If a pro designer saw Jaguar Type 00 on your portfolio...

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  • Опубликовано: 10 дек 2024

Комментарии • 267

  • @ranjanp3485
    @ranjanp3485 6 дней назад +166

    No sketch monkey was hurted in this video

    • @aldrichuyliong8143
      @aldrichuyliong8143 6 дней назад

      Bembli is so delusional. "No one wants to offend anyone anymore". ROFL. No one was offended by the F-Type. As I see it only he and his trans deranged MAGA weirdo fanbase were offended by the new car.

    • @jaymuffinz
      @jaymuffinz 6 дней назад +3

      😂😂😂

    • @okemefulachidera5440
      @okemefulachidera5440 6 дней назад +3

      Not only him
      It now seems like we have mad designers as head of designs

    • @marcmardu
      @marcmardu 6 дней назад +2

      the best comment

    • @clutch-zilla9957
      @clutch-zilla9957 5 дней назад +1

      *hurt

  • @SomeDoodIsHere
    @SomeDoodIsHere 6 дней назад +52

    He's so honest, but he doesn't go overboard with roast or mean comments about the car.
    Respect you, Mr. Berk!

    • @jimsteinway695
      @jimsteinway695 4 дня назад

      He should have it’s a piece of crap.

    • @onlyonewhyphy
      @onlyonewhyphy 2 дня назад +1

      Exactly! There's just never any need for a mean comment.
      Even watching a 100 year old company shattered by political agenda by people who label any negativity as big*try.
      A mean comment is just _SO_ overboard.
      Dear God.. how much soy? Yes.

  • @dipling.pitzler7650
    @dipling.pitzler7650 6 дней назад +124

    You are making a common designer mistake not including packaging! Why does this electric car need a long hood if it does not contain a long straight 6 or v 12 engine? The flat and heavy battery pack will certainly not be under the hood! 😂

    • @nightshifted
      @nightshifted 6 дней назад +13

      Battery will most likely be the flat floor of the car. That’ll make a really nice frunk, though.

    • @cekuhnen
      @cekuhnen 5 дней назад +1

      It is going to be a 4 door car - ;)

    • @TheNukesAreComing
      @TheNukesAreComing 5 дней назад +7

      It's a Batmobile. Batsy got stuff under that hood.

    • @NilsFrederking
      @NilsFrederking 5 дней назад +8

      Very good point. For me it looked like some hasty design from a company in panic mode. As an EV it makes zero sense, as interior space is luxury (elongated Maybach or Mercedes S class for example) so why to waste that potential?

    • @BugattiVeyron267mph
      @BugattiVeyron267mph 4 дня назад +5

      Because long hoods look great. Not here but they do usually.

  • @AwildaCisneros
    @AwildaCisneros 2 дня назад +109

    tunedbyai AI fixes this. Designer Berk Kaplan's Jaguar project.

  • @jpx1508
    @jpx1508 2 дня назад +17

    The profile of the Jaguar 00, in every direction, is a direct copy of the Rolls Royce Spectre. This is true overall, and to the detail such as the front grill (horizontal v. vertical slats) and the oversized wheels (where Jaguar copied the spokes).. Jaguar 00 is aiming to be the "poorer" man's Spectre.... and sell to China.

    • @davedsilva
      @davedsilva 2 дня назад

      Copy nothing 😂

    • @buni7340
      @buni7340 17 часов назад

      Copy woke delirium🎉

  • @danielquevedo5064
    @danielquevedo5064 3 дня назад +12

    I believe a pro designer would actually analize the design instead of rambling so much

    • @NoosaHeads
      @NoosaHeads 2 дня назад +5

      Well said!

    • @resfinita
      @resfinita 2 дня назад +5

      @@NoosaHeads My god this dude sure knows how to talk long about nothing in particular

    • @shashanktambe6341
      @shashanktambe6341 2 дня назад

      @@resfinita srsly now he talking about the cybertruck

  • @seanscott7120
    @seanscott7120 6 дней назад +81

    I graduated from a design college and went to school with some very talented, established designers. To me this looks like a 2nd term student project. I my opinion it is not well thought out. Like a beginner learning a 3d program.

    • @scratchy996
      @scratchy996 3 дня назад

      I drew stuff in middle school. This looks like me, trying to make the old Batmobile, while getting bored during the math class, using the checkered pattern on my notebook.
      This is just a concept some intern made with an AI software, so Jaguar has something to show. The final car will not look like this.

  • @Thomason1005
    @Thomason1005 5 дней назад +13

    the new jaguar feels like fashion design. it ditches the traditional automotive design and brings the extremes from fashion shows to a car. considering their customers, this might work out. im excited to see how it goes.

    • @NilsFrederking
      @NilsFrederking 5 дней назад +2

      So you want to suggest that the classic Jaguar customer was looking for extremes like in fashion? I highly doubt that.

