Just a quick FYI - videos with giveaways tend to attract scammers. I will never post a comment asking you to text me or anything else. If there's no verification check, it's probably a scammer.
Can we all take a second to appreciate that continuous long take explaining the chapters while interacting with all those props? His video production skills are as incredible as his coffee
My girlfriend saw me binge-watching your videos and gifted me your book for our anniversary. I've been studying your brewing recipes excessively ever since. Thank you for sharing your passion with us! :)
I'd love to have a copy of this on my shelf. One thing that I learned while I was working as a blacksmith is that even if you absorb as much information as possible, and even if you have internet access, having a book nearby with quick-reference type material (i.e. recipes, suggested processes, etc.) is invaluable. Obviously, at home is a different environment than a workplace, but when you wake up in the morning, you really don't want to faff about with going through 99 conflicting Reddit posts to figure out how to make your coffee. You just want to know how much water to use to make your perfect cup of hot bean juice.
@@riffle91ar : Huh? That's before drinking that coffee?? What's wrong with you Alex! .... Shouldn't you have the heart palpitation AFTER the coffee?? ... (And then you'll realise how much grounded coffee he's put in it...)
I feel like marketing and internet classes will be taught lessons about this video someday. Seriously, James, I've never seen a more on-brand pitch in my life. This product (the book), the cover design, the signed copies, the cheap copies and where they are sold, the give-aways. This is the maximum genius. I know this is going to go very well.
This is the perfect gift for my dad, who has not watched the channel, but loved coffee much longer than I have and also really enjoys the espresso I make. All of which I learned about here on this channel
This was the best promotional video for a book that I've ever seen. You and this channel are an absolute delight, and the videos keep getting better and better. As do you. I wish you all the success!
Yeah, I realise that sounds weird now. It's because of how book plates work - I sign a lot of them (I promise I signed every single one!) and then other people insert them into the books at the printing stage.
Just purchased a copy. Super detailed, clear descriptions and photos and so easy to follow. As a subscriber I obviously watch a lot of your RUclips videos (which are brilliant) already but the book is an absolute treat. I love the written word, so this purchase was a ‘no brainer’. Great book, James. I’m thoroughly enjoying it.
I just ordered mine! Excited, only just got into coffee with an aeropress and some decent beans. Lots to learn and discover, I never realised how good good coffee actually is haha.
My wife bought me this book for Christmas 2023. Now, while I can read, I don't, at all. Apart from stuff I have to read for work, I have never read a full book since i read a few of the Biggle's books as a kid 😅. I had already been hooked into this hobby by James' channel and I suppose I could now be categorised as a 'coffee enthusiast'. I read this cover to cover in less than 2 weeks. James' writing style just grabs you and doesn't let you go. He has a knack of dealing with the subject matter that it just sticks with you. If you are into coffee your mind will just Hoover up the information encapsulated in this book. i can't recommend this book highly enough. Even if you are just starting out, this book will give you a brilliant push into this madness we all love so well. One last thing, this is a quality, hard bound book. It feels what a high quality book should feel like in your hand; just the right size, it's well balanced to hold and the paper, wow, this feels soooo nice in your hand. The whole package just oozes quality. I hope the companion Coffee Atlas is the same. Thank you James.
Hey, sometimes you need a title that tells you exactly what you'll find inside. Also, I love this video. The setting was wonderful, and the choreography of you speaking while extras are handing you things while you stare straight ahead at us absolutely tickles me.
I just need to point out how fantastically well done this video is in all aspects. Doing a single take with choreography for two minutes and nailing it! Outstanding work!
At nearly 40 I finally moved from tea to coffee as a habit. I love the ritual. Seems I like a thick meal in a cup immersion method earlier morning and a clean filtered cup during the day. Think I’ll get your book.
James you have taught me so much. Just ordered you two books on Amazon. Thank you for everything. I didn’t know anything about coffee two weeks ago but after binging your channel I got an aeropress and a v60 switch and about 5 lbs of beans with a timemoore grinder. I’m having a blast and really enjoying coffee like I never have before. Thank you thank you thank you Sir.
Watched the video and ordered a signed copy in less than 5 minutes, that's a new record for me! Thank you James, your videos and been very useful (not to mention entertaining) so I'm really looking forward to reading the book.
Just pre-ordered the book and am hyped! You have been the singular reason I've gotten interested in coffee during the pandemic and I am even planning on centering my master's thesis in economics around coffee! I have been studying sustainable development alongside economics and would be interested in writing about the price development of coffee, past, and future.
Have you listened to Lucia Solis' podcast, "Making Coffee with Lucia Solis"? I just started it recently, and she talks a lot about the value chain of coffee in the first few episodes. It's pretty fascinating, and it seems right up your alley.
