GHD Christmas Brand Activation Video

ghd Hong Kong appointed Catalyst to bring the latest collection to life, online and offline.
To compliment the brand’s social media strategy and rally city-wide buzz, giant ghd gift boxes designed to showcase the glitz and glamour of Copper Luxe were deployed across strategic high-foot traffic locations around Hong Kong. Each present measures over 2-metres tall wrapped in hundreds of layers of Copper Luxe gift packaging.