    • @GSicKz
      @GSicKz 5 дней назад +1

      @@NilsFrederking did you not watch the video? it was literally discussed that jaguar's 'classic customers' were basically becoming less and less so they decided to go for a new direction, because otherwise it would not have been sustainable anyways. They are now looking to attract a new, different type of client.

    • @DavixDevelop
      @DavixDevelop 2 дня назад

      ​@@GSicKzAh yes, the "modern audience", like in the movie and gaming industry. Wonder how that will go...

  • @RealityMauritius
    @RealityMauritius 5 дней назад +5

    The F-TYPE is over 10 years old ... and looks very modern till now. We used to own BMWs and Mercedes all our lives but these brands are not exclusive and pretty enough today. Jaguar F-Type was the only option so we got 2 of them with a V8 engine. There's a big gap on the market for people looking for exclusive cars with big engines and which look genuinely stylish, sexy and expensive!

  • @Diogenes_83425
    @Diogenes_83425 5 дней назад +38

    I doubt that experienced car designers were involved in this rediculous calamity. It looks more like an exercise of a bunch of first semester fashion designers.

    • @kmisad
      @kmisad 5 дней назад

      NOT DESIGNERS.....CLOWNS

    • @postmodernerkindergartner960
      @postmodernerkindergartner960 5 дней назад

      You totally missed Berks point, experienced car designers are not the major shot callers for stunts like this, if its the way of the creative direction, what can you do?

    • @Diogenes_83425
      @Diogenes_83425 4 дня назад +1

      @@postmodernerkindergartner960 So you buy a car because of "the way of the creative direction"? Good Luck with that.

    • @postmodernerkindergartner960
      @postmodernerkindergartner960 4 дня назад +1

      @@Diogenes_83425 calm down, i wasnt defenfing this shitshow, nobody has to buy this god awful car, i am just highlighting that there were most likely very skilled car designers involved, but it doesnt matter if the creative direction is forcing them to work with this strict postmodern briefing. The briefing says make it ugly or lose your job.

    • @Diogenes_83425
      @Diogenes_83425 4 дня назад +2

      @@postmodernerkindergartner960 Oh, ok I missed your point. Btw. are the Designers of the 00 publicly known? A quick Google search didn’t produce names.

  • @richardconway6425
    @richardconway6425 6 дней назад +8

    I was hoping you would call out the obvious.
    It's not beautiful.
    It's not original.
    It's not modern.
    It does not look like a drivers car.
    It's an ugly, dated pastiche of what people in the 1930's thought cars would look like in the future. I don't care how many talented professionals worked on this, it's still horrid.
    I would probably feel more angry about Jaguar destroying what little credibility they had left, except for the fact, that I find it very hard to believe that they will make a car anything like this. The production car is, after all, still two years away. They still have plenty of time to change direction again, and waste everyone's time again.
    Because that is what this whole cynical exercise is all about. Seeking attention, and wasting everyone's time.

    • @AutoEnthusiastJC
      @AutoEnthusiastJC День назад +1

      Agree 💯. How the hell did they nail the Range Rover design, but can’t figure out how to make a nice Jaguar?

  • @blairbrown4812
    @blairbrown4812 6 дней назад +13

    "...but if Bruce Wayne saw the Jaguar Type 00 in your portfolio, he would ask himself, "Could I cram a jet engine under that hood?"

  • @colind427
    @colind427 5 дней назад +21

    The F-Type is GORGEOUS

    • @scratchy996
      @scratchy996 3 дня назад +3

      It may be, if it was a Hyundai or a Kia.
      But it still wasn't good looking enough to wear the Jaguar badge and price , hence the sales disaster.
      Jaguar made a lot of errors, first their cars looked old, then they overcorrected with some "modern" designs, that weren't good enough.
      People instantly recognized a "Jaaaag" , when they saw one, but nowadays they just see a generic looking car, which can easily wear any other logo.
      You can go outside in any parking lot and look at the cars, let's say a silver Audi A4 and a silver Ford Mondeo of the same year. Even from a distance, without seeing the Audi logo, you will recognize which car looks classier. Jaguar failed to do that, and now they got desperate.

    • @Dsteen12345
      @Dsteen12345 2 дня назад +1

      @@scratchy996 its among the best looking cars of the past decade... but of course it's not just about looks.

    • @fredmercury1314
      @fredmercury1314 2 дня назад

      To look at.
      It's garbage though.

    • @ThreeWheelFlyer
      @ThreeWheelFlyer 17 часов назад

      ​@@Dsteen12345 If this is their "best" car, then that says something about the sad state of the company.