My 2 signed copies arrive in NL yesterday. Amazing! I ordered 2 copies because one is a gift to a friend who started a cafe ( a coffee shop in the Netherlands means something different) because of his passion for coffee. Sometimes passion for good coffee and entrepreneurship doesn't always end in a sustainable living and the cafe is floundering. I am hoping that he gets enjoyment from the book but also hope that he finds some way to monetise it by creating content where he speaks to his differences in opinions of various aspects in the book. Here's to inspiring him to be creative and get as much enjoyment from it as he can. And it also serves as a reminder that very many people care about good coffee. This is a great way to anchor that with him.
I just pre-ordered! You have already convinced me not to get into espresso at home, as I don't need another expensive and time consuming hobby, and helped me perfect my pour over technique. I'm really looking forward to this book.
You are the reason I started my coffee journey and bought my first V60, grinder, Espresso machine, as a way to say thank you, I bought every single book of yours and I just ordered the signed copy the moment I finished this video, thank you James.
I am so glad to hear you did an audio book too. I was about to comment that you should, but you were way ahead of me. As someone with ADHD it makes it easier to read and retain info i'm reading to read and hear it being read at the same time. Thanks! I cant wait to pick up both!
This couldn't be better timed. I literally just received my espresso machine today and am excited to learn about using it as well as how to better my coffee. Thank you for the wonderful videos and information you provide us with, and now even more so with this additional book.
Received my 'signed' copy today. All well with the book itself. Beautiful, well laid out and informative (as one would expect from James). However, it falls short in that, in my opinion at least, a signed sticker stuck on a page, does not constitute as a signed copy of a book.
Yep. Mine arrived today and that was my first thought regarding the "signed nature" of it. Found that part a bit disappointing. The rest of the book is great.
I just learned via Twitter that the "signed version" just got a signed sticker put onto them. I have to say that I am now very glad I didn't order one. I understand that it's a matter of logistics and distribution but honestly, I'd expect a truly signed copy.
Yeah. James sent out an e-mail sorta stating that and offered everyone a refund if wanted. While I'm still taking delivery of my copy, it's not a "signed" book. It's a book bundled with an autograph from James.
Yeh... I skimmed as well.. he must be some kind of scam... and then.. cos those copies went out... and.... Well... Even Harry has some kind of ghost writer who did his biography too. I guess... at this point in time... our society can officially declared to have collapsed. The end. I think I've skimmed around a good 60 odd video today..... Despair is also sinking in as well.... What you want to do. But cannot. Cannot find any jobs, cos the entire country has collapsed. Cannot live offgrid.. cos.. the entire world is locked down... And all you can see.. is the numerous people doing stalky... and perving things as well... to chase you... and to stalk you. Or to steal whatever you have. Weird... weird times....
Ordered! Love the classic look of the book as well. Thanks for the time and effort you put into the book (and your videos) I look forward to reading it!
I have not read a book since college. I don’t even know if I have the capacity to read anymore. You best believe I pre-ordered this though. Love what I’ve seen so far! Thanks James!
I will likely buy a copy of this, but it would be more for supporting you and your endeavors than anything else. I feel like you've already helped me learn how to make the best cup at home, and that was using the Aeropress. I love Americanos, and while I know the Aeropress doesn't make true espresso, what I end up with is very dang close. My recipe: A dark roast bean, I use around 20grams of pretty finely ground beans. I fill the Aeropress "tube" up to the 4 mark with hot water, and let brew for 2 minutes. Then push it through. This recipe isn't for a single "cup" of coffee, this makes something more along the lines of a Starbucks Venti size which I think is around 20 ounces. I put something like 300gram of hot water in my cup before "expressing" the coffee from the Aeropress, and I'm very satisfied with the result. All thanks to having been a subscriber on here for quite a while. Love your channel and your content. Keep teaching us about coffee !!
I've never order a book, let alone any product from a "youtube" so fast before. Looks like a great book, and a totally fair price, especially considering its a signed copy!
I just finished the book and started using your recommendations.. My coffee game has really improved and my mornings are sooooo much better now. Thanks James..
I've been watching your videos with a lot of interest. Full disclosure, rocket scientist here, I used to brew all grain beer and loved the tinkering and figuring out. Albeit, the alcohol was a slight issue, can't drink that much tasty brew and function... Now, coffee - At some stage in the last 6-7 years, I got enticed by light roasts out of curiosity and honestly, I seem to have nearly no tolerance for darker roasts now. Fench pressed them, moka pots, electric drip brewer, turkish style... And I thought I had a generally good experience with drinking what I brewed. UNTIL your comments about muddy coffee got me thinking that mearly all those methods do deliver kind of muddy coffee, well, unless I spend a lot on more controllable burr grinders. So, I took the chance and got myself a hario v60 flask and some papers. Still ground up the coffee with my bladed little grinder but tried to stop before making excessive fines. OMG, I can taste the sweetness! There is a night and day difference. Could just call it the paper filter difference but I think that woukd be injustice, the process is so much simpler and controllable by pouring over than all previous methods I've done with the same grinds. And I'm just pouring from a normal kettle too. In beer brewing we used to call this sparging technique - how you rinse the sugars from the barley through the hust and grain filter bed. Hands down, speed of sparge, grind size and avoiding channeling are the most effective changes to be made. Seems it is exactly the same with coffee. My feeling is that fines aren't themselves a problem but the absence of enough right sized grinds is an issue which also controls the % of fines in there. In fact, some fines where the majority of the coffee is ground coarser would provide an optimum flavour extraction. As a corrolary to beer brewing, you can just increase the amount of husks in the mash but that can often lead to astringency. I wonder if a particular grinding method leaves a portion of coffee skins intact that form a natural filter more effective than the grinds themselves - not becoming stuck. As a last note, thank you for making these videos. They are immensely helpful and enjoyable too.
