CPR for Growing Audience (Care Programming Reinvention) | 2024 National Conference

TRG Arts' Eric Nelson and leaders from three orchestras discussed strategies in audience engagement and development at the League of American Orchestras 2024 National Conference. The session began with a presentation by TRG Arts, highlighting key audience trends from the Arts & Culture Benchmark, and then transitioned to an interactive dialogue with the marketing leaders. They shared their experiences and approaches in connecting with growing audiences, offering insights and results in the evolving dynamics of orchestral audience engagement.
Speaker(s): Elisha Johnson, Associate Director of Audience Engagement, Arkansas Symphony; Eric Nelson, Vice President of Global Partnerships, TRG Arts; Michael Smith, Executive Director, Charleston Symphony; and Josh Tague, Director of Marketing & Communications, Omaha Symphony
This session was made possible by a generous grant from The Wallace Foundation.
Stay tuned for more videos and resources from Conference to be published in the coming weeks!
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League of American Orchestras 79th National Conference
Hosted by the Houston Symphony
June 6-8, 2024
Marriott Marquis Houston
Houston, Texas