How to Build a Brand that’s NOT for everyone
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- Опубликовано: 8 июл 2024
- Thank you to Anker for sponsoring today’s video!
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I sit down with entrepreneur and good friend Shane Vitaly Foran owner of Clocks & Colours, Etah Love and Vitaly. In this video we talk about the fundamentals that go into building a successful brand. We discuss a bit of history in how it all started and the important principles he followed to grow his brands. We also go over the ingredients to a successful collaboration.
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Thanks again to Shane for stopping by to talk shop! Absolutely LOVE this topic and could literally make dozens of videos about building a brand!
Heck yeah love ya Peter!!
What is this code for only white people in Canada? Just call a Segregation Branding that's a good name for it. 👍 Good shit Petey
Please make those videos Pete, I think everyone would dig it! Especially coming from such a creative side of things you're portraying! 🙏
I really enjoy it when the videos are slightly long. ⚡️
PLS MAKE SOME BROLL PETER.... I LOVE U MAN
When the inspiration is authentic, it can be felt. Beautiful and genuine collaboration!
Remembering to have fun with a project like this is so important. Whenever starting a business venture, things WILL get rough. Remembering that joy you felt when you started will help you keep pushing.
I wanna see us all succeed!!!!
Man...this was awesome and motivating AF. If you're watching this and have an entrepreneurial mindset I don't know what other fuel you need...Do it and fuckin kill it. Time to be the captain of the ship
This was literally perfect timing, I have my own brand and have been struggling with the creative side and only making stuff that I think people want, instead of just making shit I like. No point in doing it day to day if you don't get to make shit you love!
Video couldn’t have come at a more perfect time! This week I quit my job to pursue my video business full time. Your content’s been inspirational to me for a while now so hearing your thoughts in discussions about entrepreneurship and brand building is awesome stuff!
Awesome, mate! Wish you the best on this journey. I'm one year in and can only tell you to be yourself and make some friends along the way. The creative industry is amazing!
Clocks & Colours is a brand that I will always stand behind - not only because of the gorgeous work they do, but because of their philosophy as artists - following your gut
As an artist and art RUclipsr, my creative process is defined by that philosophy
Awesome partnership - one more reason I’m so proud to be Canadian
My love to you both.
stoked for this one!
Pete your videos have made such a huge impact on my photography career, I cannot tell you how excited I get every time you drop a vid! Thanks for all that you do Pete it means a lot
This is brilliant, Pete. Brought a tear to my eye. You guys are the embodiment of ‘follow your North Star.’
Dude, I'm in the middle of rebranding Pete!
I've started leaning into freelance since you replied 2 weeks ago, secured a few gigs but looking to level up my brand visuals!
Thanks for the video man, and for the inspiration ❤️
I am literally trying to figure out a brand for a ring making business im starting! And I've been inspired by both Pete's Pirate life and Clocks and Colours! So the timing of this is amazing!
Your stories are always inspiring pete! I always love hearing about the day you and chris made that jump-and to see you find shane and how much you guys align-so epic to see. loved this video!
Two guys whose brands are genuinely inspiring me every day, this was amazing to information to absorb.
Needed this. I'm currently rebranding my film career and RUclips channel into following my journey as an aspiring film director. As I'm writing my first original film as we speak, i've been stuck in a creative rut and trying to appease the masses, but i'm learning how to trust my own creative intuition. Thank you
I love having a platform like this and building with other people and giving them a chance to be introduced to a new audience
Just bought that Anker charger because of u - so rad 🥳
This was really inspiring for me because I just quit my IT management job to get back into my photography and what makes me happy and try to finally build the life that makes me feel fulfilled. Keep up the amazing content and doing what makes you happy.
Find someone who looks at you the way Pete looks at Shane 😄 Seriously though, this is truly inspirational. You guys are the best.