Hi, James. Just want to say, thank you. I've found out about you 1 year ago, when I started working at a coffe place. I've learnt so much so far, mostly thanks to yours videos and recommendations of books and more. It is actually crazy to me how much I improved with the coffee (and even more crazy how much I still have to learn). Now, I can even distinct some of the most known regions that produce coffee (omg I just love kenyan coffees), and also have tried some really interesting. like Rwanda futi intango f.e. (and more anaerobic or semi anaerobic coffees). Well anyway, my life changed a lot thanks to you in the past year and also I'll 100 % buy your book. Can't wait 'till the end of the month when it gets shipped to continental eu.
You're one of the very few you tubers I'd buy a book from but have it given as a gift. I'm pretty knowledgeable with coffee and I'd buy mum a copy and myself for Christmas as she loves coffee but doesn't know how to make it properly. Coffee has been a large part of my life and I worked in hospitality long enough that I understand it.
I've been watching your videos for the last few years so I thought it was nice to support your channel and buy a signed copy! Your videos have helped me improve my coffee skills massively and I'm sure I will learn more reading your book. Unfortunately, the downside to my new passion for coffee is I've spend a small fortune buying and repairing coffee machines for myself and friends and I have just brought my dream forever machine (ECM synchronika)!
I got a signed copy as soon as I saw this was coming out this morning. My friend introduced me to you a few months back and I had no second thought on buying this for the quality of your work and having your signature in our home would be an honor. ☕☕☕
My book arrived today, and it does look great, and I'm sure it will be an invaluable resource. However, saying that my copy was signed is a stretch at best. Sticking a pre-printed label of James' signature on the inside cover is disappointing.
I am enjoying your book very much! I have learned more about making, tasting and enjoying coffee in four days than I did in the previous ten years. Thank you very much!
As much as I would have cherished a signed copy, I saved on shipping fees from NL by ordering from Amazon AU here in OZ and using Prime free shipping. Looking forward to the read.
People say RUclipsrs can't actually do anything in real life. Not only you make The Best Coffee but you also are one of the best marketing people I have ever seen! But don't leave youtube, please. It's much better with you here
How many takes did the chapter summary have before getting it? Quite impressive coordination XD I have a few people in mind who'd like this book, can't wait!
This looks like a great book. I do believe I might have to get a copy. I also noticed your previous "World Atlas of Coffee" book. That also looks interesting.
It's a great book. I'm a coffee roaster and I recommend it often to my clients who are interested in learning about coffee in a digest and illustrated way.
James Hoffmann! Love your videos! Just a casual coffee lover trying to learn more. I used to love a morning coffee, but so many brews seem to upset my stomach as I get older. By chance can you do an episode/short on coffees that are easier on the stomach? Is there such a thing? THANK YOU!!
20 USD for a signed first edition of your book? Honestly seems too little these days, especially for what I'm sure was a lot of work into a great bit of writing and photography. Looking forward to it!
My god, your creativity simply blows me away. You took what could have been a boring "prologue" and made it entertaining. Geez man. That was as good as any commercial as I've enjoyed (and I do tend to like TV product endorsements, such as Squatch, in recent years. So shoot me). You could easily be a filmmaker, but hey, I'm glad you're servicing something even more _essential_ to us Sir James - coffee. NEXT: A coffee thriller, mystery set in Oxford.
I received this book from baby Jesus (Czech Santa) and I like the format and design :) At page 42/43 I got a little lost regarding the effect of minerals and alkalinity on the coffee's taste. Only the effect of magnesium is explained, whereas the effect of calcium is missing. The effect of alkalinity is explained, but the definition of what alkalinity is, has been left out. It must have something to do with the pH, ions and buffer, but what exactly remains unclear.
Making coffee more accessible for everyone. I love it. Well done James and to the coffee community, authors and content creators. It's a pleasure to be a part of this.
Bought the book love it....I have watched almost all your videos it's still very nice to have a reference......and I am enjoying it very much - on my kindle......thanks for the kindle edition - I don't use cookbooks from kindle because its too messy but coffee can be read in advance hence no mess. Kindle misses out on visuals but with no loss regarding its usefulness....Excellent.
Video quality has skyrocketed! This is awesome. As always video content is top-notch. As a scientist I truly appreciate your levels of analysis and your experiment designs. When I get funding to buy textbooks I will buy your book James. Thank you so much!
