I find this field of conversation to be so important. As someone who is interested in taking up a career in journalism/political commentating, my goal has been to understand why people think what they do; how they come to learn or form opinions, and how story telling and rhetoric play a role within that. Understanding *how* to communicate is a difficult skill that many assume to be inherent. It’s a conscious effort!
His warning is up rather true, but i'm happy that i persisted till the end, knowing about this science and how it can be used in the right way, and i can see how it could be used in bad ways, is rather cool to know about.
You framed empathy with compassion. There is your problem. Instead, frame empathy as the most powerful, highest form of knowledge you can ever learn. The power of understanding others and their situation (perspective) gives you knowledge on how to change their undesired behavior/addiction.
Empathy and emotional intelligence is paralysed by the family Scapegoat Mechanism. The myth that all moms are loving caring parents needs to be reframed.
Why message research and testing matters: "You think you have a slam-dunk way of talking about your issue, because it works great on your 2 closest colleagues."
WOW! Love it man. Storytelling is passion + connectivity to your audience. I like how he mentioned that the way you think can influence the way a story can be told. I’ll have to do this on my storytelling channel. Love it. 🙌🏻
Important take away that we don't like older people. I would like to learn framing to help us change our implicit bias and encourage volunteerism to help older adults.
language is a social contract where agree upon the meaning of what certain characters (letters) and the words they form. One thing that is occurring now is the assumption that we have (or should have) the same understanding and thus emotional connection of words.
Fantastic talk! Framing? Agist? I think people are more afraid of ageing/getting old? I know I was in my twenties and thirties? I’m interested to know how framing relates to; Manipulation? Coercion? Propaganda? MaTeWa!
We think when we speak we’re being CRYSTAL CLEAR, but if you don’t fully understand the values, biases and priorities of your listener, YOULL LOOSE THEIR ATTENTION Or worse, they’ll believe the exact opposite The way we frame ideas in our own mind or when we communicate MATTERS How your frame an issue or topic of discussion determines exactly how your message will be received IF AT ALL This also requires you’re presence with the speaker and your ability to gauge how your message is being received Our cultural narratives drive us forward. How we speak determines how we are received. And our most popular stories define the culture: define us. What you say and think and do matters because you are a node in a network that connects to all of us. Think about that next time you casually allow a sub par thought to pass through your thumbs or lips
What matters is the HOW not WHAT you are selling ( it could be an idea, service, product, reform or yourself ). Frame it the right way for the audience and yo can sell it to many. Packaging and delivery matters.
Framing is simply how a perspective is given to a person in context from another person. However, how the message is received is the kicker. Did the person listening understand what you were saying or even the important parts of what you said? Did they get the entire message or just pieces of the message. The importance learning to communicate and be open to each other, the person sending the message, and the person receiving the message. This is why framing is essential in creating clear understanding in communication.
Somewhile ago I read a story. It was dry, the characters just talked and talked, never doing anything that moved the plot. Random characters popped out of nowhere, somehow important to the story and I'm supposed to care about them. Nope. They added no conflict, no drama, no plot. Why should it be called a story, then? But apparently it's upto the author whether or not he's going to write a good story. Now the same author is getting compliments on how his storytelling is better than most books.
A "frame" is a story. The idea was that each frame was a type of story told that encouraged a type of action. Like in the Alberta example, a story of "interdependence", a story of "ingenuity", and a story of "empathy" were tested. What was found, was that interdependence and ingenuity were more effective stories than empathy.
Bart, Did you watch the whole talk? That quote at the end showed that whenever we talk we use frames and those frames Are stories about what the world is.
Jeff Surtees As someone from Scotland, my country is perpetually sneered at by some English people. The nature of the references to Alberta made me cringe. Canada to America seems to be much the same as Scotland is to England. Only someone from a subjugated country can understand how patronising it is and can empathise with our fellow subjugated. I guess it’s implicit bias - and a case of he and his group thinking his message is brilliant, but that it fails spectacularly when he takes it outside his group. Which in turn means I think his message about communication shows how poor he is at communicating!