    • @Dsteen12345
      @Dsteen12345 16 часов назад

      @@ThreeWheelFlyer easily one of the best looking cars across all brands over the past 10 years

  • @francopuricelli5238
    @francopuricelli5238 6 дней назад +38

    As a person who is working on his portfolio and learning on to improve my sketches in photoshop, i was really shocked to see that the first designs were that basic, i mean any junior student could acomplish that level of drawing. Seeing the model then on pictures I must say it does look better than the drawings and the side view doesnt look that bad too, however it just makes Jaguar lose all of their originality and character lines that their cars originally have imo. But what you say is just what i think they wanted to receive and its for people to talk about them even if its bad coments.

    • @milocp792
      @milocp792 День назад

      Agree. People are not talking about Rivian or Alfa Romero but Jaguar became a known brand in younger people’s consciousness overnight.

  • @dznr723
    @dznr723 6 дней назад +12

    Excellent commentary. My thoughts were similar on my first exposure, but I give them kudos for testing the boundaries and breaking out of the 'me too' school of design. This is a work in progress.

  • @SKF358
    @SKF358 2 дня назад +5

    It's not just a Zero, it's a double Zero.

  • @vijilant
    @vijilant 6 дней назад +6

    One thing I learned working as a concept designer is that 90% of experienced designer opinions in an org are BS that exist purely to assert their position in the hierarchy.
    Like film critics, the biggest problem with pro designers is that they're way too buried in the medium to be able to understand what the consumer actually wants or will respond to.
    Please note I am *not* suggesting Jaguar have got this right (though I personally love this car even while hating the rebrand). What I am suggesting is that when a pro says something subjective like "it's too simple" or "it lacks appeal" or whatever, they're 100% talking out their ass. Unless they're your boss and could fire you, ignore them. I don't care if they designed the original E type.

  • @masubg
    @masubg 6 дней назад +16

    the double zero sign in my country (and I bealive in others too) is the sign for the restroom

    • @rodolfoo3015
      @rodolfoo3015 6 дней назад

      What?

    • @lukassnopek5446
      @lukassnopek5446 5 дней назад

      Yes exactly, and sometime is the type of flour

    • @usernamesta3334
      @usernamesta3334 2 дня назад

      @@rodolfoo3015what’s difficult to understand about this ?

    • @rodolfoo3015
      @rodolfoo3015 2 дня назад

      @@usernamesta3334 how 00 means restroom?

    • @usernamesta3334
      @usernamesta3334 2 дня назад

      @@rodolfoo3015 becuaseeee…. Different languages, different cultures, different countries exist beside your own? Symbols have represented things round the entire planet since the dawn of humanity

  • @owlpolar4852
    @owlpolar4852 6 дней назад +6

    Thank you Berk, this is a great way to review someone's design with the focus on educating students who want to think and learn

    • @DB742
      @DB742 6 дней назад

      This is such a bland bot account response.

    • @owlpolar4852
      @owlpolar4852 6 дней назад +1

      @@DB742 hope your reply made you feel better, whatever works for you, man

  • @weok-doing-things
    @weok-doing-things 2 дня назад

    Being a designer I got it a thought. So much that I got a dream today of perfect Jaguar presentation where they didn’t dropped the old ways but introduced the new line of vehicles with this completely different branding. And also made a new Jag with crazy slick design destroying some norms while doing that but sticking with Gas and Oil and true petrolhead values. Sadly it was a dream

  • @FlashpointZero
    @FlashpointZero 5 дней назад +1

    As a concept, the 00 fits the bill. It shows the design style you are moving towards while being striking and creating conversation. As an actual vehicle, it just obviously isn't finished.

  • @yerrie1908
    @yerrie1908 6 дней назад +3

    Why is everyone pretending jaguar is going to produce a car even remotely looking like this ? Jaguar has spend a gazillion dollars inviting automotive journalists and influencers and everybody is talking that the final product is actually going to look like this study prototype.
    The marketing that worked is not this Barbie Rolls Royce rip off but the hideous announcement of the car

  • @christopherward5065
    @christopherward5065 2 дня назад

    It doesn’t need fixing. It’s a template for what we should expect from a forward looking car manufacturer. The people who want to fix it tend to be looking backwards and trying to make something that has already done. The audience for the new designs will be different and the design will act as a bridge to future developments. It’s not an attempt to reclothe an old machine for an old and dwindling audience. Conventions sometimes need to be discarded to create true progress. Well done Jaguar!

  • @andreymihoorenko8551
    @andreymihoorenko8551 6 дней назад +11

    In two years, the world will have changed so much that people will be looking for simple, bland and laconic forms. Therefore, such a concept in the future will be perceived as a sip of clean water. People are tired of sugar and sweets, they just want a sip of clean and cold water.

  • @easydrive3662
    @easydrive3662 6 дней назад +3

    A car with such unique design that to me is a work of art is the fiat coupe, from every angle its beautiful with aesthetic lines!

