Foster + Partners completes luxury Principal Tower in London
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- Опубликовано: 1 окт 2024
- Architect Foster + Partners has completed its first residential skyscraper in London, which contains 299 luxury apartments.
Named Principal Tower, the 50-storey building marks the completion of Principal Place, which is a mixed-use development positioned between Shoreditch and the capital's financial district. As part of the development Foster + Partners also designed a 15-storey office for Amazon UK.
The tower was commissioned by Concord London and Brookfield Properties to help boost the scheme's "residential appeal" alongside the development's commercial offerings, bars and eateries.
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Using every word in dictionary doesn't make the building any more interesting. And can we see footage of the building not him
its just design language lighten up
True
Yet more choice for Real Estate Speculators . Non residents, Investment funds and the like are out pricing and driving normal people and families out of cities . Miami -is another case in point where in the evening a large portion of these new buildings remain Dark - i.e. empty .
A special sales TAX perhaps 20 % should be applied and demanded from non-residents and other legal non- physical entities . Taxes that could be applied to social housing and housing subsidies to local Citizens .
Would love to know more about the families who used to live floating in the air above a 6-track railway, but yeah apartments destroy families! You heard it here first.
These same 12 people complain about everything they see everywhere I go it seems... Who are you? It's fantastic. Great work. Brilliant. 💁🏻♂️
They are called “pot smoking communists”.
Yet another luxury tower in London. Yawn
Never knew Michael Caine’s scruffy older brother is an architect!
Bruce Wayne :"Alfred!- I never thought you would trade your butler tux for a corporate suit at Foster & Partners!"
they keep talking about residential shortage, but it’s affordable housing what’s needed, not a luxury glass box. Sorry Mr. Foster, it’s a miss.
You seem to be missing some basics yourself. Developers build for market demand, just because you can't afford it doesn't mean others can't, luxury boxes tend to have high profit margins hence they are able to bring prestigious architects onboard. Foster & Partner is just the architecture client, they too are a business and can only take on the work that comes to them. Bleating on about the affordability of houses on a youtube video showing a high end apartment is pretty much a miss.
@@suburbia2050 exactly, good point
The kitcken its just mehhhh.... they wanted to use copper (which would look wayyyyy better but it wouldnt be a good material so instead they pretend they did a lot pf research to end up with that ugly silver backsplash matches poorly with that light wood.. mehhh...
More privatised spaces with overpriced housing.
An attractive building but 5% social rent doesn't exactly meet local housing need. Wasting accessible brownfield land only puts greater pressure on the green spaces everyone is so keen to protect.
Funny you say that, whatever you think of the price point it is still 300 apartments on a tiny footprint, seems econcomic use of land. Unlike the Bishopsgate Goodsyard development next door where exisiting Shoreditch home owners protested at the height of the buildings and resulted in a decade long delay while halving the numbers of housing planned. Only supply can actually bring house prices down but it seems people living in their converted low rise Victorian warehouses do not want to see that happen ;)
@@suburbia2050 Are you going to argue about everything, stop trying to get attention
@@conallgifford2464 you mean unlike your copy and paste replies? I am arguing against specific points because they are frankly wrong and show a complete ignorance about the site.
@@suburbia2050 I completely agree with you about this project, I just dont like arguments
@@conallgifford2464 Fair enough but it is actually extremely important and not an arguement for the sake of it. The anti-development fringe are very damaging as they tend to be highly vocal with access to certain media outlets and spread catchy slogans that sound well meaning at initial glance but infact merely cloth either a base Nimbyism of the existing home owner clique or the envy politics of the hard left. If you want to reduce house prices you need to dramatically increase supply and that means more towers on brown field sites which will inevitably be near to historic buildings and requires vastly improved mass transport infrastructure which means less cars and higher taxes. But the arguement is always skewed at irrelevant concerns such as seeing a new building, skylines and who the building is intially marketed to.
Nice... my partner and I were hunting for a new apartment in London and came across Principal Place but we didn't see the Principal Tower in July during the viewing. Else could have checked the beautiful property. We ended up at Canary Wharf manages by The Vertus.
What do you do career wise? Thank yku.