I've tried a few methods and now I'm happily using my burr coffee grinder..(Cuisinart) that I got on sale, my mini Mr. Coffee (5 cup) and whatever coffee I can try at a reasonable price...mostly dark robust smokey beans that leave a good strong aftertaste....but I'll try every method available because I love coffee in the morning...Cheers!
I just ordered as I am watching (Kindle Version). I just love coffee, and I started home brewing at southern part of India. Your tips really helps trust me.
Purchased this book through your Amazon link. Book was delivered to my doorstep the next day (Virginia, USA). Great book. Enjoying and learning a great deal.
I don't read books but I bought this, it came today and I'm so excited to read it because I love coffee and even though I have literally every coffee machine and or device for making coffee I can never get enough of learning about new ways to make it. I recently watched videos about the hario Syphon coffee device and I want it, even though I don't need it as I love my chemex, it's the way it works similar to watching a Moka pot brew it's so fascinating. 😂 I know I'm a few months late to the book but thank you for writing it, I'll definitely need it. ❤
I was most excited to receive "The Best Coffee at Home" just before Xmas. I have been practicing the art of coffee making for a year now using espresso, Hario V60 & french press techniques. So whilst much of the content is familiar to me your book is still a tremendous read. In "coffee" there is always something to learn. Thank you James, wishing you, your family & all your supporters Happy Holidays!
Man I’ve been watching your videos for years. I’d buy your book just to support you, but I actually need it because I’ve started taking espresso more seriously. Can’t wait to read it
Just a quick FYI - videos with giveaways tend to attract scammers. I will never post a comment asking you to text me or anything else. If there's no verification check, it's probably a scammer.
Maybe respect your viewers and mention book in title or thumbnail, this feels horrible
There's a picture of the book in the thumbnail
@@zukacs It must be a joke bc it's literaly the title of the video and it's there in the thumbnail, but I don't get the joke.
James, Congratulations for this new book! - I hope that shipping to Chile (and Latin america) soon it will be available
@@zukacs don't be disrespectful, he's allowed to monetize and he's not forcing u to watch this. Entitled and a bit Rude tbh.
Can we all take a second to appreciate that continuous long take explaining the chapters while interacting with all those props? His video production skills are as incredible as his coffee
Coffee: The Movie, coming soon?
I defo get a Wes Anderson vibe
I would love to see some outtakes of this!
Apart from that bump to the wall it was nearly perfect 😀
Truly well thought out mis en scene
My girlfriend saw me binge-watching your videos and gifted me your book for our anniversary. I've been studying your brewing recipes excessively ever since. Thank you for sharing your passion with us! :)
I'd love to have a copy of this on my shelf. One thing that I learned while I was working as a blacksmith is that even if you absorb as much information as possible, and even if you have internet access, having a book nearby with quick-reference type material (i.e. recipes, suggested processes, etc.) is invaluable. Obviously, at home is a different environment than a workplace, but when you wake up in the morning, you really don't want to faff about with going through 99 conflicting Reddit posts to figure out how to make your coffee. You just want to know how much water to use to make your perfect cup of hot bean juice.
blacksmith hoenstly one of the coolest professions ever
@@nomongosinthaworld Coolest. Maybe. Hottest. Definitely 🔥
Even gave us a slurp, truly a man of the people. Looking forward to the book!
Yes! There's something about a Hoffmann slurp that we all love and appreciate :)
I almost fainted from excitement 😅
He was clearly proud of how good that slurp was.
@@undrwings I was a little disappointed that he didn't make his sour face
@@riffle91ar : Huh? That's before drinking that coffee?? What's wrong with you Alex! .... Shouldn't you have the heart palpitation AFTER the coffee?? ... (And then you'll realise how much grounded coffee he's put in it...)
That single take 6 part shot is beautiful, it's a joy to watch people play with framing and visual jokes, love it
You’re one of the rare people here on youtube I’m mad at for not plugging your products enough.
I feel like marketing and internet classes will be taught lessons about this video someday. Seriously, James, I've never seen a more on-brand pitch in my life. This product (the book), the cover design, the signed copies, the cheap copies and where they are sold, the give-aways. This is the maximum genius. I know this is going to go very well.
Otherwise known as scamming 😊
Let's see how @Hames Joffmann makes an unhelpful guide for this
I feel like that post-slurp “mmmhh..” was specifically for Hames
I mean it’s already not quite helpful
Who dis
Hames dont dissapoint
Plot twist it really _was_ James all along
This is the perfect gift for my dad, who has not watched the channel, but loved coffee much longer than I have and also really enjoys the espresso I make. All of which I learned about here on this channel
Purchased this immediately. It’s the least I could do as a form of support considering how much you’ve guided me towards great coffee brewing methods!
This was the best promotional video for a book that I've ever seen. You and this channel are an absolute delight, and the videos keep getting better and better. As do you. I wish you all the success!
Love how James casually states that "we have signed" the books. King of Coffee!
