Why Monster Beverage Has The Best-Performing Stock In Over 30 Years
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- Опубликовано: 28 май 2024
- It may come as a surprise that Monster Beverage Corporation, which sells Monster Energy drink, is the best-performing U.S. stock in 30 years, even over tech giants such as Google, Apple, Nvidia and Microsoft. The company has been run by South African billionaires Hilton Schlosberg and Rodney Sacks since they acquired Hansen Natural in 1990. Monster, followed by main competitor Red Bull, is the leader in the $21 billion energy drink industry. Watch the video above to learn how an unassuming company came to have such wild success by focusing on marketing to audiences of sports such as UFC, MotoGP, Formula 1 and Nascar.
Chapters:
1:22 Chapter 1. Know your customer
4:18 Chapter 2. Slow and steady
6:13 Chapter 3. A growing industry
7:50 Chapter 4. The next 30 years
Produced, Shot and Edited by: Natalie Rice
Narration by: Robert Ferris
Animation: Jason Reginato, Mithra Krishnan
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty, AP Photos, Monster Beverage, Red Bull GmgH, PepsiCo, The Coca-Cola Company, Walmart.com
Additional Sources: IBISWorld, Reuters
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Why Monster Beverage Has The Best-Performing Stock In Over 30 Years
My biggest regret is not investing $1,000 into Monster at negative one years old. How foolish of me.
Why not invest $1,000 into Bitcoin when it was worth $0.00001?
Everytime i hear Bitcoin i just think of that old Starcraft tournament with 25 bitcoin as the last prize, and everyone complained they didn't want that crap...@@PsyQoBoy
Should have sold that RC car and invested 😂
You should have bought a house when you were in high school. Shame on you
Absolutely right. I should've pulled myself up by the bootstraps huh@@Watch-0w1
Funny fact: you never saw any specialist recommending this kind of stock.
I've seen it recommended, but really only AFTER it was already a financial hit.
Just like every result-oriented specialist that a 13 year old kid could do 😂.
I guess it was because they were instructed to not even mentioning it to the public / retails so big players can gather all the shares cheap , they could see the good trend.
It’s underperformed the last 5 years
@@CPATuttle and it’ll continue to go down when people continue the realize it’s stops hearts just like the decline of cigarette time gets on everything’s ass
I love how they never mentioned that it simply tasting good relative to other energy drinks may have been a factor in its success.
Yes, taste is subjective, but it definitely is a huge factor.
Absolutely! Red Bull's taste is atrocious
I like how they tried to distance themselves from the energy drink flavor. there is a chance that i could hand you one of many varieties of monster and you would have no clue it was one on taste alone. All redbulls taste like redbull monster zero tastes nothing like default monster.
@@rookooful The various other flavors are just to fill in a void in the market, but regardless as a teenager I gravitated towards the default monster (green) simply because it tastes way better than the other options from different companies. I'm positive that single product having a good flavor is what made them big.
Agreed
Daaaaamn the taste of this drink is a running joke but trust the yanks to stick up for toxic artificial flavours 😂
I work at a manufacturing plant for monster. We make about 5,000 cans a minute. Its insane the amout of money these folks make in profit.
If you took one can would anyone notice
Been a consumer for 7 years now and seeing the size difference right next to Redbull cans is the reason why I first picked it up and stuck with it since. Crazy how Redbull never took notice Redbull is the biggest advertiser for Monster.
Also Monster have a ton of flavors, which takes up more shelf space, and thus more visibility.
Monster’s Sunrise orange flavor has now shrunk to the size of redbull cans.😮
Can’t mix monster in drinks. Too sweet.
I agree. Only time I drink red bull is when someone offers to buy it 😂
It's definitely a better deal than Red Bull..
I love monster because the cans are double the size of redbull for less price, they have dozens of flavors with lots of sugar, little sugar, or no sugar, and they're just so good.
As long as there construction jobs and logistics roles there will be energy drink sales lol
also college students who need to stay up to study
Military too. Beef jerky and energy drinks. lol
You act like there aren't way better energy drink options than Monster and that's dumb.
