Fantastic video Ben! I have a doubt regarding the conversion tracking part. Let's say I want to track the clicks on the "Book a Meeting" button on my landing page to understand how many clicks am I getting on that specific button from my Linkedin ad then how should I go about it?
@@benb2b I did website visits, but then read this : To promote a thought leader ad, the supported objective type must be brand awareness or engagement, and the supported ad format must be a single image ad or video ad.
Yep - I typically start with engagement. You then will need to select the ad type (video or image) dependant on the UGC content you want to promote - there isn't a 'Thought Leadership Ad' format option
I ran an unsuccessful campaign a while back (bad copy) I went to set up a new campaign. With the manual cpc bid it recommends an absurdly high price 10-25. On my unsuccessful campaign I was paying 7 per click. I think I’ll start very low and work my way up until the ads start to show. Is that what you’d recommend?
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Great video, Ben. I was totally OK with the 20 minute run :) - There is a lot of content in that second 10 minutes!
Thanks Jim! Yeah I really under estimated the time i would need to run through it all! Glad you found it useful!
in two hours I have a meeting with a client who I said I knew how to make linkedin ads. Thank you for the video.
haha love the honesty! How did it go?
@@benb2b yeah everything went well! The video really helped 🥹
Nice! How's the campaign going?
Fantastic video Ben! I have a doubt regarding the conversion tracking part. Let's say I want to track the clicks on the "Book a Meeting" button on my landing page to understand how many clicks am I getting on that specific button from my Linkedin ad then how should I go about it?
Thank you for the video Ben. Truly helpful.
Thanks!
Very informative video, thank you Ben!
Glad it was helpful!
Thank you mate - super helpful
Thank you!
Thank you
Do you know why 'linkedin members' section would be greyed out / not clickable - followed this exactly then wouldn't let me use my own content?
Which campaign objective did you use?
@@benb2b I did website visits, but then read this :
To promote a thought leader ad, the supported objective type must be brand awareness or engagement, and the supported ad format must be a single image ad or video ad.
Yep - I typically start with engagement. You then will need to select the ad type (video or image) dependant on the UGC content you want to promote - there isn't a 'Thought Leadership Ad' format option
What is the ideal target audience size?
Depends on the size of your audience! I try to keep it less than 50K as a cold audience
I ran an unsuccessful campaign a while back (bad copy)
I went to set up a new campaign. With the manual cpc bid it recommends an absurdly high price 10-25. On my unsuccessful campaign I was paying 7 per click.
I think I’ll start very low and work my way up until the ads start to show. Is that what you’d recommend?
Hey Robin, what object were you using? Sounds like maybe 'Conversions'? Also what your bidding strategy?
you really stressed me up looking at the time .. otherwise all good.
Sorry about that! Hope it helped!