AW24 Shoot - IB: Through The Lens - Ep 5

In this episode, follow Josh and Arran, the IB Brothers, as they head to Geneva for their biggest overseas shoot and collection yet. Along with their creative team, they give a behind-the-scenes tour of the Airbnb that will serve as one of the campaign’s key locations. Watch as they prepare for this major project and share insights into the process behind their latest collection.