticipating a decrease in demand for new cars during the pandemic, which didn't really happen. And now they're at the back of the line.
Really... I didn't hear that one. Another reason to add to the list..lol
That's just a conspiracy theory. I work for Ford and I know enough that I can say that is absolutely not true. We were rocking and rolling up until the last month or so when inventory bottomed out, we're still selling them as quick as they come off the transport trucks.
@@matthewhartup941 Actually it was true for some oems when the world went into lockdown. Toyota was one that keep all their orders. And why sales went up/not down in production. They easily make triple the amount of tacomas then FM/Ford/Nissan can on mid size.
Good for you and your dealership!! If I were in NJ I would purchase a new Suburban from you. Every dealer here in FL is just screwing consumers and I believe it will bite them in the future when there isn’t a shortage.
Where in NJ? I just purchased one in NJ and I’m 2 days in Im going back tomorrow to re negotiate
they can charge what ever do they like, if i dont like the price i wont buy. simple
Right on
I really enjoy your videos. I worked at a new car dealership nearly 50 years ago. Most things aren’t really all that different. It is certainly more complicated though!
PLUS ..your COMMISSION is inflated to pack your pocket beautifully!!!!
Doesn’t gouging the customer and charging over MSRP as much as 10k + just put the customer In a upside down hole and make it harder for them to come back In the average time period? Maybe some sales associates wouldn’t care because They don’t plan on being there when a customer comes back to upgrade/replace. Seems to me the dealerships are not doing Any favors for the future sales personnel by gouging customers. We, the customer are all too familiar with the hit you take as it is when you drive off the lot in a new vehicle. Adding 10 K to that can’t possibly help future sales. I can’t think of any legit justification For a dealership to charge 10k over MSRP.
I just bought a new '21 Tahoe diesel a couple weeks ago. The dealer accidentally listed it on their website with a $1795 discount. When I asked about it, they said "you caught us" and actually honored the price. I will buy all future Chevys from them.
Congrats on your new Tahoe! Happy to hear they honored the price 👍
Liking the videos. I work for a GMC/Buick dealer in New Orleans. We have customers coming in saying the reason they are here is because they heard they can get more for their trade now than when they purchased it. Of course that's accurate for some folks and certainly false for others but it's interesting how that's the word on the streets now haha.
We are a family dealership but still decent size and we have never been one to charge over MSRP regardless of market conditions. In a year or two, these customers will remember who took advantage of the situation and won't come back. Those same folks will also be buried in their trades.
Thanks for watching! We are getting a lot of those trade inquires as well. Still being cautious, no need to pay inflated prices for trades just to get stuck with them when the bubble pops.
can you imagine going to the grocery store filling your cart and having a surprise mark-up at the checkout? just the grocery store marking them up at the register and not in the item price.
This is why the auto industry cannot be compared with normal retail. Yes we are paying more for everything but what some dealers are charging is almost criminal. Even CEO's like James Farley of Ford is sick of the practice and is threatening to cut dealer allocations which they should do. I mean Ford markets the E 150 as an affordable electric truck and dealers make it priced like a high priced tesla. Defeats what they are trying to do.
It is Nice (albeit rare) to find an ethical car dealership. There is a reason why the vast majority of people would rather get a root canal/colonoscopy than deal with a car salesman. Perhaps the car sales industry should examine that fact.
Something told me to by my new Chevy truck in late November over here in PA. Got a deal and a great price on my trade. A little good luck on timing never hurts.
Banks are going to get stuck with upside down loans when chip shortage ends and overpriced cars settle back down.
Hey Dave! I agree with you to an extent! Yes the dealership will gain more customers and possibly more repeat business. On the flip side, a TON of those same customers will also just be searching for the cheapest price at the end of the day. If the customer loves you and enjoys purchasing from you, they’ll be back. If the customer is just shopping for the cheapest price, they’ll always be shopping for the cheapest price. Which means even if a dealer is charging over MSRP now, if they have a cheaper price than others in the future on a vehicle, they will still buy from that dealer. So selling at MSRP definitely is nice, makes money either way, and the dealership gets a unit. However, if a dealership has a product that is hard to get(even if it’s not a specialty vehicle) that many others don’t have available, it makes sense to get as much as they can while they can. All the people calling from across the country will never service their vehicle at the dealer, won’t come back for parts(losing out retention). All that ends up at the end of the day, is the dealer missed out on money, but they got the unit.
