Why Valentine’s Day Isn’t 1-800-Flowers Busiest Day
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- Опубликовано: 28 сен 2024
- In 1976, Jim McCann bought a single flower shop in New York City. 42 years later, his company, 1-800-Flowers.com, made $1.2 billion in annual revenue. The company specializes in telephonic and e-commerce gifting retail - flowers, chocolates, gift baskets, and more for holidays like Valentine's Day and Mother's Day. Watch this video to see how McCann used technology and product diversity to grow his company from one flower shop to the Amazon of flowers.
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Why Valentine’s Day Isn’t 1-800-Flowers Busiest Day
Video starts: “Think your Valentine’s Day plans are special?”
Instructions unclear: _valentine not found_
Stressful**
I work for 1800flowers and 2019 was a bust. It's a dying business. The people who bought roses galore back then, they're dying out. The new generation of floral consumers are wanting something that they would find at a farmers market. Local fresh sustainable affordable. Not something coming in from Central America, Not something that's been laiden with pesticides, and not really roses anymore.
wait till mothers day, then you have graduation season!
The video addresses this. Non flowers are the future of the company.
In the US graduation flowers aren't popular. Maybe a graduation balloon with a money lei
#PesticideFlowers 🌺
@@onetwocue a lot of people at my graduation got flowers
I work for a florist, mothersday is BY FAR the busiest holiday...Vday comes in at a meager 2nd
I guess it makes sense. More people have mothers than significant others
In all fairness... One man might buy mother's day flowers for his mother, mother in law, wife, and on behalf of the kids for his wife.
Hopefully only for 1 woman on Valentine's Day.
Not only that, women typically do not buy flowers for men. Sometimes I do for my boyfriend but let's be real here, men don't really care about flowers. But on mother's day, that's when EVERYONE including women, buys flowers for their mother/mother figure/female family members. It makes sense.
@@insan8ty surprisingly men would love to get flowers from their lady
Valentines day is old school, the stress of life is not worth a flower and a steak dinner, just sleep on it.
We young Millennials still like flowers! I’m not even 30 years old and when I get flowers I feel super happy, it does make my day!
Your life must be hard. We all enjoy a bouquet, especially on Valentines.
true, I don't care for Valentine's day. I random gift from loved ones mean a whole lot more than receiving a gift on a day where it's tradition to. I appreciate gifts either way but random ones are more significant to me :+)
I don’t know anyone who can be mad getting flowers.
@@alize0623 i find them thoughtful but a waste of cash
What a operation to meet all of needs for Valentine and Mother's Day. This is such a well organized business.Their goals for the most important gift of flowers for Mother's Day and Valentine Day.
They are a smart company and continually trying to adapt and survive.
But yes, people who celebrate Valentine’s Day is decreasing and unfortunately it’s predominantly it’s female oriented market.
Marketers should find ways to change this by providing more gifting initiatives (product/service) options to give males too.
And if you can crack the code changing how females think about Valentine’s Day, Wedding Anniversaries, etc. then there’s your opportunity for further growth.
I wonder how this has shifted/changed in the pandemic. Their website shows so many options. Even though I cant physically see dear ones during the pandemic- it was so wonderful receiving flowers. Now, I send to dear ones too. Becoming a celebration passport member really helped🌸🌺🌿🦋
tbh id rather give edible arrangements. atleast whoever I give them to can have the visual pleasing aspect of flowers but eat them too, so less waste :+)
Amazon be like: "Your business is good, i'd copy it but with a cheaper price"
Oh my God that lady that's the expert or whatever that they just have all your love is over modulated like crazy
Its true amazon prime has the same flowers for much less with free next day shipping
I am once removed from the person who behind 1-800flowers.com. She is a former student of one of my old professors. Apparently, the top guys needed a bit of convincing to launch a website because the internet was so new back then. Amazon was only 1 or 2 years old and was still posting a loss (though that is not out of the ordinary for any new business). No one knew if e-commerce was going to catch on.
Got any interesting stories since you're closer to the founder than anyone else in the comments.
When I saw the title I knew it was Mother’s Day 😂
Umm statistics HELLO???
I bet it smells so nice in there~
I think they need to change their name to attract millennial.
Instaflora?
1-800-Flowers should innovate with more creative and less expensive gifts. Flowers are a luxury item. I know it’s not only selling flowers but I am single AF, the number of uncoupled people are climbing and flowers are half of their market so they need to catch to that
Send yourself flowers. You can date yourself you know
lol I sent one from 1800flowers before for my dad 😎
I ordered chocolates and roses for my girlfriend for Valentine's Day. She received her roses but no chocolates. I just got off the phone with 1-800 Flowers and the manager I talked to told me the agent I ordered from lied to me. Manager was okay with the agent lying. My girlfriend isn't getting her chocolates.
