Taylor Swift New Album MIDNIGHTS Proves She's a MASTERMIND
HTML-код
- Опубликовано: 23 авг 2024
- Watch Full Episode - • DJ Akademiks REACTS to...
DJ Akademiks talks about Taylor Swift's new album Midnights and how her album rollout is miles ahead of other artists including Drake & 21 Savage.
![Tee Grizzley - Detroit (Feat. 42 Dugg) [Official Video]](http://i.ytimg.com/vi/aeKfTtt0x14/mqdefault.jpg)
The guy explaining Taylor's masters deal may not know the whole story much. So, it's alright if he got it wrong. If anyone wishes to know how this whole ordeal unfolds, this is pretty much the insights that you need. Do remember that all these have been widely reported in the media sphere, the receipts are there, so you can look for and read about this whole thing online for the entirety of the event.
The truth was, she did wish to buy them, and she was given the opportunity to do so by her previous label, but with a catch. The deal that the label dished out to her was, she would be able to own them provided that she produce one new album for a previously released album. If she went through with the deal, she would have to make one album to own one of her previous albums. That's six new albums for the first six albums (you can fact check this online, this was reported all over the news realm. she also clarified this and produced all receipts, including the deal that stated such). She saw this pattern might continue with all those new albums as well if she was required to hand in a new album for each album she previously released.
So, she decided not to go with the deal and eventually leave her previous label. She chose to be signed to Universal's Republic. Fun fact, her previous albums that she produced under her old labels were distributed by Universal because the label had a distribution deal with them for their artistes releases, as the label was an independent label (I think the label is still independent and the distribution deal is still ongoing). The value of the deal was not and is still not known. Forbes reported during that time the deal could be worth in the north of a 9-figure number, but it had been disputed by UMG themselves. But given the magnitude of her power in the industry, you can guess that it is possible for UMG and Republic to dish out that kind of number to her. One of the most important part of the deal which she made known to the public as part of her new deal with them was that she would be able to keep her future recordings from then on (starting from Lover onward, which was her first album produced for and released under Republic). In addition to that, another crucial part of the deal was she was able to have Universal promised to distribute a non-recoupable share of the future sales of Spotify shares to all artistes under Universal including those who are unable to recover their advances.
Some time later, her previous label was sold by the label's head (it had been known that the label head had actually been looking for opportunity to sell the label for a while), and along with the label sales, the masters of her first six studio albums. The label was sold for around USD300 million (the masters of her first six albums made up half of the price tag). She was furious because while she did not intend to buy them at the time, she didn't really count on SB to buy and own the masters. SB has been known to have been a bully to her (along with Justin, which he later apologised), and also in the industry as a person with a pretty bad reputation (he is currently facing a lot of legal issues with a lot of people. you can google this up online if you want to. his latest legal woe is a USD200 million lawsuit).
I think there is some truth to it that SB isn't necessarily a person that can be trusted. Ariana Grande once dropped him as her manager before taking him back, and from what was spoken on the Internet, it was thought that she took him back because he kept a lot of Ariana's secrets and probably threatened her with them if she dropped him. Plus, Ariana didn't want to put "ghostin'" on TY,N because the song was incredibly personal to her that she didn't feel comfortable letting the song be known and included in the album. But it was still included, it was known that SB pushed her into finally putting it in the album.
It is also important to note that before she ever started going on rerecording her album (Fearless was the first one rerecorded and released), both SB's team and TS's team did talk to one another once again over the ownership of the masters. According to TS herself (she clarified about this on her social media. The receipts were there and it was widely reported), she was able to own her masters back, given that she signed "an ironclad NDA" that wouldn't allow her to speak unfavorably about him again. And she refused again, because she took it as him trying to silence her from speaking her truth and the truth about who he was. She went through with rerecording, and SB sold her masters once again to another company (I think it was a Disney-owned equity firm, someone can clarify this, or you can look for it online. Again, this has been widely reported). There was no specific reason as to why the masters was sold for the second time, but I believe it's possibly due to the mounting backlash he received from purchasing them, the intense media and industry scrutiny of the deal he made with her previous label which included the masters, and realisation that the masters would eventually lose their value once she produced a new recording for each of those masters. Her masters was sold twice behind her back. The reason why she knew they were sold the second time around was because the equity firm was kind enough to let her know about the deal (TS received an email from the firm and it was published on her social media) but was unable to inform her beforehand because SB wouldn't allow them to let her know before the deal went through.