He made the stamp and someone else did all the stamping!
Yeah, I realise that sounds weird now. It's because of how book plates work - I sign a lot of them (I promise I signed every single one!) and then other people insert them into the books at the printing stage.
If he signs the audiobooks I’ll be impressed
@@TKC_ sign with his signature calming voice for sure!
1/2 of the books have been signed by James, and the other 1/2 were Hames
Just purchased a copy. Super detailed, clear descriptions and photos and so easy to follow. As a subscriber I obviously watch a lot of your RUclips videos (which are brilliant) already but the book is an absolute treat. I love the written word, so this purchase was a ‘no brainer’. Great book, James. I’m thoroughly enjoying it.
I just ordered mine! Excited, only just got into coffee with an aeropress and some decent beans. Lots to learn and discover, I never realised how good good coffee actually is haha.
That single take in the cafe was so impressive… had to rewatch the bean catch a few times.
And he didn't even look at them
I was wondering how many takes it took
I hope he posts the bloopers
The live ‘foley’, mmmm…
My wife bought me this book for Christmas 2023. Now, while I can read, I don't, at all. Apart from stuff I have to read for work, I have never read a full book since i read a few of the Biggle's books as a kid 😅. I had already been hooked into this hobby by James' channel and I suppose I could now be categorised as a 'coffee enthusiast'.
I read this cover to cover in less than 2 weeks. James' writing style just grabs you and doesn't let you go. He has a knack of dealing with the subject matter that it just sticks with you. If you are into coffee your mind will just Hoover up the information encapsulated in this book. i can't recommend this book highly enough. Even if you are just starting out, this book will give you a brilliant push into this madness we all love so well.
One last thing, this is a quality, hard bound book. It feels what a high quality book should feel like in your hand; just the right size, it's well balanced to hold and the paper, wow, this feels soooo nice in your hand. The whole package just oozes quality. I hope the companion Coffee Atlas is the same. Thank you James.
Hey, sometimes you need a title that tells you exactly what you'll find inside. Also, I love this video. The setting was wonderful, and the choreography of you speaking while extras are handing you things while you stare straight ahead at us absolutely tickles me.
That's exactly what I also thought about this
@@spinakker14 the whole team did a great job. Brilliant stuff!
I just need to point out how fantastically well done this video is in all aspects. Doing a single take with choreography for two minutes and nailing it! Outstanding work!
At nearly 40 I finally moved from tea to coffee as a habit. I love the ritual. Seems I like a thick meal in a cup immersion method earlier morning and a clean filtered cup during the day. Think I’ll get your book.
Thanks for all of your good work educating us all. I've pre-ordered one for me and two for friends who will truly appreciate it.
Thanks for all your videos! You lead me down a rabbit hole of coffee making, and i cant say i regret it one bit. Congrats on the book coming out!
James you have taught me so much. Just ordered you two books on Amazon. Thank you for everything. I didn’t know anything about coffee two weeks ago but after binging your channel I got an aeropress and a v60 switch and about 5 lbs of beans with a timemoore grinder. I’m having a blast and really enjoying coffee like I never have before. Thank you thank you thank you Sir.
Watched the video and ordered a signed copy in less than 5 minutes, that's a new record for me! Thank you James, your videos and been very useful (not to mention entertaining) so I'm really looking forward to reading the book.
It'd be a neat touch if each book came with a coffee ring already in it, on the usually blank page, where you could sign inside the ring.
That's how the aliens from Arrival write their signatures too.
the page left intentionally blank ha
Just pre-ordered the book and am hyped! You have been the singular reason I've gotten interested in coffee during the pandemic and I am even planning on centering my master's thesis in economics around coffee! I have been studying sustainable development alongside economics and would be interested in writing about the price development of coffee, past, and future.
Have you listened to Lucia Solis' podcast, "Making Coffee with Lucia Solis"? I just started it recently, and she talks a lot about the value chain of coffee in the first few episodes. It's pretty fascinating, and it seems right up your alley.
Way to speak directly to your consumer and address their need. Ordered.
My 2 signed copies arrive in NL yesterday. Amazing! I ordered 2 copies because one is a gift to a friend who started a cafe ( a coffee shop in the Netherlands means something different) because of his passion for coffee. Sometimes passion for good coffee and entrepreneurship doesn't always end in a sustainable living and the cafe is floundering. I am hoping that he gets enjoyment from the book but also hope that he finds some way to monetise it by creating content where he speaks to his differences in opinions of various aspects in the book. Here's to inspiring him to be creative and get as much enjoyment from it as he can. And it also serves as a reminder that very many people care about good coffee. This is a great way to anchor that with him.
This will be my gift for myself this Christmas...Best regards... I'm excited, can't wait
I just pre-ordered! You have already convinced me not to get into espresso at home, as I don't need another expensive and time consuming hobby, and helped me perfect my pour over technique. I'm really looking forward to this book.
