Maybe I'm overthinking, but loossemble's audition has 5 Loona members, and Heejin's audition has 7 people (Heejin and 6 backup dancers). The dancers could represent the other members, and that would be a total of 12 girls. So, maybe ARTMS and Loossemble are connected through... auditions? idk, I really think it means something tho
7:08 "We smell like teen spirit" reminds me of the Nirvana song Smells Like Teen Spirit. Maybe there is a conection. Part of the lyrics from Nirvana's song says: "Our little group has always been and always will until the end". Perhaps it hints that Loona has been and it always will be one team? 🧐 hmm Any ideas?
Surprisingly in this "K" era we get a lot of stuff like behind the scenes, etc., I'm starting to think that Heejin here is just want to have fun with her friends the same as Loossemble does, the difference is, Loossemble is back to the future while Heejin is back to the past? (Since she's the god, she can do everything she want) because the beginning and end scenes are kinda same plus the clock somehow stucked..(?) I don't know, I just made it up kkkkmk
I've had the idea of loona being idols in the loonaverse in the back of my mind for a while now, but it really reignited with Loossemble's, and now Heejin's, audition scenes. There have been little instances that could hint at it since the very start, with Heejin looking at her promo posters in her predebut Seoul teaser, Chuu listening to Yves on spotify in heart attack, yyxy auditioning/performing for the blonde lady in love4eva, 1/3 in the practice room in letter to Hong Kong. It's always been an interesting angle of interpretation to me, but I've never actually developed any theories. Maybe someone smarter than me can figure out how the loonaverse is actually a metaphor for the idol industry or something lol
i definitely feel like jaden has a style of critiquing systems through participation. i think the loonaverse is very broad in the subjects it potentially tackles (including imperialism?? 😭😭) but knowing jaden, the idol industry is definitely a focus. he seems to be really focused on the industry and the idea of social media addiction and AI lately )i think this is really evident in a lot of tripleS content and the recent ARTMS ai-generated promo debacle). i do hope to see more in depth analysis of the in-universe implications of the girls being idols.
Well, this is my theory and if anyone wants to contribute something, let me know. Heejin in the mv begins as a princess where she seems to be in a place where she has to be beautiful and perfect doing tests like the bowling test or being made up all the time, this place is Eden but with a different style but following the same rules , until he sees the Odd eye circle on his mobile rebelling against this dystopia in the mv "Air force one" where heejin is also seen at the end of the mv when the odd eye won against the queen with the crown. This act of rebellion by the odd eye causes that she escape from that world and go down to what I believe is the land where the yyxy lived and where the odd eye are currently located with haseul than I don't know how it can fit into this whole paronama 😅 
I'm not sure about this but if you check the jugdes in the audion of algorithm it is a (woman on the right, man in the middle, man/woman in a hat on the left) which is similar to loossembles judges in sensitive Also i think the camera angle shots looks similar
It seems like to me that Princess Heejin wanted to be part of OEC and left her kingdom to join them. Or maybe it is a telling of how the OEC found Heejin. But I could be wrong.
the ladies at the start with the black clothing remind me of the intro of vivid as well with the lady in black and white giving her instructions, is kind of the same storytelling of breaking free, but with the addition that she wants to be an idol on this one lol
I think maybe this is the backstory of how Heejin left Eden in the beginning? Her being the princess shows how she is a very important and ruling figure, but she rebels, finds OEC and the rest is history lmao, something like that?
i don't think the music video is trying to add onto the LOONAVERSE, rather i think it's more about ARTMS individual lore (how they formed/met). But i guess that's kinda the LOONAVERSE too! Right now it might look like just another music video, but in the future i'm sure it'll be more inportant when more of the ARTMS lore is comming out. At least i hope.
Maybe I'm overthinking, but loossemble's audition has 5 Loona members, and Heejin's audition has 7 people (Heejin and 6 backup dancers). The dancers could represent the other members, and that would be a total of 12 girls. So, maybe ARTMS and Loossemble are connected through... auditions? idk, I really think it means something tho
the signs say “#:)” and “#Honestly”
OMGG # IS LITERALLY BURN. probably smother hint that it will come someday
someone mentioned that Heejin's skirt in the OEC scenes was the same style as Chuu from her Howl video except for the buckle
7:08 "We smell like teen spirit" reminds me of the Nirvana song Smells Like Teen Spirit. Maybe there is a conection. Part of the lyrics from Nirvana's song says: "Our little group has always been and always will until the end". Perhaps it hints that Loona has been and it always will be one team? 🧐 hmm
Any ideas?