And I think there was another reason why she refused her masters as well and refused to work with the firm regarding any future plans related to the masters. And yes, the firm actually expressed their wish to work things out with her regarding the masters. She got to know one of the details in the deal that SB and the firm made, and that was, while SB wouldn't be the owner of the masters anymore, he would still be receiving some percentage of the masters royalty for years to come from anything that is planned around the masters or anything related to them if there's any.
100% on point. Thanks for spelling that out!
Dude i love you for this great job of explaining!
Thank you, you are awesome.
LMAO the white guy was trying to undermine Taylor and mock her and then Akademics came in and layed out all her achievements and how she is influential and a SMART business woman and artist. Loved that.
Yeh he’s an idiot
Ikr... Lmao 🤣 the face he had after realising all her success and smart ways of business being explained by the other man just made him feel more offended and had nothing to say .. he just went like.. yeah, yeah, yeah .. 💀💀
Alot of white guys think they're so amazing insulting taylor swift, they're not in reality
It’s funny how incorrect this dude is about literally everything he’s saying….yet so sure of himself.
🤔
It's because he is friends with Scooter lol. He is pathetic. I'm glad Akademics corrected some things
@@mirandapillsbury7885 lmao he probably knows and is just lying
They didn't give Taylor a chance to buy her albums, she didn't just make a big deal for nothing. Instead they secretly sold them to scooter.
they only reason they give Taylor a chance to buy her album AFTER Taylor exposed them to the entire world. not before he sold to 🛵. it's already late.
Andrew has never been more wrong about shit
They didn't ask her for money they asked to sign an NDA and a new contract and she will get 1 album for every new album she will give them basically trading her future for her past work
🤔
Two different scenarios. Scooter asked for an NDA, not her label. Her label had the get 1 album for every new album deal on the table which is not a good deal when she wanted to own them. She was not given the opportunity to own them. Scooter bought the company. he then offered to discuss her buying them FROM HIM but demanded an NDA without even agreeing to a meeting.
Disappointed in Andrew I thought he'd be more supportive of the artist. Imagine you sign a contract at 15 and then they just own the music you created in perpetuity, because you can't afford to front $300 million, he almost looked gleeful at an artist not being allowed to own their art, and a quick google search would have told you she wasn't offered to buy her albums back. she was offered a deal where every future album she released with her old label would have got one album back at a time, this was confirmed the label boss
I think you guys need to do a little research before you start talking because you're making yourself look foolish.
Taylor is super smart in her business decisions. The way she re-recorded everything is the best revenge ever.
Y'all better make a good RESEARCH first before y'all talk shit, Not Scooter give taylor a chance to buy back her old albums, it is Taylor make new album to replace the old album.
“Said it was too expensive” where do you guys even get your info from
From their asses
Taylor didn't say that it was too expensive, they didn't even offer her a price.
Actually she WANTED to buy her masters but her former record label never made an offer to her and instead sold it to Scooter Braun. I don't know where are you getting your information but it's so wrong lol
Your information is off too. They made her an offer, but it involved dedicating herself to making 6 new albums and signing an NDA.
This dude is annoying though…he’s so sure of himself
Schulz you’re great but the take on Taylor’s masters is wild. Glad akademiks checked you on it.