  • @jpgabobo
    @jpgabobo 6 дней назад +2

    AND that's the problem, too many cooks in the kitchen. I long for the days of ONE designer in a room with a huge clay block.

  • @johnhargreaves9714
    @johnhargreaves9714 5 дней назад +2

    It's a great design, for a fridge freezer. Other than that I think it takes all the worst things from current car design cliches and glues them all together in one package. I'm guessing it will weigh north of two tons and be bigger than all parking the spaces in the world.

  • @rewind8822
    @rewind8822 6 дней назад +2

    Take it from a professional car designer: Honestly it needed to be done. This is essentially “Range Rover”the car. I do however don’t like the market or rebranding. But the design is a statement.
    A design portfolio NEEDS to show vision BUT a vision that is backed with research and reasoning. That is the true role of a designer. Interpret your thinking behind the design. Keep this in mind: a great design portfolio shows range of design languages (ex. expressive surfacing like Alfa Romeo to precision like Audi)
    Professional car designers obviously look at the technical skills BUT we don’t want to see young designers do exactly what is done with the brand today. Take the brand values and PUSH IT.

  • @ThisCarChannel
    @ThisCarChannel 6 дней назад +2

    I kinda like it - maybe because 25 years ago I sketched a huge 2door car that looks 90 percent like this, the only difference was that in mine the tail was a bit more like a beaked boattail akin to the Buick Riviera. I spent countless hours on it but it felt weird to work on because there was nothing like it on the road: it had the proportions and size of megacars from the 1920s like a Duesenberg but my idea was it to shape the body as if it was cut out of a bar of soap and make a clear contrast to the multitude of shapes that were on the road then. But today, with the revival of the Multimillion bespoke and somewhat blocky Megacars my own idea feels completely up to date.
    Also, there is, especially in fashion and design, a rhythm to the popularity of things. Therefore, often if You have an idea, maybe it will be the thing someday.
    About the Type 00: I think the lack of curves and ornamentation could be compensated by the quality, feeling and look of the materials used on the exterior. The 00 Concept has one thing going for it tho: nothing about the design feels like an afterthought. Per example I always questioned the taillights of current Rolls-Royces... they used to be a natural extension of the fenders back in the 60s and 70s... and now they feel like they had to put them there to create a visual connection to the Silver Clouds, Shadows and Phantoms of old. The Silver Spurs and Spirits however also looked like Rolls Royces but without trying to look like one - at least in hindsight. I hope this makes sense... :D

  • @wanderbedits
    @wanderbedits 2 дня назад

    In other words:
    1. For your portfolio, you must demonstrate what you're capable of doing. It should impress in terms of aesthetics but, more importantly, in terms of skill.
    2. Once you get hired, you must apply your skills to align with strategic market decisions. The final product (in most cases) may not reflect your preferences and might require only 30% of your skills, but 500% of your patience and humility :)

  • @asaiyannamedgokublack
    @asaiyannamedgokublack 5 дней назад

    6:10 When Telsa does it, it's because there is no legacy to the Cyber truck it's a new concept. However, there is a legacy with Jaguar, and that's why people have high expectations to continue on from the F type, E type, and other Jaguar coupes.

  • @martinsanchez
    @martinsanchez 6 дней назад +5

    all students should be pushing the limits and experimenting with new design. Its the time now to revolutionize the automative design market. Its a great time! Vehicles were stuck in this neutral same design style. If EV is the next chapter than it is OK to push design to the boundaries because we fully don't understand or know how to really design an EV inside and out. Things might drastically change and may need to adapt. By the way I am not a car person at all but if I saw a Jaguar like that riding on the street I would know it was a Jaguar without thinking twice.

  • @kristinewestwood7038
    @kristinewestwood7038 2 дня назад

    We’ve all complained and complained why don’t car manufacturers build their concept cars and now jaguar comes out with this gorgeous car. That is actually something that I would drive. I would drive an electric vehicle. If it looked like this, this is beautiful this is a work of art I’ve been on this planet for almost 50 years And every time I see a concept car I’m like oh my God please god that is so cool it’s beautiful the lines are gorgeous. The proportions are gorgeous everything about the vehicle is gorgeous and then what do they give us the fucking Ford Taurus. Jaguar is finally going to produce an actual concept car from the pages to reality. Hopefully hopefully this car will look like this at the time of production. If it changes drastically I will probably be out of the market for one, but as it stands right now, this car is so beautiful and so, well designed that this is it. I absolutely love this car and I think the people who don’t like this car are so stuck in an antiquated form of design that they can’t see progress being made. Finally a car company is producing some thing that is futuristic different and bold so now let’s just wait and see if the final product looks like this because if it doesn’t I don’t want it but if it does then I’ll take two. It’s a shame that a car company has finally building a concept car that is going to jump off the pages and into reality and what do we do? D we shit all over it we don’t deserve nice things because half of you wouldn’t recognize a nice thing if it slapped you in the face. I’m sure half of most of all of your introductions to design were with a mother, who thought live laugh. Love was the pinnacle and height of design in home decor.

