চ্যাম্পিয়ন সেলসম্যানদের ৫টি Influencing টেকনিক | Sales Success
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- Опубликовано: 8 сен 2024
- We're diving into some powerful techniques to leverage your influence. These methods can transform how you approach sales and leadership.
Let's get started!
- Leveraging Social Proof
Ever noticed how a product with more reviews feels more trustworthy? Or how you’re more inclined to watch a movie that's highly rated by others? That’s the power of social proof. We look to others when we're unsure because we trust what seems to be working for them.
When you're trying to gain support for an idea, frame it with backing. If you're advocating for a new marketing strategy, mention how top companies in your industry are already seeing great results with it. Use social proof to build credibility and gain buy-in, especially when you lack formal authority.
- Influencing Upward
Influencing those with more formal power requires finesse. Here's how to do it effectively. First, ask for permission. It might sound counterintuitive, but it works wonders. Say something like, "I understand the importance of our current project. May I share a few thoughts on how we could enhance our approach?" This creates a safe space and gives them control.
Second, validate their authority. After sharing your thoughts, reinforce their power by saying, "I respect whatever decision you make." This shows respect and builds credibility, increasing the chances they'll trust your input.
- Influencing with Emotional Intelligence
Emotional intelligence is key to influence. It helps you understand and connect with others. Here are three ways to use it: Show empathy by acknowledging their feelings. For example, "I understand this change might be challenging, but it will ultimately streamline our processes."
Second, read their state. Pay attention to emotions and tailor your message. "I can sense some concern about this shift. Let me explain the benefits in more detail."
Third, appeal to emotions. Use emotional language and storytelling to create a connection. "Imagine how much easier our work will be once this system is in place. Think about the positive impact it will have on our daily tasks."
- Influencing When Faced with Unrealistic Demands
When facing unrealistic demands, try the open door technique. Instead of resisting, respond with "just suppose" or "what if."
For example, if a customer asks for a significant discount that you can't approve, you could say, "Just suppose I offer you this discount. I’d need to get approval, which might take some time and could delay the delivery. What if we meet halfway with a smaller discount, ensuring you get the product on time and with the quality you expect?"
This approach fosters open dialogue and productive solutions, showing the customer that you're willing to collaborate for a mutually beneficial outcome.
- Requests That Might Be Met with Resistance
When making requests that might be met with resistance - Instead of a direct ask, frame it as, "Would it be a ridiculous idea to...?" For example, "Would it be unreasonable to consider rescheduling our meeting to accommodate everyone’s availability?" This makes your request seem more reasonable and increases the chance of a positive response.
Mastering these influence techniques can transform your approach in sales and leadership. Leverage social proof, influence upward with permission and validation, use the open door technique for unrealistic demands, apply emotional intelligence, and reframe your requests to make them seem reasonable.
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