@dotcom289 no one said monster, they said energy drinks
Don't forget tech bros and game developers.
I remember when Monster hit the shelves. I thought I'd never be into the drink back then.
Then I joined the military and am hooked 😂😂
Same here. As a former NCO, I lived on Monsters and coffee.
I drink one a day now but y
Used to drink more.
Stop drinking the devils energy drink those are 3 Hebrew 6’s
engineered to make you addicted
@@Akac3sh like RUclips
Worked with mexicans they drink it like water. I would buy 2 for 4 dollars at keyfood every morning one for me and one for the foreman, because of that he always called me first whenever there was a new gig.
As a package handler, Monsters are sooo necessary that I’m filling them as a employee business expense 😂
I drank energy drinnks for 10 years. I thought I couldn't function without them. I would drink 2-3 a day. I quit caffeine cold turkey 3 months ago and at first I was really tired all the time. Now I feel like I have the same amount of energy I did when drinking them. My hope is that more people realize they can have energy without them.
I get what u mean when u say u feel like u have enough energy without them. But let's be honest bro, 2-3 monsters will have you zooming lol it's definitely not the same amount of energy as without it haha
I was the same as you. But that only leads to diabetes and cancers which are on the rise in young people. I quit aswell, and I can say the same. I sleep better. I wake up more ready to go. I feel better. The first month without them was hard. After that, I can't imagine ever going back.
Why would you do that to your body? The answer is probably the same as why people eat processed food, they don't know what they need to stay healthy and they don't know what they are eating. They are basically throwing their money and health away so that other people that not even consume this garbage, beavuase they are smart enough to know they shouldn't, get 30 million dollars.
@IndigoSignature47 You're right. I would definitely get a boost of energy after each one, but there was always a crash. Every morning, I'd feel like a zombie until I had one. Now I wake up ready to go.
Jesus… 2-3 a day
1994 to 2024..... Thats too long i need my 2 mil next week. 😂😂😂😂😂
Right!!
🤣🤣🤣
🤣🤣 for real though
Monster Beverage is very popular in Japan, too.
Even J.H.S. and elementary student drink them to study overnight. I think we needs to regulate them for children's health.
It's funny because Japan invented the energy drink (Libogen/Lipovitan), of which a Thai imitator, Krating Daeng or Red Bull, then sold the global (ex-SE Asia) rights to a certain Austrian businessman.....
@stn8003 not everyone drinks those o thinks of drinking those if I buy them it's just to have them as 😮trophy only that ppl drink them but not type they are to much crap in them 😮
@@Avantimetrue.
I used to be a punk skater kid when I was 19 ADDICTED TO monster energy they definitely had extra ingredients back in the day in them lol
I had a buddy that died from then
@@yungdial5987How many did he drink a day and for how long also R.I.P
Monster Java and Juice was the best thing they introduced
Agreed. Love punch and the Java
The juice is fire for sure
Java was the only flavor I liked.
I only drank it in 2007/2008.
Then just quit and drank lattes.
Do they still sell Java?
I haven't seen the Irish Blend one in years now. Thats my favorite Java
@@MrG360oneX that sucks! The green one. Alive and well in my city
Drinking a watermelon sugar free Monster while watching 😂
Let us know what that drink is doing to your body in the long term.
@@rhysioeren3203 ♥️
BRO the punchline is the best flavor after the iconic Green one
@@rhysioeren3203☝️🤓
Wish I bought stocks instead of coloring within the line during elementary 😢
They’ve been consistent with their product, a drink that taste good and provides energy.
Are you saying they actually work? Meaning they are not unhealthy in the long term and provide you with a boost in your productivity?
@@rhysioeren3203 Two things can be true at the same time.
@@mmaybee4379 are they?
@@rhysioeren3203 The sad truth is most of us cant afford to live a heathy life. I started drinking Monster because I had 2 jobs at age 17. (12-16hr workdays). I could have chosen a healthy life, like drinking fresh juice, tea etc. but I would probably be homeless in 2yrs 😢
???