  • @artjunior
    @artjunior 14 часов назад

    Honestly I wouldn't mind seeing this on a portfolio, considering it's always good to show some bandwidth, of course. I don't like or dislike this car. Still a show car and for the sake of the statement they had to make some decisions. It they were right on wrong decisions is not on us to judge. It is their brand and they have to make the decisions where to take it, and actually, it's also on them to define what it is a Jag or not. If a company was successful at a point, or if they had their time in the sun, it was because in certain way they were disruptive. Again, not saying this was disruptive for the industry, but for the brand it certainly was.
    Thanks for the video Berk.
    Stay cool :)

  • @johnrb9397
    @johnrb9397 6 дней назад +3

    Dear Berk. As with an art critic that has spent so long in the art world they cannot see actual beauty and artistry from the confused and abstract so to can designers. There is no way this design can be called nice…

  • @Lilforgi
    @Lilforgi 6 дней назад +1

    Same with the being tired of the “I fixed” it got old with the f80 real quick when every designer was just removing the black stripe on the front and making minor or needless changes that didn’t reflect the design language of the car or Ferrari.

  • @FeroxX_Gosu
    @FeroxX_Gosu 5 дней назад

    Finally someone making real thought about it considering the bigger scope of Jaguar and automotive design and markets.

  • @hughjasse3375
    @hughjasse3375 День назад +1

    Jaguar nowadays hires only on a positive discrimination, diversity hire basis.
    So they do not get the cream of the crop, who have dedicated and fine tuned their natural abilities, whatever their "identity".
    As a result, you now see clichéd, amateurish attempts by second rate designers.
    They have also completely given up on engineering now, judging by the number of recalls and reliability issues on their vehicles now.
    They forget that they were a car manufacturer, and not a political activist group. Nobody cares about your politics when they are stuck on the side of the road, in an ugly, broken down car. They just want a car that works, that they can use to pickup the kids or get to work.

  • @Niko_3D
    @Niko_3D 5 дней назад +1

    -Bold move? Sure why not.
    -Is it gonna make head turns? Yes but not because it looks as good as Lambo or similar cars, it's gonna make heads turn mostly because it's fugly.
    -Is it gonna sell as good as other cars in same category? Yeah probably not.
    -Would I take one for free? Sure why not, would be fun watching it go in flames.
    -Are they gonna mass produce this? Maybe, hope not.

  • @malcolmvallin6425
    @malcolmvallin6425 6 дней назад +2

    please Berk! Can you do redesigns of cars, like Sketchmonkey for example. This is so fun to watch and also gives us viewers new ways to think when we design cars.
    Love ur content Berk. Such an insperation and you are one of the reasons I will study car design.

  • @AlphaKilo09
    @AlphaKilo09 День назад

    Don't know but for some reason that tiny white spot in the background at the top left half of the frame was disturbing me from focusing on the topic. But I still managed to stay focused and got your point. Thanks for bringing this video.

  • @kevinr6236
    @kevinr6236 3 дня назад

    unPOPuplar opinion but I think we are on the same page. Other than the ad campaign, I think jaGuar took a massive risk and brought something refreshingly uncomfortable to our design space. They knocked it out of the park. Like the Cybertruck, I want it to go into production and bring something new to the roads. Bravo! As a surfacing guy, the exterior looks amature and lets admit it, we all drew or modeled this car in design school before we learned about lead in. The anti-automotive styling is what is new, and like you said, having a brand do it, makes a statement.

  • @jmartin1725
    @jmartin1725 3 дня назад

    The worst design choice was the "door mirror " cameras being right behind the front wheel arch, theyd just be covered in dirt all the time

  • @MrK-js3it
    @MrK-js3it 6 дней назад +1

    Wrong is some way when you said "no one decision making"...there will always be only one decision making...

  • @De_facto23
    @De_facto23 День назад

    When I heard Jaguar had 15 DEI departments involved I knew it was done. If this is meant to be “ better bad news than no news” Jaguar succeeded but there is nothing here that excites. Sometimes designers design for designers completely missing the public, modern architecture is a fine example of this, though there are some great modern buildings. When Flaminio Bertoni designed the 1957 Citroen DS there was no need of a PR group, to tell people how great the design was or its technological innovations, it was an instant hit, that lasted well into the 70s. I saw the Jaguar lunch and the PR crap; good design especially cars like Jaguar that need to convince the audience are no different than explaining a joke, it doesn’t work.