I think Andrew Schulz is super funny. I’m a fan. I can feel that way, and get annoyed at what bullshit this is. I agreed w/ a lot of what DJ Akademics said. I really appreciate him acknowledging her business acumen, and giving her props for it ,without making tired jokes about her being calculating. Andrew, informing him she turned down the opportunity to buy her Masters, when he obviously knows nothing about the context. “She’s been crying about it for a year” or whatever he said, made my blood boil. I’m just being honest. Scott Borchetta offered to let her buy her Master’s, a catalogue of her own work, hit song after hit song, that he & Big Machine had already made 100s of millions off of. He wanted a little over $300 million, that’s what the catalogue was worth. That’s fair enough. However, in addition to her paying full price, he wanted her to agree to sign with him again. He owes his entire career to her. She was the first artist signed to Big Machine, and she remained the label’s most successful artist for the entire time she was with them. If you look at the roster of other artists he signed, all combined they probably didn’t earn what she did for the label by herself. He sold the catalogue to Scooter Braun to punish her. It was purchased for the same price she would have paid. There was no bidding war. When she didn’t re-sign with label, the offer was off the table for her. She was understandably angry. She voiced her anger in public. Then, she set about re-recording all the songs Braun purchased. Radio took her side. They play her versions now. Every re-recorded album has included bonus tracks fans haven’t heard before, or heard in the same way. And they’ve all been huge successes. She’s made records she never could have made with Big Machine, and they’ve earned her a huge new slew of fans. Braun sold the catalogue because he could see the writing on the wall. Taylor was going to make his investment worthless. And, far from punishing her, Borchetta ended up saving her $300 mil. She owns the only catalogue anyone wants anything to do with. Schulz dismissed (and probably didn’t know anything about) all of this. The kicker was the eye roll at her saying she was treated unfairly because she’s a women. If a man did what she did, he’d be a hero, everyone would think he was amazing. Look at the way Schulz talked about her here. He made her sound like an entitled crybaby who scapegoats sexism instead of owning her mistakes. If the same exact situation happened to a dude, there’s no way his take would be as negative.
If you are going to throw shade, at least get your facts straight. You are mistaken. She was not given the opportunity to buy her masters, you made that up. The offer was that her label would “gift” her one of her back albums for every new album she produced. Thereby meaning she would NEVER own her masters. So she said fine, I’m walking. she has NEVER complained about walking. She knew he would eventually sell, she wasn’t upset necessarily about the sell but about who they were sold to. Keeping in mind, Scooter didn’t have the money and had to borrow it and then trolled her on social media. THAT is why she got upset. She didn’t get upset because a MAN bought a WOMAN’s work, she was upset that men tried to control her work and that Scooter was the one who bought her work. This was 100% about Scooter.
Basically, the label Big Machine Records, an indie label signed Taylor at age 14, she was their FIRST signee, their only signee. They had no money, they signed her against the advice from all of Nashville. And 15 yrs later SHE accounted for nearly 80% of their revenue. 80%. The owner of the label, Scott Borschetta, wanted to sell the company. He knew it was worthless without her catalog. HE couldn’t SELL her the catalog, he needed it. So no, he didn’t offer for her to purchase her masters, he needed them to sell the company. Her 15 yr contract was up, HE had two options: get her to re-sign but negotiate the “give you one, we get one offer”, or not. He didn’t Sell Her Masters, he sold the company. The company needed the masters in order to sell, because it was the value. Scooter bought the entire company in order to get her masters. Which he only kept a very short time. He realized he could not put out albums with her music and have people purchase it without her consent. And, no Sync licenses. And, he needed to repay his investors. He sold quickly. This is no longer about Scooter because he doesn’t own them. But she was going to prove a point, so it turned into a bigger stance about artists owning their work and inspiring countless other artists to do the same. It turned into countless meetings with label executives to negotiate ways so that the artist can own their work but the label makes money too. She has been doing all this behind the scenes to help all artists. She negotiated IN HER OWN CONTRACT perks for other artists so that they get more benefits because she knows she makes more than others, so she negotiated some of that will go to them. Really, if you are going to throw shade, at least know your topic. Don’t make things up about her turning down the purchase price and then getting made because MEN own her music, if this is your job, dude, put in the work to know your topic before you make such a bonehead comment.