A smarter model I believe is to sell MSRP locally and community wise, and charge over/what they can get for those that aren’t in close proximity.
Hey Brandon, Great points and I know many dealers that are doing just like you said. MSRP for locals and above for out of state. Makes perfect sense and if that's the direction the dealership went I'd be fine with that.
If you pay over MSRP on a vehicle when the market goes back down to normal you are screwed being upside down.
Things aren't going back down, there will be a new normal. I made this video about a year ago and inventory is worse now then it was back then
Like your enthusiasm and you content, just subscribed from Texas.
Thanks for the sub!
Well for some reason Dave looks cool wearing his sunglasses and trying to be “the Fonzie of happy days” 😎
😎
Your hear , hear guy... is doing what he was born to do. That dude is a prototypical car salesman.
Awesome video as always Dave! Love your position and your store's position of charging just at MSRP and not over that! A great way to keep that customer base loyal and like you said... keep coming back in the years to come! Great content as always man!
New Jersey is a pretty state, but people are leaving for a reason. High cost of living, sky high taxes, and mid Atlantic weather (pretty bad). June - Nov are nice, but other than that no so good
Absolutely not. That’s criminal. I see a mark up I walk out. Manufacturers should pick up production if they want to solve shortage issues. Having said that I am in the market for a new truck. 8 cylinder, standard bed, crew cab. For a fair price.
In bad times let's take advantage of our customers by over charging as much as we can.
Contrary to what many think the production numbers are nearly as high as pre pandemic. Fact is they sell as much for insane markups and addendums. OEMS and dealeships are recording RECORD profits. So yeah, they are taking advantage but more need to use their legs and walk from these horrible deals.
Never once have I ever been able to negotiate anything unless it's a private party sale. For this reason I'm likely never going to buy a new vehicle again, I am eagerly awaiting this market to drop. I personally wont feel bad for anyone who knowingly and willingly overpaid for cars, houses, etc
Yes try “negotiating” that price difference over market trade in value 4 or 5 years from now.
I am quite sure you will never get that back. If it works one way, it is not a fair practice.
The fact is, I would sooner travel to get my car from a dealer that will not mark up before I put money in a markup dealers hands.
the thumbs down for this Dave B vid are probably from the dealerships selling vehicles for over MSRP :-)
I think the fallacy is thinking that cutting off dealer means that GM will sell the car at old MSRP.
Every single car rebates/incentive are calculated into the MSRP. Cutting off dealer will simply means the rebates/incentives will be split between consumers and manufacturers. It’s win win.
Or to maximize profits GM and other manufacturers will control the supply to create the demand which will drive prices up and help their bottom line. The competition in the dealer network is what drives the prices down.
People don't understand you sell at msrp and those people go sell it for 5-10k more even to the auctions. People have no knowledge of what's going on.
If I don't get 20%+ off MSRP I don't buy. Lots of salesman will tell you it's impossible, but it's not. I realize it wouldn't be possible right now, but once the lots are full again it will happen.
Most cars don’t have room between what they pay and MSRP so I guess you will be pretty limited on what you can buy. Dealers WISH they could make 20% markups!
@@craigjorgensen4637 Like I said it's not possible now, but with manufacturers rebates it happens all the time. I always get over 20% or more off my truck. It takes time and patience, but very doable.
Charge what you want. The problem isn't ever the salesman and customer. It's usually the fine terms and everything within the warranty contracts.
Destination charges are scams. $1,695 for Chevy to deliver their own vehicle to their own franchised chevy dealership which gets passed onto the customer as a hidden fee. BS. I could understand a custom ordered car getting tacked on with a delivery fee but come on that is such a rip off. Manufacturers need to build the price of shipping into their MSRP price.
Dealerships are only hurting their already bad reputations and intelligent car buyers are realizing this more and more everyday.. Eventually car manufactures will sell directly to the public because of the greedy price gouging technics car dealerships are currently using right now!
If you're paying $56000 for a pickup truck, regardless of any markup, you need an exam by your doctor, not be at a dealership.
I could never live on either coast. I like the Midwest.
GREAT video. That is why it is the Manufacturer Suggested Retail Price. It is a suggestion and not a hard number.