  • @prorider4992
    @prorider4992 2 дня назад +2

    Its correct when brand does it 😂😂😂

  • @shashanktambe6341
    @shashanktambe6341 2 дня назад

    The car , no one cares that much, but the type of marketing they did, the "re-imagining" of the logo, that is what everyone is hating, like wtf is that.

  • @MrKarator
    @MrKarator 3 дня назад

    The Cybertruck has something aggressive and sexy about its shape, and we can also expect something cyber-futuristic from Tesla. But the Jag had different vibes and we could never have expected it to turn into a glamorous parody of the RR 🥲 This discrepancy can turn any car design, regardless of its appearance, into an object of hatred

  • @starhedgehog5484
    @starhedgehog5484 6 дней назад +1

    In my opinion the main problem of this jag is lost of some identity or personality , cause it looks a lot like some old concepts in terms of design language (“Oldsmobile recon” is basically the same)
    Look alike rolls Royce or Audi isn’t a problem , the problem is that bold statements of marketing doesn’t mean anything, I would like to see some really fresh design even if it would be drastically different from all of the heritage jag has , but its just “meh”, cool proportions, nothing interesting in other parts of this car , want to see how they will do first road version , wish them luck
    P.s. English isn’t my first language , sorry for mistakes

  • @arthorcurry
    @arthorcurry 6 дней назад +1

    The problem with current Jaguar is that they acting like the design was the problem why they cars werent selling. We all know thats not true, problem was with low quality build to the point that even Top Gear did special episode laughting about it.... But simmilar thing is with Alfa and other Italian cars. So this controversial change with (poor) design is not gonna help if the quality is still shit.

    • @ThreeWheelFlyer
      @ThreeWheelFlyer 17 часов назад

      The bad quality doesn't surprise me. The same company also makes the Tata Nano, the world's cheapest, worst quality car ever built.
      You would be better walking, than buying either a jag or a Nano.

  • @elunaselemine9781
    @elunaselemine9781 6 дней назад +1

    Concidering disigns we saw from Your Disign University video, where I could see only a bunch of porduct-designed fancy refrigerators, this is what designers are taught to do now. Here is the result. After Your video, I had the same feelings as You have now. Those designes were somehow soulless

    • @DB742
      @DB742 6 дней назад

      Yea wtf, why are current car designers unless given some pie-in-the-sky supercar proj are essentially farting out what industrial designers do when they create countertop appliances?

  • @atlmz6
    @atlmz6 6 дней назад +3

    I like it. Very gangsta from the future.

    • @r.n.9633
      @r.n.9633 3 дня назад

      LGBT gangsta car

  • @RogueBeatsARG
    @RogueBeatsARG 4 дня назад

    TBH the car itself dont look bad, looks out of a Noir Cyberpunk movie, if was in Piano Black or something would look very fancy

  • @adampowell5376
    @adampowell5376 5 дней назад +1

    I cannot understand who this is aimed at. This cannot be a replacement for the XE, XF or XJ. What is this trying to achieve? The Sierra may have been very radical but anyone who cared knew it was the successor to the Cortina.

  • @marmel6339
    @marmel6339 6 дней назад +3

    The Cyberpunk Era.

  • @doncarlodivargas5497
    @doncarlodivargas5497 3 дня назад

    When a long hood become a crumbling zone, with the largest frunk in the world

  • @nirjharbhatnaagar1982
    @nirjharbhatnaagar1982 6 дней назад

    Please make a video how as a commercial designer with the help of an A.I. , you would have designed this new upmarket Jaguar...that also resembles the modern look and the company lineage..! Nice info by the way.
    ~ Regards and Namaste~

  • @eriksmith6873
    @eriksmith6873 3 дня назад +2

    Am I the only one who sees it? It looks like a Mattel Hot Wheels car, circa 1969. I liked Hot Wheels. I'm not sure why so many people have taken offense.

    • @ThreeWheelFlyer
      @ThreeWheelFlyer 17 часов назад

      Please Dont tarnish hot wheels like that.

  • @brandonhernandez1111
    @brandonhernandez1111 5 дней назад

    Someone here mentioned packaging. There really isn’t a good reason for the bonnet section of the car to be as long as it if it doesn’t have an engine. The vehicle here is also too wide to be conveniently used a frunk. I know it’s a concept car but it’s an odd decision to have when you expect this concept car to reflect their new design language

  • @gibson2623
    @gibson2623 4 дня назад

    If design wasn t like this, we would not be where we are at now....Change always carries inertia.

  • @Marian87
    @Marian87 5 дней назад

    In my early 20s I used to make 3d models of cars(10-15 years ago), mostly my designs, for fun. I am not a car designer and didn't study at any design school, but used to have a few online friends that later became engineers, mechanics and one a real car designer. So since I like cars I also saw quite a lot of designs over the years. These "Jaguars" are amateurish. it's what we'd make when we had more imganiation than technical skills or what we'd make fast and then get stuck with no more ideas to where to take the design.