The guy in blue sweater needs to upgrade his mic, audio system.
Yeah horrible choice by CNBC to interview that guy
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Starting early is simply the best way of getting ahead to build wealth, investing remains a priority . I learnt from my last year's experience , I am able to build a suitable life because I invested early ahead this time .
The rich Invest in alternative income streams that are independent of the government and it should be the top priority for everyone right now. especially given the global economic crisis we are currently experiencing. Stocks and virtual currencies are still attractive investments at the moment.
I thought about going into the real estate market, but I lack good knowledge and a strategy. I have something saved up, but it's hard to bite the bullet and do it.
Right now the markets are going berserk right now. This is the best time to watch them, get to know them better, and strike when the opportunity presents itself.
I learned that from Mary Elizabeth Hanson fin my mentor
They also have free advertising from Jeep owners!
and femboys
@@jotarosprite Why?
??
Association where x=y
I like Celsius better. Just enough caffeine, without overkill.
Flo rida clapped them
With around $120k invested in MNST stocks, any suggestions for additional stocks to diversify across various markets? Looking for a well-rounded portfolio that balances risk aversion with returns meeting yearly inflation concerns.
Prioritize two goals: strategically sell stocks to limit losses and maximize gains, and be prepared to capitalize on market shifts. Consult a financial advisor or professional for personalized guidance.
Certainly, I've been consulting with a Certified Financial Planner (CFP) since the outbreak. Beginning with an initial fund of $80k, my advisor makes decisions on when to enter and exit positions in my portfolio, which has now expanded to around $350k.
Since 2019, my portfolio has shown little growth. I'm considering consulting the advisor who assists you; I'm eager to enhance my retirement fund, especially as I plan to retire in three years.
“Natalie Marie Gentry” is the licensed advisor I use. Just search the name. You’d find necessary details to work with to set up an appointment.
I just googled her and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a caII.
The cigarettes of our generation
Monster has what plants crave!
Monster giving coke peace tea was a bug move too. Peave tea and arizona teas are great products too
Please keep such documentaries coming theyre great
Finally an update video on one of the best subjects
Concluding 2023 with a 20% decline in the S&P 500, long-term investors find a promising entry into 2024. Noteworthy ETFs include: $VOO for S&P 500, $VTI for total US market, $QQQ for tech growth, and $SCHD for growth with dividends. Calculating my annual dividends, I'm thankful for $167k-attributing it to discipline and focus.
In the past month, my "unexciting" index funds provided me with over $6,000 in dividends, giving me the option to spend without selling shares. Currently, I've opted to reinvest the dividends to acquire additional index funds for future growth.
Apt!! I was self-managing my portfolio but suffered heavy losses in 2022 and i knew i couldn't continue like that, so i consulted a fiduciary advisor. By restructuring and diversifying my $1.2M portfolio with dividend-paying stocks, ETFs, Mutual funds and REITs, I significantly boosted my portfolio, achieving an annualized gain of 28%.
This sounds interesting. My portfolio is in the red. Can you recommend your analyst, please?
Finding financial advisors like Natalie Marie Tuttle who can assist you shape your portfolio would be a very creative option. There will be difficult times ahead, and prudent personal money management will be essential to navigating them.
Thanks for sharing. I curiously searched for her full name and her website popped up after scrolling a bit. I looked through her credentials and did my due diligence before contacting her. Once again many thanks.
"The way they've built the brand is unique". Zero mention of the fact that they completely ripped off Red Bull's business model
You mean Rockstar no?
Yeah true
nah red bull is used to be sold in those small bown glass bottles.. they're the first to put it in the can
I use to have at least 2 of these every exam I had during college
What’s more amazing is that neither I nor anyone I know has ever tried Monster or any energy drinks for that matter.
Maybe go try one?
You work for 40yrs to have $1m in your retirement, while some people are putting just $10k in a meme coin for just few months and become multi millionaires.
Starting early is the best way of getting ahead to build wealth, investing remains a priority.
