Everything about this is seriously HARD-the beat, the vocals, the lyrics, the choreo, the fashion, the visuals, and the beats of Shawol’s hearts!!!!! The Princes are BACK for GOOD! I’m so proud of them. Honestly, Kibum, Minho, & Taemin are doing Jinki & Jjong proud…they’re *killing* it. I pray Jinki knows how much he is loved and that he gets well soon. ♥️ SHINee came back in true SHINee fashion-setting the Standard and breaking boundaries! SHINee’s BACK BACK BACK BACK BACK!!!!!!!
I'm actually super glad y'all commented on how we're in an era where songs are so short because this deeply bothers me too!!! I grew up with yummy chunky length songs. The least would be 3 minutes and on average most back then would be 4/5 mins and the really generous ones would be 6 - 8 mins. I miss that so much. GIVE ME MORE. Not all of us have short attention spans 😭😭😭
They always show a different version of themselves with this unique essence and what I love, they evolve with their music. HARD is great but so is the rest. I love rap and melody and the bridge is divine. There's a lot of symbolism in there, and Taemin said there's a lot of references to him, but oh my god, I'm obsessed with this album. SHINee BACK
@milindawilson9175 said on 6/29/23 The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. They killed this!! This will definitely be a contender for album of the year. You can't tell me that you're not singing "hard like a criminal, hard like the beat" over and over again in your head after hearing this song. LOL I think this is just as much of an earworm as any of SHINee's songs. This is totally an SM/SHINee song. As you may know, this song was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs, so it has that signature SM feel, and, yet, it's also very uniquely SHINee. The fact that it's nothing like anyone expects and different than anything out there, is exactly what makes it a SHINee song. As SM's experimental group, nothing SHINee will ever do is like anything they have ever done before, and it won't be like anything they ever do in the future, but it will somehow always have that SHINee feel. Notice how Key was singing through his clenched teeth in the last part of the song when they were all dressed in black. And he still sounded perfect while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off. This is really just SHINee going back to their roots. As you may know, before debut SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that in the end, SM wasn't wrong and SHINee has no problem in the world of hip-hop, but their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice. With every release that SHINee has they are expected to flip the script and change things up in the Kpop industry. That's why when SHINee makes a comeback everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback that you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something the industry takes note and follows suit.
And of course, "The Feeling" was the complete opposite. That's how SHINee have been structured since debut. If they release something that is more of a chill song with a happy bright theme like "The Feeling" first, then their follow up track almost always will be darker, rougher and much more "Hard." LOL And vise versa. Yes, you only saw Onew in part of the MV because he went on hiatus in the middle of filming and wasn't able to participate in the rest of the shoot. I think the storyline in the MV can be interpreted in two ways. First of all, notice how in the beginning when the scene becomes animated, it shows Taemin being pulled into the piano. Therefore, all the references in the MV have to do with a piano. For example, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc. To me it seems to represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice." However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected. I haven't had a whole lot of time to really analyze everything -- and I'm sure if you take the time you can probably see even more connections than me -- but what I see right off the bat is, that when we first see Taemin, when he appears in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers. I also think that it even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.) Some have also pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. As I am sure you know, in EXO's storyline, the people behind the wall are thought to be X-EXO or they could be the EXO members who are trapped. We also see EXO fighting with their silhouette shadows in their live concert performance of "Wolf," which is also thought could be EXO battling X-EXO as they search for the Tree of Life. Ever since SHINee came out with "Don't Call Me," I think that storyline was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force. In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV. I also see the scene with Key standing with all the dancers in white sitting in a circle around him, as an important part of the story as well, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group. Minho standing on the edge of that rock formation looks similar to the scene with Girls Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes.) In the next animated scene we see what looks like Minho in that same red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music. In the last scene at the end, it reminds me of the same menacing red atmosphere as Minho's rap section in "Don't Call Me", where we see him in the all red room with the chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
I love so much SHINee i love so much HARD I love so much Differently alike thank you so much for this react SHINee please react SHINee Juice performance MV
15 years later and they are still going strong!! They never disappoint on their comebacks. Since you love Hard, you definitely need to watch Juice performance video, you’ll be speechless again!