  • @lukassnopek5446
    @lukassnopek5446 5 дней назад

    Hi Berg, you are totally right that the car development is very complex and it is nearly impossible to know all the points behind the design.
    My opinion is that as a showcar it is ok. The show car should introduce the design language. But in this case will be wery difficult to create a production car of this. This design is not functional of many reasons. And the other steps of Jag I do not want to comment at all ... I would be rude...

  • @philcal
    @philcal 4 дня назад

    A key part of that aesthetic is the wheels flush with the bodywork.
    But that is unworkable nonsense - it wouldn't handle even a small pothole. But move the wheels into a realistic position and the aesthetic is entirely different.

  • @Williamb612
    @Williamb612 6 дней назад

    you have to ask who is going to buy this car....it may be beautiful, a may break design boundaries , but if these need to be sold at significant scale the market will be extremely limited at 125k+ a piece.
    This car is an aesthetic modern piece of art which might be appreciated, not a vehicle most consumers would want or afford

  • @TheDocPixel
    @TheDocPixel 4 дня назад +1

    Is there a reason that you haven't researched the design team and creative direction?
    It's all here on YT, and explains exactly why they've designed the Type-00 the way they did.
    Also, community/collaborative design and giving marketing/sales any say in the matter of design... is a recipe for failure whether it's architecture, layout/graphic... or witness Jaguar... car design.

  • @eeblatter
    @eeblatter 5 дней назад

    Jaguar was built by people who loved cars and the new design looks like it was designed by people who hate cars. It's like they didn't even try.

  • @christopherstreet2214
    @christopherstreet2214 День назад

    They struggled so bad that they stopped selling cars awaiting the new brand design

  • @AquarianNomadic
    @AquarianNomadic 2 дня назад

    Can't lie.
    I like it.
    And I hated when they squared the headlights.
    Oh well.

  • @vascosilvaimoveis
    @vascosilvaimoveis 5 дней назад

    That a Jagiar X type it's the face-lift version of a car launched in 2002 and the difference between the first version and the face-lift are minimal.

  • @colind427
    @colind427 5 дней назад

    Creative Directors get sick of the usual BS. If you want to impress, BE BOLD. Trust me, we've seen it all before.

  • @arvinddhiman8706
    @arvinddhiman8706 5 дней назад

    Thanks for making ur videos for us sfudents ❤❤

  • @joestafford6529
    @joestafford6529 День назад

    It looks like a 60s show "car of the future" based on a Jaguar XKE

  • @racerx94
    @racerx94 2 дня назад

    Nobody was buying the “Jaguar " look, hence they're trying to change. They already said they're going move price up to 150k plus so they're looking for the rich person that wants to be seen, like the people buying Tesla trucks for 160k . It's not for the average buyer...

  • @danieldias6175
    @danieldias6175 3 дня назад

    Finally a smart take on this

  • @dingdingdingdiiiiing
    @dingdingdingdiiiiing 6 дней назад +4

    Does the name hint on how many they will sell?

  • @xpusostomos
    @xpusostomos День назад

    Explain why the Jaguar from 2010 "looks old already". Yes it harkens to the past, and is rounded, so is Bugatti Chiron.

  • @votecsBG
    @votecsBG 6 дней назад

    Marketing seems to have trumped design and car manifacturing, which is an increasingly common problem in car design! The design of the 00 is a complete disastore and I applaud the designers of Jaguar for still managing to do it professionally, it's not their fault.

  • @h3e44
    @h3e44 5 дней назад

    To me like the cyberyruck it just further shows how un-serious and how nothing never was serious out here in the streets

  • @Grifinov
    @Grifinov 4 дня назад +10

    Looks like it was designed by a 10 years old

    • @doncarlodivargas5497
      @doncarlodivargas5497 3 дня назад

      Inspired by his aunts overweighted cat,
      never seen an animal f4om the cat family living out in the nature

  • @997turbo2
    @997turbo2 6 дней назад

    I like the design of this car, it reminds me with the latest Range Rover vogue + this design still concept, new jaguar cars going to look like Range Rovers

  • @TommyAlanRaines
    @TommyAlanRaines 6 дней назад

    Though I am not fond of the design concept personally, I do understand they are testing the water. With testing the water, if they aren't lowering the price of the vehicle, then the buyers they are targeting may never become new customers.