Same here
Need to get a good hand grinder and get “dialled in” to get my pour over technique as good as it can get 👍
Thank you for all the content you create and all the work that you do. Happy to support your book too!
You are the reason I started my coffee journey and bought my first V60, grinder, Espresso machine, as a way to say thank you, I bought every single book of yours and I just ordered the signed copy the moment I finished this video, thank you James.
I am so glad to hear you did an audio book too. I was about to comment that you should, but you were way ahead of me. As someone with ADHD it makes it easier to read and retain info i'm reading to read and hear it being read at the same time. Thanks! I cant wait to pick up both!
This couldn't be better timed. I literally just received my espresso machine today and am excited to learn about using it as well as how to better my coffee. Thank you for the wonderful videos and information you provide us with, and now even more so with this additional book.
Done! You are our reference in this beatiful world of coffee. Tks for all!
Super excited for your new book, James! Just ordered a copy for myself and a friend. But I'm also looking forward to the audiobook!
Voiced by jonathan keeble ofc
@@DuBstep115 if I'm not mistaken, the audiobook is narrated by James.
Me too.
Pre-ordered my copy! I "learned" what coffee is through your channel after years of butchering what I thought coffee was.
Received my 'signed' copy today. All well with the book itself. Beautiful, well laid out and informative (as one would expect from James). However, it falls short in that, in my opinion at least, a signed sticker stuck on a page, does not constitute as a signed copy of a book.
Yep. Mine arrived today and that was my first thought regarding the "signed nature" of it. Found that part a bit disappointing. The rest of the book is great.
My favorite thing about your videos is the ever-increasing production value. I love the one-take shot for the overview of the chapters!
I just learned via Twitter that the "signed version" just got a signed sticker put onto them. I have to say that I am now very glad I didn't order one. I understand that it's a matter of logistics and distribution but honestly, I'd expect a truly signed copy.
Yeah. James sent out an e-mail sorta stating that and offered everyone a refund if wanted. While I'm still taking delivery of my copy, it's not a "signed" book. It's a book bundled with an autograph from James.
My copy was signed inside the book. I guess I was one of the lucky ones?
@@-j5t-893 You must have been. I finally received my copy and mine had a sticker affixed to the title page. 🫤
Yeh... I skimmed as well.. he must be some kind of scam... and then.. cos those copies went out... and.... Well... Even Harry has some kind of ghost writer who did his biography too. I guess... at this point in time... our society can officially declared to have collapsed. The end. I think I've skimmed around a good 60 odd video today..... Despair is also sinking in as well.... What you want to do. But cannot. Cannot find any jobs, cos the entire country has collapsed. Cannot live offgrid.. cos.. the entire world is locked down... And all you can see.. is the numerous people doing stalky... and perving things as well... to chase you... and to stalk you. Or to steal whatever you have. Weird... weird times....
I want to give a shoutout to the Helpful Hands folks providing welcome visual gags during this video. Bravo to the whole team.
Ordered! Love the classic look of the book as well. Thanks for the time and effort you put into the book (and your videos) I look forward to reading it!
I have not read a book since college. I don’t even know if I have the capacity to read anymore. You best believe I pre-ordered this though. Love what I’ve seen so far! Thanks James!
I just love how James is embracing his memeability so heartily.
I was gifted your book for my birthday, and I love it! So informative and aesthetically pleasing to read.
I can’t imagine the amount of work behind the one shot take for the book chapters explanation. Great job 👏
I will likely buy a copy of this, but it would be more for supporting you and your endeavors than anything else.
I feel like you've already helped me learn how to make the best cup at home, and that was using the Aeropress. I love Americanos, and while I know the Aeropress doesn't make true espresso, what I end up with is very dang close.
My recipe:
A dark roast bean, I use around 20grams of pretty finely ground beans.
I fill the Aeropress "tube" up to the 4 mark with hot water, and let brew for 2 minutes.
Then push it through.
This recipe isn't for a single "cup" of coffee, this makes something more along the lines of a Starbucks Venti size which I think is around 20 ounces. I put something like 300gram of hot water in my cup before "expressing" the coffee from the Aeropress, and I'm very satisfied with the result.
All thanks to having been a subscriber on here for quite a while. Love your channel and your content.
Keep teaching us about coffee !!
I quickly preordered this the moment I finished the video. I’m glad I did before the signed ones ran out. Looks like a great book mate!
I gotta say, after leaving Mormonism and never knowing how to make or drink coffee... You're channel is a miracle! Thanks James!
I've never order a book, let alone any product from a "youtube" so fast before. Looks like a great book, and a totally fair price, especially considering its a signed copy!
I just finished the book and started using your recommendations.. My coffee game has really improved and my mornings are sooooo much better now. Thanks James..
What a fantastic well produced video!
Indeed, after this video, the book can only be a disappointment.
Your genuine smile at the end. Awww
I've been watching your videos with a lot of interest. Full disclosure, rocket scientist here, I used to brew all grain beer and loved the tinkering and figuring out. Albeit, the alcohol was a slight issue, can't drink that much tasty brew and function...
