The ROI on MultiCulturalism in Irish and UK Organsiations!

Transforming Barriers into Bridges: The Multicultural Marketing Revolution
Discover the inspiring journey of overcoming language barriers to pioneer a multicultural marketing agency that now connects brands with diverse communities in over 46 languages. This video delves into the importance of inclusive communication, the impact on businesses and communities, and practical insights for leaders and HR professionals aiming to embrace diversity and inclusion in their strategies.
In this episode, we discuss the following:
👉 Personal challenge to professional solution: Overcoming language barriers to connect brands with diverse communities.
👉 The inception of a multicultural marketing agency: From translation services to a full-service marketing powerhouse.
👉 The impact of inclusion: How language and cultural representation enhance belonging and organisational performance.
👉 The EDI event: Everyone Doing It Together, focusing on practical steps towards equality, diversity, and inclusion.
👉 Getting your house in order: Preparing your company internally before reaching out to diverse markets.
👉 Managing expectations: Communicating language capabilities to potential customers and employees.
👉 The essence of belonging: Making everyone feel wanted and valued in your organisation.
👉 Resources for the journey: Utilising ethnic calendars and media whitepapers for informed multicultural marketing.
👉 The future of multicultural marketing: Embracing internal and external diversity for business success.
About Tomasz Dyl:
✅ Tomasz founded GottaBe! at 17 and has spent the past 12 years leveraging his passion for communications to assist brands across financial, FMCG, telecommunications, and education sectors in reaching new audiences and enhancing customer relationships. Under his leadership, the agency has expanded to include offices in Southampton, London, and Ireland, earning numerous awards along the way.
✅ Website: gottabemarketi...
✅ Instagram: / tdyl
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In this episode, we delve into the journey of an individual who, upon arriving in the UK with limited English, identified a significant communication barrier not only for themselves but also for many others from diverse ethnic backgrounds. This realization sparked the creation of a marketing agency aimed at bridging the communication gap between brands and the UK's multicultural communities, now offering services in over 46 languages. The conversation highlights the oversight many businesses have in failing to engage with non-English speakers, missing out on connecting with a significant segment of the population. By addressing this gap, businesses can tap into new demographics, enriching their customer base and fostering a more inclusive environment.
The dialogue further explores the importance of language in inclusion and business success, emphasizing that offering services in multiple languages can significantly impact feelings of belonging among customers and employees.
Resources for embracing multiculturalism are discussed, including an ethnic calendar and a media whitepaper, which can aid organizations in celebrating diversity and enhancing their multicultural marketing efforts.
The discussion concludes with personal anecdotes and professional advice on the power of acknowledging and embracing the diversity surrounding us, both in the workplace and the broader community.