You guys Should react to “juice” by shinee its the performance video with is the song after “Hard” (hence the ending) I would definitely recommend juice by shinee !🙏🏼❤️🔥❤️🔥
@milindawilson9175 said on 7/2/23 I think the storyline in SHINee's "Hard" MV can be interpreted in two ways. If you notice, the whole MV has a piano theme. For example, in the beginning when the scene becomes animated, it showed Taemin being pulled into the piano. And, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc. This could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's solo Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice." However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected. As with all the groups under SM Entertainment, their storylines are all part of a larger concept, kind of like a giant graphic novel or action movie series with a twist. SHINee's story, so far, primarily connects to EXO's and SuperM's storylines. Each group has their own individual storyline and concept, but when you put them all together there are threads of connections between the groups. You could sort of think of it like the Marvel franchise. Each of the Marvel characters has their own storyline, merchandise and fans, but the stories and concepts often overlap and connect. And with each new character that is introduced it expands on the whole Marvel universe. To understand how all of SM's groups are connected, you first need to be aware that it all began with EXO's origin story in 2012. EXO's concept is that they are aliens from Planet Exo who have been sent to Earth on a mission to find and protect the Tree of Life from the Red Force, while also trying to fix all the things that are going wrong in the world, which are believed to be caused by the Red Force. The Red Force is thought to be here on Earth inflicting their evil agenda -- corrupting humanity and causing all the bad things that are happening in the world, such as war, hate and destruction of the environment, etc. And because EXO is trying to undo and prevent the Red Force from accomplishing their goals, the Red Force is also trying to take down EXO by capturing them, corrupting them and standing in their way, etc. With SHINee's "Hard" MV, I think when we first see Taemin in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers, which could mean that this could be connected to SuperM's storyline. SuperM is the Kpop industry's very first supergroup, which debuted in October 2019, and their concept and storyline is centered around the fact that they are Avengers-like superheros, so SuperM is the group that pretty much connects all of SM's groups together. SuperM is made up of members of SM's other male Kpop groups, such as Taemin from SHINee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT, Ten from WayV and Lucas who is a former member of WayV. This group's storyline is that they are coming together to help EXO battle the Red Force, which is the evil villian or group within EXO's storyline. As "The Avengers," SuperM is taking members from each of SM's groups and joining forces to take down the Red Force. And just like how the movies "Avengers Identity War" and "Avengers Endgame" eventually had each of the Marvel Avengers members recruiting their whole crew to help in the fight, I think SM is setting it up so that all of its groups' members will eventually be brought into the battle. I also think the story in "Hard" even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.) Some have pointed out that the scene in "Hard" with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones, who were created by the Red Force, or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life. Ever since SHINee came out with "Don't Call Me", I think the storyline in that MV was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force. In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV. The scene with Key standing with all the dancers in white sitting in a circle around him also seems to be an important part of the story, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group. Minho standing on the edge of that rock formation looks similar to the scene with Girls' Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Red usually represents something to do with the Red Force.) In the next animated scene, we see what looks like Minho in the red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me, it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the following scene, we see the giant piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music. (As SHINee has said, in the beginning of their career they did whatever they were told to do, however, now that they've been in the industry for more than 15 years, they have learned how to be their own artists and it has afforded them the opportunity to now make their own decisions about their music and to participate in creating the songs and designing their albums, etc. They are now the ones in control.) In the last scene at the end, it reminds me of the same menacing red atmosphere as Minho's rap section in their "Don't Call Me" MV, where we see him in an all red room with chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc. But you should also know, that no one really knows for sure what is happening in any of the story. There are well known theories and storylines that are accepted within the fandom, which we think might explain what is happening in each MV. And there are theories about how each MV is connected and where each falls within their larger storyline, but nothing is set in stone. Fan theories are constantly evolving and changing with every introduction of a new piece of the puzzle. New things are revealed with every MV release, concert, event, or appearance, etc., which could either add to or change the storyline.