No. Because some vehicles may and may not sell due to the following factors:
What's allocated to the dealer
What's popular in color and model
Vehicle package and options
Dealer location and reputation
Market of the area
Vehicle availability
People want to see and test drive the vehicle plus a lot of dealerships work in the community, especially in small communities and local businesses like to buy from other local businesses. In addition, in some cities, local governments are required to buy vehicles if possible from local dealers. I personally don't like Tesla's way of buying cars.
GM, Ford and FCA cancelled contracts for semi conductor chips... When they restarted production, other companies bought up the supply and the big 3 idiots were left scrambling
I think they should be able to if that’s the condition of the market. The price is suggested, not required. I did get $750 off MSRP on a new Kia in October which I am grateful for.
Didn't know about the Japan factory burning down nor did I know Taiwan needs water to make chips where is the u.s. when it comes to making our own chips lol.
Car dealership “should” charge over msrp. If I had a business and someone wanted to give me+5 or 10k more plus tip heck yea!
The problem is NOT the dealership. The problem is the consumer. For example. The wife wants a new car. (I keep up with the maintenance on her car n works perfectly fine.) I took her to dealership she would eat up the whole supply demand n chip shortage bs. This is the last car on earth bs. I could show her the numbers that she is getting ripped off and her car can last for years but at least just wait a few more months and I’ll buy her a new one. But the response was “I don’t care”. This my friends is the problem. The I want it now syndrome.
0:46 We don’t really get tornados here”
Meanwhile two months later...
Do I like them charging over MSRP? No. Do I realize that people will buy cars from dealers that don't and then resell them as used for more than they bought it for? Absolutely. As fast as cars are flying off lots right now, I am honestly not sure there is a completely good answer.
Can't say I agree with it, but its working out. We just started doing them on select vehicles at the beginning of the month. I've lost 2 sales because of it and made 2 commissions around $2500 because of it.
At least they are paying you on the over... Back in the day when we were doing 10k over on Z06 they only paid us an additional $500
@@DaveBsellsChevy Greedy GM!
I shouldn't be forced to go to a dealership. I want to buy direct without the middle man.
Leaving NJ was the best thing I ever did. NJ has high taxes, restrictive gun laws, big government and regulations. I am glad you enjoy living there. Thanks for the video. I wouldn't pay over MSRP.
Supply and demand. The reverse effect of this is when people trade their vehicles in they are getting WAY more than KBB value. I don’t see customers complaining about that lol
Well...as car dealerships themselves consolidate ownership the premise of the locally owned dealer contributing and supporting the community goes by the wayside. At this point dealers only exist to offer terribly priced service plans, worse gap coverage and replace a set of keys for $400. I don't mean to be too rough but why aren't we just buying from the manufacturer?
My .02, the dealer charges whatever the buyer will pay. Hey, if you're smart you don't buy right now. If you want a Trail Boss that bad, then you pay. Sounds like you and your dealership are doing business for the long term. Good for you guys.
Should dealers charge more? YES
Should consumers pay more? NO
I went to Toyota dealership recently for new Sienna, we went from 35K MSRP to 65K selling price for Base Sienna LE . F*U Toyota, I'll never pay you that money.
I would never pay msrp for a car you loose so much money as soon as you sign the papers. I got over 6K off msrp when I bought my canyon. Guess I’ll be waiting till thing are back to normal before I start shopping for it’s replacement.
You can get great value for that Canyon in our current market conditions
If KBB is correct I could trade it in now for what I paid! 2018 denali with 19,000 miles!
I bought a brand new left over 2020 Equinox AWD the end of January and the way things have been going since then, I'm glad I got it when I did.
Why should we pay attention to MSRP when it's clear that it's just a figure that can be manipulated
I bought a 19' equinox premier for 23500 2 months ago rolled through my local chevy dealer last night and for the same car same year with more miles and they wanted 30k
With Dave B. it's a guarantee. Just wanted to say that before I forgot. Nice work!
Let’s just agree to disagree! Dealerships are taking advantage of people ripping them off.
If a dealership sells a car at MSRP they are still making money. I don't need the add-ons. I can buy floor mats for less than $250 🤪
Charging people for a destination fee is a joke. That’s exactly why people don’t like dealerships.
