Why Sony Stepped Away from the Smartphone Market

Sony, once a prominent name in the smartphone industry with its Xperia series, has significantly scaled back its mobile phone business. This shift is attributed to intense competition from brands like Apple, Samsung, and Xiaomi, coupled with Sony’s inability to cater to budget-conscious consumers. High pricing, lack of innovation, and poor marketing strategies further impacted its market share. Sony’s decision also reflects its focus on profitable ventures like gaming (PlayStation), camera sensors, and entertainment. This article explores the key reasons behind Sony’s reduced smartphone presence and the strategic shift to prioritize other lucrative business areas.