Very interesting..
It’s just a Hallmark holiday. Meaningless.
I used to work for 18F.com
I own a flower shop. Do not buy from companies like this. It not only puts small businesses out of business, but you will get crappy flowers everytime. Flowers are highly perishable, so with the process before the shipping, the actual shipping, arriving at the warehouse, processing, assembling into arrangements, loading them onto trucks and getting them to your doorstep - it leaves SO much room for something to go extremely wrong. Either a messed up order or dead flowers because of how much they go through, or even inproper hydration when they get to the warehouse, the flowers have to be put into water buckets and properly hydrated and each one has different needs.
Just order from a local florist who puts their heart into what they make, is able to order in smaller batches, knows the proper care, can get them to you in a resonable amount of time, and can offer you amazing customer service to make sure you’re actually getting what you want.
Local florists are hella expensive especially with a delivery. For me, sending flowers is not a regular occurance but I've used these guys before. It's convenient, simple and can't beat 86$ for 12 specialty roses, vase, shipping and tax. Not bad at all. I wouldn't pay more than that, not necessary. It's convenient and it's corporate. I refer corporate because if I have a complaint I know it will be addressed where as mom and po shops tend to be ridgid with their policies and have more snobby attitudes
Fannie may? What an unfortunate name
Sams online has 120 roses for $100
It's really hard
Support your LOCAL florists direct 💕💕
local florists have much prettier arrangements imo
Agreed!
1:03 that’s one deceiving graph. Look at the percentages.
Austin Morrow how is it deceiving??
Wait-so why is Valentine’s Day not their busiest? Did I miss something?
Exactly
Still wondering
Mother's Day is
They are horrible! Mother’s Day flowers never show up, they said that they were short handed. I paid for the extra flowers. In the picture it was beautiful. The day after Mother’s Day they were delivered. Mom sent me a picture of what she got and it looked like they took a few flowers from the gas station and put it in a vase. I will never use them again!
Is it just me or does the narrator's woman just randomly speed up for no reason throughout this? Bugs me a lot.
One time I was like wth why not so i ordered nd man tryna charge u an arm nd a leg when u can just go get it your self chocolate's all melted Rose's looked ugly never again
Very interesting - especially the challenge by Amazon
barbaras favor
scott michael dougs behavior
shop at joes trader
Find the right person and every day is valentines day...
What a scam...!
Jesus, can amazon stop taking other peoples job? How much money do you need? You already have enough, or no? Fed ex and ups is suffering cuz now they have Amazon air
Amazon doesn't have $20 dozen rose bouquets with 2 hour delivery for Prime members as of today. They have $20 dozen rose bouquets WITH $15 SHIPPING . This video is giving Amazon free false advertisement.
"accidentally buys 7 million dollars of debt"
I'm glad I live near the flower district here in L.A. I can literally get a dozen roses for like $10.
that's expensive still, we can get 3 dozens for 4 bucks
LosAngeles.323 Even on Valentine’s Day? That’s usually when the prices are marked up.
@@alize0623 They're marked up a bit but you can still get a pretty good deal.
Amazon destorys tons of business in alot of places
I totally love CNBC Videos. Very informative.
Never heard of this company.
I've never received a bouquet of flowers in my life :( Just an orchid for my graduation once.
My perfect valentines date... eating at White Castle !.... they make the restaurant look really nice and only do reservations on this day... other than that I could care less about Valentine’s Day .. just treat me special everyday😁🙌
Connie Rogers I guess if you’ve been dating for a few months, tops. Married and live-in couples want to go out on Valentine’s Day someplace nice. A nice break away from cooking, bills, and the mundane.
Plus, who doesn’t like needing to be wooed to get laid?
Amazon is striving to be the modern-day sears roebuck and company. Instead of a paper catalog it's all digital now.
Im still waiting for my Valentine. 😊
Paul Alvez happy Valentine’s! Late but here
Why does this video seem like it's at 1.25 speed?
Because the narrator talks too fast
@@ouranhshc100 yea she talks really fast.
As someone who worked in a flower shop for 6 years. Don’t use this service. What people want varies from community to community. Just call a local shop yourself and deal that way. It’s cheaper and you are more likely to get what you chose sent out and it’s a lot less calling around if there is a problem. Shops don’t always have what 1800 flower or those other flower chains have on their website. Some shops buy more of certain colors or can’t afford to buy the more exotic flowers because they are not purchased by a customer after the shop bought them. My boss tried periodically to get things like Birds of Paradise or Proteas’ to sell. We never did sell a whole bunch, most or nearly all sometimes sure, mostly though we were left with maybe half a bunch and the rest sat no matter how we tried to market or show them off. These companies don’t take things like that into account. They would always call our shop trying to give us orders but we could afford to stock a lot of what they had advertised for the price the sold them for. Just a mess.