Actually , I believe that in this context the speaker is talking about the "frame" in which an individual, a group or a society base their interpretations of what they experience, or of the informations they receive, like "football" can mean one sport for an american, and another one for a british, even though both are correct. Just like Hidden America based its interpretation of "framing" on its own idea of the world, conceived from its experience and the way he/she perceive the world. Although being a really good definition of "framing", it didn't make any sense with the video we watched because it is not the meaning that the speaker was pursuing when he picked this word to use on his presentation. He actually explains what he means by "framing" at 02:05, when he says: "The other thing that I'm going to talk to you about is how, through the way that we present information we can get people to open up and access dramatically different ways of thinking, of feeling, and of acting about those social issues, and in a nutshell, that is what framing is: How variation in the way that we present information can lead people to dramatically different perceptual and behavioral outcomes."
I have no idea what he was talking about. Perhaps changing peoples minds is failing because he simply is not framing stuff in a simple way and assuming the audience know what he’s talking about.
WOW! Talking about delivering a message.... even if potentially interesting and insightful, this presentation missed it in so many ways and on so many levels...
I don't understand the people that don't understand this video. They use the word storytelling, because you're persuasiveness is based on the way that you approach telling a story. The same information could be told in two different ways and the receiver of the message c ok old have two different feelings, two different messages received, or two different opinions made by the person on the receiving end.
I suppose to his point, I was disconnected from very early on. as soon as he started throwing around the word "framing" I was thinking, "you need to explain this and stop assuming we know what you are talking about". Not long after,, I fell asleep. It doesn't get to be much worse, than your talk about communication resulting in your audience tuning out to the point of dozing off. Sorry, it was late, but still.
Who - I know that feeling you got early on. When you're unsure of the basic premise it's very hard to catch and hold anything that grows from it. Try this; assume you'll come to understand the idea from listening to how it's used in context. Most of the time you'll be able to fine tune your understanding later on.
Ok, good, but important is to get to it and not use so much of the audience expectation in throat clearing: “What I want to do…”, “what I’m going to do…” etc. Just do it. 5 minutes in and still … blah, blah, blahing! The major error in communication is believing it has happened.
I clicked on this for the "storytelling" in the title. I mean, yeah, framing relates to storytelling, but this guy is such a bad storyteller that his whole point on framing got lost in translation
8:35 "The choices that you, as communicators, matter." Yes, choices are impor- 8:40 "The pronounce that you use," I mean, there are instances where when we don't want to reveal whether a singular person we're talking about is a man or a woman. Beyond that, there really aren't any choices involved in the usage of pronounces.
Nothing to do with storytelling. He continuously puts down the audience or praises them for getting intellectual jokes. Lemme “frame” it this way: Mr. Academic, whether we know Nietzsche, or the location of Alberta, CN, or can hang onto your endless intros to the “nerdy video evidence” or not doesn’t make us smart or not. Have respect for your listeners both with the title and the way you communicate. I’m not an anthropologist, like you, but even I get that. We aren’t your undergrads.
![Eminem - Fuel (feat. JID) [Official Lyric Video]](http://i.ytimg.com/vi/t5H_CewqpKA/mqdefault.jpg)
I find this field of conversation to be so important. As someone who is interested in taking up a career in journalism/political commentating, my goal has been to understand why people think what they do; how they come to learn or form opinions, and how story telling and rhetoric play a role within that. Understanding *how* to communicate is a difficult skill that many assume to be inherent. It’s a conscious effort!
One of the best TED talks I've ever seen. VERY worthwhile!
His warning is up rather true, but i'm happy that i persisted till the end, knowing about this science and how it can be used in the right way, and i can see how it could be used in bad ways, is rather cool to know about.
As someone committed to social change and tired of banging my head off the same old brick walls this is inspirational!
Heather Coady same here. what is the cause you are focused on?
A focus on raising awareness of the Family Scapegoating Mechanism the blaming shaming and bullying of children by being raised by a narcissist parent
"there is one person...that will be having fun during this talk...that will be me"
You framed empathy with compassion. There is your problem. Instead, frame empathy as the most powerful, highest form of knowledge you can ever learn. The power of understanding others and their situation (perspective) gives you knowledge on how to change their undesired behavior/addiction.
Empathy and emotional intelligence is paralysed by the family Scapegoat Mechanism. The myth that all moms are loving caring parents needs to be reframed.
@2:21 key point, ' how we present the information may be the determining factor to acceptance.'
Excellent and the results were very telling!
Why message research and testing matters: "You think you have a slam-dunk way of talking about your issue, because it works great on your 2 closest colleagues."