  • @yeIIowtail
    @yeIIowtail 10 часов назад

    2008 Jaguar looks Great!!! (this com was created by w211 Mercedes gang)

  • @vivienneomen
    @vivienneomen 2 дня назад

    I've loved cars all my life and I'm in my late 50's now. Honestly I don't understand why anyone would buy one of these modern cars. Anything past about 2014, or maybe before that seems like a disposable car. It seems like all of the car manufacturers have followed Apple with the iPhone mindset. These cars are now disposable. The way they're built means that what would be a $3k repair on an older car is now a 40k repair. you can't fix these cars in your driveway in most cases. I find it disgusting that cars are now seen as disposable every 3-5 years. I'm so grateful that I don't have any kids. It seems like the "adults" in this modern world have zero consideration for future generations. What are we going to do with all these batteries? The batteries don't even seem that safe in the present, let alone when there are hundreds of thousand of them needing to be disposed of. I bought my last new car when I purchased my 2009 Jaguar XKR. Ian Callum got that design right in my opinion, I don't ever see another car I like more than mine. If I get another car it will be a used car built in the 90's or earlier. There are so many ways we could recycle the cars we already have.

  • @MikeOchtman
    @MikeOchtman 2 дня назад

    Now look at the Aston Martin Shooting Brake. Same silhouette, but oh, so different.

  • @charlescawley9923
    @charlescawley9923 2 дня назад

    Without the pink it does look a bit better. But it's still not up to scratch- too derived and a bit dull.

  • @ColbyAzimuth
    @ColbyAzimuth 4 дня назад

    Jaguar should try paying their interns, at least the ones who design the Type-00.

  • @SDKmotors
    @SDKmotors 6 дней назад

    Great analysis, wise words.

  • @Speed-shooter
    @Speed-shooter 3 дня назад +1

    Jaguar F type with flared arches and a lift kit. So a suv. Kill the battery rubbish as it’s not the solution. V6-V8 with a hybrid hydrogen system. Boom, you’re welcome.

  • @colind427
    @colind427 5 дней назад +1

    It's beautiful. It's a concept. The front and back will change.

  • @davidgermain
    @davidgermain 2 дня назад

    i can see this car in a video game but not on the road. its going to look quite differnt with four doors.

  • @macmaccourt
    @macmaccourt 3 дня назад

    The 2008 Jaguar was based on a Ford Taurus platform - hence it's looks stuffed into its shape. Frumpy to begin with even brand new.

  • @cartmann227
    @cartmann227 5 дней назад +1

    Nice Audi OOOO

  • @ARUNKUMAR-tu8wx
    @ARUNKUMAR-tu8wx 6 дней назад

    exactly man, every team different, design manager, head of design and some designers cas manager to engineering team and yeah apporval is quite different stage by stage. i stand on my ideation rather than take risk quickly and not to lose oppurtunity if it is time to adapt i have to adapt.

  • @HS-sr9ww
    @HS-sr9ww 6 дней назад +2

    There is no reason to be design like that, the reason is just shit. they just going down to the hill

  • @gifthorse3675
    @gifthorse3675 6 дней назад +11

    Electric cars are soulless and boring

  • @RightWingSomos
    @RightWingSomos 5 дней назад +1

    The worst thing is that the car represents the worst part of the car industry. It's greenwashing, consumerism and virtue signaling at once. An impractical, high Cd-value, impractical car for people to show of their wealth. "Look, I can afford to buy an inefficient electric car and I will throw it away once the shock value of it's design wears off"

  • @sunahamanagai9039
    @sunahamanagai9039 4 дня назад

    This was a concept car, not production car. Well not even. It was just a concept of the direction they might go towards. So I'm sure they weren't under some cost constraint that you mentioned. It just looks like an unfinished project. Well maybe they couldn't finish it because of cost constraint. lol

  • @BenDavies-t3j
    @BenDavies-t3j 3 дня назад

    The type of person who buys this car is not buying it because it's a beautiful car design. They are buying it to make a 'shallow' narcissistic statement which says look at me, look at me!!

  • @horridohobbies
    @horridohobbies 5 дней назад

    When you first lay eyes on a new car on the market, you will have one of three reactions:
    1. Wow!
    2. Meh.
    3. Yuck.
    When I first laid eyes on the new Cadillac design language, I said "Meh."
    When I first laid eyes on the new Cybertruck, I said "Yuck."
    When I first laid eyes on the new Jaguar design language, I said "Yuck." Though I might have been kinder and just said "Meh."
    But NO WAY is this new Jaguar a "Wow!"
    Why should a well-heeled consumer spend such big bucks on a "Meh" or a "Yuck"? If you can't answer that question, then we are witnessing the END OF JAGUAR.

  • @bogdanpavlovskiy1994
    @bogdanpavlovskiy1994 6 дней назад

    I think that the company Yagura wanted to become provocative and extraordinary, to spit on its classic and traditional forms. But many provocative concepts were created, and these concepts were created so that marketers could advertise the brand through hate, that is, they wanted to manipulate the reaction. They are repeating the path of the BMW XM, although there the engineers did an excellent job in terms of technology and the designers experimented and this affected the sales of this car.