Destination fee is on the window sticker and charged by the manufacturer
One thing that is going to really hurt the car market is 2 to 3 years from now when all these people buying above MSRP, they are severely upside down and cannot afford to buy anything else. So the dealerships need to enjoy this fat cat period because in a few years, sales are going to be down due to that.
This is true, unless people put money down now to offset the higher prices they will be flipped in a few years
I understand what you saying what I don't understand is the bank then you the money justify the loan the book value of the vehicle
Business is business, demand and supply are king. However, not once did you mention dealer incentives from the manufacturer. The true cost of a vehicle to the dealer is much lower than advertised, the crappy, "here's my invoice that shows what I paid" line is nothing but cheap sales scam talk. I've spent hours and hours at dealerships forcing a deal that should have been offered from the get go, just a complete waste of time.
You should subscribe to my channel and watch my "Dealership Life" playlist of videos. It's me documenting the behind the scenes of my experiences in the car business.
If Do not pay more than msrp
If it’s a market adjustment then pay market adjustment for a tradein
Always good information from Dave
let the market decide! It is still a free country and market forces and competition should determine the price!! Hopefully the shortages will subside soon!
Dealer can charge over MSRP if it is listed. Buyers should definitely not pay it. Else they'll cry when the repossession tow truck come for them when they can't make their monthly payments.
If the consumer could buy directly from the manufacture the MSRP would be much lower. They wouldn't have the pad the MSRP so much so the middle man can make a dollar.
I disagree. Why would a publicly traded company just throw profits away? Plus they could directly control the supply to create the market. If they cut out the middle man it is more profits for them.
That is not necessarily correct.
Eliminating the dealer will eliminate competition. Less competition means higher price.
Even if the manufacturers sold directly to the public they would need to have a delivery process in place. That costs money.
We do have one example of a manufacturer selling direct to the public, Tesla. Only a fool believes Tesla vehicles are actually worth the price Tesla charges.
perception is everything....if you think youre getting a good deal then you are. I paid $30544 for a leftover 2019 F150 in June 2020. Out the door was $35k they made money, and I got the truck I wanted for a decent price
Isn't this called price grouching?
Thank goodness I renewed my two leases back in Feb. BTW, my only experience with NJ was at Fort Dix in the winter which was not fun.
Chevrolet cannot list pricing to build Chevrolet online and then when they send you a list of dealers to go to to buy the car they charge you $5,000 $10,000 over price
Manufactures list their "Manufacturers Suggested Retail Price"
The dealership signs and agreement with the manufacturer that they will not charge over manufacturers retail price if they do their violation of their contract it should be enforced by the manufacturer
This can't be true.
Absolutely not.
The manufacturer should set both the maximum and minimum prices for their cars.
Will never buy any car above MSRP.
That doesn’t make sense. If OEM’s made cars they would have them all at MSRP, maybe some rebates on less popular models. It wouldn’t make sense to the OEMS to charge less than MSRP/Invoice. They wouldn’t have any incentive to price lower than the next.
I just purchased a Mach E that someone else ordered. They didn’t seem to want it so I picked it up at MSRP with no add ons and I’m in SoCal. Most dealers want to $3k-$15k over MSRP.
My dealer has a mach E with 3500 miles. They want 11K addendum. Insane. People need to stop paying this.
To ensure you don't get charged over MSRP when you order a car like in the Mach-E scenario, make sure you get a buyers order which is a binding contract and lock the dealer into honoring the original agreed upon price.
Great advice! We make sure to put the price of the vehicle built as well as a statement that says the vehicle will sell at MSRP on the clients retail order.
How react to a dealer charging over MSRP--walk away and do not come back
The same issue has been coming up in the new Bronco forums. You can't get financing until you have a VIN. And Ford is so far behind on production due to the hard top issues, that it's taking 6+ months from ordering to even get a VIN. Some guys are reporting that when they sit down to do financing, the dealerships are adding $5-10K onto the price. We've even had salesmen have the nerve to come to the forums to post ones they have for sale at way over MSRP. That's like using yourself as chum in shark infested waters...guys on the forums absolutely tore him a new one.
It also seems like a lot of dealerships had employees/family put in orders for Broncos so they could turn around and sell them on the lot at a HEFTY premium. One guy posted one for sale on the lot for $131,000!!!
I’ve even heard of other brands buying slightly used F150 trucks and Broncos at auction, then turning around and selling them at highly inflated profits on them own lots due to demand.