WOW! Love it man. Storytelling is passion + connectivity to your audience. I like how he mentioned that the way you think can influence the way a story can be told. I’ll have to do this on my storytelling channel. Love it. 🙌🏻
Changing biases with framing is a pretty interesting concept maybe it could be used to reduce other biases like racism in the police force
Important take away that we don't like older people. I would like to learn framing to help us change our implicit bias and encourage volunteerism to help older adults.
language is a social contract where agree upon the meaning of what certain characters (letters) and the words they form. One thing that is occurring now is the assumption that we have (or should have) the same understanding and thus emotional connection of words.
Fantastic talk!
Framing? Agist? I think people are more afraid of ageing/getting old? I know I was in my twenties and thirties?
I’m interested to know how framing relates to; Manipulation? Coercion? Propaganda?
MaTeWa!
Awesome! Very informative and inspiring. Thank you!
We think when we speak we’re being CRYSTAL CLEAR,
but if you don’t fully understand the values, biases and priorities of your listener, YOULL LOOSE THEIR ATTENTION Or worse, they’ll believe the exact opposite
The way we frame ideas in our own mind or when we communicate MATTERS
How your frame an issue or topic of discussion determines exactly how your message will be received IF AT ALL
This also requires you’re presence with the speaker and your ability to gauge how your message is being received
Our cultural narratives drive us forward. How we speak determines how we are received. And our most popular stories define the culture: define us.
What you say and think and do matters because you are a node in a network that connects to all of us.
Think about that next time you casually allow a sub par thought to pass through your thumbs or lips
i came for storytelling but it was still an amazing talk! the audience was kinda dead to the jokes but i enjoyed it =)
No laughter 🤷♀️🤷🏻♂️
Me too! Am researching storytelling info, where you think I could find good?
@@johnmichaelcolon have u tried “the science of storytelling” by will store.
What matters is the HOW not WHAT you are selling ( it could be an idea, service, product, reform or yourself ). Frame it the right way for the audience and yo can sell it to many. Packaging and delivery matters.
What a great talk!
Framing is simply how a perspective is given to a person in context from another person. However, how the message is received is the kicker. Did the person listening understand what you were saying or even the important parts of what you said? Did they get the entire message or just pieces of the message. The importance learning to communicate and be open to each other, the person sending the message, and the person receiving the message. This is why framing is essential in creating clear understanding in communication.
Somewhile ago I read a story. It was dry, the characters just talked and talked, never doing anything that moved the plot. Random characters popped out of nowhere, somehow important to the story and I'm supposed to care about them.
Nope. They added no conflict, no drama, no plot. Why should it be called a story, then?
But apparently it's upto the author whether or not he's going to write a good story. Now the same author is getting compliments on how his storytelling is better than most books.
Why did they put 'storytelling' in the title? I didn't hear anything about storytelling and thats the reason I clicked on the video.
Same here! boo misleading titles
A "frame" is a story. The idea was that each frame was a type of story told that encouraged a type of action. Like in the Alberta example, a story of "interdependence", a story of "ingenuity", and a story of "empathy" were tested. What was found, was that interdependence and ingenuity were more effective stories than empathy.
@@KooblayKhan Thanks!
Bart, Did you watch the whole talk? That quote at the end showed that whenever we talk we use frames and those frames Are stories about what the world is.
"The science of storytelling" is the title. False advertising. Yes, I watched the whole thing. It needs a more accurate title.
Psychological anthropology. This is my first ever back from my grad
Dare I say! This was a good animation analysis
awareness
Marketers have known this for years. They just call it "audiences." Nice job.
This was great. You should come and visit us in Alberta.
Jeff Surtees As someone from Scotland, my country is perpetually sneered at by some English people. The nature of the references to Alberta made me cringe. Canada to America seems to be much the same as Scotland is to England. Only someone from a subjugated country can understand how patronising it is and can empathise with our fellow subjugated. I guess it’s implicit bias - and a case of he and his group thinking his message is brilliant, but that it fails spectacularly when he takes it outside his group. Which in turn means I think his message about communication shows how poor he is at communicating!
Not to be mean, but I came away wondering: What is "framing"?
@Hidden America Thank you for that explanation. I guess we now need a course on How to Frame.
Actually
, I believe that in this context the speaker is talking about the "frame" in which an individual, a group or a society base their interpretations of what they experience, or of the informations they receive, like "football" can mean one sport for an american, and another one for a british, even though both are correct.