Business model is smart, growth is contast and heck the provie double the quantity at same price as redbull.
I am buying the stock.
To me it’s simple because they have a kickass emblem on the black Can!!!!
Monster keeps the DoD going.
I've been drinking a zero ultra every morning instead of coffe for the last 10 years. No adverse side effects. I would never ever drink more than one a day. As far as caffiene content monster is pretty mild. The regular size can has about the same as 2 cups of coffee. I don't think there's as much of a health hazzard drinking it as people think. It's just caffeine and vitamins.
Blue-collar indeed. My co-workers, not all, drink it. To the surprise of many that I have never drank an energy drink lol
Knowing your audience is crucial.
The power of brand name
I bought 200 shares of this company few years back
I'm Mexican and Monster is the go to energy drink for Mexicans lol. Every job i've had over the years you always see latinos drink monsters, we would drink at least one a day for work.
do they not care about their health (culturally)at all ? or is it just because it is cheap ? (i am very far from any latino country and cant even recall ever meeting any)
@@juki6377 Sadly they just dont care about their health. I stopped with the bad habits, but I see my fellow latinos drink and eat unhealthy all the time.
@@FateOfAllFoolslol maybe it's an extension of the "Macho" culture sort of present among those born post war. Or is there no health education, or looking up a little too much at their northern neighbour? Hmm kind of sad, Latin America is just never getting a break
@@juki6377what’s the point of a healthy life if you can’t afford a roof over your head? Healthy things are usually x2-3 more expensive. Just look at Whole Foods. Yes they can probably pack veggies, fresh juice, tea, etc. for lunch but it’s unsustainable when you work 12-16hrs/day doing manual labor
prefer to live past 50 years old
I used to drink Monster when I was a teenager, but I switched to tea and coffee because they're cheaper and taste better. Probably Monster will do fine - clearly their management is skilled - but I don't see what competitive advantage they have which will allow them to continue to *significantly* outperform the industry.
There is a guy at my workplace who will drink probably 3 to 4 cans per day, imagine all the caffeine he consumes in a short time. It is kind of health risky but we could say the same when someone smokes the same amount everyday.
Celsius is the new Monster, except women and men drink Celsius! Up 5300% last 5 years. 😮
The driving growth is the percentage of caffeine ( 200mg ) that is in each can. The drink is produced for "Caffeine fiends."
As a consumer, and in my opinion, Monster's 0 calorie energy drinks taste better than Red Bull's non-diet option. Plus the energy kick from Monster drinks is very apparent, more so than my pre-workout supplements. So I can get a good tasting beverage that does its purpose at good value, makes sense they did/doing well.
I drive for UBER and buy these in bulk at Costco/Amazon. I can drive 10-12hrs with ease.
Monster energy sales rn 📈🆙️ after this video...
celsius will dethrone monster in the next 5 years
oh ya
Meanwhile to counter the Monster/Coke partnership, Pepsi in 2020 took full control of one of Monster's biggest rivals in Rockstar. Prior to 2020, Rockstar was already being distributed by Pepsi a partnership dating back to 2009. In a ironic twist when Rockstar first started out in 2001, Coke was actually the distributor of Rockstar & there was a period of 7 years in which Coke distributed both Monster & Rockstar which is crazy to me given the fact now that both are controlled by the two biggest beverage companies on the planet & are rivals.
absolutely love my weekly monster zero drink :D
oh ya
Monster actually works at bringing your strength out, but you can't over use it. You won't get any energy out of your body if you drank it the previous days, and if you do drink it you just end up not sleeping at night and you will feel even more exhausted the next day. It's a once a week or month kinda drink, they should make this drink with only the flavor and none of the energy additives, it would make a really good beverage without side effects.
Do you have any products for W164 2011 ML UK/European model.
Looking for 10-12 inch display with Android Auto/Carplay.
Monster Energy has a lot of competition to deal with in the Philippines as Redbull's glass bottle variant is cheaper than a can of Monster Energy and there are other cheaper brands in the market that operates the same market strategy, having sponsorship on sporting events and targeting college students and construction workers.