*So much filler in those bouquet!*
😥😥😥
I despise 1800 flowers.. you call them, they most likely are gonna call a local florist. So you give them $100 for your flowers they call the small business florist with $50 or less of that. If at all possible do some research and call an actual local florist to send your loved one some flowers. You get more bang for your buck and you are helping one of the small guys. We do appreciate it cause the flower business is not what it used to be.
You want flowers delivered on Valentine's Day or Mother's Day, they hit you with a "just because" surcharge. Usually on the order of $15 on top of the usual delivery charge. Yeah no, I'll just go pick up to some flowers myself on the way home from work.
This is a commercial, NO THANKS!
Attractive voice-over in the episode ! ;) 😍🔥⚡️
Does someone know, how good the flower business of Amazon is running (2 years after this cnbc article) and if Amazon is a threat for 1-800 flowers?
Much appreciated
I cant imagine amazon competing if 1800flowers has contracts with all the florists... it would take alot of money to build amazon gardens all over the nation
Why does this just feel like an ad
I used to work for them. It was traumatizing. But now I own my own shop and do everything I can to be the total opposite of them.
Their commercials were obnoxious this year....that weird cupid screaming etc
Did you know most flowers are drenched in pesticides? #GoOrganic 🌺
why Valentine's Day......good luck...thanhk
I ordered from it was lame they sent it through fed ex in a box with each dozen wrapped in plastic and a vase separate. I spent close to 100 dollars I could have done better with 30 dollars at Walmart.
Did they arrive on time tho? Ordered them for my gf and they say they going to get there two days later!!! Flowers will probably be dead by then
I forgot about the Valentine's day
BIG LIERS BE CAREFUL
Why don’t people just but plants with roots so they don’t die right away
That's been very popular. Sine everyone's craving spring, bulb gardens were and are popular. They're usually cheaper also because they're being shipped in from a local wholesaler.
My orchids from 1800 lasted a month. They give you two packets to increase their longevity too. I saw a video and it says adding a little vodka also lets the flower last longer. Haha maybe they should sell vodka with their flowers
This business will die after the baby boomers generation , generation after cares more about other things !!!
Amazon is really getting on my nerves.
If love is easy to say and express through words, then it's not real love.
Northerners: “boo kay”
Southerners: “bow kay”
02:04 That's some old stock footage Canada.
I took a temp job to deliver flowers. Ermahgawd my car smelled horrible. I couldn't get the flower smell or pollen out until 2 weeks later
Single squad where you at?
Over priced
Well, if I want I just take flowers from my garden. But I don't.
MGTOW philosophy is growing and winning
Incels are just idiots like you. Stop bothering rest of world with your hobo preaching.
Yay! I love watching the fabric of society and the family unit break down.
Lol well by very definition you'll always need to get new members to keep steady in your numbers. This is why religions do so well, because they choose to have children, and in some cases a lot.
Maximus Alpha MGTOW LMFAOOOOOOOOOOOOOOOOOO
7:55 why do his AirPods have wires
Thanks for letting me know amazon sells 💐. I’m gonna go buy some now 👋🏾
Also keep in mind that the image on the website isn't guaranteed to be what you get. My mother ordered a flower arrangement for herself, her daughter, and my grandmother for thanksgiving. Hers and daughters looked about the same. We went to grandma's house to visit and she had a tiny arrangement on the table. My mom asked her where she got it, grandmother said "that's the one you sent me." It looked nothing like the others, wasn't even the same size. The thing is that when these online flower retailers work with local florists, the florists are allowed to make substitutions if they don't have the necessary flowers or even vases. Especially being that the online retailer doesn't pay or contribute to any of the florist's operating costs. It's not like a chain restaurant in which one corporate HQ provides the supply chain for all of its restaurants to ensure a level of quality and uniformity. These online retailers also take a huge cut of the profit from the local florist, when they are the ones that actually buy the flowers to make and deliver the arrangement. This is why the online prices are usually higher than the local florist, because they need them high enough for them to take their huge cut plus enough to cover costs for the florist or else they won't be able to outsource to them. Also, florists often lose money on these orders as they have a very limited time frame to deliver and will be fined by the online retailer if they don't meet this requirement. If you really want to send flowers to someone, just look up a highly rated local florist in the area and cut out the middle man. I've been able to buy gorgeous arrangements for about the same price that they sell flowers at WalMart. Only difference is that these flowers are usually more locally sourced, a better overall quality, AND you're supporting a small business. Depending on how large they are you can usually just walk in and ask for whatever and they'll throw it together on the spot.
Omfg shut UP