That’s NOT true! Taylor COULD afford her masters, but the only offer they gave her was this - she would have to produce one album for every album that she was allowed to buy back. So, she’d have to make 6 more albums with the label in order to own all her previous work. And she couldn’t talk about scooter or the incident ever again. And she said no deal. Please STOP spreading false information.
Where would she get 300 million lol
@@Blues3088 well she’s worth 500M+ but I’m sure she’d have her own investors as well.
@@oliverdeltoro8984 That's net worth pre-taxes/expenses etc. Why didn't she look for investors if she didn't have the money if she could have she would have.
@@Blues3088 I explained it in my first reply, it wasn’t about the money, she did not want to give the label 6 more albums worth of her music, and that was the only opportunity she was given. She was not given the chance to buy them outright.
@@oliverdeltoro8984 Hindsight tells us that Scott had a price in which he would sell the albums. Why didn't she offer 300 million then? She knew how they were worth. It was a negotiation. If that still wasn't enough, why didn't she offer more?
she was never offered the chance to buy her albums even tho she made it clear she'd buy them they went behind her back and sold it to a guy who was always shady with her get your facts right
The swiftes are out correcting you. But also, some punk rock writer/critic recently said that what Taylor Swift had done (re-recording her albums..) is more punk then anything The Sex Pistols or any punk rock bands has ever done.
shame on that guy who's trying to hate then proceeds to say 'yeah' a thousand times lol
He was schooled by AK 🤣🤣 ig the white guy underestimated how powerful and influential Taylor Swift is.
serves him right haha
She sold 1.5M, you didn’t even know what she did. 😂
WTF…. THE LIES💀💀💀💀
Andrew is friends with scooter so ofcourse he's gonna say she didn't want to buy the masters initially
lmao the guy trying to explain things he doesn't know about, she was denied the chance to buy her masters, her label gave her the option to make a new contract with them and give them new albums, meaning that for each new album she would get the masters for one of her old records, she didn't like the deal so she left the record label and signed with Republic records, she was kinda ok with knowing that at some point someone would own her masters but she felt betrayed when her label sold it to Scooter Braun, since he's always been shady to her, he buys her masters, posted a misogynistic take bc to him he had bought taylor swift, she realized what had happened and decided to speak out about rerecording her stuff, the fans get on board with taylor's decision and scooter sells the masters to a new company called Shamrock, this company reached out to Taylor bc they were willing to work with her for the ownership of the catalog but Scooter was still involved in this deal with Shamrock, he even wanted Taylor to sign an NDA so she would stop talking about him bc he was getting a ton of bad press and being painted as an asshole, he is though, Taylor denied it and in april 2021 puts out the first rerecorded album, her version of her album Fearless, and in November of that same year puts out the second rerecording, her version of RED, which had great sales and critical acclaim, broke streaming records so basically SB is pretty much fucked
I dont think she got the same deal that scooter Braun got
that last point was so good though. she's an album artist first while most people are just dropping single after single hoping that one sticks.
He didn't pay for it tho......it was a venture capital firms money that bought her master's
Bron Gets it. And I hate this chick lol but, facts man.
I swear men love getting facts wrong, learn the facts and then report on it.
I am devastated and disappointed at the same time with this.
Yeah its funny, Andrew thought the convo was going to go one way and started talking like he knew something but then the convo went the other way with how much of a genius Taylor is and he just said "yeah....yeah....yeah"
Was the white guy a scooter fans?
This is problem,every time,talking things without doing a single google search.
Michael Jackson owned everyone's masters from The Beatles, Elvis, Eminem, Shakira, Daddy Yankee, 50 Cent, Beyonce and thousands more in multiple genres. MJ owned 50% of Sony Music in the form of 4 million songs, which is why they had to sabotage his career and eventually end him. Sometimes too much power results in too many enemies.
I don't understand. why MJ own other people work? even after before his famous?
@@amirulasyraf1409 because he was a businessman, for example he also almost bought Marvel Studios in the 1990s but the fake allegations worked against him. The Marvel Cinematic Universe ended up becoming the biggest film franchise in history generating $40 billion and counting, so MJ clearly knew where the money was.