It's great seeing you talking to others that are passing there own way, really encouraging to see
Thoroughly enjoyed listening in on this entire conversation!
absolutely love clocks and colours
On a real note, I needed to really listen to this. Realigning to following my gut is something I’ve been needing to do for a long time now. Thank you gentlemen.
Ive got a tonne of clocks and colours stuff from over the years, was stoked when I saw your collab items start showing up.
Thankful to find this video at this time. Currently cutting my dads grass for some extra cash while trying to climb over a mountain of debt to pursue sharing myself and the things I care about. Much love to the both of you for this encouragement!
LOVE vids like this! Well done, congrats on all of the above bro!
Shane is very articulate and I love it. He sent me rings from your first collection to photograph and one of the shots made it onto the website!
Pete, please do more of these if you get a chance. It's really interesting to see the story behind brands and creations.
It feels great watching these two guys talk and share the stories
Great episode. I really appreciate the added visuals.
Clocks & Colours changed my life. When I discovered the brand it inspired me to push my skateboard brand I'm building. Sirius Skateboards. I had issues with local skaters pushing their logo with a star and it resembled mines so we bumped heads. But over time I realized I can use a star the way you guys do on rings and not as a logo. I even decided when I push my next drop I will use letters for the logo as clocks and colours does. Eventually I will grow as a brand and collab with those who bumped heads at first. Everything has a positive side if you follow the stars guidance.
I love getting these style of videos from Pete!
Yooo,,the last time i saw your videos was 2 years ago,still awesome 🔥⚡️
Yeah he’s dope ....He taught me how to shoot music videos wyd?
You've been missing out....
Welcome back!
@@BricksofHappiness i’ll watch all the videos tonight bro😂
@@apisofficiall that’s a good idea, you won’t be sorry
Love how Peter matches the energy of his guests so well!
This video came out at the perfect timing since I've been looking for some ideas for my project. This just gave me the feeling of inspiration to strive forward.
I love your work guys!
I love this. I literally have "I'm not for everyone" on my main page of my website so this whole video just spoke to me. Thank you for this chat!
Great stuff Pete. Good to see you branching out from your regular sphere of content. Inspiring!
There's some awesome vibe going on with you two on podcast, I could listen to your stories for hours straight.
This video made me smile :-) Just another independent creative here looking down at the ring I bought in Ubud, Bali, which was my first stop on a 3 month adventure backpacking Asia after I decided to quit my day job in San Francisco and set out on my own creative journey. 4 years independent this week!
So cool to see and hear someone talk about just starting something that you want and following your compass rose.
Love your videos, you always inspire Pete! Its because of you I started my channel and you continue to push and inspire me in my photography! . Like the addition of the candles behind you on the table, every little thing just adds that little bit!
I love your brand! And your mission! We need more company’s like y’all!
Absolutely dope video. Always love hearing these stories and hearing about everyone’s inspirations. Gets me amped to do what I love
My whole journey in jewellery started with a ring, bought in Dresden. It originally came from Bali too. The stone cracked after hitting something harder 😏 I took it to a goldsmith and swapped the stone with a blue Topaz with some personal changes to make it fully mine. Wearing it since 5 years and confirm stones have an affect on you
This is really interesting because it directly applies to my YT channel. I only review products specifically for Big & Tall people, so learning how to grow that market with no previous existence has been tough!
I did a whole video about this line! Absolutely crushed it Pete! 🔥🔥🔥
So good!! Been meaning to check out their stuff for a while now. Crazy that you ended up doing a piece with them. Congrats man, they look amazing.
"..I wasn't really concerned, like if this is gonna become a real business or anything. I just wanted something where I could make some cool products that I was into."
In my humble opinion, this is the biggest take away. Too often we hear things like "make stuff with your customer/audience in mind". While that has it's place, it can be limiting in the creative space. Build a brand that's for you. There are almost 8 billion peeps roaming the planet. Someone will be down. Chase what makes you happy. Not what makes others.
Im from a little Island off Australia and I have a few Clocks and Colors items. So cool that a small brand can spread all over the world.