Ok girls!!!...I love your reaction because , you dont speak in the middle of the mv 🤭 ,(I like that) and now I hope you see "Juice"performance!!!...it will blow their heads,greetings from Chile 🇨🇱🫶
Hello girls from Argentina, I greet you and tell you that you are divine and your reactions are fantastic. They are famous in X look for them!!!! I ask you one thing, don't stop reacting to SHINEE'S JUICE, it's brilliant. Let's keep praying that Onew comes back soon (I'm a fan of TAEMIN AND SHINEE like you!!!!!) 😍😍😍😍😍😍😍😍😍😍😍💙💙💙💙💙💙💙💙
Hi, i am back. Good reaction, ty. I was thinking wondering if Shinee would change their sound again for this comeback and they did. They experimental. I liked some of the fits. I liked parts of this. I did not like the rhythm on 1st listen. I had to relisten a few times like 5-10. The song is not bad now. Loved Taemin's long hair. He and Key looked great. I felt callbacks to Taemin's songs with his hands covered in black not blue. And of course the piano. They are incorporating their solo works into their group song. Love it. The circle reference is for Onew's solo song. Spotted it because of another reactors' comments. =0} Music connects us all. They will destroy the current music scene and remake it. Maybe. I think it may mean all of it. I think this does sound like their old experimental stuff. It gives me Don't Call Me vibes and that song still is not my vibe. This one was not for me in the beginning. My HS pal recently heard the song. She likes it but told me it was probably an NCT song and should have gone to them, lol. I don't listen to NCT. I like hard songs with a great balanced production. And this one took some getting used too. I did check the album out on Spotify. The Feeling was there which made me so happy. I hope u check out that song too if u have not done so already. It has an MV. Liked how Taemin explored rap further in this group song. He gave us a little before enlisting. Borahae. -NY USA 2019 Army💟 @ArianaSB1797 said on 6/29/23 Taemin said the MV is full of Easter eggs about their solos work. There are 2 moments with the drawings, the first is Taemin mastering the piano (he is the ACE), the second one is Minho running away (the CHASE). They both are the beginning and the end of their debuts. Key discovers the FACE of one dancer, and Onew is showing his VOICE (with Blue paint) with a high note. I'm pretty sure there is something for Jonghyun too, I haven't figured it out yet. @livinggarbagetruck said on 6/28/23 The song was produced by KENZIE, a legendary kpop songwriter. She also did Don't Call Me by SHINee in 2021, worth checking out next. She's worked with them consistently since their debut in 2008.
![[C.C.] SHINEE practicing "HARD" as a whole crew #SHINEE #TAEMIN #KEY #MINHO #ONEW](/img/1.gif)
SHINee killing it! Juice performance mv ❤
up
SHINee will always be relevant.
Everything about this is seriously HARD-the beat, the vocals, the lyrics, the choreo, the fashion, the visuals, and the beats of Shawol’s hearts!!!!! The Princes are BACK for GOOD! I’m so proud of them. Honestly, Kibum, Minho, & Taemin are doing Jinki & Jjong proud…they’re *killing* it. I pray Jinki knows how much he is loved and that he gets well soon. ♥️ SHINee came back in true SHINee fashion-setting the Standard and breaking boundaries! SHINee’s BACK BACK BACK BACK BACK!!!!!!!
I'm actually super glad y'all commented on how we're in an era where songs are so short because this deeply bothers me too!!! I grew up with yummy chunky length songs. The least would be 3 minutes and on average most back then would be 4/5 mins and the really generous ones would be 6 - 8 mins. I miss that so much. GIVE ME MORE. Not all of us have short attention spans 😭😭😭
The TikTok era is hereeeee
FR justin timberlake’s mirrors and what goes around comes around were like 6-8 mins each , why can’t we have these length again 😭
Fucking love Shinee, Key always has me screaming fr
*SM house of the best vocalists of K-Pop*
*5HINee are the prince of K-Pop*
This album is so fire 🔥
They always show a different version of themselves with this unique essence and what I love, they evolve with their music.