Taylor swift, didn’t say no to the deal, she was never offered the deal, she could afford 300million lol if a manager can obviously her as her own business owner can, Taylor and her team seems to be very strict on cyber security, the reason being I haven’t heard much of her things being leaked, she’s quick (her and her team/label) on copyright and trademarks
You are telling FALSE STORIES about her Masters deal. She was Not allowed to buy her masters
they didn’t give her the opportunity to buy it
Taylor swift just started doing what the Japanese and Korean artists have been doing for awhile now. Creating value for the physical media.
The guy with the mustache was just taught a lesson
Yall don't know what you're talking about. Come on, it's not that hard, it's all over the internet by now
Taylor wasn't given a good opportunity to buy her OWN FUCKING music. She went ahead and re recorded it. These are the biggest re recordings in music history. People do not realise how thia decision of hers will completely CHANGE the music industry.
This is a big f off to scott and scooter.
This man ak is actually extremely insightful . Well broken down, bravo
AK is smart tbh
Dont u love it when ppl discuss topic they arent well informed of?
oh Andrew ur obv brainwashed by Spider Boy… tsk tsk
I guess they don’t do research.
why is that white guy making things up? lmao
Boys will be boys then where are the wise men, darling I'm scared... ~ts
"Yo I'm recording a new album " I'm pretty sure that was what Taylor said😌
That guy saying she turned down the offer has idea what he’s talking ab. People need to do the homework if you’re gonna talk ab something
I didn't know who the fuck this guest was but he knows his shit😂
How don’t you know akademiks
Alpha male big ak
...if only they know about Arashi
I couldnt stand Akademiks when he first started on youtube but he's matured into a great creator
hay this is the guy who went ballistic in a cringe way on that girl on fresh and fit .
Didn’t scooter want her to resign with him in order to sell her the records?
Did Akash say purr 💅 at 3:18 ?
😂😂
Frank ocean ?
Haters just gonna keep on hating 😌😝
Wat? When did she say that?!
Why does Andrew give me smug red pill hater vibes. Please try to understand the context in order to maintain both sides a bit more fairly. Props for the discussion though.
Scooter is Jewish too….☕️🐸🤔…..Kanye is right again about who controls the music industry
Who tf IS scooter ???
What about BTS?
being rich and finesse the shit out of your fan is some low-key wicked stuff
These guys have no idea what theyre even talking about. A lot of plain misinformation in the video
Taylor swift is the most overrated artist next to drake
Both are utter trash.
I'd say between the two of them, a couple HUNDRED MILLION people would disagree.
@@gbuddah majority doesn’t always rule bro
@@adimatondo284 But most of the time it does sis.
@@adimatondo284 I'm not a fan of either one. But to claim they're overrated or not talented is just BS. Music is subjective. You either feel it or you don't and If you dont' then move on. Don't be a hater bro. It isn't a good look.
I think dk academic forgets is that taylor is a white woman those of the world can do that ..not to deminish her talent but lets be real here ppl
Her new album is average at best...
thanks for your opinion.
I'm a big fan of Taylor Swift but not a big fan of this latest album I'm not a big fan of Jack antonoff. All of his songs including the ones he's done for the Lorde and Lana they all just sound the same to me. Taylor is an amazing musician and she doesn't need to use him.
The music sounds the same if you're not exposed to that kinda music. Rock and Metal songs used to sound the same for me. Not anymore.
Taylor fans are in the comments!
😂 Am I the only one sitting here in complete shock & awe at the amount of people who are willing to pay money to hear Taylor Swift’s voice on four different colored vinyls??? I want the same shitty songs 🎉but 4x 😂Because I’m 4 TIMES THE FAN!!! 🎉😂
Are you joking? Beyonce had 4 vinyls as well. That is common.
Many big name artists has done that in the past.
🤦♂ This isn't even unique to Taylor Swift. A lot of artist does this. Come on now. Please tell me you're smarter than this.
WELL F*CKING SAID