It doesn't mean Monster is entering the market with nothing to work on. They still have the esports scene to go with and not a lot beverage companies in the country has a lead like Monster Energy in that area. Much so with that recent report of online influencers and gaming as Filipino's preferred content to go on nowadays is on the rise.
Celcius will take a large amount of market share from Monster. They are growing exponentially! I just took a position and plan to hold it for the long term.
Meh
Same
Celsius has lower margins than Monster. Also Pepsi distribution is weaker than Cokes and many retailers prefer Coke over Pepsi so they will go w Monster over Celsius. Also Pepsi has its own energy drinks which Celsius needs to compete with whereas Monster is the only energy drink for Coke, it was smart the MNST CEOs negotiated that w Coke when they partnered.
I never drank energy drinks, until i started night shift, then they got me.
YEAP I started when I worked as a truck unloader for Walmart. Manual labor jobs require that extra boost
@@siamimam2109 ??
Orange monster is by far the greatest drink ever made
Yes, but you should try ghost co. Orange creamsicle,no sugar, but no after taste.Its a tie for me.Their orange Creamsicle, or Ghosts orange creamsicle.
oh ya
So not everything in business is Move fast, break things.
Sometimes steady growth is the key.
Now I want a monster drink.
The fact that a company selling unhealthy caffeinated sugar water is the best selling stock in the market is truly mind blowing and pretty sad reflection of society.
bro has never done differential calc homework🥺🥺i need my nootropics
wym, they have a very large selection of sugar free options, we can argue the caffeine is bad for you, but not all monster is sugar water.
@@changye9604 Sugar free is just Sucralose which causes cancer among other things not a good trade off.
theres definitely other energy drinks that dont taste like a jolly rancher, like a rockstar lemonade@@milamgarrett
@@changye9604 sugar free option with what? Cancer and obesity causing artificial sweeteners? Yea great alternative.
I haven't had a Monster since I got out of the Army lmao
Drink Yerba Mate it's organic with the same amount of caffeine and less crash 👍
In middle school I used to drink monsters due to the promotions with COD and all that, but now in college I like redbull more
The customer is every sleep deprived. That's a human working in America😢
oh ya
I used to drink the Java one back in 2008 or so.
Have never touched a Monster drink after that.
It’s crazy how when energy drink sector is mentioned that one thinks of Redbull and Monster flies under the radar despite Monster doing so well.
That's my type of company right there.
As an investing enthusiast, I've kept aside a good sum of capital to invest for financial independence and early retirement, but my concern right now is the market rally being propaganda. Is this a good time to buy stocks, or do I wait for the crash?
@@opeyemiaweda3409 First two years, I lost money until I got my sea legs. My portfolio is well-matched by a certified financial planner for every season of the market, and just recently hit 7 figures after 5 years of subsequent investments. I'm retired and never leaving the market.
@@JasonHines9 She goes by the name ‘Alice Marie Coraggio’ I suggest you look her up. To be honest, I almost didn't buy the idea of letting someone handle growing my finances, but so glad I did.
If your planning for long term 10-20 years buy now and dollar cost average if your looking to make money in the medium term wait till the crash
The cans look cool and the flavors are fun
oh ya
Monster Ultra is the best. But sometimes you just need an ice cold classic one to kick you up.
Greatttt
I work at Amazon and we’re always getting monsters to put away
I think it’s because they are always developing new flavors to stay relevant 😊
Everytime a case broke, it was Christmas for us 😂
i like A-Shoc and Ryse energy drink
Its the only thing close to soda I drink
Can attest that I am personally responsible for about a quarter of that stock’s growth.
My best friend just died of an heart attack at 43. He was drinking energy drinks every day.