HARD is great but so is the rest.
I love rap and melody and the bridge is divine.
There's a lot of symbolism in there, and Taemin said there's a lot of references to him, but oh my god, I'm obsessed with this album.
SHINee BACK
Also yall should check out The Feeling and Juice Performance Video those are both really good songs as well from SHINee's new stuff
KINGS OF KPOP 👑👑👑
Oh man. I was waiting for your reaction to HARD😊 Seconding the recs for the JUICE performance video which is also amazing.
*SONG OF THE YEAR*
This song is HARD
LOL i love how everyone reacts to key's final chorus 😄
3:26 begrudgingly admitting that men are sometimes allowed is so real bcs same shinee's carryin the entire gender on their backs
omg i was waiting for you guys to react to this this is amazing 💖
🥺🥺🥺🤍🤍🤍
Their recent album was probably the best record I've heard this year
@milindawilson9175 said on 6/29/23
The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. They killed this!! This will definitely be a contender for album of the year.
You can't tell me that you're not singing "hard like a criminal, hard like the beat" over and over again in your head after hearing this song. LOL I think this is just as much of an earworm as any of SHINee's songs.
This is totally an SM/SHINee song. As you may know, this song was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs, so it has that signature SM feel, and, yet, it's also very uniquely SHINee.
The fact that it's nothing like anyone expects and different than anything out there, is exactly what makes it a SHINee song. As SM's experimental group, nothing SHINee will ever do is like anything they have ever done before, and it won't be like anything they ever do in the future, but it will somehow always have that SHINee feel.
Notice how Key was singing through his clenched teeth in the last part of the song when they were all dressed in black. And he still sounded perfect while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off.
This is really just SHINee going back to their roots. As you may know, before debut SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that in the end, SM wasn't wrong and SHINee has no problem in the world of hip-hop, but their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice.
With every release that SHINee has they are expected to flip the script and change things up in the Kpop industry. That's why when SHINee makes a comeback everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback that you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something the industry takes note and follows suit.
And of course, "The Feeling" was the complete opposite. That's how SHINee have been structured since debut. If they release something that is more of a chill song with a happy bright theme like "The Feeling" first, then their follow up track almost always will be darker, rougher and much more "Hard." LOL And vise versa.
Yes, you only saw Onew in part of the MV because he went on hiatus in the middle of filming and wasn't able to participate in the rest of the shoot.
I think the storyline in the MV can be interpreted in two ways. First of all, notice how in the beginning when the scene becomes animated, it shows Taemin being pulled into the piano. Therefore, all the references in the MV have to do with a piano. For example, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc.
To me it seems to represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice."
However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected.
I haven't had a whole lot of time to really analyze everything -- and I'm sure if you take the time you can probably see even more connections than me -- but what I see right off the bat is, that when we first see Taemin, when he appears in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers.
I also think that it even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.)
Some have also pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. As I am sure you know, in EXO's storyline, the people behind the wall are thought to be X-EXO or they could be the EXO members who are trapped. We also see EXO fighting with their silhouette shadows in their live concert performance of "Wolf," which is also thought could be EXO battling X-EXO as they search for the Tree of Life.
Ever since SHINee came out with "Don't Call Me," I think that storyline was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force.
In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV.
I also see the scene with Key standing with all the dancers in white sitting in a circle around him, as an important part of the story as well, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group.
Minho standing on the edge of that rock formation looks similar to the scene with Girls Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes.)
In the next animated scene we see what looks like Minho in that same red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music.