LESS IS MORE ..........LESS IS A BORE !!!!
Nice basement, the rest new but with an old image style.
He says the residencial building flows very well with the comercial building?? Lol thats BS...
He is talking about the Amazon HQ building next door, its part of the same development. Have you even visited the site?
Wow this is beautiful ❤️❤️
London is so beautiful.
The views are stunning. Love all the shops and restaurants right downstairs. If I had a few million I could easily live there!
Who forgot to color grade before uploading?
Ladies and gentlemen: GENTRIFICATION!!!!!!!
Lol yeah. You do know where this is right? On the edge of Shoreditch which had gentrified by the 1990s. You are a bit late with your capital letter protest.
@@suburbia2050 Yes Ok! So whether or not the area is already heavily gentrified, why not keep going to destroy the identity of an area????
@@darkbandstudio9024 Yeah well thats the trouble with copy n paste slogans they tend to vapourise at closer inspection. In what way does this building "destroy the identity" of the "area". Would love to know some specifics. What is this area in fact? 20 metres from the border of the City of London, the worlds top financial district along with New York, you mean that identity? Or the 1970s A road that runs right outside with a major A road junction linking 3 A Roads just 50 meters away. You mean that identity? Or the main 6-track railway network that runs right through the site? Or do you actually mean the retail of the area? From BoxPark's high end clothing and food in shipping containers, to a myriad of bars and pubs and takeaway kioks, or Sainsbury Local and Pret or the street market 200m away or... you get the point, not sure how this building makes any difference to any of that. In fact this development sits on land that has not been used since the 1960s (old railway sidings) thank god for "gentrification" when dead space is actually used. This development alo saved the Light bar building next door, the previous one was to be demolished but the plans were changed in response to local protest. How sensitive. Or do you mean some sort of vague visual identity taken from the mixture of buildings around the wider area, well good luck with that, the giant offices of Broadgate are closer than any Victorian industrial warehouse so beloved by artists that kick-started the re-use of the empty buildings (i mean gentrification) here in the first place. Phew.
@@suburbia2050 for what I can see in your lines, you are hopeless....... enjoy your 35 years mortgage for a studio in zone 4 ;)
@suburbia1950 stop you over weight middle aged man
Really boring building.
Privatize profits, socialize losses!
Can't help but see the development as london competing with what Dubai and Singapore both are doing quite well and at a fast pace. But, care needs to be taken to not just focus on ppl with money. A true community helps ppl with all pocket sizes to engage, live and socialize in a community environment. All the developments in london have a common theme of engaging with the surrounding and creating a welcoming and strong social character for the community, but with the price points these developments will have it seems they are not only creating a class structure but will eventually or purposefully just create spaces for certain type of ppl. Not sure how conducive that will be for society at large.
A developer is just a private company. The UK public voted to stop public building in the 1980s. Blabbing about that on every random private development is a tad pointless and irrelevant.
@@suburbia2050 it might be "tad pointless" for feeble minded folks, but is an important point when talking about development in a city where people live. CSR ain't exactly a fad dear boy. Companies of all sizes understand it. It's the exceution that needs work.
@@TheTraffic247 No idea where you are from but the British planning system allows local councils to demand and extract community benefits from developments before giving planning permission. In developments above a certain size it must provide a minimum number of "affordable" units onsite or off site contributions. Off-site contributions either in terms of actual housing or financial contribution to the local authority tends to be more popular for luxury developments like here. You can see the contribution of this development in its planning application www.london.gov.uk/sites/default/files/public%3A//public%3A//PAWS/media_id_94047///principal_place_worship_street_ec2_report.pdf:
"This review and the associated negotiations have since concluded. The proposed provision
of 56 (19%) of the 299 dwellings on-site as affordable housing, split between 39 (70%)
intermediate units and 17 (30%) social rented provision is justified, subject to the provision of a
contribution of £4,000,000 towards off-site affordable housing provision"
CSR has been part of the planning system for decades. You also seem to be ignorant about this site also, it sits 20 metres away from the border to the City of London and the huge Broadgate office complex as well as the large offices along Bishopsgate. This site also sits above a 6 track railway line into a mainline terminal 100m away (the entire Broadgate complex with build on old railway land in the 1980s). The wider area of Shoreditch was redundant Vitorian industrial warehouses largely empty before artists moved in and the area gentrification started from the late 1980s, its mainly retail, offices and affluent home owners around here.