This is so relevant to me, thanks for posting!
Doesn’t matter what type of video this guy makes, I can binge them all. Thanks for the inspiration brother
Love these videos. No fancy visuals just story only. Amazing
just ordered my first ring! thanks Clocks and Colours and Peter McKinnon!
Really good life lesson; don't worry about making things for everyone cause your stuff isn't for everyone, its for you.
Right on. Dig their stuff. Just ordered a couple shirts. Congrats on the colab
Amazing audio quality, dang! Stories were awesome too, as always. 👊🏼
LOVE This! Can we please get the full length podcast/interview?
Dope seeing the start of the company. I order from them all the time since before your collab and love their work! Love your stuff on there too! Got a few of your collab!
This was a whole lot of help! Thank you Peter!!👏🔥
i love this. this is what i needed. thanks pete!
THE VIDEO I NEEDED. PERFECT TIMING
Loving these long videos❤️so fun
Synchronicity. Sitting down today to relook at what business I want to start and why. Found this video and feel like it holds the piece I'm missing. Will be reflecting on the things that I love and enjoy and see how that links to what purpose I find in my life of constantly seeking growth. Inspiring. Thanks.
I really like how every piece has a story and name behind it, have a nice collection of 16 and growing.
This had campfire story vibes all over it and I’m here for it! Would kill for an episode of the Dope squad just sitting around a fire telling life stories like this.
Dude that was awesome and it was motivating. Great one!!
Love this topic too! Learned a lot from you, Peter and I appreciate all your videos man!
Beautiful interview!
I admire his stance on his business, he's exclusive and I like that
Outstanding story, I'm working on a deck of cards and this couldn't have come at a better time man. Thanks again for keeping the fuel in the fire!
I would have listened to you guys all morning talk about such great things!
This video was on point! I ❤️ the brand’s story, the storytelling, and the feel of the video. It's inspiring to hear why creatives follow their chosen path. BTW, I thought you were interviewing your brother. The resemblance is there.
My favourite dude on RUclips! For educational. For advice. And just for sheer entertainment. Regards from the UK!
This video bursts in inspiration and motivation. Awesome stuff.
Inspirational! Wonderful video!
This video is so interesting and inspiring, I could listen to y’all talk to each other for hours 🙏🏼
Great vid…love the insight. Definitely more of these
Holy sh*t Pete! This was legit the best video to come out today! I so appreciate that you shared your ‘quitting’ story. I seriously just did that this week so I could just create and it’s awesome to hear I’m not the only one (and not insane 😂) Thanks mate!
This was such a lovely & inspiring chat 🌟
hyped for this!!!
Such a great video! Inspiring!
Love this style of video. The jewellery is crazy 🤯
Don’t be scared to start that brand !!! Go for it
Doing thing we love and have passion for with consistent income INDEPENDENTLY, being boss of yourself, is very rewarding.
I've always made that statement about my photography...I do it for myself and if others enjoy it in the process that's a bonus.
I never come away from watching one of your videos without being inspired!
Dude !!!!! So many gems in this . Live it
I love this conversation. Thank you for sharing.
Peter, you're a great inspiration to me! Learn so much from you. Keep on and greetings from Germany!
Amazing video! Love these type of podcast, not quite podcast style of video!
Such a great and inspiring video. You rock Peter! 🔥
sooo good video, I hope You will do more vids like this Pete. It's pure inspiration out there!
Super cool video guys. Very inspiriing!
Love hearing other perspectives 💯
I appreciate this about your channel. I’m realizing I haven’t been doing this and i think it’s why I’m struggling to build my channel. Thanks!
I just got my Watery Grave ring from them and it's fricken crazy. The detail is insane and I love it.
Interesting video. Thanx Peter!
Wow. I loved this. I love hearing people's stories. Thank you guys for sharing this. This is beautiful.
Absolutely beautifully told!
LOVE!!! This is the epitome of inspirational.