Why Brand Marketing Still Matters | The Business of Fashion

At The Business of Beauty Global Forum, Isamaya Ffrench and Marty Bell took the stage to uncover why brand marketing still matters.
Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-founder of sunscreen brand Vacation (and Poolside FM), both took unconventional routes to turning their products into veritable brands.
"If you're strong enough to have a vision and get a brand off the ground, you know what your audience wants. Be communicative and do the things that feel natural and right, because it's when you start doing the things that the CMO tells you you have to do... No one's going to believe you," said Ffrench.
“Some of the best brands in the early stages are just true personifications of their founders… That’s very hard to compete with if you don’t have someone who has a view on the world and a perspective.”, said Bell at the Business of Beauty Global Forum 2023.
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[@fishercourt]

This was a great interview where the host didn’t take up all of the time, he allowed them to be authentic and realistic. More of this style of interviews would please mostly everyone! ❤

[@gabrielgkabelen9824]

Thanks so much for sharing this professional Marketing with us.

[@RyzealSourcing]

This discussion really highlights why branding isn’t just about ads-it’s about storytelling. In fashion, the difference between a product and a brand is the emotional connection it builds. We've seen how brands that emphasize craftsmanship and ethical sourcing create stronger loyalty. But how do you keep that authenticity intact while expanding globally?

[@jsnbrsc]

The dot matrix printed receipt from Vacation is such a simple but effective idea...was a highlight when I received my package. Little details like this go a long way.

[@MdmasudRana-ns5gh]

Hello dear
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waiting for your response.
regards
Masud rana