Just like Hidden America based its interpretation of "framing" on its own idea of the world, conceived from its experience and the way he/she perceive the world. Although being a really good definition of "framing", it didn't make any sense with the video we watched because it is not the meaning that the speaker was pursuing when he picked this word to use on his presentation.
He actually explains what he means by "framing" at 02:05, when he says:
"The other thing that I'm going to talk to you about is how, through the way that we present information we can get people to open up and access dramatically different ways of thinking, of feeling, and of acting about those social issues, and in a nutshell, that is what framing is: How variation in the way that we present information can lead people to dramatically different perceptual and behavioral outcomes."
I have no idea what he was talking about. Perhaps changing peoples minds is failing because he simply is not framing stuff in a simple way and assuming the audience know what he’s talking about.
In a nutshell, see 2:22
WOW! Talking about delivering a message.... even if potentially interesting and insightful, this presentation missed it in so many ways and on so many levels...
All I heard was a bunch of nerd-speak. Maybe he should have framed it better. 🤔
I only have a high school diploma but I understood him. haha Gosh, you make me look smart! hehe
excellent video!
I didn’t find it funny when he made fun of his hometown (Cleveland), but I sure found it funny when he made fun of my home province! 😂😂
How do we reframe collective conscious to recognise and stop the destructive family Scapegoating of children?
I don't understand the people that don't understand this video. They use the word storytelling, because you're persuasiveness is based on the way that you approach telling a story. The same information could be told in two different ways and the receiver of the message c ok old have two different feelings, two different messages received, or two different opinions made by the person on the receiving end.
Great talk
So.....if I have understood correctly, framing is just another word for marketing????😵
No framing is giving people the opportunity to see things from a different point of view and helps break through the brainwashing marketing of myths
What is a frame, can someone explain
I suppose to his point, I was disconnected from very early on. as soon as he started throwing around the word "framing" I was thinking, "you need to explain this and stop assuming we know what you are talking about". Not long after,, I fell asleep. It doesn't get to be much worse, than your talk about communication resulting in your audience tuning out to the point of dozing off. Sorry, it was late, but still.
Who - I know that feeling you got early on. When you're unsure of the basic premise it's very hard to catch and hold anything that grows from it. Try this; assume you'll come to understand the idea from listening to how it's used in context. Most of the time you'll be able to fine tune your understanding later on.
Ok, good, but important is to get to it and not use so much of the audience expectation in throat clearing: “What I want to do…”, “what I’m going to do…” etc. Just do it. 5 minutes in and still … blah, blah, blahing! The major error in communication is believing it has happened.
U are so mean u made my mom cry because I didn't help her
Brianna and lexi wtf are you talking about ?
TERRIBLE. NO CONCLUSIONS APPLICABLE TO HELP IN ANY WAY I WANTED. INFORMATION FOR INFORMATIONS SAKE.
That's about as clear as mud. Is the new story "The young hate the older?" Is that what he's pushing?
I clicked on this for the "storytelling" in the title. I mean, yeah, framing relates to storytelling, but this guy is such a bad storyteller that his whole point on framing got lost in translation
Cindy - No way! Framing IS storytelling. Stories aren't just fairytales or novels, we are living in the stories of how we see the world.
idea is very well
This had nothing to do with storytelling, but interesting aspects!
8:35 "The choices that you, as communicators, matter." Yes, choices are impor-
8:40 "The pronounce that you use," I mean, there are instances where when we don't want to reveal whether a singular person we're talking about is a man or a woman. Beyond that, there really aren't any choices involved in the usage of pronounces.
Empathy in Alberta? Forget it.
Bla bla bla at last, what did he try to say?
Really interesting, but... the delivery....
The title had nothing to do with the subject matter.
It's shameful that you used storytelling as click bait.
Crusty - Just because you didn't get it does not make it clickbait.
Nothing to do with storytelling. He continuously puts down the audience or praises them for getting intellectual jokes. Lemme “frame” it this way: Mr. Academic, whether we know Nietzsche, or the location of Alberta, CN, or can hang onto your endless intros to the “nerdy video evidence” or not doesn’t make us smart or not. Have respect for your listeners both with the title and the way you communicate. I’m not an anthropologist, like you, but even I get that. We aren’t your undergrads.
knee chee
worst talk ever , you should go and first learn how to deliver speech . too much talking , it should have been interactive type