Surprisingly in this "K" era we get a lot of stuff like behind the scenes, etc., I'm starting to think that Heejin here is just want to have fun with her friends the same as Loossemble does, the difference is, Loossemble is back to the future while Heejin is back to the past? (Since she's the god, she can do everything she want) because the beginning and end scenes are kinda same plus the clock somehow stucked..(?) I don't know, I just made it up kkkkmk
Also at 5:41, Jinsoul has a blue thingy, Kim Lip a red one, but Choerry's got a green one, Haseul's color, for the ARTMS members :-)
i think 6:47 says #honestly for that one song she has (i think it’s an ost idk)
I've had the idea of loona being idols in the loonaverse in the back of my mind for a while now, but it really reignited with Loossemble's, and now Heejin's, audition scenes. There have been little instances that could hint at it since the very start, with Heejin looking at her promo posters in her predebut Seoul teaser, Chuu listening to Yves on spotify in heart attack, yyxy auditioning/performing for the blonde lady in love4eva, 1/3 in the practice room in letter to Hong Kong. It's always been an interesting angle of interpretation to me, but I've never actually developed any theories. Maybe someone smarter than me can figure out how the loonaverse is actually a metaphor for the idol industry or something lol
i definitely feel like jaden has a style of critiquing systems through participation. i think the loonaverse is very broad in the subjects it potentially tackles (including imperialism?? 😭😭) but knowing jaden, the idol industry is definitely a focus. he seems to be really focused on the industry and the idea of social media addiction and AI lately )i think this is really evident in a lot of tripleS content and the recent ARTMS ai-generated promo debacle). i do hope to see more in depth analysis of the in-universe implications of the girls being idols.
Well, this is my theory and if anyone wants to contribute something, let me know.
Heejin in the mv begins as a princess where she seems to be in a place where she has to be beautiful and perfect doing tests like the bowling test or being made up all the time, this place is Eden but with a different style but following the same rules , until he sees the Odd eye circle on his mobile rebelling against this dystopia in the mv "Air force one" where heejin is also seen at the end of the mv when the odd eye won against the queen with the crown.
This act of rebellion by the odd eye causes that she escape from that world and go down to what I believe is the land where the yyxy lived and where the odd eye are currently located with haseul than I don't know how it can fit into this whole paronama 😅

Hope too see more of Haseul in artms 🤩
I really like how the AI background when she's on the live looks like when it turned into a painting in vivid
I'm not sure about this but if you check the jugdes in the audion of algorithm it is a (woman on the right, man in the middle, man/woman in a hat on the left) which is similar to loossembles judges in sensitive
Also i think the camera angle shots looks similar
modhaus claiming the video for not more and not less than 12 days is giving very much signaling vibes, it's code for LOONA is watching you
It seems like to me that Princess Heejin wanted to be part of OEC and left her kingdom to join them. Or maybe it is a telling of how the OEC found Heejin. But I could be wrong.
also i think the sign says honestly
Yes. And "Honestly", of course, was the name of her solo song in 2022.
Love love love the intro ❤
the ladies at the start with the black clothing remind me of the intro of vivid as well with the lady in black and white giving her instructions, is kind of the same storytelling of breaking free, but with the addition that she wants to be an idol on this one lol
I think maybe this is the backstory of how Heejin left Eden in the beginning? Her being the princess shows how she is a very important and ruling figure, but she rebels, finds OEC and the rest is history lmao, something like that?
i don't think the music video is trying to add onto the LOONAVERSE, rather i think it's more about ARTMS individual lore (how they formed/met). But i guess that's kinda the LOONAVERSE too! Right now it might look like just another music video, but in the future i'm sure it'll be more inportant when more of the ARTMS lore is comming out. At least i hope.
I think the HJ in HJflower00 stands for heejin jeon
well, its time to take that milk out of that stone!
I think this is reassemble of the loona verse.
No waaaaay! Morse Code Theory.