Hypertension is the cause. Caffeine and sugar don't work well together. It's like caffeine and nicotine. My blood pressure fell due to vaping mixed with energy drinks, so never again with that combo, but other than that, it's better to stay with sugar-free versions and low on Caffeine levels
one of my colleagues used to live off these and apparently got pancreatic cancer around the same age
I promised myself to stop drinking energy drinks when i turned 30 but with extra overtime hours i need a can to get me through until the next shift
@@MrG360oneX no it's a false belief from addiction, like a meth taking truck driver. I also work shifts in a busy stressful job just drink water
@@MrG360oneX also your employer doesn't deserve your health
I watched this video as I drank a Monster Java. 😅
"knowing it's customer" that's what Bud Light needs to learn lol
ooo
My addiction to monster should be studied
Thanks for giving out free cans at Miramar Air Show!
There seems to be a good opportunity but then I look at the stock.They have a P/E of about 37, so quite overvalued for their industry. In addition I see risks coming from both regulatory constrains and mutating consumer preferences (trends of "more healthy and natural").
I'll probably regret this decision, but I'm not feeling confident in investing
Nothing against people that enjoy drinking Monster.
I'll be sticking to just drinking water.
Now if only they could keep ultra sunrise in the 12 pack stocked in stores 😠
Dr.Peacock-Trip to Ireland.
If anything I’d rather hope Monster success than Red Bull. I don’t want to pay a +60% tax directly on the product for sponsoring their extreme sports athletes and F1 team. I just want something nice to drink. I know Monster spends in ads to, but at least I don’t see it directly from the product costing 60% more than others (ahem Red Bull) And monster has superior variety in the lineup as well.
Red Bull has like 20-30 other companies supporting their F1 cars like Oracle, Honda, Exxon, bybit etc. I think they’re expensive on purpose. They want to be treated like a premium energy drink brand, kinda like supreme, gucci, Dior in fashion
@@siamimam2109 Yeah I guess so. That makes sense. But anyways, it's not working for me at least. It just feels like getting ripped of. The same reason I buy Japanese watches instead of Swiss. Yes. Swiss pieces are nice, but they're not really actually worth it unless you have more more money than you know what to do with, in a sense.
@@oes2546 agreed. Only time I drink Red Bull is when my uber passenger offers to buy it during a 711 stop 😆
I knew a guy that died from drinking 3 cans a monster a day
Energy drinks are legit will not go away anytime soon. Problem with Redbull and Monster is they are too expensive and too strong. They have a tough competition here with Sting that Pepsi bought. It’s cheaper and more diluted that will not cause palpitations unlike Redbull lol. I was able to try Monster and that is better than Redbull in my opinion. They are sponsors in running events here in our country and they mostly targets sports people here, too. I like it but it’s pricey so hopefully they can make it cheaper here. I love my occasional Sting tho, so satisfying lol!
The mechanics at my company drink these drinks on the daily. We have a vending machine filled with so many of them
I drink water 🌊
A serious and good management team is Key...
oooo
@@monanch791 What is this?Another frivolity...
Monster Rehab lemon is the real mvp
Way to contact the guy with the worst audio quality for your main interview. Top notch CNBC!
Send these people proper webcams and mics for the interviews. What would that cost you? $100 max. Cmon guys
Anyone else got this recomended while drinking a monster 😅
Theyre just good
Fun Fact: Prior to their deal with Monster Energy, Coca-Cola had distribution rights to Rockstar Energy during the 2000s. The deal spawned the short-lived Von Dutch energy drink. Then in 2009, Rockstar left Coca-Cola and joined PepsiCo.
I wish at 14 I '94 I knew about Monster and I had a $1000 kicking about. I also wish I would've know about the stock market and so many other things! ah well!
I strongly call for the Federal Reserve bank to lower the interest rate by 25 basis point in March. And another two in June and September by 25 basis points respectively. This will stimulate the economy and boost up consumption. Thank you. 😅😊
Tbh the design plays a huge part. You will see more monster empty cans in room then any other drink.
Their Ultra Paradise is the best thing ever.
The Beverages success is with the Ingredients as per the needs and preferences of People where the Culture is Required.
I reccomend having an ice cold Monster with a bag of Nacho Cheese Doritos, its amazing