How to Create Groups in Mailchimp to Boost Email Engagement

Using a real-world website example, let's "dive in" on how you can harness the power of Mailchimp Groups to make your email marketing smarter! Groups act like categories, allowing you to segment your audience based on the information they provide. This means you can send highly targeted emails that speak directly to your subscribers' interests, boosting your open rates and conversions.
By the end of this video, you'll know exactly how to use Mailchimp groups to keep your audience organized and targeted for better engagement and more effective marketing.
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Chapters
00:00 - Diving into Mailchimp Groups 🌊
00:33 - The Set up /Demo Website🤿
01:23 - Create the Mailchimp Group
02:54 - Configure the Mailchimp Embedded Form with Tag
04:42 - Add the Embedded Form Code to the Website
05:34 - Add the Automation with a Customer Journey
07:20 - Set up the Welcome Email with Dynamic Content
10:27 - Testing the Sign Up with Automation
11:14 - Do More with Mailchimp!
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Music
Song: A Beautiful Thing
Music by: CreatorMix.com
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Facebook: / secmarksolutions
And you can find more great articles and tutorials on my blog at
larrysnow.me
Thanks for watching!

[@LarrySnow]

Are you using Mailchimp groups to help boost your email engagement?