Weather is same here in Massachusetts Dave B awesome video as always and I agree charging over MSRP is wrong 👍
Hi Dave, great video. I just bought a Ram 1500 limited 2021. Very few out there. I took a 100 mile road trip to another state to get what I wanted. The dealer took $3500 off msrp along with rebates that were issued for June. I traded in a leased Ram Laramie 1500 2020 that I only had for 8 months. Dealership paid it off 100% plus I received $2500.00 POSITIVE EQUITY. IN buying cars for 35 years that has never happened. Crazy times.
I believe it! This may be a once in a lifetime opportunity.
I'll be shocked if I'm ever in this position again. Love your videos. Keep them coming. Thanks for your honest approach. If I was anywhere near Jersey I'd stop by and say hello.
Yes, on the Ram it is basically their work truck called Tradesman. Some have option groups with carpet, chrome, and pwr options for windows and locks others have an option group that includes carpet and painted bumpers & grill - I believe the Express or Tradesman Express. I own a 2019 Tradesman with all the chrome & pwr equipment. I love it!
Happiness in NJ in my rear view mirror! hahahahaha - there are some great spots AND the second best tomatos anywhere!
LOL
Totally illegal what these stealership are doing. One dealership honda in Maryland charging $3000 over the msrp for a 2022 Honda Civic sport
not illegal
Got my 2021 Colorado ZR2 Bison last October. So glad I didn't wait!
It’s not supply and demand it’s price gouging. Why? Because the higher prices are simply profit for the dealers. It’s very sad. Just because the supply is low, it doesn’t mean you should charge more because you didn’t pay more.
Does that apply to your trade value as well?
@@DaveBsellsChevy The difference is, I paid for my car and it is mine. All a good trade value shows is how greedy that dealer is, because that is how much they are willing to scam the next customer.
Just got back from a nissan dealer and they wanted to charge 7k over msrp for a titan.....no chance I pay a cent over msrp for a titan.
Wow my neighbor has that exact color on that Ram, interesting video
Charging over MSRP doesn't benefit the car companies. It is dealers price gouging customers and pocketing the "free money." I will never pay a bribe to a car dealer for the "privilege" of buying a car. These guys are acting like this is Soviet Russia- gimme 50 rubles under the table and I'll give you a loaf of bread and a pound of butter. The car makers set a MSRP they believe it is a fair price for the consumer and allows the dealer an adequate profit. If I could find a dealership charging MSRP in the Baltimore region I got a large down payment waiting. As it is, I am so disgusted with the slimy greediness I keep encountering I've decided to keep my Avalon hybrid a year or two longer until the financial markets put a boot in the behinds of unscrupulous businessmen. I read that Ford and GMC are letting dealers know that those who wildly over charge on msrp will find their allocation of new and "hot" vehicles cut back- because they are alienating customers, putting no money back in the company, but just stuffing the pockets of fat cat dealers with fast cash 😖🤢🤮🐂💩
In many cases people can now sell a car they purchased earlier for more than they paid for it!
If you can sell NJ, you can sell anything!
While I dislike car sales people, dealer F&I managers the price of vehicles depends on supply and demand. Dealers can one sell at a price buyers will pay. If buyers are OK paying more than MSRP, there is no reason the dealer should not sell at more than MSRP.
I mean supply and demand works that way
No. Not if they want to keep their current model of business. Tesla model should be concerning for them but the dealerships want to cash in for short term gains. Manufacturers say they don’t like the dealerships doing this, but if they really cared they’d cut the allocations. When the economy enters the cyclical downfall, Karma will be extra bitchy.
Spot on about NJ being a great place to live. We lived there for 5 years, and enjoyed every bit of it. And yes, it’s expensive but so are a lot of other places these days.
NJ is a bureaucratic hell hole. Taxes sky high. About half as many freedoms as other states. The government thinks you’re too stupid to even pump your own gas.
It’s all about perspective, and what matters to each person. We moved back home recently (TX), and our property taxes and insurance are higher than in NJ ironically. The overall cost of living is lower but not by much. We miss the change of seasons in Jersey for sure.
I understand the supply and demand but dealers need to understand that consumers WILL NOT come back if they're charged over MSRP. A quick dollar isn't worth it in the long run.