Leveraging AI and Innovation in Partner Marketing

In this insightful podcast, Heather K. Margolis, a seasoned channel marketing expert, joins Sugata Sanyal to discuss the evolving landscape of partner marketing. They explore how AI is reshaping demand generation, partner enablement, and recruitment, particularly for mid-market companies. Heather emphasizes the importance of personalized marketing, scalable partner support, and leveraging marketplaces effectively. She also shares her experiences as a woman in tech, offering valuable advice for the next generation of leaders. This podcast provides actionable insights on how businesses can navigate the complex dynamics of today’s channel ecosystem.