How Augmented Reality Research can increase sales - Jonas Heller

The collaboration on this research project between Coffee lovers and SBE aimed to study how AR can help restaurants and cafés to better promote their food and drinks.
Find out more: bit.ly/3xkkdGw
This project was a part of SBE‘s Augmented-Research initiative, a research group including Dr Tim Hilken (Assistant Professor), Prof Dr Dominik Mahr (Professor of Digital Innovation and Marketing) and Jonas Heller (Assistant Professor).
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Credits: Warby Parker | Virtual Try-On / Warby Parker RUclips channel
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This video is part of our series ‘Talking Business and Economics’ in which experts share their insights and knowledge on different topics in the field of business and economics.
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