In the last scene at the end, it reminds me of the same menacing red atmosphere as Minho's rap section in "Don't Call Me", where we see him in the all red room with the chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
I love so much SHINee i love so much HARD I love so much Differently alike thank you so much for this react SHINee please react SHINee Juice performance MV
shinee JUICE performance video is on another level...hope you can enjoy it too
15 years later and they are still going strong!! They never disappoint on their comebacks. Since you love Hard, you definitely need to watch Juice performance video, you’ll be speechless again!
This entire Hard album is 🔥
Please react to their other song in the album, JUICE!! You will love it
You guys Should react to “juice” by shinee its the performance video with is the song after “Hard” (hence the ending) I would definitely recommend juice by shinee !🙏🏼❤️🔥❤️🔥
PLEASE next Juice performance mv ❤
@milindawilson9175 said on 7/2/23
I think the storyline in SHINee's "Hard" MV can be interpreted in two ways. If you notice, the whole MV has a piano theme. For example, in the beginning when the scene becomes animated, it showed Taemin being pulled into the piano. And, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc.
This could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's solo Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice."
However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected.
As with all the groups under SM Entertainment, their storylines are all part of a larger concept, kind of like a giant graphic novel or action movie series with a twist. SHINee's story, so far, primarily connects to EXO's and SuperM's storylines. Each group has their own individual storyline and concept, but when you put them all together there are threads of connections between the groups. You could sort of think of it like the Marvel franchise. Each of the Marvel characters has their own storyline, merchandise and fans, but the stories and concepts often overlap and connect. And with each new character that is introduced it expands on the whole Marvel universe.
To understand how all of SM's groups are connected, you first need to be aware that it all began with EXO's origin story in 2012. EXO's concept is that they are aliens from Planet Exo who have been sent to Earth on a mission to find and protect the Tree of Life from the Red Force, while also trying to fix all the things that are going wrong in the world, which are believed to be caused by the Red Force. The Red Force is thought to be here on Earth inflicting their evil agenda -- corrupting humanity and causing all the bad things that are happening in the world, such as war, hate and destruction of the environment, etc. And because EXO is trying to undo and prevent the Red Force from accomplishing their goals, the Red Force is also trying to take down EXO by capturing them, corrupting them and standing in their way, etc.
With SHINee's "Hard" MV, I think when we first see Taemin in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers, which could mean that this could be connected to SuperM's storyline.
SuperM is the Kpop industry's very first supergroup, which debuted in October 2019, and their concept and storyline is centered around the fact that they are Avengers-like superheros, so SuperM is the group that pretty much connects all of SM's groups together. SuperM is made up of members of SM's other male Kpop groups, such as Taemin from SHINee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT, Ten from WayV and Lucas who is a former member of WayV. This group's storyline is that they are coming together to help EXO battle the Red Force, which is the evil villian or group within EXO's storyline.
As "The Avengers," SuperM is taking members from each of SM's groups and joining forces to take down the Red Force. And just like how the movies "Avengers Identity War" and "Avengers Endgame" eventually had each of the Marvel Avengers members recruiting their whole crew to help in the fight, I think SM is setting it up so that all of its groups' members will eventually be brought into the battle.
I also think the story in "Hard" even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.)
Some have pointed out that the scene in "Hard" with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones, who were created by the Red Force, or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life.
Ever since SHINee came out with "Don't Call Me", I think the storyline in that MV was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force.
In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV.
The scene with Key standing with all the dancers in white sitting in a circle around him also seems to be an important part of the story, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group.
Minho standing on the edge of that rock formation looks similar to the scene with Girls' Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Red usually represents something to do with the Red Force.)
In the next animated scene, we see what looks like Minho in the red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me, it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the following scene, we see the giant piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music. (As SHINee has said, in the beginning of their career they did whatever they were told to do, however, now that they've been in the industry for more than 15 years, they have learned how to be their own artists and it has afforded them the opportunity to now make their own decisions about their music and to participate in creating the songs and designing their albums, etc. They are now the ones in control.)