Now, coffee - At some stage in the last 6-7 years, I got enticed by light roasts out of curiosity and honestly, I seem to have nearly no tolerance for darker roasts now. Fench pressed them, moka pots, electric drip brewer, turkish style... And I thought I had a generally good experience with drinking what I brewed.
UNTIL your comments about muddy coffee got me thinking that mearly all those methods do deliver kind of muddy coffee, well, unless I spend a lot on more controllable burr grinders. So, I took the chance and got myself a hario v60 flask and some papers. Still ground up the coffee with my bladed little grinder but tried to stop before making excessive fines. OMG, I can taste the sweetness! There is a night and day difference. Could just call it the paper filter difference but I think that woukd be injustice, the process is so much simpler and controllable by pouring over than all previous methods I've done with the same grinds. And I'm just pouring from a normal kettle too. In beer brewing we used to call this sparging technique - how you rinse the sugars from the barley through the hust and grain filter bed. Hands down, speed of sparge, grind size and avoiding channeling are the most effective changes to be made. Seems it is exactly the same with coffee. My feeling is that fines aren't themselves a problem but the absence of enough right sized grinds is an issue which also controls the % of fines in there. In fact, some fines where the majority of the coffee is ground coarser would provide an optimum flavour extraction. As a corrolary to beer brewing, you can just increase the amount of husks in the mash but that can often lead to astringency. I wonder if a particular grinding method leaves a portion of coffee skins intact that form a natural filter more effective than the grinds themselves - not becoming stuck.
As a last note, thank you for making these videos. They are immensely helpful and enjoyable too.
Hi, James. Just want to say, thank you. I've found out about you 1 year ago, when I started working at a coffe place. I've learnt so much so far, mostly thanks to yours videos and recommendations of books and more. It is actually crazy to me how much I improved with the coffee (and even more crazy how much I still have to learn). Now, I can even distinct some of the most known regions that produce coffee (omg I just love kenyan coffees), and also have tried some really interesting. like Rwanda futi intango f.e. (and more anaerobic or semi anaerobic coffees). Well anyway, my life changed a lot thanks to you in the past year and also I'll 100 % buy your book. Can't wait 'till the end of the month when it gets shipped to continental eu.
Phenomenal. I just purchased the book after watching this great video.
Watched the first five seconds and instantly bought that thing! Thanks for all your great work, James.
You're one of the very few you tubers I'd buy a book from but have it given as a gift. I'm pretty knowledgeable with coffee and I'd buy mum a copy and myself for Christmas as she loves coffee but doesn't know how to make it properly. Coffee has been a large part of my life and I worked in hospitality long enough that I understand it.
I don't think James will appreciate being called a potato!
How beautifully choreographed! Well done, James!
Just ordered the signed copy. Looking forward to reading!
I'm so excited, I'm just 14 and I loved world atlas of coffee! Definitely going to pick this one up!
Just pre-ordered, can't wait! Congrats James, this is going to be a huge hit.
I just pre-ordered my U.S. copy! I am so excited to receive it :D
Thanks, James, for passionately sharing your knowledge with the world!
I've been watching your videos for the last few years so I thought it was nice to support your channel and buy a signed copy! Your videos have helped me improve my coffee skills massively and I'm sure I will learn more reading your book. Unfortunately, the downside to my new passion for coffee is I've spend a small fortune buying and repairing coffee machines for myself and friends and I have just brought my dream forever machine (ECM synchronika)!
I got a signed copy as soon as I saw this was coming out this morning. My friend introduced me to you a few months back and I had no second thought on buying this for the quality of your work and having your signature in our home would be an honor. ☕☕☕
My book arrived today, and it does look great, and I'm sure it will be an invaluable resource. However, saying that my copy was signed is a stretch at best. Sticking a pre-printed label of James' signature on the inside cover is disappointing.
I am enjoying your book very much! I have learned more about making, tasting and enjoying coffee in four days than I did in the previous ten years. Thank you very much!
As much as I would have cherished a signed copy, I saved on shipping fees from NL by ordering from Amazon AU here in OZ and using Prime free shipping. Looking forward to the read.
The shipping for the signed copy to Australia is only 9 Euro, I don’t think that’s a lot to ask
People say RUclipsrs can't actually do anything in real life. Not only you make The Best Coffee but you also are one of the best marketing people I have ever seen! But don't leave youtube, please. It's much better with you here
How many takes did the chapter summary have before getting it? Quite impressive coordination XD
I have a few people in mind who'd like this book, can't wait!
He did it _Live,_ damnit! 😋
More than I want to admit...
Long time viewer of the channel. Just ordered myself a signed copy. Can't wait! Thanks!
This looks like a great book. I do believe I might have to get a copy. I also noticed your previous "World Atlas of Coffee" book. That also looks interesting.
It's a great book. I'm a coffee roaster and I recommend it often to my clients who are interested in learning about coffee in a digest and illustrated way.
