Where should the Corporate Communications team report? On Spotify -

In today's digital age, the lines between Marketing and Comms may blur, but understanding their unique objectives is key. While Marketing often focuses on lead generation and customer engagement, Comms works on shaping perception and enhancing reputation across various stakeholders, through paid, earned, owned and shared platforms. So, should the Corporate Communications team report to Marketing or the CEO?
Join me, along with Minari Shah, Director of International, Owned Content, and Channels at Amazon, and Shalini Singh, Group Head Brand & Communication for RPG Group, as we delve into this question.
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Hear entire episode on Spotify - bit.ly/42ELW3U