In the last scene at the end, it reminds me of the same menacing red atmosphere as Minho's rap section in their "Don't Call Me" MV, where we see him in an all red room with chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
But you should also know, that no one really knows for sure what is happening in any of the story. There are well known theories and storylines that are accepted within the fandom, which we think might explain what is happening in each MV. And there are theories about how each MV is connected and where each falls within their larger storyline, but nothing is set in stone. Fan theories are constantly evolving and changing with every introduction of a new piece of the puzzle. New things are revealed with every MV release, concert, event, or appearance, etc., which could either add to or change the storyline.
Ok girls!!!...I love your reaction because , you dont speak in the middle of the mv 🤭 ,(I like that) and now I hope you see "Juice"performance!!!...it will blow their heads,greetings from Chile 🇨🇱🫶
I'm so in love with them😭❤ Thank you so much for such an amazing react ❤❤
I was waiting for this - thank you!
lol Hey you 2.... the Giggling, the Blushing... and the Tongues... lol Great Reaction :D
Ngl this whole time I thought y'all were sitting shoulder to shoulder 💀💀💀
Was waiting to see your reaction... check out Juice performance video... you wont be disappointed 😉
Hello girls from Argentina, I greet you and tell you that you are divine and your reactions are fantastic. They are famous in X look for them!!!! I ask you one thing, don't stop reacting to SHINEE'S JUICE, it's brilliant. Let's keep praying that Onew comes back soon (I'm a fan of TAEMIN AND SHINEE like you!!!!!) 😍😍😍😍😍😍😍😍😍😍😍💙💙💙💙💙💙💙💙
Can't believe I'm saying this but Juice goes even harder than hard
Uhhh I can’t wait your react to ‘juice’! the performance video it’s perfect
God made men and then gave us SHINee as an apology 💎
snickers
SHINee Juice, pleaseeeeeee
Hi, i am back. Good reaction, ty. I was thinking wondering if Shinee would change their sound again for this comeback and they did. They experimental. I liked some of the fits. I liked parts of this. I did not like the rhythm on 1st listen. I had to relisten a few times like 5-10. The song is not bad now. Loved Taemin's long hair. He and Key looked great. I felt callbacks to Taemin's songs with his hands covered in black not blue. And of course the piano. They are incorporating their solo works into their group song. Love it. The circle reference is for Onew's solo song. Spotted it because of another reactors' comments. =0} Music connects us all. They will destroy the current music scene and remake it. Maybe. I think it may mean all of it. I think this does sound like their old experimental stuff. It gives me Don't Call Me vibes and that song still is not my vibe. This one was not for me in the beginning. My HS pal recently heard the song. She likes it but told me it was probably an NCT song and should have gone to them, lol. I don't listen to NCT. I like hard songs with a great balanced production. And this one took some getting used too. I did check the album out on Spotify. The Feeling was there which made me so happy. I hope u check out that song too if u have not done so already. It has an MV. Liked how Taemin explored rap further in this group song. He gave us a little before enlisting. Borahae. -NY USA 2019 Army💟
@ArianaSB1797 said on 6/29/23
Taemin said the MV is full of Easter eggs about their solos work. There are 2 moments with the drawings, the first is Taemin mastering the piano (he is the ACE), the second one is Minho running away (the CHASE). They both are the beginning and the end of their debuts. Key discovers the FACE of one dancer, and Onew is showing his VOICE (with Blue paint) with a high note. I'm pretty sure there is something for Jonghyun too, I haven't figured it out yet.
@livinggarbagetruck said on 6/28/23
The song was produced by KENZIE, a legendary kpop songwriter. She also did Don't Call Me by SHINee in 2021, worth checking out next. She's worked with them consistently since their debut in 2008.
My carmel skinned sister, your jaws were open for the majority of the reaction, do you know that? 😅
Resct to juice shineee!!! Crazyyyyy
NOOO WHERES THE SCIENCE!?!
Sounds sm like a nct 127 song to me. I love it tho.
my HS pal said the same thing. It's the producer they used. The person works with NCT more.