@@suburbia2050 That's good to know but we have similar requirements here in the US. My point was that all up and coming areas whether it be UK, US or elsewhere need to address the shortage of affordable areas. Just because they carve a tiny piece out does not help most people. As you should be well aware british folks struggle with bills just the same as Americans do. When you create over 90% of areas for affluent folks you automatically are making it clear the "type" of crowd you want settling in the newly developed areas. I'm all for developments like these, I think they are great, but I do feel most folks are marginalized by developments that cater to a small group of ppl.
@@TheTraffic247 Yes but this site is the equivilent of a mini hudson yards in New York, its mainly an office area next door to a office/night life area and a sprinkling of heritage private housing stock. It was always going to be a premium product considering its location and engineering challenges (conservation laws push new buildings into tricky plots which also pushes up costs/prices). The bottom line is that in the 1980s the greedy British public voted to sell off public housing at below market rates so they could buy into the housing ladder themselves. The other edge of the sword was that local authorities were banned from building replacement public housing stock. The UK went from a housing pipeline of roughly 50% public 50% private to 100% private ever since. The core vote base (young people generally dont vote) still consists mainly of homeowners who benefit directly from a low supply continually pushing up prices. Private developers really arent a solution to house prices and supply (although you could claim at least they build new houses!).
unsold apartments in central london.
Seems you are clueless about the London market. London actually has very low unsold housing stock and certainly a fast moving housing market, unsold apartments are pretty unheard of in new developments as developers rarely build speculatively, unlike in other countries where there is a lot of cash liquidity, while sales are usually finalised off-plan some years before the development is completed. Whether the person lives there or how often is a different question, but this building will certainly be aimed at City workers.
@@suburbia2050 I live next door for 5 years and work in the city. 70% of the tower has no lights on at night.
@@zyzz2011playlist Next door to what?
@@suburbia2050 this building
@@zyzz2011playlist Ha you are so full of shit, it's only just been finished! Just cause the light isnt on at night doesn't mean it is unsold. As I said before it would have all been sold offplan.
Ahhhh! - ViP, super, luxury Ahhhh - its totally overrated and over priced.( Live close in the city - ahhhh! I used to live in that area. And?! ) 11 mins to trying to selling they empty residental building.
Does that veranda offer shelter from rain or snow? Maybe the veranda is just a sun screen and will drip water on you if it is raining?
I honestly don’t like the look of it
It's the best there is, and if people really did care, people will protest for good architecture and help make architecture change. If we really did care about it.
Hello everybody...
what`s the BGM? SOUNDS GREAT!
More flats for rich people, great
Not really feeling the unfinished lobby
London skyline is growing and more beautiful
Kidding?.. London's skyline is truly a half-hazard disaster.
Countryside has better skyline
@@thebabbler8867 Brighten up!
How do you keep it clean!!
😍😍👍👌
This is a bold concept. I am not sure how residents would take to the other tower almost touching it. Honestly, I would choose something that feels more like a home, than a mall. Someday soon, it may actually be used as an office more than an apartment. The developers have probably missed a few points when building this mammoth. The glass also appears wavy and not premium. Anyways, it is easy to preach, sitting here. Heaven knows what they must have gone through to get it up and running. Hope they get people to occupy it ASAP.
Any link to the coloured stainless steel product ?
yet another #architectsdeclare fail
Not to be rude. But if I wanted to live in a glass building I would just move to New York. I'd rather live in old London. Architecture worth waking up to every morning.
Not to be rude but you seem clueless about the buildings location plus you think that somehow you wouldnt see "old London" from your floor to ceiling window 50 metres above the ground?!
@@suburbia2050 you definitely didnt get enough attention from your parents
Where is old london ?
@@finnersmcspeed5646 Boundary Street, Old Nichol Street. This is where the first ever Council Flats were built. Just across the from the Principal Tower.