Congratulations! What a wonderful thing! I hope you have the most success with your release!
James Hoffmann! Love your videos! Just a casual coffee lover trying to learn more.
I used to love a morning coffee, but so many brews seem to upset my stomach as I get older.
By chance can you do an episode/short on coffees that are easier on the stomach?
Is there such a thing? THANK YOU!!
Cold brew my friend!
Got an autographed book for Christmas yesterday. Best. Gift.Ever. ❤
Love this! Ordered, can’t wait to get mine :)
I'll be interested to see how you announce your book Ali.
Ali
How was the book?
So excited for the book. Love the channel and info. Bought one for me and one for mom to go with the V60 and grinder I'm sending her for her birthday.
Begins the video by saying ”this is not clickbait”. Proceeds talking about the book instead of the subject. 😂
Love the slick production, reminds me of that Old Spice advert with the guy on the horse with diamonds, only sexier.
20 USD for a signed first edition of your book? Honestly seems too little these days, especially for what I'm sure was a lot of work into a great bit of writing and photography. Looking forward to it!
That's what I thought! Didn't have to think twice about ordering the signed version!
I was surprised by the price too! It’s really a no brainer for anyone who want to show their appreciation to this wonderful man.
My god, your creativity simply blows me away. You took what could have been a boring "prologue" and made it entertaining. Geez man. That was as good as any commercial as I've enjoyed (and I do tend to like TV product endorsements, such as Squatch, in recent years. So shoot me). You could easily be a filmmaker, but hey, I'm glad you're servicing something even more _essential_ to us Sir James - coffee. NEXT: A coffee thriller, mystery set in Oxford.
For the ‘one shot take’, in actual how many takes did it took to have the final one? It’s amazing and well executed! 👏
I received this book from baby Jesus (Czech Santa) and I like the format and design :)
At page 42/43 I got a little lost regarding the effect of minerals and alkalinity on the coffee's taste. Only the effect of magnesium is explained, whereas the effect of calcium is missing. The effect of alkalinity is explained, but the definition of what alkalinity is, has been left out. It must have something to do with the pH, ions and buffer, but what exactly remains unclear.
Making coffee more accessible for everyone. I love it. Well done James and to the coffee community, authors and content creators. It's a pleasure to be a part of this.
Bought the book love it....I have watched almost all your videos it's still very nice to have a reference......and I am enjoying it very much - on my kindle......thanks for the kindle edition - I don't use cookbooks from kindle because its too messy but coffee can be read in advance hence no mess. Kindle misses out on visuals but with no loss regarding its usefulness....Excellent.
you got it wrong! it is clickbait!
Released just in time for my birthday. Thank you and congrats on the release of your book. 😁
Video quality has skyrocketed! This is awesome. As always video content is top-notch. As a scientist I truly appreciate your levels of analysis and your experiment designs. When I get funding to buy textbooks I will buy your book James. Thank you so much!
Coffee that's perfect for the weather, thanks for sharing this James.
I've tried a few methods and now I'm happily using my burr coffee grinder..(Cuisinart) that I got on sale, my mini Mr. Coffee (5 cup) and whatever coffee I can try at a reasonable price...mostly dark robust smokey beans that leave a good strong aftertaste....but I'll try every method available because I love coffee in the morning...Cheers!
I just ordered as I am watching (Kindle Version). I just love coffee, and I started home brewing at southern part of India. Your tips really helps trust me.
Purchased this book through your Amazon link. Book was delivered to my doorstep the next day (Virginia, USA). Great book. Enjoying and learning a great deal.
Watching this at 2:40am and getting excited to brew my coffee in the morning!
"one is in UK, one is in Europe", cracks me up, I couldn't help it 😆 congratulations on your new book James! 😉
This is one ad/infomercial that I really didn't mind!
I'm glad you can spread your gospel in written form. I'd totally get a copy if I wasn't broke, hope it sells like crazy!
Ordered 2 signed editions, one for me and one as a gift. Thank you for all your content.
James I’ve watched a few of your videos. Extremely interesting and informative. Thanks a lot for your time
I don't read books but I bought this, it came today and I'm so excited to read it because I love coffee and even though I have literally every coffee machine and or device for making coffee I can never get enough of learning about new ways to make it. I recently watched videos about the hario Syphon coffee device and I want it, even though I don't need it as I love my chemex, it's the way it works similar to watching a Moka pot brew it's so fascinating. 😂 I know I'm a few months late to the book but thank you for writing it, I'll definitely need it. ❤
I was most excited to receive "The Best Coffee at Home" just before Xmas. I have been practicing the art of coffee making for a year now using espresso, Hario V60 & french press techniques. So whilst much of the content is familiar to me your book is still a tremendous read. In "coffee" there is always something to learn. Thank you James, wishing you, your family & all your supporters Happy Holidays!
Man I’ve been watching your videos for years. I’d buy your book just to support you, but I actually need it because I’ve started taking espresso more seriously. Can’t wait to read it